SIMPLE
PERSONAL
EVERYDAY
Consumers want
to pay simply
one and done.
Consumers want
payment options as
individual as they are.
Consumers want
seamless everyday
solutions.
FIGURE 1. Comparison of consumers current use of payment instruments (2014 vs. 2015).
Q: How often do you use the different payment instruments to complete a transaction today?
At least daily + At least weekly
TRADITIONAL PAYMENTS
Cash
DIGITAL PAYMENTS
Check
2015
Prepaid/
Gift Card
67%
66%
59%
2014
59%
Money
Order/
Certified
Check
Wire
Transfer/
Western
Union
PayPal
Mobile
Payment
Apps by
Retailers,
Restaurants
or Others
Digital
Currency
Apple Pay
Google
Wallet
Popmoney/
Clear
Xchange
55%
50%
17%
16%
16%
12%
11%
8%
7%
7%
6%
14%
14%
2015
10%
8%
8%
8%
7%
6%
2014
Base: All Respondents (n=4004)
2015 Accenture. All rights reserved.
TRADITIONAL PAYMENTS
Cash
DIGITAL PAYMENTS
Check
Prepaid/
Gift Card
2015
Money
Order/
Certified
Check
Wire
Transfer/
Western
Union
PayPal
Mobile
Payment
Apps by
Retailers,
Restaurants
or Others
22%
22%
67%
Digital
Currency
Apple Pay/
Samsung
Pay
15%
15%
13%
10%
8%
8%
Google
Wallet
Popmoney/
Clear
Xchange
59%
58%
2020
57%
50%
50%
16%
15%
14%
12%
9%
8%
8%
7%
16%
14%
2020
9%
7%
2015
Base: All Respondents (n=4004)
Note: both remote and in person transactions considered
2015 Accenture. All rights reserved.
39%
42%
Grocery Store
34%
35%
Convenience Store
33%
34%
Full-Service Restaurant
- USAGE
+ USAGE
31%
32%
Large Retailer
29%
28%
Parking
Household Bills
29%
25%
Taxi Services
28%
26%
27%
23%
Telecom Services
2015
2014
Base: All respondents who uses their mobile phone as payment device (n=1,451)
2015 Accenture. All rights reserved.
Both consumers
who make mobile
payments and those
who do not report
that there are
multiple ways that
payments providers
can influence
adoption.
10
54%
53%
53%
49%
48%
48%
47%
46%
37%
35%
Base: All respondents who dont uses mobile phone as a payment device (n=2,553)
2015 Accenture. All rights reserved.
11
Peer-to-peer payments
are on the move
12
5%
At least daily
10%
At least weekly
12%
At least monthly
19%
40%
Never
14%
I am not aware of
that payment method
2015
Base: All Respondents (n=4004)
2015 Accenture. All rights reserved.
13
Connected commerce
is worth watching
14
19%
Extremely interested
(8 - 10)
30%
Neutral
(4 - 7)
51%
2015
Base: All Respondents (n=4004)
2015 Accenture. All rights reserved.
15
16
17
18
Notes
Frequent or regular use is defined as at
least daily and at least weekly usage.
19
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www.accenture.com/digitalpaymentsurvey
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Accenture is a global management
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15-3608U/9-10415