MALLORY RICHARDSON

Marketing & Communications Professional. Adventurer. Bookworm. Neat Freak.

985.778.8369

malrichardson10@gmail.com
www.malloryrichardson.com

-----------------------------------------------------------------------------

WORK EXPERIENCE

Account Associate | Search Influence | New Orleans, Louisiana

April 2015 - present
Directly manage online marketing efforts for more than 30 clients in various industries, including interaction via phone & emails.
Strategize, implement, analyze & make adjustments to clients search engine optimization (SEO) & social media campaigns to meet their goals.
Review, analyze & evaluate data analytics, keywords, conversions, & other relevant KPIs.
Edit various types of content including ad copy, website copy, social media posts, press releases & blog posts.
Create monthly & ad hoc reports to identify & analyze strategic opportunities for clients.
Manage & maintain task list within project management software & delegate tasks to appropriate departments to meet deadlines.
Work & interact with other departments to improve internal processes & ensure client satisfaction.
Account Manager | Blueye | Chicago, Illinois

Aug. 2014 - March 2015
Managed online communities (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram) & created daily content for Caboodles, Council of
Supply Chain Management Professionals (CSCMP), Genuine Scooters, NCLEX Mastery, Scooterworks USA & Stayful.com.
Conceptualized, designed & implemented strategic social media & digital advertising campaigns to build authentic relationships with customers.
Monitored analytics daily to provide reports on key metrics & found ways to improve on those metrics through testing & new initiatives.
Stayed on top of industry trends, researched new channels & identified opportunities for clients.
Updated internal analytical reports & documents & managed Blueyes Twitter page.
Community Manager Intern | Convometrics (acquired by Blueye) | Chicago, Illinois
June 2014 - Aug. 2014
Engaged with online communities & industry influencers for Caboodles, Everpurse, Genuine Scooters, Stayful.com & Zynga.org.
Assisted with blog writing, social media content creation, research & compilation of client analytical reports. Updated internal documents.
Social & Digital Media Intern | FUSE | Baton Rouge, Louisiana
May 2013 - May 2014
Implemented digital & social strategies, drafted editorial calendars & optimized engagement for NAPA Auto Parts, Boys & Girls Club of Greater
Baton Rouge (BGC) & Rotolos Pizzeria. Increased clients combined Facebook followers by 56 percent from 27,241 to 42,525.
Assisted with clients digital advertising campaigns for Facebook & Twitter. Helped coordinate BGCs Give the Gift of Great Futures holiday
campaign, which was awarded the 2013 Spreading the Cheer Award by Baton Rouge Social Media Association for best holiday campaign.
Monitored analytics daily & created monthly reports. Updated client websites & edited website copy.
LEGACY Magazine Multimedia Director | LSU Student Media | Baton Rouge, Louisiana
Created original social media content & monitored analytics for LEGACY Magazines Facebook, Twitter & Instagram.
Implemented social media strategies that increased Facebook fans by 20 percent & Twitter followers by 30 percent.

Dec. 2012 - May 2013

Account Services Intern | Wright Feigley Communications | Baton Rouge, Louisiana

July 2012 - Dec. 2012
Assisted with the August grand opening of Pinnacle Entertainment property, LAuberge Baton Rouge Casino & Hotel. Prepared more than 250
media kits & designed four separate media teaser gifts for 35 reporters. Wrote executive biographies & media advisories.
Wrote press releases for Keep Louisiana Beautiful & Hotel Indigo as well as Facebook posts for Perkins Rowe, which reached 5,000 fans.
Saved & analyzed clips to create media coverage reports for clients. Edited & compiled media lists.

LEADERSHIP EXPERIENCE

EDUCATION

Publications Editor in Chief | Public Relations Student Society of America (PRSSA)

June 2013 - May 2014
Oversaw the operation & publication of PRSSAs national online, tri-annual newspaper, FORUM, which has a readership of more than 11,000
PRSSA members. Assigned, edited & published posts on PRSSAs national blog, Progressions. Designed & edited the PRSSA Annual Report.
Implemented digital strategies to increase Progressions website visits by 50 percent & pageviews by 55 percent in one year.

Louisiana State University | Baton Rouge, Louisiana

May 2014 | GPA: 3.89/4.00 | Magna Cum Laude
B.A. in Mass Communication, Public Relations

Minors: Business Administration & Leadership Development
Awards: 2014 PRSSA Gold Key, 2014 Hugh Mercer Blaine Award
for Outstanding Service, 2013 PRSSA Presidents Citation, 2013
PRAL-Baton Rouge Jack H. Sanders Memorial Award

SKILLS & SOFTWARE

Skills: Account Management, Basic HTML & CSS, Blog Management,

Copywriting & Editing, Digital Marketing, Project Management,
Publication Management, Search Engine Optimization, Social Media
Management | Platforms & Software: Adobe InDesign & Photoshop,
Asana, Basecamp, Canva, Google Analytics, Google Drive, Hootsuite,
iWork, LiquidPlanner, Microsoft Office Suite, Prezi, Salesforce,
Sendible, Sprout Social, SugarCRM, Weebly, Woobox, WordPress