How can demand be increased1. Awareness campaignsa. With IDA- provided free dental checkups, free product sampling and
instructions for oral care
b. With schools & intitutions- providing workshops there that would
educate the students and thus educate the parents.
c. With NGO- in slums since 67% in rural area
2. Advertisements-
Cottles toothbrushes sales in the same year was $70.1 million. Also, between
2004 and 2009, Cottle sales grew by 8% annually bringing in a net income of
12% and earnings by share of 14%. So, to reiterate, Cottle is doing good in India
Should Cottle spend advertising dollars promoting batteryoperated toothbrushes? Why or Why not?