A Project of Feasibility Study on Dreamers Dream Resort in

A Bachelors Study Presented to the Faculty of the

Hospitality Management

In Fulfillment of the Requirements of Entrepreneurship and Business Planning

Feasibility Study

Presented by:

TABLE OF CONTENTS

APPROVAL SHEET
In Fulfillment of the Requirements of the Subject, Entrepreneurship and Business
Planning-HMGT 13
A Project Feasibility on

With the general average of ____%

_____________________
Panel

Accepted as Fulfillment of the Requirements for the

Degree of Bachelor of Science in Hotel and Restaurant Management

ACKNOWLEDGEMENT
Foremost, we the researchers would like to thank our Almighty God for His
knowledge, wisdom, guidance, and graces bestowed upon us.

We would like also to express our deepest gratitude to our class instructors Ms.
Maria Dolores Pagle and Ms. Jo, for their utmost support, time, knowledge and
guidance.

To our parents, guardians, classmates, friends, and mentors for their love,
support, concern, and powerful prayers as well as giving of ideas in this study to
become successful.

And lastly, this feasibility study would not be successful without the teamwork,
patience and effort of the researchers.

All is Well..God Speed!

The Researchers

DEDICATION
This Feasibility Study is inspired and dedicated to our beloved Parents and
Guardians.
To our class instructor in Entrepreneurship and Business Planning-HMGT 13 who
encourage us and teaches us with knowledge and a kind heart.
To our ever supportive relatives, classmates and friends who have been there
from the very start until the success of this study.
Most especially, we the researchers dedicated this study to our Almighty God, for
His wisdom and unconditional love.

The Researchers

INTRODUCTION
Tourism Industry in the Philippines is one of the major contributor in the
economy and and nations progress. It gives lot of opportunities in different
business sectors and creating job employment for both local people and foreign
individuals.
One of the prime tourist destinations in the Philippines is Bohol. Bohol is
known for its own natural resources, adventures and activities. Bohol offers a
wide array of enjoyment. From its rich history to its wonderful scenic views, from
its amazing adventures to its enchanting beaches, from its tranquil beauty to its
hospitable people, Bohol is highly no doubt a place worth exploring.
Panglao, a predominantly tourism destination in the province of Bohol, It
has a total land area of 5,537 hectares composing of eleven (11) Barangays and

three (3) islets namely Puntod, Gac-ang and Balicasag. It a historical significance
in that it was the place where Spaniards went after an unfortunate experience in
Cebu. It is said that the Spanish explorers who came to this island in 1803
named it Panglao after the word mapanglao, menaning a lonesome place. It
is also one of the old towns in Bohol. Today Panglao, especially its well known
Alona Beach, is one of the major tourist destinations in the Province of Bohol.
Panglao Island is located southwest of Bohol and east of Cebu. Panglao
Island is divided into 2 municipalities: Dauis and Panglao. This island has gained
a reputation as one of the most favorite tourist destinations in the Philippines.

Renowned and celebrated for its stunning long sandy white beaches, crystal
clear water, coral reefs, dive spots and a manifold of islets. The mode of
transportation from the mainland is through jeepneys, motorcycles, tricycles,
taxis and any private/public vehicles.

Dreamers Dream Hotel will provide its services to the business travelers,
tourist in group, vacationers & individuals. Dreamers Dream Hotel features SPA,
lounge area, restaurants, pool and bar. The site is very accessible which is along
the road of Barangay Danao and 500 meters going to Alona Beach. This is the
kind of hotel that the guest prefers to stay, relax and unwind. A high quality hotel
provides best services and guest satisfaction.

MISSION

Dreamers Dream Resort mission is to be known and one of the most

selected resorts that provides and gives exemplary services and able to meet
customer to needs, satisfaction, wants and desires of the guests. A resort that is
globally competitive. Has a good relationship between the staff and management
as one of the key to success.
OBJECTIVES
1. To be able to determine that the project will develop the tourism
industry in the said area.
2. To found out data regarding the chosen land site for the project.
3. To be able to know that hotel is feasible.
PROJECT BACKGROUND
PROJECT PROPONENTS
The owners are both came from business industry specializing their
techniques in management and known to be a business warrior in the name of
tourism management and business world of tourism in the Philippines.
PROPOSED NAME OF THE BUSINESS
Dreamers Dream Resort is a modern type of resort, we features a modern
type of facilities. Although there are lot of modern resorts and big company in the
said location, the only difference of our resort from other establishments are its
unique attraction, facilities, aromatic foods and a high quality of services that we
can render to our valued clients. We come up with that name Dreamers Dream
Resort because as we imagine and treasure the moment in our College years
together that we will build a resort that can define our dreams soon. We deem

that we have all the capabilities to put up this resort because of our experiences
and knowledge is good enough to promote our resort into the global competition
and mark the name in the industry.
TYPE OF BUSINESS ORAGANIZATION
Dreamers Dream Resort is a corporation of business warrior in the
Philippine Tourism Industry.
LOCATION
Dreamers Dream Resort is located at Barangay Danao, Panglao Bohol
and it is very accessible to guest because it is beside the road and 500 meters
walk to Alona Beach.

MANAGEMENT AND PERSONNEL

DREAMERS DREAM RESORT
ORGANANIZATIONAL CHART

GENERA
L
MANAGE
R
ASST.
GENERAL SECRETAR
Y
MANAGER

FOOD
SALES
SAFETY ENGIENEERI
HUMAN
HOUSEKEE
AND
FRONT
AND ACCOUN
AND
NG AND
P-ING
BEVERA RESOURC MARKETI T-ING SECURIT MAINTENANC
OFFICE
GE E DEPART- NG DEPART- DEPARTDEPART- DEPARTE
DEPARTMENT DEPART- MENT
MENT
MENT
MENT DEPARTMENT
MENT
MENT
FORMULA

PERCENTAGE= FREQUENCY/TOTAL NO. OF RESPONDENTS*100

NATIONALITY
FREQUENCY
PERCENTAGE
FILIPINO
42
84
FOREIGNER
8
16
INTERPRETATION: It shows that the possible clients are foreigners that have
84% followed by Filipinos with 16%.
AGE
FREQUENCY
PERCENTAGE
18-35
16
32
36-45
18
36
46-60
12
24
60 above
4
8
INTERPRETATION: It shows that the possible age group client ranges are 36-45
has 36%, followed by 18-35(32%), 46-60(24%) and 60 above(8%).
MONTHLY INCOME
FREQUENCY
PERCENTAGE
Php.10,000-20,000
35
70
Php.21,000-50,000
7
14
Php.51,000-70,000
5
10
Php.71,000 and more
3
6
INTERPRETATION: It shows that possible highest monthly income of a tourist is
Php.10, 000-20, 000 with the percentage of 70%, followed by the Php.21, 00050,000 with the percentage of 14%, Php.51, 000-70,000 with the percentage of
10% and the last Php.71, 000 and more with the percentage of 6%.
ACCESSIBILTY
YES
NO

PERCENTAGE
48
2

FREQUENCY
96
4

INTERPRETATION: It shows that place is accessible for the tourist that almost
answered Yes with the percentage of 96%, followed by the others that
answered No with the percentage of 4%.
TRANSPORTATION
FREQUENCY
PERCENTAGE
YES
35
70
NO
15
30
INTERPRETATION: It shows that the transportation going to Panglao is easy
with the total percentage of 70% who says yes and others that answered No has
the percentage of 30%.

FREE TRNASPORTATION FROM THE HOTEL TO PORT VICE-VERSA

FREQUENCY
PERCENTAGE
YES
45
90
NO
5
10
INTERPRETATION: It shows that many of the tourists wants the hotel to provide
a free transportation from the port and vice versa base on their answer Yes with
the percentage of 90%, and who answered No with the percentage of 10%.
PERSON WHO TRY TO STAY IN A HOTEL
FREQUENCY
PERCENTAGE
YES
39
78
NO
11
22
INTERPRETATION: The respondents respond that they try to stay in a tourismrelated establishment with the highest percentage of 78%, followed by the other
tourist that has the answer No with 22%.
PORPUSE OF TRAVELLING
FREQUENCY

PERCENTAGE

Leisure
11
22
Business
3
6
Education
8
16
Vacation
28
56
INTERPRETATION: This shows the reasons why a tourist travels for. In this table
the main purpose of travelling are for vacation with the highest percentage of
56%, followed by leisure with the percentage of 22%, education purposes with
16%, and lastly business trips with 6%
WHO IS WITH YOU WHEN YOU TRAVEL
FREQUENCY
PERCENTAGE
FAMILY
24
48
FRIENDS
6
12
GROUP
8
16
ALONE
12
24
INTERPRETATION: In this table shows that some of the tourist travels with their
family with the percentage of 48%, friends with the percentage of 12%, together
with group with the percentage of 16% and travelling alone have the percentage
of 24%.
TIMES THEY TRAVEL
FREQUENCY
PERCENTAGE
Once a year
31
62
2-3 times
8
16
Every month
2
4
More than 3 times
5
10
INTERPRETATION: In this table indicates the times does a tourist travel and
mostly of the tourist travel once a year with the percentage of 62%, and some
answered 2-3 times with the percentage of 16%, others travels more than 3 times
with 10%, and lastly they travel every month with the percentage of 4%.
BUDGET PER VACATION
Php.10,000-20,000

FREQUENCY
35

PERCENTAGE
70

Php.21,000-30,000
7
14
Php.31,000-50,000
3
6
Php.51,000 and more
5
10
INTERPRETATION: In this table shows how much they budget for their vacation
most of them answered Php.10,000-20,000 with the percentage of 70%, some
answered of Php.21,000-30,000 with the percentage of 14%, followed by
Php.31,000-50,000 with 6%, and last Php.51,000 and up with 10%.
BUDGET PER MEAL
FREQUENCY
PERCENTAGE
Php.300-500
18
36
Php.500-1000
13
26
Php.1000-1500
9
18
Php.1500 and ab0ve
10
20
INTERPRETATION: This table shows the budget of the tourists per meal, some
spend Php.500-1000 per meal with the percentage of 26%, some of them has
the budget of Php.300-500 per meal with the percentage of 36%, and Php.10001500 with 18%, and last has Php.1500 and above with 20%.
BUDGET FOR ACCOMODATION PER NIGHT
FREQUENCY
PERCENTAGE
Php.1000-3000
2
4
Php.3000-6000
4
8
Php.6000-10,000
16
32
Php.10,000 and above
28
56
INTERPRETATION: In this table shows the budget of a tourist for his/her
accommodation per night, tourists answered Php.6000-10,000 per night with
32%, while others answered Php1000-3000 per night with the percentage of 4%,
and Php.3000-6000 with the percentage of 8%, and last has Php10,000 and
above with 56%.
TYPE OF LODGING ESTABLISHMENT WHERE TOURIST USUALLY STAYS
FREQUENCY

PERCENTAGE

Hotel
12
24
Resort
20
40
Pension Houses
9
18
Lodge
9
18
INTERPRETATION: The table shows that the lodging establishments where
tourists usually stay are resort got 40%, hotel with 24%, Pension houses with
18% and Lodge with the same percentage of 18%.

KIND OF ROOMS A TOURIST USUALLY STAY

FREQUENCY
PERCENTAGE
Standard
29
58
Deluxe
7
14
Superior
7
14
Suite
7
14
INTERPRETATION: It shows that the most demand room type is Standard with
58% and also followed with deluxe with 14%, superior with 14%, and suite with
14%.
SERVICES IN A HOTEL
FREQUENCY
PERCENTAGE
Accommodation
25
50
Food and Beverage
10
20
Spa
7
14
Fitness Center
8
16
INTERPRETATION: It shows that the accommodation has the highest demand
with a total of 50%, followed by F&B with 20%, Fitness Center with 16% and Spa
with lowest percentage of 14%.
MARKETING FEASIBILITY
MARKET DESCRIPTION

The target markets of Dreamers Dream Resort are the following. It has the
potential role in the business.

Generally, the guests stay with family and some travel alone
YOUNG COUPLES: both local and international travelers and backpackers who
want relaxing atmosphere and itineraries.
SINGLES: who prefer to stay in a resort which they can unwind and relax
together with an extra adventure.
ADULTHOOD: who needs a quiet and relaxing lodging establishment with
atmospheric view and relaxing.
YOUNG PROFESSIONALS: who want to travel and get some adventure that
they can relax and unwind.
GENERAL MARKETING PRACTICES
PRODUCT
Some establishments offer the same product as we have in our resort but
not as competitive due to modernization and public demand in terms facilities
and services.
PRICE
The pricing is higher but not as competitive and excess in the level of the
level/ standard of the service delivered.
PLACE
Place is not as accessible, crowded and expecting of noisy environment.
PROMOTION

The promotion, discounts and advertising are not stable due to guests
expectations not being met.
GENERAL MARKETING PROGRAM
Dreamers Dream Resort offers their facilities to the guests for both local
and foreign travelers. Usually their advertising practices can be distributed
through brochures, flyers and even news and radio commercials.
PRICING POLICIES
The pricing scheme of the said establishment depends on seasonality.
TYPE OF SEASON
ROOM TYPE
PRICE
PEAK

ECONOMY

Php2,777/room

PEAK

STANDARD

Php3,777/room

PEAK

DELUXE

Php5,777/room

PEAK

SUITE

Php7,777/room

Note: the room is good for 2 persons if the guests has a additional 1 person,
he/she is required to pay for Php.500
TYPE OF SEASON
ROOM TYPE
PRICE
PEAK

ECONOMY

Php2,007/room

PEAK

STANDARD

Php3,007/room

PEAK

DELUXE

Php5,007/room

PEAK

SUITE

Php7,007/room

Note: the room is good for 2 persons if the guests has a additional 1 person,
he/she is required to pay for Php.400

Discounts:
Senior citizens: 20% discount in room rates.
Children below 5 years old: 20% discount in room rates.

Students: 10% if Group (5 pax) and if more than 10 there will 20% plus discount
in room rates.
MARKETING PROGRAM
COMPETITORS
Tourism establishments are widespread and one these are hotels and
resorts. Panglao is the center of tourism industry in Bohol. As it is said, there
are lots of competitors and the major competitors of Dreamers Dream Resort
are Bluewater Resort and Bee Resort that is located in the same barangay.
4 Ps STRATEGIES
PRODUCT
The facilities and amenities itself are already there. The goal of the
company is to establish a good relation between employees in order to attain
good services client. To treat the guest properly and meet attention that the level
of customer satisfaction. Dreamers Dream Resort has a total of 50 rooms
divided into four types, (20) Standard (15) Superior (10) Deluxe (5) Suite. All
rooms are air-conditioned, private rest room, telephone, drawers and safety
deposit box.

The establishment offers room service breakfast, spa and other facilities.
SUITE ROOMS includes luxury amenities such as bath tub, coffee maker, heat
and cold shower, refrigerator (with drinks and chips inside), DVD player, Cable
TV, pool view, smoke and heat detector with sprinkler, bathroom amenities,
visitors area, and floor are carpeted

DELUXE ROOMS includes luxury amenities such as bath tub, heat and cool
shower, DVD player, cable TV, garden view, refrigerator (with drinks and chips
inside), smoke and heat detector with sprinkler, bathroom amenities
SUPERIOR ROOM has its shower heater and cooler, DVD player, cabled TV,
and a coffee maker, bathroom amenities, smoke and heat detector
STANDARD ROOM has its cable TV, DVD player, smoke and heat with sprinkler
PRICING
Dreamers Dream Resort pricing method will depend on the demand of the
market due to the customers wants & needs. It will provide a worthy pricing
system that will satisfy the customers.
PLACE
Dreamers Dream Resort is located at Danao, Panglao, Bohol. In reaching
the place, a 35-45 minutes ride of jeepney, and a 20 minutes ride for v-hire from
Tagbilaran City port area to reach the place. A 5-10 minutes walk going to Alona,
Beach.

PROMOTION
1. Association/Membership: a guests or client can get a membership of that
certain company and have some points or discounts that can be use in some
participating establishments.
2. Website: Dreamers Dream Resort will have a full-service website that allows
the visitor to view the establishment to get some information and they may able

to have or book a reservation online. The establishment also gives some

information about the activities and tourists pots in the said town and province.
3. Brochures and flyers: these are printed communications play important role in
the marketing services.
4. Tarpaulins/posters: these are printed materials in a specialized kind of banner
or slogan of the company which is attractive in its color and size. These materials
are posted at the airports, seaport, in other parts in the cities or pass by of
travelers that can be easily seen.
5. Public Relations: Involves developing positive relationships with the
organization media public and even people or community around the said
establishment. It also helps the publicity of the company. Personal selling can be
done together the public relation.
6. Sponsorship: it can be done when schools or other institutions send a
sponsorship to our company.
FRONT OFFICE ORGANIZATIONAL CHART

PhilHealth
Premium Contribution Table
Salary
Bracket

Salary
Range

Salary
Base

Total
Monthly
Premium

Employee
Share*

Employer
Share

*Employee share represents half of the total monthly premium

while the other half is shouldered by the employer.
**For Kasambahay helper receiving a wage of less than Five Thousand Pesos
(P5,000.00) per month,
the employer will shoulder both the employee and employer share based on the
premium schedule.
1

8,999.99**
and below

8,000.00

200.00

100.00

100.00

9,000.00 9,999.99

9,000.00

225.00

112.50

112.50

10,000.00 10,000.00
10,999.99

250.00

125.00

125.00

11,000.00 11,000.00
11,999.99

275.00

137.50

137.50

12,000.00 12,000.00
12,999.99

300.00

150.00

150.00

13,000.00 13,000.00
13,999.99

325.00

162.50

162.50

14,000.00 14,000.00
14,999.99

350.00

175.00

175.00

15,000.00 15,000.00
15,999.99

375.00

187.50

187.50

16,000.00 16,000.00
16,999.99

400.00

200.00

200.00

Salary
Bracket

Salary
Range

Salary
Base

Total
Monthly
Premium

Employee
Share*

Employer
Share

10

17,000.00 17,000.00
17,999.99

425.00

212.50

212.50

11

18,000.00 18,000.00
18,999.99

450.00

225.00

225.00

12

19,000.00 19,000.00
19,999.99

475.00

237.50

237.50

13

20,000.00 20,000.00
20,999.99

500.00

250.00

250.00

14

21,000.00 21,000.00
21,999.99

525.00

262.50

262.50

15

22,000.00 22,000.00
22,999.99

550.00

275.00

275.00

16

23,000.00 23,000.00
23,999.99

575.00

287.50

287.50

17

24,000.00 24,000.00
24,999.99

600.00

300.00

300.00

18

25,000.00 25,000.00
25,999.99

625.00

312.50

312.50

19

26,000.00 26,000.00
26,999.99

650.00

325.00

325.00

20

27,000.00 27,000.00
27,999.99

675.00

337.50

337.50

21

28,000.00 28,000.00
28,999.99

700.00

350.00

350.00

Salary
Bracket

Salary
Range

Salary
Base

Total
Monthly
Premium

Employee
Share*

Employer
Share

22

29,000.00 29,000.00
29,999.99

725.00

362.50

362.50

23

30,000.00 30,000.00
30,999.99

750.00

375.00

375.00

24

31,000.00 31,000.00
31,999.99

775.00

387.50

387.50

25

32,000.00 32,000.00
32,999.99

800.00

400.00

400.00

26

33,000.00 33,000.00
33,999.99

825.00

412.50

412.50

27

34,000.00 34,000.00
34,999.99

850.00

425.00

425.00

28

35,000.00

875.00

437.50

437.50

35,000.00