Magazine Name

Cost Per Ad

Ad Size

Ad Position

of

Total
campaign cost

Insertions

Circulation
(000)

Pass- along
estimate

Better Homes and Better

Gardens Appetizers

13,466 1/3 page

inside

2 $

26,932

626

Food and Wine

Cooking Pleasures
Cooking with Paula Deen
Everyday with Rachel Ray
Gourmet

$
$
$
$
$

33,710
27,095
34,320
52,000
34,726

inside
inside
inside
inside
inside

1
2
1
1
1

33,710
54,190
34,320
52,000
34,726

964
4,550
7,500
9,945
9,879

4
4
4
4
4

Magazine Totals/AVG

1/2 page
1 page
2/3 page
1/3 page
1/3 page

### 1/3 page inside

$
$
$
$
$

###

24,996

Magazines Considered But Not Used

Relish

136,710 1/4 page

inside

1 $

136,710

7,199

Total Audience

CPM

2,504 $ 5.38
3,856
18,200
30,000
39,780
39,516

$
$
$
$
$

8.74
1.49
1.14
1.31
0.88

99,985 $

18

28,796 $ 4.75

Brandon Bland

Media Buy Overview

Media Vehicle

# of
Insertions

Total Cost

CPM

Magazines
Better Homes and Better
Gardens Appetizers
Food and Wine
Cooking Pleasures
Cooking with Paula Deen
Everyday with Rachel Ray
Gourmet
Total/AVG Magazines
Television
Barefoot Contessa
The Kitchen
Total/AVG Television
Internet
Google Adwords
Total/AVG Internet

2
1
2
1
1
1
8

536
330
866

136,200 *
136,200

$ 26,932
$ 33,710
$ 54,190
$ 34,320
$ 52,000
$ 34,726
$206,113

$
$
$
$
$
$
$

5.38
8.74
1.49
1.14
1.31
0.88
18.19

$ 63,316 $
$ 65,581 $
$128,897 $

11.92
20.05
31.97

668.00 *

21,378 $

$ 21,378

$ 668.00

* Does not include internet banners or Google keyword figures

Brandon Bland

Internet Placements
Number
Keywords/
Keyphrases

Artisan
Bread
Bread Recipes
Epicurean
Mediterranean
Google Total/AVG

Cost per Click

(CPC)

$
$
$
$
$
$

0.15
0.18
0.16
0.15
0.14
0.67

Total Clicks
per Month

10,000
8,000
10,000
15,000
12,000
45,400

of
Months

Total Clicks

3
3
3
3
3

30,000
24,000
30,000
45,000
36,000
136,200

Total Cost

$
4,500
$
4,320
$
4,800
$
6,750
$
5,040
$ 21,378

CPM
(CPC)

$
$
$
$
$
$

150
180
160
150
140
668

Brandon Bland

Television Placements
TV HH
TV Program

Rating
Rating
%

In
Market

HH Viewing
Program

Barefoot Contessa
Milwaukee
Sioux Falls
New York
Bft. Con Total/AVG

0.5
0.5
1

0.50%
905,700
0.50%
263,200
1% 7,606,400

4,529
1,316
76,064
31,199

The Kitchen
Milwaukee
Sioux Falls
New York
Kitchen Total/AVG

1
0.5
1

1%
905,700
0.50%
263,200
1% 7,606,400

9,057
1,316
76,064
85,560

Total Viewers
#HH
(000)

2.5
2.5
2.5
2.5

2.5
2.5
2.5
2.5

Cost Per
Point
(CPP)

No.
Cost Per
:30 Ad

of
Insertions

11
3
190
78

$
$
$
$

68 $
34
43 $
22
1,356 $ 1,356
563 $ 508

300
200
36
536

22.64
3.29
190.16
89.32

$
$
$
$

172 $
172
43 $
22
3,379 $ 3,379
1,341 $ 3,558

75
250
14
330

Total Cost

CPM
(Viewers)

$ 10,200 $
$ 4,300 $
$ 48,816 $
$63,316 $

$ 12,900
$ 5,375
$ 47,306
$65,581

$
$
$
$

3
6.53
7.13
11.92

7.60
6.53
17.77
20