MCA 2013
TMA 4
SIR ABDUL KADIR OTHMAN
CASE 3 : MAYBANK GROUP
BIL
NAMA
NO MATRIK
1142147
1142156
TABLE OF CONTENT
BIL.
CONTENTS
1.
CASE SUMMARY
2.
3.
4.
5.
OPINION
6.
CONCLUSION
PAGES
CASE SUMMARY
The Maybank Group was founded on May 31, 1960 and now
Malaysias financial services leader. Maybank was one of the key drivers
in Malaysias economic development and it set new benchmarks for
Malaysias financial services sector.
THE
MACROENVIRONMENTAL
FORCES
AFFECT
THE
MAYBANK GROUP.
SOCIAL FORCES.
Age Structure.
One important trend is the shifting age structure of the worlds population,
as aging is now a phenomenon realized by people around the world.
The number of households has been growing, as the household size has
correspondingly been declining. Also, there appears to be an increase in
the number of double-income family.
Population Shifts.
Culture.
A second social force, culture, incorporates the set of values, ideas and
attitudes that are learned and shared among the members of a group.
Research suggests that the majority or adults today believe men and
women should equally share most responsibilities.
The values of the population change with the demographics of the people
who hold these values.
implies the majority would be more mature when allocating incomes. The
increase in the number of double-income couples results in growing
Liberalization.
TECHNOLOGICAL FORCES.
In the past two decades, consumers are becoming much more reliant on
online management of their bank accounts as the number of homes and
However, with the sophistication of the Internet has arisen the issue
of cyber security, another technological change to which the banking
industry has had to respond.
cohorts,
genders, and so on, the banking industry may develop different marketing
programs.
range
of
services,
such
as
viewing
and
making
Moreover, for
These
marketing mixes are redefined to best suit to the issues and difficulties.
This action is
OPINION.
Some may be tiny and marketers do not need to change strategies, some
may huge which force marketers to respond.
related laws are very important to many industries as they give inventors
or author the right to protect their intellectual properties. It is especially
important in computer industry, as the core of InfoTech is creation and
wisdom. Also, in clothing industry, the increasing emphasis on copyright
would prevent others from copying the design. However the effect would
not be so significant in banking and food industry. On the other hand, the
laws and regulations considering health are very crucial to food industry.
CONCLUSION.
Due to globalization,
more and more local clothes brands are known to the world and design,
production, and selling can be done in different countries. The Computer
industry is a truly globalized sector, where research, development and
manufacturing of components and systems have grown in the labs and
manufacturing plants of mainly Asia countries.