CSR - Case Study #01

Citibank buttons up 10,000 school uniforms

The Jakarta Post, Jakarta | Business | June 07 2015

Dozens of employees of private lender Citibank Indonesia and their families sewed
buttons on elementary school uniforms to be donated to the "Button Up!" social event in
Jakarta on Sunday.
Through the event, which is part of its annual Citi Global Community Day, Citibank
Indonesia aims to donate 10,000 school uniforms for poor school students.
"We want to support the governments 12-year compulsory education program," Citi
Indonesia acting chief country officer Lauren Sulistiawati told The Jakarta Post in South
Jakarta on Sunday.
Earlier, Coordinating Human Development and Culture Minister Puan Maharani stated
the government would start the 12-year compulsory education program, which was
aimed at giving all Indonesian children equal access to education, in June.
Cooperating with anti-drug foundation Yayasan Cinta Anak Bangsa (YCAB), Citibank
Indonesia will distribute the school uniforms to elementary schools in six cities, namely
Bandung (West Java), Denpasar (Bali), Jakarta, Medan (North Sumatra), Semarang
(Central Java) and Surabaya (East Java).
Citibank Indonesia will also cooperate with NGO Taman Bacaan Pelangi (Rainbow
Reading Garden) by distributing childrens books at its 29 libraries in eastern Indonesia.
"We have collected 1,000 books to be distributed," said Taman Bacaan Pelangi founder
Nila Tanzil.
The Indonesia Museum of Records (MURI) listed the Button Up! event as a record for
the largest number of buttons sewn simultaneously in an event.

Questions:
1. Find out more information about Citi Global Community Day from the companys
official website. What is Citi Global Community Day about?
2. Why is this program relevant to Citibank in Indonesia?
3. Who are the Citibank stakeholders? And the stakeholders in Indonesia? Describe
their characteristics. Which government agencies or organizations in Indonesia
are engaged in this annual social event?
4. What are the benefits of the annual Citi Global Community Day for: 1. the
company; and for the stakeholders (break it down for each stakeholder)?
5. What are the financial costs associated with this annual social event day?

CSR Case Study on Citibank Ida Bayuni