Kayleigh Klajnscek

Bachelor of Public Relations

Profile
Energetic, outgoing, and creative individual with strong written and oral communication skills
Seeking a full time position in Public Relations or Marketing Communications

Summary

Social media savvy. {Active user of Facebook, Twitter, Instagram and LinkedIn, managed the Guelph Storm Hockey
Clubs official Twitter feed, created Twitter and Facebook page and policy for Cambridge Memorial Hospital}
Team oriented. {Concrete understanding of how to work within diverse groups, provide feedback in a constructive
manner, contribute by sharing expertise and information that can help the group achieve desired outcomes}
Deadline driven. {Very organized, capable of successfully managing multiple tasks at once}
Service minded. {Understanding of customer service and capable of working with many different people, dealing
with a wide variety of issues, successfully negotiating to consensus, keen sense of confidentiality}
Continuous learner. {Takes on new tasks with energy, excitement, motivation and enthusiasm, thrives on new
challenges, enjoy expanding knowledge}

Professional Experience
Grand River Shows, Kitchener, ON
September 2015 - Present
Event Assistant
Organized pre-event registration, vendor packages, promotional material distribution and inventory of event
supplies
Assisted in event set-up and tear-down, ensure events run smoothly, provided superior customer service to vendors
Crisis management, ensured events ran smoothly, attended to small issues before they became crisis
The Guelph Storm Hockey Club, Guelph, ON
January 2014 - May 2014
Media Relations Assistant
In addition to game day duties (see volunteer experience), other tasks included updating the teams website with
post-game stats, rewriting player biographies and keeping them up-to-date, writing of game stories
Worked with stakeholders such as Rogers Communications or Sportsnet on game days to ensure they were
provided the proper media information, also worked with game day sponsors and assisted with community events
Supported media relations during the 2014 OHL Priority Selection, filmed videos for the website, and ensured the
scouts and coaches were kept up to speed with draft information as it was happening
Cambridge Memorial Hospital, Cambridge, ON
May 2013 - August 2013
Communications Intern

Assisted in day to day communications at Cambridge Memorial Hospital including weekly eCast newsletter to over
2,500 employees and stakeholders, annual report development, writing, editing and production, and answering
Whats on your mind staff concerns and comments

Assisted in media relations and press release writing, photography, and feature story writing for intranet publishing

Launched the official Facebook and Twitter account and developed the policy, including presentations to Senior
Management Committee to explain benefits and possible uses, including monitoring

Employment History
Shakespeare Arms - Bartender/Server, Guelph, ON
2014 - Present

Shift supervisor

Opening and closing the bar and restaurant, bartending and customer service, training new staff members,
handling large amounts of the restaurants money

Smart Serve certified

Boston Pizza - Bartender/Server, Guelph, ON
2011 - 2014

Kayleigh Klajnscek
Bachelor of Public Relations

Education
Bachelor of Public Relations, with Distinction
2011 2015
Conestoga College, Kitchener, ON

Constantly developed written and oral communication skills, strategic thinking capabilities, and ability to
understand complex issues
Diploma of Applied Photography
2006 - 2008
Sheridan College, Oakville, ON

Comfortable using Adobe Suite programs, especially Adobe Photoshop

Knowledge and experience with both commercial and journalistic photography

Volunteer Experience and Community Engagement

IABC Waterloo - Board of Directors, Waterloo, ON
2014 - Present

Co-Director, Member Events, responsible for the planning and execution of all chapter events, including socials and
professional development sessions
MasterCard Memorial Cup, London, ON
2014

Assisted both local and national media in the media tent, ensured that media kits were printed and stocked, game
time stats were printed and distributed, and assisted in media accreditation
The Guelph Storm Hockey Club, Guelph, ON
2012 - 2014

Game day Media Relations Intern

Recorded online game statistics using the official LeagueStat website, organized player interviews with Rogers
Communications or Sportsnet, updated official Twitter feed during games, liaised with the Guelph Mercury Junior
Reporter program (including dressing room tours and player interviews) and other game operation duties as
needed
KW Oktoberfest, Kitchener, ON
2011 - Present

Marketing Coordinator for the 5K Fun Run

Organized marketing material distribution strategies, wrote tweets for the official Oktoberfest Twitter feed, worked
with committee to ensure the success of the event, and increased registrants for the event in comparison to
previous years
TEDxWaterloo, Waterloo, ON
2011 - 2013

Member of the PR team, developed key messaging, created engaging communication plans, assisted with creating
issues management plan, and worked with media during the day of the event

Professional Membership
International Association of Business Communicators, Waterloo Student Member
Canadian Public Relations Society, Toronto Student Member

2012 - Present
2011 - 2012