December 2015
Cautionary Statements
Forward-Looking Statements
This presentation contains forward-looking statements. All statements other than statements of historical fact included in this
presentation are forward-looking statements. Forward-looking statements discuss our current expectations and projections relating
to our financial condition, results of operations, plans, objectives, future performance and business. These statements may be
preceded by, followed by or include the words aim, anticipate, believe, estimate, expect, forecast, intend, outlook,
plan, potential, project, projection, seek, may, could, would, will, should, can, can have, likely, the negatives
thereof and other words and terms of similar meaning. These statements are not guarantees of future performance and involve a
number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control, including without
limitation, those identified in the Companys prospectus and subsequent quarterly reports on Form 10-Q under the sections titled
Risk Factors, Cautionary Note Regarding Forward-Looking Statements, and Managements Discussion and Analysis of Financial
Condition and Results of Operations. Should one or more of these risks or uncertainties materialize or should underlying
assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. You should not
place undue reliance on these statements. We have based these forward-looking statements on our current expectations and
projections about future events. Although we believe that our assumptions made in connection with the forward-looking
statements are reasonable, we cannot assure you that the assumptions and expectations will prove to be correct. All forwardlooking statements speak only as of the date of this document. We undertake no obligations to update or revise publicly any
forward-looking statements, whether as a result of new information, future events or otherwise other than as required under the
federal securities laws.
Introduction to Bojangles
recipes
1
31
Core Markets
73
Adjacent Markets
11
through Q3 2015
Attractive
3,500+ potential restaurants nationwide
Growth
Opportunities Compelling new restaurant model
126
57
295
50
Significant
Scale
Financial Snapshot
2014 Financials
Company Restaurant Revenues
Franchise Royalty and Other Revenues
Total Revenues
% Growth
System-wide Comparable Restaurant Sales Growth
Adjusted EBITDA
% Margin
($ in mm)
$407
$24
$430
15%
4.6%
$69
16%
Significant Breakfast
Strong breakfast offering
Generate 38% of sales from
breakfast daypart(1)
5
(1) Represents portion of company-operated restaurant revenues generated before 11:00 AM in fiscal 2014.
$235
$58
$57
$54
$197
$54
$52
$35
2013A
2018P
$50
2013A
2018P
2014A
Mexican
Size of
Market
10%
Chicken
Sandwich
9%
2%
Pizza
Burger
Total LSR
6
2017P
2018P
2019P
$20
23%
20%
17%
$21
15%
$29
4%
1%
2016P
2015E
13%
$35
$77
$241
NC
GA
SC
VA
TN
USA
7.9%
7.1%
7.0%
5.5%
4.0%
2.2%
Q3'10
Q4'10
Q1'11
Franchised
538
3.2%
2.7%
Q2'11
Q3'11
2.2%
1.8%
1.6%
Q4'11
Q1'12
Q2'12
System-wide Restaurants
508
4.2%
3.9%
1.6%
Q2'10
5.3%
4.4%
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
4.4%
4.1%
Q2'15
Q3'15
2.9%
1.7%
Q4'13
Q1'14
Q2'14
Total Revenues
Q3'14
Q4'14
Q1'15
Adjusted EBITDA
Company-Operated
577
$430
622
$69
$60
$375
312
327
352
196
211
225
254
2011
2012
2013
2014
$55
$349
368
$300
2011
$45
2012
2013
2014
2011
2012
2013
Note: Please see our quarterly report on Form 10-Q for the quarter ended September 27, 2015 for more information on comparable restaurant sales growth. Fiscal 2012 was a 53-week year. Dollars in millions.
2014
FL
TN
GA
KY
VA
MD
NC
AL
SC
DC
AK
AR
AZ
CA
CO
CT
DE
HI
ID
IL
IN
IA
KS
LA
MA
ME
MI
MN
MS
MO
500
350
300
250
200
150
100
VA
MD
NC
AL
SC
DC
AK
AR
AZ
CA
CO
CT
DE
HI
ID
IL
IN
50
IA
0
ND
NE
NV
NM
NH
NJ
3,500+
NY
OH
OK
OR
+5.3x
Current
450
400
MT
500
450
400
350
300
+2.1x
Current
250
200
150
KS
100
FL
50
LA
TN
MA
GA
ME
KY
MI
MN
VA
MD
KY
VA
MS
MO
MT
ND
NE
NV
NM
NY
NH
OH
OK
1,400+
NJ
OR
PA
SD
TX
UT
VT
RI
NC
AL
SC
DC
AK
AR
AZ
CA
CO
CT
DE
HI
ID
IL
IN
IA
KS
LA
MA
MD
NC
AL
SC
DC
AK
AR
AZ
CA
CO
CT
DE
HI
ID
IL
IN
IA
KS
LA
FL
TN
GA
657
Current
Current Restaurant Base
Potential (1)
Potential in Nationwide
Existing States Potential
Position
Clifton Rutledge
35
John Jordan
10
10
Eric Newman
31
31
Kenny Avery
36
Randy Poindexter
SVP, Marketing
25
37
Tony Hopson
37
Vickie Smith
23
43
Mike Bearss
12
47
Keith Rosenthal
SVP, Purchasing
28
45
Randy Icard
38
Bill Easterling
32
29
Jayson Romeo
The Bojangles Management Team Has a Total of 163 Years of Experience at Bojangles and 420 Years of Industry Experience,
With An Average of 14 Years at Bojangles and 35 Years in the Industry
Our Mission
Our Vision
Leadership Conferences
Unit Director Leadership Conferences
Our Values
Selecting and Retaining the Right People
Highly selective team member selection process
Resulted in hiring only ~5% of the applicant pool during
fiscal 2014
11
The Bo Difference
13
Bo Fanatics Visit Us
Multiple Times Per Week
Bo Fanatics
Are Everywhere!
15
Dinner
16%
38%
Snack 13%
26%
Lunch
16
Breakfast
Bojangles average check for companyRoasted Chicken Bites with Green Beans,
a Biscuit and Our Legendary Iced Tea
17
We Own Breakfast
Highest Breakfast Daypart AUV in the Industry
Breakfast Daypart AUV
$681
$644
$625
$608
$496
$205
Bojangles'
Breakfast Mix:
AUV:
18
38%
$1,774
SBUX
(1)
(1)
MCD
DNKN
Panera
$188
SONC
46%
25%
65%
20%
17%
15%
$1,400
$2,500
$936
$2,478
$1,208
$1,250
Source: Company filings, Wall Street estimates and publicly available information.
Note: AUVs in thousands of dollars.
(1) Represents system-wide AUV for fiscal 2014. $681K system breakfast daypart AUV is estimated based on over 38% of company-operated restaurant revenues being generated before 11:00 AM in fiscal 2014.
$1,832
$1,774
$1,716
4.2%
11-14
CAGR
3.5%
$1,759
$1,728
$1,600
2011
19
2012
2013
2014
YOY
Growth
TTM 3Q14
TTM 3Q15
Growth Strategies
3,500+ Nationwide
capital risk
1,400+ Existing
Footprint
657 Current
622
System-wide Units
577
538
NY008DYP/738072
NY008DYP/738072
Adjacent Markets
Gross Openings
% Net Growth
21
2012
1
2013
2014
40
6%
46
7%
52
8%
Core Markets
Television
Sponsorships
Increase Penetration
Leverage marketing to drive
customer conversion
Radio
Billboards
Print Advertising
Social Media and Internet
Core /
Adjacent
Higher AUVs
22
Investment Cost
Item
Building
$700
($700)
385
(385)
Year 1
$1,500
Sales
Restaurant Contribution (2)
$160
11%
% of Sales
Site Development
Soft Costs
120
(120)
Equipment
310
($225)
$85
Land
630
(630)
$2,145
($1,835)
($225)
$85
23
Cash Flow
% of Sales
(3)
$110
7%
Cash Investment
$85
Cash-on-Cash Return
Fully-Capitalized Return
(4)
129%
18%
~90 franchisee entities in the system with multi-unit franchisees capable of significant expansion
Franchisee support and resources
Implemented Grow Bo program in 2014
Strong marketing program to new and existing franchisees
$24
$22
$20
$18
Franchised
Units:
24
2011
2012
2013
2014
312
327
352
368
FOOD
SERVICE
DAYPART
BRAND
Continue Serving
Great Food
Drive Existing
Customer
Frequency with
Bo-Size Service
Continue Growing
Breakfast and NonBreakfast Dayparts
Continue Building
Brand Awareness
Through Marketing
10.0%
1.6%
25
Q2'10
4.0%
4.4%
Q3'10
Q4'10
5.5%
2.2%
2.7%
1.6%
Q1'11
Q2'11
Q3'11
Q4'11
7.6%
7.1%
3.9%
Q1'12
Q2'12
Q3'12
Q4'12
1.8%
Q1'13
3.2%
2.2%
2.9%
Q2'13
Q3'13
Q4'13
Note: Please see our quarterly report on Form 10-Q for the quarter ended September 27, 2015 for more information on comparable restaurant sales growth.
4.2%
5.3%
Q2'14
Q3'14
7.0%
7.9%
4.4%
4.1%
Q2'15
Q3'15
1.7%
Q1'14
Q4'14
Q1'15
Speak
to Me
26
26
Hurry
Act Like
You
Care
Get it
Right
Bring Me
Back
Product andenhancements
Packaging Enhancements
Big Bo Box, Supremes and
Homestyle Tenders
Historical Successes
Big Bo Box
27
Marketing Campaign
Financials
11-14
CAGR
7.0%
$430
$375
7.5%
$313
$300
$359
12.8%
$349
2011
11-14
CAGR
2012
2013
2014
YTD 3Q14
YOY
Growth
11.9%
11-14
CAGR
9.6%
5.4%
$20
$18
YTD 3Q15
$17
4.6%
3.8%
3.0%
2.5%
2011
29
2012
2013
2014
YTD 3Q14
YTD 3Q15
2011
2012
2013
2014
YTD 3Q14
YTD 3Q15
YOY
Growth
14.8%
32.8%
33.2%
33.5%
32.7%
32.7%
32.5%
(1)
29.2%
28.1%
28.0%
27.7%
27.7%
2011
2012
2013
(1)
(1)
2014
YTD 3Q14
YTD 3Q15
2011
2012
2013
2014
YTD 3Q14
YTD 3Q15
$73
11-14
CAGR
17.9%
$60
$55
$61
$51
$69
YOY
Growth
$60
$55
20.5%
$44
$45
17.9%
16.8%
16.1%
16.0%
15.5%
15.1%
2013
2014
Restaurant Contribution
30
16.1%
YTD 3Q14
% Margin
YTD 3Q15
2011
2012
2013
2014
Adjusted EBITDA
YTD 3Q14
% Margin
YOY
Growth
19.4%
$49
17.2%
17.1%
15.7%
2012
$58
18.0%
15.7%
2011
11-14
CAGR
14.9%
YTD 3Q15
Current Capitalization
$61
$51
$49
$47
$44
$15.1
Debt:
$39
Adjusted EBITDA
Less: Cash Capex
2012
2013
2014
$45
$55
$60
$69
$49
$58
(6)
(7)
(9)
(7)
(5)
(9)
% Conversion (2)
31
$39
$47
$51
$61
$44
$49
86%
87%
84%
89%
90%
85%
$209.2
$27.1
Total Debt
Total Net Debt/LTM Adj. EBITDA
(1)
$236.3
2.8x
Q3 2015 Highlights
Opened 18 restaurants system-wide
(7 company / 11 franchised)
Pro Forma Net Income increased 49.2% to $8.5 million from $5.7
million in prior year
32
33
These goals are forward-looking, are subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the company and its management, and
are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause
these variations, please consult the Risk Factors section of the prospectus and subsequent quarterly reports on Form 10-Q. Nothing in this presentation should be regarded as representation by any person that these
goals will be achieved and the Company undertakes no duty to update its goals.
Its Bo Time!
34
Appendix
$ in millions
2011
Company Restaurant Revenues
2012
2013
2014
YTD 3Q14
YTD 3Q15
$281.9
$328.4
$353.6
$406.8
$295.6
$339.9
(92.6)
(109.0)
(118.6)
(133.2)
(96.6)
(110.5)
(84.5)
(95.7)
(99.4)
(112.5)
(82.6)
(94.1)
Operating Costs
(60.5)
(68.5)
(75.2)
(88.5)
(65.6)
(74.1)
Restaurant Contribution
$44.3
$55.2
$60.5
$72.6
$50.8
$61.2
36
Note: Restaurant contribution is defined as company restaurant revenues less company food and supplies costs, restaurant labor costs and operating costs.
2012
$4.6
$7.7
$24.3
$26.1
$18.2
$18.7
3.3
3.9
9.9
15.6
11.0
11.4
10.4
15.2
8.4
9.1
6.8
6.4
14.1
12.0
11.9
12.8
9.4
11.1
$32.4
$38.8
$54.5
$63.6
$45.4
$47.6
1.1
1.4
1.3
1.5
1.1
1.2
1.6
0.8
1.4
1.1
1.7
0.4
0.6
1.1
1.4
1.0
1.1
0.6
0.7
1.1
1.1
0.8
0.2
8.5
0.2
0.2
0.8
0.6
5.0
0.5
0.2
(0.2)
0.5
0.9
0.6
0.5
2.6
10.8
0.5
$45.4
$54.6
$60.5
Net Income
Income Taxes
EBITDA
Non-Cash Rent (2)
Stock-Based Compensation (3)
Preopening Expenses
(4)
(8)
(9)
37
2013
2014
YTD 3Q14
(1.5)
$68.9
(1.5)
$48.5
(1)
(2)
Includes deferred rent, which represents the extent to which our rent expense has been above or below our cash rent payments, amortization of favorable (unfavorable) leases and closed store reserves for rent net of cash payments.
(3)
Includes non-cash, stock-based compensation, as well as employer payroll taxes associated with stock option exercises related to stock options that were outstanding prior to our initial public offering.
(4)
Includes expenses directly associated with the opening of company-operated restaurants and incurred prior to the opening of a company-operated restaurant.
(5)
(6)
Includes (i) reimbursement of expenses to our sponsor prior to our initial public offering (approximately $74 thousand in 2012, $27 thousand in 2013, $61 thousand in 2014, $33 thousand for YTD 3Q14 and $13 thousand for YTD 3Q15), (ii) compensation
and expense reimbursement to members of our board prior to our initial public offering and (iii) certain non-recurring executive search firm fees incurred on behalf of our board.
Includes certain professional fees and transaction costs related to financing transactions, acquisitions and initial public offering expenses, third-party consultants for one-time projects and certain executive relocation costs.
(7)
(8)
Includes legal and other expenses incurred in connection with the transition to our new distributor.
(9)
Includes loss (gain) on disposal of property and equipment, impairment and cash proceeds on disposals from disposition of property and equipment.
(10)
Our term loan was refinanced in October 2012 resulting in a loss on debt extinguishment of approximately $10.8 million, including an approximately $1.7 million loss on the early termination of the corresponding interest rate swap agreement.
(11)
Includes the cost of the purchase of equipment for franchisees in connection with a one-time initiative which was completed in fiscal 2013.
(12)
Represents the elimination of a gain from the termination of a contract with a beverage vendor in fiscal 2014.
YTD 3Q15
$58.0
Additional Reconciliations
$ in millions
Net Income
$7.0
$8.9
$0.19
$0.24
0.2
(0.6)
(0.1)
(0.02)
0.5
0.01
0.2
0.01
(1.5)
(0.04)
(0.9)
(0.02)
0.8
(0.3)
0.02
(0.01)
Total Adjustments
(1.3)
(0.4)
Total Adjustments
(0.04)
(0.01)
$5.7
$8.5
$0.15
$0.23
(a) Includes certain professional fees and transaction costs related to financing transactions, acquisitions and initial public offering expenses and third-party
consultants for one-time projects.
(b) Reflects an estimate of recurring incremental legal, accounting, insurance and other operating and compliance costs we expect to incur as a public
company in addition to actual amounts incurred. By its nature, this adjustment involves risks and uncertainties, and the actual costs incurred could be
different than this adjustment.
(c) Includes non-cash, stock-based compensation related to the vesting of certain performance based stock option awards, as well as employer payroll taxes
associated with stock option exercises related to stock options that were outstanding prior to our initial public offering.
(d) Represents a payment liability pursuant to an employment agreement.
(e) Includes legal and other expenses incurred in connection with the transition to our new distributor.
(f) Represents elimination of a gain from the termination of a contract with a beverage vendor.
(g) As a result of the recently enacted reduction to the North Carolina corporate income tax rate, we adjusted our deferred income taxes by applying the lower
rate, which resulted in a corresponding decrease to income tax expense.
38