INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA

KULIYYAH OF INFORMATION COMMUNICATION AND

TECHNOLOGY
INFO 4504 TECHNOPRENEURSHIP

Entrepreneurship in Network of Masjid Malaysia-SEA, MENA, Pakistan

BUSINESS PLAN:

e-TOURS MASJID
Prepared for Sir Jamaludin Ibrahim

Prepared by:

1210601
1217549
1120435
1216859
1211521

MOHD AKMAL BIN ABD LATIF

MUHAMMAD RUSLAN BIN ASHAARI
MOHAMAD ZAMZAM BIN ZAINUDDIN
AMMAR ASYRAF BIN MD FAIRUZ
ZUL IMRAN BIN ZULKAPLI

Table of Contents
1

1. Executive
Summary........................................................................................................
... 3
2. The Industry, Company and Services
2.1The
Industry.....................................................................................................
........... 3
2.2The Company and the
Concept................................................................................... 3
2.3The Products or
Services............................................................................................. 4
2.4Entry and Growth
Strategy......................................................................................... 4
3. Market Research and Analysis
3.1Customer, Market Size and
Trends............................................................................. 4
3.2Competition and Competitive
Edges........................................................................... 4
4. The Economic of the
Business............................................................................................ 5
5. Marketing Plan
5.1Marketing
Strategy.....................................................................................................
. 5
5.2
Pricing............................................................................................................
..............
5
5.3 Sales
Tactics............................................................................................................
....
5
5.4 Services and Warranty
Policies....................................................................................
6
5.5 Advertising and
Promotion..........................................................................................
6
5.6
Distribution....................................................................................................
..............
6
6. Design and Development Plan
6.1 Development Status and
Tasks.................................................................................. 6
6.2 Difficulties and
risks...................................................................................................
6
6.3 Product Improvement and New
Products................................................................. 7
6.4
Costs..............................................................................................................
.............
7

7. Manufacturing and Operation

Plan.................................................................................. 7
8. Management Plan
8.1 Organizational
Chart .................................................................................................. 10
8.2 Management
Team .................................................................................................... 11
8.3 Officers and Key
Employees ....................................................................................... 13
8.4 Professional
Support .................................................................................................. 13
9. Sustainability and
Impact........................................................................................................
10.Overall
Schedule........................................................................................................
..............
11.Critical Risks and
Problems.......................................................................................................
12.Financial
Planning.........................................................................................................
..........
13.Proposed Company
Offering.....................................................................................................
Appendixes
1. EXECUTIVE SUMMARY
The role of masjid (mosque) as the centre of ummah is currently
being ignored. The mosques nowadays are specialized only for praying five
times a day and solat jumaat only. Some of the community doesnt even
care about the whereabouts of their mosques, doesnt even go and visit in
a while. Masjid todays are not even popular at all to go and visit.
Middle East North Africa (MENA) and Pakistan are some of the countries
undeveloped countries and poor. They should be a rich country, like MENA,
who are rich in oil and gas, but unfortunately due to infringements of the
outside power, they arent.
The e-Tours Masjid is a project that focused on helping the MENA countries
and Pakistan to market their products and services, as well as bringing
profits and benefits to even Malaysia, Pakistan or MENA countries. By
utilizing the masjids as the centre of attraction in our tourism plan, we are
hoping that this will bring impacts not only to the well-being of the
countries involved, but also helps in spreading the message of the truth of
the religion, in making masjid as a common visited places not only to the
Muslims, but also to the non-Muslims.

2. THE INDUSTRY, COMPANY AND SERVICES

2.1

The industry

We are dealing with some of the main industry which are

2.1.1 Mosque Management
2.1.2 Tourism
2.1.3 Transportation
2.1.4 Finance
2.1.5 Food and Agriculture
2.1.6 Social Enterprise Alliance Malaysia (SEA)
2.2 The company and the concept
Our company is actually a self-dependable company which run business
from the resources that are already there in the place. The resources are
rooms and halls in the mosque that we are going to make it become a
homestay. It will need a lot of money if we are planning to create and build
a new place to become a homestay are. This is because, we are dealing
with the concept to use the resources available as much as possible. This
is due to the concept that we implement in our company which minimize
the amount of loan needed. We want to create profit from the least amount
of the outflow cost. Our fund will be used at the other part such as
transportation, marketing and also wages expense for the workers. The
most important things is, we want to help the MENA countries including
Pakistan to commercialize their products and generate some income from
it. As helping their countries are becoming our main concept, we are trying
not to burden our company with many liabilities and loan from the others.
Thus, it is very vital for our company to keep the liabilities to the lowest
and generate high level of profit.
2.3 The products or services
We are offering 3 major type of services which are:2.3.1 Home stay
2.3.2 Transportation
2.3.3 Marketing
2.4 Entry and growth strategy
Our company are dealing with the visitor which come to Malaysia and need
a homestay to stay for some times. The fact is that we are highly depend
on tourism strategy in Malaysia and our business will growth well according
to it. So, we will manage to improve the Malaysian mosque to become a
center of attraction and make Malaysia the best place for the visitor to
plan a journey. As we are also doing marketing at the homestay, we will
have a strategy to improve the delivering product services and make our
portal (www.eToursMasjid.com) to become viral and they can also purchase
item while they are at their own country.
3. MARKET RESEARCH AND ANALYSIS
4

3.1

Customer, Market Size and Trends

Our market segment includes tourism sector, using networking of masjid

(mosques) between Malaysia, SEA Mena and Pakistan as our unique
strategy in expanding our business. Tourism sector in Malaysia has been
ranked as the 10th most visited place in the world by the United Nations
World Tourism Organisations (UNWTO). 1 This shows that tourism in
Malaysia has become quite a demand not only to Asians, but to the world.
For the starting, the market size for the business is for the local residents
staying in SEA Mena, Pakistan or even Malaysian who interested to take
some vacations in Malaysia.
In 2014, Malaysia recorded 27, 437, 315 tourist arrivals, a growth of 6.7
percent compared to 2013. 2 The trend is increasing. The most visitors are
coming from Singapore, following by Indonesia, China, Thailand and
Brunei. As we can see, these five counties are all from Asia. Thus, our
chances to attract tourists from Pakistan and Middle East North Africa (MENA) are
high and not yet been utilized. The population of Pakistan (187,440,698 as April 5th, 2015) 3
and MENA (381 million)4 is about 568 million. This will become our market size.

3.2 Competition and Competitive Edges

We are competing with other tourism agencies, but our strategies in using
the networking of masjid across the countries are one of their own and the
first in the world. Our business is not only attracting tourists to take part in
our vacations packages, but also selling unique and traditional goods and
merchandises from Asian countries. Thus, the tourists do not need to go far
to get some merchandises or goods because we already provide them at
their own homestay. These what make our business unique and
competitive.
4. THE ECONOMIC OF THE BUSINESS
Expected growth and operating margins is about 120000 thousands for the
first 24 month. We lost or get negative profit in the first month and seventh
month because we use money for capital expendature. We spend about
80000 thousonds for Human Resource and others. We expected there will
be a small margin in profit in the first year and it will start positive and
bigger in the second and third year. The expactation of the small profit
1 The Star, http://www.thestar.com.my/News/Nation/2013/08/06/Malaysia-is-10thmost-visited-country/
2
http://corporate.tourism.gov.my/images/research/pdf/2014/arrival/Tourist_Arrivals
_Dec_2014.pdf
3 http://www.worldometers.info/world-population/pakistan-population/
4 http://en.wikipedia.org/wiki/MENA
5

margin in the beginning due to high cost out in capital expendature. The
calculation of all expected figures is available in appendixes.
5. MARKETING PLAN
5.1 Marketing Strategy
5.1.1 Understanding the customers needs throughout their vacations
in Malaysia
5.1.2 Do a continuous market research so that our program will stay
close to the market prospects
5.1.3 Collecting and updating the informations, building relationships
with the clients, teams, vendors, partners and seeking win-win
solutions for maintaining the survivality of the program
5.1.4 Focusing on value propositions of the programs and always keep
improving it, by refererring to the business model canvas of the
program
5.1.5 Priotizing the customers and focusing on their satisfaction
5.1.6 Promoting the program through websites and utilizing the
network of masjid across the countries
5.2

Pricing

As we are already have the key resources, such as homestays, goods,

utilities and merchandises, we can say that our prices is competitive and
cheaper compared to the others. The strategy of placing lower prices will
become a main attraction and a key value of our program. Thus, customers
will attracted to choose our tourism packages compared to the others.
5.3 Sales Tactics
The company are collaborating with the Ministry of Foreign Affairs, Ministry
of Tourism, Ministry of Food and Agriculture, Ministry of Transportation, SEA
in promoting our packages, providing services and foods, and collecting
the goods and merchandises to be sold to the customers.
We also have our own websites to promote our services and products to
the customers around the world.
5.4 Services and Warranty Policies
We maintained and update our customers inquiry 24 hours, throughout
their vacations in Malaysia. We also provide real time support in case of
emergencies or helps in need. Our company also gurantees for full or half
payment back to the customers if there is mistakes done by our side.
5.5 Advertising and Promotion
We are utilizing the key partners involved in terms of promotions and
advertising, besides the 24 hours services thorugh our websites and social
networking. All the promotions done online will be directed to our websites
if the customers have some inquiry or want to take a survey through our
packages.
6

5.6 Distribution
The distribution of our services is through direct contact with the
customers, throughout their vacations in our homestay. For online
purchasing, we will use international shipping services to make sure our
goods reach the customers. Our responsibilty is to make sure that our
services and products are well managed and satisfying our customers.
6. DESIGN AND DEVELOPMENT PLAN
6.1

Development status and tasks

The task of providing services in eTours Masjid is difficult, time-consuming,

and costly. The services include transportation, homestay, online foods
delivery, goods delivery, and consultation. In this task, the managers need
to meet the customers need5. In online delivery services, the manager
needs to maintain a smart online profile. It is important for the manager to
respond to customers if they need help. In an international services, the
management should have a certificate that is helpful to create trust to the
customers in providing professional services. The business should be
flexible that the services can fix with the current situation and change
according to the customers needs that could create profitable. In the
future, there may be a consultation related to eTours Masjid. Experts such
as accountants, lawyers, and business consultants are needed to work on
the consultation.
In eTours Masjid, aid is given to less-developed countries by international
organizations such as SEA. Its objective is to provide those countries with
the expertise needed to promote development.
6.2

Difficulties and risks

There are difficulties that may happen in this business. In providing

services, there are insufficient funds to maintain the cash flow 6. In
providing goods, the customers may suffer a late supply of orders. In
providing homestay, there are less amount of rooms to book by the
potential customers. Solutions are needed to improve these services such
as applying loans to have a positive cash flow. However, the cash flow may
be affected because there are more money that goes out to maintain the
services and to invest in new services rather than the moneys that goes in
or return on investment. This is due to the exchange rate between local
and international countries. The cost of rentals from the homestay
services may need to increase in some countries. Therefore, there is a
need to provide an advertisement of increase of cost in rentals before the
launch of the new costs.
6.3

Product improvement and new products

5 http://career-advice.monster.com/job-search/getting-started/8-ways-to-makeyourself-more-marketable-hot-jobs/article.aspx
6 http://www.rqriley.com/pro-dev.htm
7

To maintain the cash flow, the management need to be creative to

compete with other organisations7. The management need to get help
from other companies such as food industries to reduce the cost of foods
and delivery services. In transportations, the management should ask for a
better services by giving a comfortable vehicles for the tourist to relax in
the air-conditioned cars and provide a fast fetching time to send them to
the homestay. The local industries can help the managers to implement
new products such as souvenirs, free foods and drinks for the tourists.
6.4

Costs

Design and development costs are often underestimated. This can

seriously impact the cash flow8 projections. These cost data will become an
integral part of the financial plan.
7. MANUFACTURING AND OPERATION PLAN
Firstly, eTours Masjid program deal with Mosque Management Organization
to prepare most of the mosque in Malaysia to become a homestay. This will
be involving big mosque who have already several place possible to be
converted to a homestay, for example Masjid Negara and Masjid Wilayah
Persekutuan. These two place are chosen for the very first eTours Masjid
program because this place already have huge area to make as a
homestay. Thus we do not need a lot amount of money to create new
space and decorate it later. These two mosque are among the biggest
mosque in Malaysia and they have a lot of room and hall that can be
suggested to run this eTours Masjid program. These rooms are not fully
beneficial for the mosque organization because it is seldomly used and
sometimes there are rooms that are never being used. Through this
program, we are going to maximize the used of rooms and halls in these
mosque. In addition to that, we chose these places because it it located at
the center of the capital city of Malaysia, Kuala Lumpur. So, it have no
doubt that these place have the potentiality to attract most of the tourism
who are going to visit Malaysia. Indeed , the place will not be taken from
the prayer or other important religious space. It will be at the lower ground
of the mosque, or halls and rooms outside the prayer area. Thus, it will
respect Muslims prayer area and reduce cost in building new place and
decorating it. In a same time, this program will encourage the mosque
management to implement the beautiful and cleanliness of the mosque to
attract visitor. In the future, we are planning to increase the number of
mosque in Malaysia to run this eTours Masjid program using the profit we
gain from this program. We will use the money to create and decorate new
place to make as a homestay in many other mosque in Malaysia and in the
same time promoting Malaysia to the other countries.

7 http://etienne.ece.jhu.edu/etienne/teaching/ECE427/slides/Class2.pdf
8 http://en.wikipedia.org/wiki/Cash_flow
8

Once the visitor are planning for a journey to Malaysia, there will be
looking forward to the cheap and beautiful place to stay. Our program will
start as soon as when they started to plan a journey and book a flight. This
eTours Masjid program will be located and advertise in the Malaysia
Airlines (MAS) booking system as the best homestay choices. At the very
beginning , the choices will be only two place which are Masjid Negara and
Masjid Wilayah Persekutuan. It will be new places add up later after our
program are gaining enough profit to create and decorate new places in
other mosques around Malaysia. This booking process will be done by
Ministry of Tourism Malaysia to deal with the Malaysia Airlines (MAS)
organization. After visitor choose to stay at which mosque, the program
will link with the Ministry of Transport Malaysia to arrange the
transportation when the visitor arrive Malaysian Airport. We will manage to
prepare executive taxi such as Proton Exora and Toyota Avanza to pick up
the visitor from the airport. This is to make them convenient and
comfortable to come to our homestay after going through a long and tiring
journey from their country. Besides, we also prepare executive taxi to make
sure they can put their luggage and bring to the homestay no matter how
much luggage they are bringing with them.
Then when the visitor arrive at the mosque, the taxi driver will leave them
to the customer service at the mosque. The visitor will not have to worry
and think about the taxi fare because it have already been included in the
flight fare once they click which homestay they prefer to stay. Then, the
customer service will bring all their luggage with them and guide the
visitor to the reception center at one corner of the mosque. At the
reception center, they will meet a friendly and cheerful receptionist and
then the booking of the homestay process occurs. Then, after they choose
the amount of day to stay, the customer service will bring them to the
room and explain the feature and facilities of the room. The booking fee
will not be included in the flight fare because we do not want to burden
them to pay much money at the early stages of booking the flight.
Moreover, they might need to decide how long they are going to stay at
the homestay. We are targeted that a moment they reach the homestay,
they will start thinking to stay longer here because of the beauty of the
place and also the best service provided. We will make sure our customer
love our homestay and like all the services provided and the staying
experience will become the best moment in thier life. This is one of our
business strategy which are making value proposition for the customer.
They will later be our key partners as they spread our homestay
experiences to their relatives at their own country. These experiences will
indirectly become the testimonial recognition for our eTours Masjid
program.
Next, the visitor are already in the room and place their luggage and item
accordingly. We will make sure that the room are fully furnished with the
best furniture and air ventilation system with air condition provided. The
most important part is we prepared a very clean and neat toilet for them in
every room. In the room, we also locate some windows that have a
panoramic view of the garden outside to make sure the visitor can have a
fresh and clean air while enjoying the nature. Now, the other business
9

strategy started. We are taking the opportunity of the visitor which came
from many different countries to manage an e-commerce marketing and
also commercializing real product to them. We will deal and make a link
with the Ministry of Finance Malaysia to promote our product as long as
commercializing the other country product (MENA and Pakisan). In the
homestay, we provide free Wireless Fidelity (Wifi) internet access and
search for the www.eToursMasjid.com website, and go to shop and make
online purchasing there. Visitor also can enjoy searching the web and
doing their other works. This is also our value proposition for our customer
as everyone now have their own gadget to access the internet. Actually
these online website are created to make sure they can still continue
purchasing goods when they already went back to their country. We will
manage to deliver their item with the service by Pos Malaysia. While they
are in Malaysia, we will manage to prepare ready stock item to let them
choose accordingly. This will increase their freedom of choice and make
them satisfied with the product they want to buy.
The product we are going to commercialize are taken from the list of
survey from the Ministry of Tourism Malaysia about products from Malaysia
that are related to them according to the survey of what visitor needs. For
example, toiletries, utilities, foods, cooking utensils, clothes, and also some
beautiful souvenirs. Furthermore, the program will also provide an online
food delivery service to the visitor in the homestay. We will need to have a
deal with Ministry of Food and Agriculture Malaysia. Visitor can have a
Malaysian food as well as many other countries food with a very cheap
price. Some of the foods are imported from the MENA country and Pakistan
because our main purpose is to help these country develop and gain some
profit with their products. We also will prepare goods from MENA and
Pakistan for example textile and cottons. Booth will be opened in the
masjid areas for the tourists to buy and collect their needs. These booth
will be open due to the customer needs and availability. The key activities
in our program are to promote Malaysian homestay and transportation
service as well as commercializing e-commerce.
The other key activities are we want to create a network of Masjid (NoM)
between mosques in Malaysia, with mosques in MENA country including
Pakistan. This network are created by the Mosque Management
Organization of Malaysia , and MENA countries including Pakistan
accordingly. The responsible person of the Mosque Management
Organization in MENA countries including Pakistan will place all the
supplied goods and item that they want to export at the specific location in
their Mosques. They will manage to have some room or place to put and
arrange all those items in their mosque before linked it to their countrys
delivery services. Meaning to say that, mosques at their place are
becoming the place where export items are collected and accumulated
together before going to be exported to Malaysia. In order to that, the
Mosque Management Organization at those countries will also encourages
the business model for individual who want to sell their products and gain
some profit from commercializing their products worldwide. The person
just need to register first at the counter placed inside the mosques and
then most of the process after that will be taking care by the Mosque
10

Management Organization of their country. The network of Masjid (NoM)

also will be implement from the website created to achieve this practice.
The website named www.eToursMasjid.com will have a connection between
Malaysia, and MENA countries including Pakistan. The connection are for
those responsible persons in their Mosque Management Organization of
their country accordingly. Here, they can report the progress, discuss and
share something about the eTours Masjid program.
All of this profit will be divided equally among the parties involve and also
be donated to the MENA countries including Pakistan. Actually, we are not
only donating to those countries, they are actually the key partner and
supplier for our program. They produce their own supplies and export to
our country to be commercialized. We are actually helping them to sell
their products and gain some profit from it. The most important thing is,
we are trying to help them to avoid their water supply problem,
development country problem and unemployment problem. From profit
that they get, they will able to manage all their problems at least to
improve some of them. Finally ,as for Islamic perspective, trade is one of
the Islamic teaching encourages by the Prophet Muhammad (PBUH).Thus ,
by implementing this eTours Masjid program, they will have a chances to
start a business that are in compliance of Shariah laws whereby enabling
them to achieve their profits and benefits. It is pertinent to note that, this
eTours Masjid program also indirectly are promoting the concept of mosque
for Muslim and introducing Islamic practice to the visitors all over the
world.
Lastly, we will be planning to improve the facilities in the future to make
sure that our homestay will become the most attractive and worth place to
stay for the visitor who have plan their journey to visit Malaysia. In the
future, we will manage to prepare many other mosques in Malaysia to
become the homestay and gain a lot more profit then at the early stages.
In fact, when our targeted profit are achieve, we will work on preparing the
mosque in MENA countries and Pakistan themselves to become as a
homestay and they also can generate income by their own. Our operating
cycle is from the home stay service that we produce, transportation fees
that are including in the flight ticket fees, and also the marketing service
that we offer to the visitor. Those 3 cycle will create huge amount of
income for us. We also have the regulatory for our home stay which are
they cannot do anything that are prohibited in the mosque as we are using
places in mosque to be a homestay. Visitor must agree to follow all the
rules and regulatory terms at the home stay to get the best service from
us. This is definitely a win-win situation for both parties.
8. MANAGEMENT PLAN
8.1

Organizational Chart

11

Chief Executive
Officer
Mohd Akmal Abd
Latif
Marketing
Executive
Muhammad
Ruslan Ashaari

Financial
Executive
Mohamad
Zamzam
Zainuddin

Marketing
Manager
Fakhri
Kamaruzzaman

Financial
Manager
Syahmi
Ibrahim

Sales planner
Asyraff Azahari

Accountant
Anis Humaira
Ashaari

Human
Resources
Executive
Ammar Asyraf
Md Fairuz

IT Executive
Zul Imran
Zulkapli

Human
Resources
Manager
Nurul Atiqah
Azhar

Website
developer
Taufiq
Saipuanuar

Auditor
Syamira Laila
Nordin

Database Admin
Sharil Ghani

8.2

Management Team
Our company was established by five (5) key founders. The
management team consists of the CEO, Marketing Executive, Financial
Executive, Human Resources Executive and IT Executive followed by
two (2) division in each executive area. The main board with consisted
of the five (5) executives are as following:
i.Mohd Akmal Abd Latif, Chief Executive Officer
ii. Muhammad Ruslan Ashaari, Marketing Executive
iii. Mohamad Zamzam Zainuddin, Financial Executive
iv. Ammar Asyraf Md Fairuz, Human Resources Executive
v. Zul Imran Zulkapli, IT Executive
Our teams dedication will be focused toward Democratic
management style. We want everyone in the team to be able to voice
out their opinions and take part in decision-making. The majority has to
agree before any decision can be made. We want to create a company
environment that will satisfy everyone in the team and utilize every
unique skill borne in every members. Performance reviews and [other
perks] is how we maintain a motivated team.

8.3

Officers and Key Employees

8.3.1 Mohd Akmal Abd Latif, Chief Executive Officer

8.3.2 Muhammad Ruslan Ashaari, Marketing Executive
8.3.3 Mohamad Zamzam Zainuddin, Financial Executive
12

8.3.4 Ammar Asyraf Md Fairuz, Human Resources Executive

8.3.5 Zul Imran Zulkapli, IT Executive
8.3.6 Fakhri Kamaruzzaman, Marketing Manager
8.3.7 Asyraf Azahari, Sales Planner
8.3.8 Syahmi Ibrahim, Financial Manager
8.3.9 Anis Humaira Ashaari, Accountant
8.3.10Nurul Atiqah Azhar, Human Resources Manager
8.3.11Syamira Laila Nordin, Auditor
8.3.12Taufiq Saipuanuar, Website Developer
8.3.13Shahril Ghani, Database Admin
8.4 Professional Support
We currently receive a great deal of advice from outside sources, such
as our consultant and attorney; however, we follow the advice which
meets our goals and needs.
9. SUSTAINABILITY AND IMPACT
Some of the purposes of this program is to help poor and developing
countries like Pakistan and Middle East North Africa in developing their
country as well as promoting the masjid as the central of Islamic religion,
making masjid areas are more open and being used than ever, in addition
to promoting Malaysia as a tourism hub in the world. Our investors or
shareholders are the mosques management across the countries, and they
are the one who acts as the key-player in making this program a success.
In order to sustain our products and services, these key-player must be
given some understanding about the goal of this program.
In addition to the tourism agencies and the ministry, we are relying
on our key-player in order to spread our program to potential customers
around the world. In particular, the mosques community in MENA and
Pakistan not also providing the utilities, goods or merchandises to be sold,
but also promoting about our program to their local residents or maybe
potential customers. We also targetting our customers who have been
using our services or buying our products in spreading the words about our
program. We also promoting our program through our websites and social
networking, and with the helps of some of our potential psrtners like the
Organisations of Islamic Collaboration (OIC). We make sure to ask feedback
and testimonials from our customers in order to help improving our
program.
The impact of our program if huge. The mosques will be utilized as the
centre of Islamic activities, or helps in spreading the religions to the
muslims or non-muslims tourists. We also helps the developing countries
like MENA and Pakistan in order to developing their business. Once again,
the masjid will be tha main of attraction for the tourism sector, thus helps
in spreading the message of truth to mankind all around the world. We are
starting small here with only two mosques as starting, but we are thinking
big.
10.

OVERALL SCHEDULE
13

Date
January
2016

February
2016

MarchSeptem
ber
2016
October
2016
Novemb
er 2016
Decemb
er 2016
January
2017
11.

Plan of Action
Analyse and collecting the data and information about all the
marketing prospects, customers needs, marketing areas,
chances and opportunities, the economics and else related to
the project
Establish relationship with the related partners, potential keypartners, collaborators and goverment agencies.
Organize events to propose the ideas and finding potential
partnership or interested investment from the potential
shareholders
Make an arrangement and agreement with the mosques
management across the countries
Approach and make agreement with the key-partners,
collaborators, investors and related goverment agencies
Identify, improve, redesign and redecorate the homestays in
targetted mosques
Developing the websites, social networking accounts,
advertisement and other related promotions
Organize events to promote products and services
Launching the project officially
The e-Tours fully operating
Meeting with investors and stakeholders. Update on the
progression of the website. Audit the company and Key
Performance Index.
Research and develop the market, product and services
continuously

CRITICAL RISKS AND PROBLEMS

The potential risks and problem in the early stages is the brand
recognition. In tourism or marketing sector, we are still beginners. We are
starting small, aiming higher, but to gain customers, partners trust in a
short time is rather difficult. We dont know whether or not in due time
maybe our investors or shareholders will quit, because our new strategy in
tourism is rather new and rare. This become quite a concern for us in
gaining their trust and making them feels confidence in working with us.
As mentioned before, our approach in tourism is new and rare. The
concern is when we are using the mosques as our main centre in the
project, we may have some problems in attracting non-muslims customers.
In our country as such, the mosques are being known as a sacred place for
the Muslims only, making the non-Muslims even scared and to even enter
the areas of the mosques. this may make the non-Muslims customers feel
discomfort in using our services.
Another risks is that the the local residents. They might be opposing the
idea of using the mosques as the place of tourism. Our project might be
opposed and accused as being too liberal, furthermore in inviting the non14

muslims to stay in the mosques. These understanding of the society needs

to be correct. The society needs to understand that this is one approach in
spreading the religion to the non-muslims. There is some possibilities that
when the non-muslims tourist come and stay in the homestay at the
mosque, they will see the uniqueness and the beauty of Islam. They will
gain true understanding about islam, and will help them convert to Islam.
Our project is one way in doing dakwah to muslims an non-muslims.
12.

FINANCIAL PLANNING
JA
N
171
4
992
8

profit
revenu
e

FEB
6825.
5
1405
1

MAR
7098.
5
1519
7

APR
5877.7
5
15755.
5

MAY
7814.
5
1562
9

JUN
8916.
5
1883
3

JUL
9386.2
5
23272.
5

AUG
10365.2
5

SEP
13754.2
5

OCT
11862.7
5

25130.5

27508.5

23725.5

The table show the growth of the profit and revenue from January until December
of the first years of the business. There are growth slowly and both of the figure
keep positive.
16000
14000
12000
10000
8000
6000
4000
2000
0
1

10

11

12

Profit

15

NOV
1219
9
2439
8

DEC
10154

2730

30000
25000
20000
15000
10000
5000
0
1

10

11

12

Revenue
The graph above show growth of the profit and revenue from January until
December of the first year of the business. The orange line show the profit and
the green line show the revenue.
In the second and third year, this business will growth and the margin of the
profit and revenue about 300%.
13.

PROPOSED COMPANY OFFERING

13.1 Desired financing

All business plans require financing9. The initial financing plan will be
derived at equal contribution from the initial investment cost. This is
sufficient to generate positive results and attract potential investors
with the first booth running. When we have reach positive cash flow,
banks and private investors will be invited to participate in the
business for the setting up of another eTours Masjid booths.
13.2 Offering
Investment such as shares is needed to generate cash investment in
the business. The management decided to sell the idea to the
potential investors by providing the business plan. By using different
scenario analysis, visiting other mosques that provide services will
help to identify the success and failure of the existing services.
13.3 Use of Funds
The entire funds shall be used for the initial setting up of the eTours
Masjid booths with possible allocation for promotional exercise and
advertisement cost. Initial funds shall be used to carry out
9 http://studentsrepo.um.edu.my/1370/14/BAB_11.pdf
16

renovation works, purchase of raw material and equipment, pay

rental and salary of all staff.
Any investment into another eTours Masjid booths overseas
must be planned carefully to avoid over spending and forecast.
The analysis of the net present value (NPV) in the cash flow for the
company as a whole should be conducted to fully realise the effect
of the additional international outlets that is not covered in the
original cash flow analysis.
Most current updates on the country of investment must be given
priority to avoid a strain in the cash flow that may affect the eTours
Masjid booths.
13.4 Investors Return
There is a high probability that the investment in hand will generate
reasonable earnings for its shareholders in light of the fact that the
business is still at the growth rate about maybe 3 years inception
into the local market. If everything goes as forecast, investors will be
rewarded and survive with possible future growth.

APPENDIXES

17