1.

1INTRODUCTION
Asthetechnologyadvanceseachandeverysectorhasbeenrapidlydevelopedlikea
GovernmentSector,EngineeringSector,etc.thenhowcanthe READYMADEGARMENTSHOP
becomebackward.Eachandeverypersonwantstolooklikeaheroandheroine.Asthe
fashiontakesplace,theywanttowearmorefashionablecloths.
Inmoviesactorandactressesarewearingdifferenttypesofdressesandsarries.Every
personwantstolooklikethem.Withtheincreaseinfashioneverypersonwanttowearthat
typeofcloths.Somepeoplepurchaseclothmaterialandvisitatthetailorshopforstitching
the dresses they like. But it takes too much time. Fashion is growing up day to day.
ReadymadeGarmentShopsareopened.PeoplearesatisfiedfromReadymadeGarmentShop
andpeoplealsosavetheirvaluabletime.ReadymadeGarmentShopprovidesbetterdesign
dressestocustomers.
WiththechangeinthetrendinfashionmarketReadymadeGarmenthavebecomevery
popular.MostofthepeopleusedtowearReadymadeGarmentShophavebecomeverypopular.
MostofthepeopleusedtowearReadymadeGarmentincaseoftimesavingactivity.Especially
ladieshavetakenverymuchinterestinnewdesignsandfashionablegarments.

Newfashiondesignersmadenewtrenddesignstoattractcustomersandmostlyto
femalecustomers.Theyliketowearnewfashionclothsornewlookofgarment.Thereare
varioustypesofdresseswhichareveryreasonabletogeneralorordinarypeople.
Readymade Garment Company like as Nain See Private Ltd., Saujnya Dresses,
AshikaSarriesandDresses,GardenDresses,DaminiSarriesandSalwarSuit,etc.makes
garmentveryattractiveanditgivesitspecialeffecttothatgarmentordressestobevery
attractive.ThereworkofvarioustypesofstitcheslikeKashmiriButa,KunadanWorkor
JardariWorkisbecomeveryfamousinnewtrend.Therearevariousothercompaniesare
alsoworktogivebetterqualityproduct.
InrecentyearsmanypeopleareinterestedinwearingReadymadeclothsandspecially
ladieshavemostinterestinthattypeofclothssowhentheresearcherisaladyittakestoo much
interest for the topic. So that researcher selected the subject Readymade Garment Shop
[LadiesGarmentShop]asthestudyoftheproject.

Fromtheresearcherspointofviewitisveryimportantthathewillstudyallpoints
relatedtohistopic.Sohisreasonfordoingthisprojecttoknowhowlogisticshelpsin
materialmanagement.Logisticsincludetheflowandstorageofitemsfromrawmaterialto
customerdeliveryandotherveryimportantreasonforselectionoftheparticulartopicisto
knowabout
1)
2)
3)
4)
5)

Materialplanningandcontrol.
Purchaseofgoods.
Sellingofgoods.
Financialstatementfortheshop
Profitearningsetc.

1.3 PROFILEOFTHESUBJECT
There are various factors which plays very important part of any Readymade
GarmentShop.Followingsaresomeofthem
A.Fashion:
Forsomewomen,fashionisawayoflife.Itreflectstheirpersonality,theirattitude,

their approach towards life, and their lifestyle. A closer look tells us that it refers to a
particular style of clothing which is worn by people on a national/ international level.
Fashionisnotrestrictedtoclothingalone.Anythingwithatouchofclass,andahintofthe
extraordinary, something that catches the eye instantly, and is visually appealing, is
fashionable.Thus,fashionisaphenomenonthatcontinuestochangewomen'slivesallover
theworld.Todaywomenhaveaccesstoawiderrangeoffashionableclothes.
Overtheyears,womenhaveembracedfashiontoprojectthemselvesthewaythey
wantto.Whateverwomenwearorusetoday,isamatterofgreatspeculationandscrutiny.
Fashionhasenteredallarenasofwomen'slives,rightfromveiledhatstohighheeledshoes.
Theirfashionconsciousnessandtheneedforfresh,newconceptsandideasfromtimeto
timehavegiventhefashionindustryamajorboost.
B.Fashionindustry:
Thefashionindustryisahugeplatformwhichprovidesaccesstoawiderangeof
fashionablegoods.Thisindustryisacreativeindustrywhichinvolvescontinuouschange,
innovativeness,andstateofthearttechnology.
a.
b.
c.
d.
e.

Women'sfashionindustrycomprises:
Designers
Manufacturers
Sellers/Marketers
Buyers
Others(Colorist,Forecaster,Illustrator,ModelsEtc.)

C.Market:
ThewordmarketisderivedfromtheLatinwordMercantilewhichmeansaplace
whereabusinessisconducted.Incommonparlanceamarketreferstoaplacewherebuyers
andsellersactuallymeettoeffectpurchaseandsales.Inotherwords,amarketisaparticular
placewheregoodsarebroughtandsold.
Inabroadersense,amarketdoesnotnecessarilymeanaplace.Thetermmarket
and sellers in person, by mail, telephone, telegraph, cable fax as any other means of
communicationsothattheirmindmaymeetofeffectpurchasesandsales.
PhilipKoltersaysthat,
Marketisthesetofactualandpotentialbuyersofproduct.
D.Marketing:
Thetermmarketingreferstothesumofactivitiesinvolvedinfindingouttheneedsof
thepotentialbuyersdevelopingtheproductsandservicestosatisfythoseneedsandmaking
themavailabletothosewhoneedthemattheslighttimeattherightplaces,intherequired
quantities,attherightprices.
Marketingconsistofallthoseactivitieswhichareincludedintheprocessofflowof
goodsfromtheproductioncenterstotheconsumers.Thewholeprocessinvolvesthecreation
astime,placeandpossessionutility.
Drukerdefinesthat
Marketing is a process which converts resources, distinct knowledge into a
contributionofeconomicvalueinthemarket.
E.Business
Business in an economic activity which is conducted with the aim as motive of
earningprofits,businessreferstoallthoseactivitieswhichareconcernedwithproduction

anddistributionofgoodsandservices.Thetermbusinesshastwowingsortwoaspectsor
twobranches.Oneaspectofbusinessiscommerce.
KeithDevissaysthat,
Businessmaybedefinedastheorganizedeffortsofindividualstoproducegoods
andservicestosellthesegoodsandservicesinamarketplaceandtoreapsomerewardsfor
thiseffort.
F.Advertising
ThewordadvertisinghasbeenderivedfromtheLatinwordAdverterwhichmeans
turntoasturningtheattentiontowardstheproducts.Advertisementmeanstomakethe
productknowtothewordwiththehelpofattractiveadvertisementpolicy.Customermaybe
demandmoreforthoseparticularproductsbutthemainfunctionorworkofadvertisingis
createaplaceinmindsofpeopletopurchasetheproductbecausethemainobjectiveof
advertisingistoincreasethesale.
DefinitiongivenbyProf.AlbertFray
Advertisingasthepreparationorvisualororalmessagesandtheirdissemination
through paid media for the purpose of making people aware of and favorably inclined
towardsaproduct,brand,service,institution,ideaorpointofview.
G.Services
Inmoderntimeservicesareextendbecomeavaluablethingsforallthebusinessin
situationsserviceswhicharecloselyrelatingwiththecustomeroruseristhenecessityof
every business with the help of services the seller provides number of services to the
customerorearningaprofitortheothersideconsumergetsatisfactionoftheirneedby
payingsameamountfortheservices.Anotherimportantthingisthatthepeoplewhowantto
shareathought,pleasureorpainswhicharecloselyrelatedwithservices.
H.Discount
Discountisadeductiongivenbysellertobuyeronsalepriceofthegoodssoas
increasesaleorforimmediatepaymentofsalepriceincaseofcashsale.Itisalwaysoffered
bybuyeratpercentage(%)ofsaleprice.Discountschemewillbegenerallyadoptedincase
ofoffseasonperiod.Soastoattractthecustomerorbuyerwillbereadytopurchasebulk
quantitiesofgoods.
Discountispercentagereductiononsalepricei.e.eachcashdiscountwhichreduces
theinvoicevalueofgoodswhichreducestheinvoicevalueofgoodse.g.25%discounton
cloths.
I. Replacementguarantee
Replacementguaranteemeansthesecuritytothecustomeraboutwholeproduct.Itis
thewholeproductmaybechangeorreplacedbyanotherone.Thecustomershavetofallow
theguaranteeperiodforclaim.
J. Gifts
Customersareverymuchattractedtowardthegiftsspeciallywhilegivingonedress
freeforpurchasingtwodresses.
Forthatshopkeeperpreparesbigbannerwithwordingas_
BUYTWOGETONEFREE

K.Windowdisplay
Inthismethodactualgoodaredisplayedinshowcasestoattracttheattentionofthe
prospectivebuyers.Asthegoodsaredisplayedinshowcasesoutsidetheshop,peopleare
allowedtowatchandinspectthegoods.Thisprovokestheprospectivebuyerstobuythe
goods.
L.Showroom
Inthismethodofadvertisingspaciousareaisprovidedfordisplayofgoodshence
theyarearrangedverysystematicallyinanattractiveway.Thevisitorstosuchshowroom,
who are prospective buyers, are allowed to handle and inspect the goods presented in
showroom.
M.Customerservice
Customerserviceistheoverallactivityofidentifyingandsatisfyingcustomerneeds..
Asanoveralldescriptionofthedesiredrelationshipbetweenasupplierandacustomer.
'Service'inthissenseisbasedonthepremisethateverycommercialtransactionisaservice.
Customerserviceisoneofthemostimportantingredientsofthemarketingmixforproducts
and services. High quality customer service helps to create customer loyalty. Customers
todayarenotonlyinterestedintheproducttheyarebeingofferedbutalltheadditional
elementsofservicethattheyreceivefromthegreetingtheyreceivewhentheyenteraretail
outlet,totherefundandhelpthattheyreceivewhentheyhaveacomplaintaboutafaulty
productthattheyhavepaidfor.
N.Customerexpectation
Customers are people who buy products and services from other people. What
customersthinitisthejobofmarketerstounderstandtheneedsoftheircustomers.Indoing
sotheycandevelopgoodsorserviceswhichmeettheirneedsmorepreciselythantheir
competitors.Theproblemisthattheprocessofbuyingaproductismorecomplexthanit
mightatfirstappear.Customersdonotusuallymakepurchaseswithoutthinkingcarefully
abouttheirrequirements.Whereverthereischoice,decisionsareinvolved,andthesemaybe
influencedbyconstantlychangingmotivesandfeelaboutacompanyand/oritsproductsisa
keyaspectofbusinesssuccess.
O.Customerrequirements
Thesupermarketindustryprovidesagoodexampleofthewayinwhichdifferent
groups of customers will have different expectations. Some customers just want to buy
standardproductsatthelowestpossibleprices.Theywillthereforeshopfromsupermarkets
that offer the lowest prices and provide a reasonable range of goods. In contrast, some
supermarketshoppersareseekingsuchaspectsasvarietyandquality.Theywilltherefore
choose to buy from an upmarket supermarket. Additionally some customers will have
specialtastessuchaswantingtobuyFAIRTRADEproductsororganicfruitandvegetables.It
isclearthereforethattobesuccessfulabusinesshastohaveaclearunderstandingoftheir
targetcustomersandtheexpectationsofthisgroup.
1.4IMPORTANCEOFTHESUBJECT
Inmodernbusinesseverybusinessshouldbegivengreaterimportancewhetherithas
beinthenatureoflarge,middle,smallscaleindustry.Thevariousimportantthingsarein
ReadymadeGarmentShop.
Intodayslargecompetitionitisessentialtoknowonesmarketposition.Asuccessful
organizationhastoknowitsstrengthandweaknessandinthemarketalongwithReadymade
Garment.Marketstudystimulatesneedbytakingappropriatestepsforremainingdefectsin
itsmarketingeffect.

Project of Readymade Garment serves as instrument for development of certain

importantskillsincommerceandmanagementstudenttomakeearningmoreeffectivethese
skillsareasfollows_
a) AnalyticalSkill
b) CommunicationSkill
c) ResearchSkill
d) DecisionmakingSkill
ImportanceOfTheStudyOfReadymadeGarmentShopIsAsFollows:
I. ReadymadeGarmentShopbusinessisthattypewhichhaslittleinvestmentandmore
profit.
II.Itisabusinesswhereinshortproductionperiod,businesscanearnalot.
III.Thisbusinessprovidesgrateravailabilityofmarket.
IV.Inthatkindofbusinesswecanprovidesvariousjobopportunitiestoallkindsof
peoplelikemenandwomen.
V.ThisprojectprovidesusinformationaboutvariousGovernmentpolicies,production
policies,saleandprofits,etc.
VI.ReadymadeGarmentShopprovidesalltypesofknowledgeforbusiness,marketas
wellasemployment.
PROJECTMETHODOLOGY
2.1MEANINGOFTHEPROJECT:
A project is a scientific and systematic study of a real problem faced by and
organizationwithanobjecttoresolveitwiththeapplicationofmanagementconceptsand
skills.Thestudycandealwithasmallorabigproblemfacedbytheenterpriseinadiscipline
ofmanagementlikefinance,marketing,production,personnel.Theessentialrequirementof
a project is that it should entail scientific collection, analysis and interpretation of data
leadingtovalidconclusion.Formthestudyattemptingtodiagnoseandidentifymanagerial
problemsandatthesametimeprovidinghimanexposuretotherealbusinessworld.Form
theorganizationpointofviewitisasortoffeedbackofitspoliciesandplanswhichmay
facilitatethedecisionmaking.
Aprojectisakindofactionorientedresearchaimingatthedetectionmanagerial
problemof a businessorganizationand inviting the efforts to solve those.It providesa
scientificbasisormanagerialdecisionandactions.
Definition
A project is scientific and systematic study of real issue or a problem with the
intentionofresolvingtheproblembyapplicationofmanagementconceptandskill.
Aprojectworkisascientificallyevolvedworkplandevisedtoachieveaspecific
objectivewithinaspecifiedperiodoftime.
2.2 METHODOLOGYOFTHEPROJECT
A.Projectmethodology
Aprojectmethodologytellsyouwhatyouhavetodo,tomanageyourprojectsfrom
starttofinish.Itdescribeseverystepintheprojectlifecycleindepth,soyouknowexactly
whichtaskstocomplete,whenandhow.Whetheryou'reanexpertoranovice,ithelpsyou
completetasksfasterthanbefore.
Method refers to the procedure for obtaining knowledge based on empirical
observations and logical reasoning. Methodology refers to the logic of scientific

investigation.Itisaprocedureofempiricalinvestigation.Itisnotconcernedwithbuildof
knowledgebuthowknowledgeisbuilt,i.e.howfactsarecollectedclassifiedandanalyzed.
B.Methodsofresearch
Followingarethemaintypesormethodofresearchwhicharegenerallyusedbyany
researcher
a) Casestudymethod
b) Historicalmethod
c) Experimentalmethod
d) Surveymethod.
2.4OBJECTIVESOFTHESTUDY
Followingsarethemainobjectsofthestudy
I. Tostudythescopeoffinancialapproachconcerningtotheclothbusiness.
II.Tofindoutthepotentialbenefitsandopportunitieslieinthisbusiness.III.
Tostudytheinformationaboutvarioussuppliersoftheproduct.
IV.Tostudythemanagementpolicyorformulationofproductionpolicy,marketing,
storing,etc.
V.Tomakethestudyofmarketingskills.
VI.Toevaluateprofitability
VII.Tostudythemanagementofcapitalandothersources.
VIII.Toacquireusefulguidelinestoventureinclothmarket.
3.3ANALYSISOFTHEPROJECTCOST
Costanalysismeansthatthedraftingofalltheprocedurewhichrelatesthe
productioni.e.calculationoftheprojectcostofReadymadeGarmentShop.
IntheprehistoricStoneAgewhenmankilledananimalwiththeforcesof
his hand, without the use of weapon. The cost activity was Labor. When that man
convertedanimalshideintohisclothesthecostofhisactivitywasmaterial+Laborand
whenarticlesbegantobemanufacturedinhisfactoriesasinthepresentagethecostofthe
outputbegantocountas_
Material+Labor+Expenses.
CONCLUSIONSANDSUGGESTIONS
1.
2.
3.
4.
5.
6.

7.

A. CONCLUSIONS
Clothing and textile sector forms a part for heritage of India and exemplifies the
richnessanddiversityofourcountry.
Akolatownitselfisthebiggestclothmarketthroughoutthevidarbharegion.
ClothtradingishavinganimportantplaceinAkolamarket.Thisprojectthrowslight
onclothingsectorandbusinessopportunitiesithas.
Newentrepreneursmayventureintothissectortoacquirethepotentialsandbenefits
lieinthisfield.
Throughthisproject,onecandevelopandunderstandingsofthenature,scopeand
financialaspectofclothbusinessespeciallytradingofdressmaterial.
As the Indian fashion industry is growing every day, Indian dress designers touch,
creatinggarmentwhicharetrulyoutstanding.Designersarealwaysexperimentingwith
thenewdesign,styleeveryseason.Forthispurpose,theyrequiredressmaterial.
Onecanshowtheircreativityandinnovativethinkingoverclothmaterial asthey
cannotexperimentwithreadymadeoutfits.

RRFERENCE

I. www.womenfashionwear.com
II. www.time100.co.uk
III. www.readymade-garment.com/india
IV. www.jimyellowpages.com/kokata/8/readymade.garment
V. www.webduniya123.com/city/delhi
VI. www.marketresearch.com
VII. www.answers.com