AND BUSINESS
CAMPUS BRUSSELS
CAMPUS BRUSSEL
FACULTEIT ECONOMIE EN
BEDRIJFSWETENSCHAPPEN
Simon GEVCEN
r0438137
Master of International Business Economics and Management
Teacher: P. TEIRLINCK
Academic Year: 2015-2016
Deadline: January 24, 2015
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REFERENCES
Textbooks
Aaker, D. A., McLoughlin, D. (2009) Strategic Market Management: Global Perspectives, John Wiley & Sons,
p. 316
Chaturvedi, M., Kumar, A., Rahul, M. (2010) Managing Innovation and New Product Development.
PHI Learning, p. 33
Hollensen, S. (2008) Essentials of Global Marketing. Pearson Education, p. 198
Koontz, H. (2010) Essentials of Management. Tata McGraw-Hill Education, p. 91
Mahadevan, B. (2010) Operations Management: Theory and Practice. Pearson Education India, p. 181
Rainer, R. K., Cegielski, C. G. (2010) Introduction to Information Systems: Enabling and Transforming Business.
John Wiley & Sons, p. 287
Weihrich, H., Koontz, H., Cannice, M. (2013) Management: A Global, Innovative, and Entrepreneurial Perspective.
Tata McGraw-Hill Education, p. 153
Wells, P. E. (2010) The Automotive Industry in an Era of Eco-austerity: Creating an Industry as If the Planet
Mattered, Edward Elgar Publishing. p. 112
Websites
Noronha, C. (2004) The age of the idea. Retrieved 30 December 2014 from
www.tata.com/article/inside/awIM4BDt!$$$!yk=/TLYVr3YPkMU=
Tata Motors (2009) Corporate Sustainability Report. Retrieved 30 December 2014 from
www.tatamotors.com/sustainability/pdf/GRI-09-10.pdf
Vamsi, K. (2009) New Product Development Process (Tata Nano). Retrieved 30 December 2014 from
https://fr.scribd.com/doc/20939977/New-Product-Development-Process-TATA-NANO
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