A STUDY ON DEALERS PREFERENCE TOWARDS ZUARI

CEMENT

NAME

ADDRESS

CONTACT NO

1. How long you have been in this field?

(a) Less than 1 year

(b) 1-3 years

3-5 years

(d) 3-5 years

2. At present which brand of cement are you dealing with?

(a) Zuari

(b) Ultratech

(c) Priya

(d) Penna

(e) coromandel(f) any other

3. Thus customers ask Zuari Cement?

(a) Yes

(b) No

If No, which brand they will ask for---------------

4. Have you ever deals with Zuari Cement?

(a) Yes
If No, Why------------

(b) No

5. Have you ever seen the advertisement of Zuari cement ?

(a) Yes

(b) No

If yes, where specify--------------

6. Which media do you prefer for advertising Zuari cement ?

Print media
: (a) News papers (b)Magazines
(c) If other specify
Electronic media : (a) T.V
(b) Radio
(c)
Internet
Outdoor media
: (a) Hoardings
(b) Wall painting (c)
Bill boards

7. Rank the factors influences the purchase of Zuari cement ?

(a)Quality
(b) Price
(e) Any other

(c) Sales promotion

(d) packing

8. In case of quantity rank according to your preference?

(a) Setting time
(d) colour

(b) Strength

(c) fineness

9. In case of price how do you feel about the pricing of the

product ?

Brand

High

Moderate

Low

Zuari
Ultratech
Priya
Coromandel
Penna
Any other

10. In case of packaging what is your opinion ?

Brand

Very
Good

Goo
d

Fai
r

Poo
r

Very Poor

Zuari
Ultratech
Priya
Coromand
el
Penna
Any other

11. Are you aware of sales promotions techniques given by the

company ?
(a)Yes

(b)No

12. Rank the most selling brand which is preferred by you ?

(a)Zuari (b) Ultratech

Penna (f) Any other

(c) Priya

(d) Cormandel

(e)

13. How many tons of cement do you sell in a month?

(a) 1-5
(e) Above20

(b) 5-10

(c)10-15

(d)15

14. How many tons particularly Zuari cement do you sell in a

month?
(a) 1-25
Above75

(b) 25-50

(c) 50-75

(d)

15. What factors do you consider while choosing dealership?

(a)Sales volume
(d)Moreawareness

(b) Quality

(c) Customer Choice

(e)Good Service

16.Why did you prefer the brands you are dealing with ? Rank
accordingly.

Brands

Quality

Custo
mer

More

Sales

awaren
ess

Volume

Good
service

Service

Any valuable suggestions -------------------------------