PortfoliO

Kaytlin Richards

contacT inFo
Kaytlin Richards
731 Ensign Dr.
Ammon, ID 83406
208.534.8332
ric15004@byui.edu

contenT
Logos
Business Card
Letterhead
Brochure
Website
Montage
Event Ad
Photo Design
Flier
Other Logos

logoS
Description:

A logo in original color, gray scale for black and white printing, and white
on color for personal preference of the company.

Date:
October 29, 2015

Programs Used:
Adobe Illustrator

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
Create an original logo to fit a sound studio that had a fox as a mascot and
to give the company a variety of color modes to use.

Process/Tools:
The fox was hand drawn on the program using the pen tool. Edits were
made to the shape in order to refine the fox outline by using the direct
select tool. The sound waves are in direct proportion to each other, the
smaller ones being copied from the first of the sound waves. The orange
color is exactly the same throughout the entire logo, done so through use
of the eye dropper tool.

Sound Fox
Studio

Sound Fox
Studio

Sound Fox
Studio

Business carD
Description:

A business card, both sides shown, for a Chinese company that makes
authentic ancient Chinese swords.

Date:
November 7, 2015

Programs Used:
Adobe Illustrator, Adobe InDesign

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
To create a business card that had an original logo design, corresponding
business information, and a duplex design.

Process/Tools:
An original logo was created using the pen tool to imitate a sword that the
company would sell. Fonts were chosen to bring out the heritage of the
company and to match the theme. The logo was constructed on Illustrator
then integrated into an InDesign document where it was formated into the
appropriate business card size. A lot of attention was focused on contrast.

Wang Lees
SWORD SHOP

Wang Lee
800.697.9673
123 E Hong Kong, China
www.wangleeswords.org
authenticswords@gmail.com

Authentic Chinese Swords

letterheaD
Description:

A letterhead created for the Chinese sword company to use with all of the
companys information.

Date:
November 7, 2015

Programs Used:
Adobe Illustrator, Adobe InDesign

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
To create stationery for a company that includes their logo, key business
and contact information, and space for the companys printed message.

Process/Tools:
A logo was created on InDesign with the pen tool to replicate one of the
companys merchandise and to display the name of the company with
a proper, culture based font. This was then integrated onto a InDesign
document to be formatted into a letterhead. The footer of the document
was created by suing a piece of the original logo to add a feeling of unity.
Key information was then placed around the symbol. Most of the page
was left blank on purpose to leave the company room to write their future
messages.

Wang Lees
SWORD SHOP

800.697.9673

Wang Lee

www.wangleeswords.com

authenticswords@gmail.com
123 E Hong Kong, China

Brochure
Description:

An informational brochure warning the general public against addiction to

various forms of technology. Gate fold design with a duplex layout.

Date:
December 4, 2015

Programs Used:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
Create a double sided, or duple, layout of a brochure incorporating folds.
Folding style used in this brochure is the gate fold. Also required an original
logo and original text.

Process/Tools:
The logo was created on Illustrator with the pen tool. The nplug part
of the words is a separate font integrated smoothly with the original
plug design. Photos used on the brochure were edited on Photoshop
for heightened lighting, clearer imaging, color changes, and in one case
background removal to blend the images better into the design of
the brochure. The Brochure layout was created on InDesign, particular
attention payed towards the alignment of objects and the color scheme,
monochromatic green.

Front

Inside

Back

Website
Description:

A simple web page made directly from code to display a previous made
logo and to give more information about the logo.

Date:
November 23, 2015

Programs Used:
Adobe Illustrator, Notepad++

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
To understand how to create and manipulate code, basic HTML and CSS, to
create a working and visually appealing web page.

Process/Tools:
A sheet of HTML coding was created to build the basic layout of the web
page. A CSS coding sheet was integrated to change the colors, fonts,
and spacing of the information on the web page. Images were added
by inserting links directly into the code. The background image was
manipulated with the CSS code sheet. Extensive time was spent in revising
the spacing and alignment of the objects on the page.

Photo moNtage
Description:

A blend of six different images overlapped on top of one another. A quote

was incorporated to draw out the symbolism of the image.

Date:
October 24, 2015

Programs Used:
Adobe Photoshop

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
Blend a few different images into one to convey a certain meaning found in
a quote added to the Montage.

Process/Tools:
Two different pictures, one of a woman dressed as royalty and another
of a little girl praying, were blended together well enough that they seem
to melt into each other, but their different features and dress can be
differentiated. The idea was implied that the little girl would be turning into
the woman due to her actions. A more royal looking image of a temple was
placed in the background with multiple overlays to add a rustic, medieval
feel to the image. All images were masked together in Photoshop.

eVent aD
Description:

A flier advertising a charity event.

Date:
October 10, 2015

Programs Used:
Microsoft Word

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
To create a visually appealing advertisement on a simple, common program
such as Microsoft Word.

Process/Tools:
An image was scanned and placed at an appropriate size. The color and
poor quality was then edited within Microsoft Word itself. Text and colors
were pulled from the program preexisting options, yet carefully chosen to
convey the message well.

A Once in a Lifetime Charity Event

Join the Community in the Goldfish Raffle. A

$10 fee will provide entrance to the event

and a raffle ticket.
Fish Co is closing for good! And it wants to
give back to its community, while clearing its
inventory.
The Raffle features a 300 lbs. tank filled with
goldfish. All participants receive
complimentary goldish, but the Winner gets
the massive tank and remaining fish.
All proceeds will go to the Rexburg
Orphans with Injuries Foundation.

Photo DesigN
Description:

A design featuring an original photo that has been edited to portray a

quote of choice.

Date:
October 17, 2015

Programs Used:
Adobe Photoshop

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
Take a high quality photo and edit it to create a design featuring a quote.

Process/Tools:
Image was taken using a Sony digital camera and placed into Photoshop.
The color of the jeans was changed to match the blue of the design.
The eraser in the back pocket was an unsightly pale gray color and was
changed to look more like the traditional chalk board eraser. The pattern on
the chalk board itself was cut out using the selection tool and recolored,
copied, and layered on top of itself to create the borders rustic design.

Flier
Description:

A basic event flier for a graduate leadership conference with predetermined

images and message content.

Date:
October 4, 2015

Programs Used:
Adobe InDesign

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
To work with layout building on Adobe InDesign.

Process/Tools:
An image was chosen from a large selection that fit the message and
design best. A loose gradient idea was incorporated into the color of the
boxes, helping create a hierarchy and flow. Special attention was payed
towards alignment of objects and value. Keeping the design simple and
professional was the main focus of the project.

Graduate

Leadership

Conference

DATE: October

21

TIME: 8 a.m.-5p.m.
PLACE: Lincoln

Convention Center

Do you want to have

the competitive edge
in business?
For registration or for more information:
http://www.vouantcomm.com/
Vouant Communications is devoted to helping tomorrows
leaders gain essential leadership skills in the workplace.

Come learn how

at Vouant
Communications
annual Graduate
Leadership Conference.

During this dynamic three-day seminar, attendees will

meet with top executives of Vouant Communications to
discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will market to
any employer.
Conference is available to graduating seniors.
Space is limited.

Other logoS
Description:

Other logo design options for the Sound Fox Studio company.

Date:
October 27, 2015

Programs Used:
Adobe Illustrator

Course/Instructor:
Comm 130 Section 06, Ben Pingel

Objective:
Create a variety of original logos the client could choose from.

Process/Tools:
Each logos image was hand drawn with the pen tool in Adobes Illustrator.
Different color schemes were chosen, with different design ideas, to give
the client variety. These two images were not chosen, but show a crucial
step in the design process. Fonts were found to complement the design
and to try and express the company.

Sound Fox Studio

Sound Fox Studio