From Edexcel

e-Learning BTEC Diploma in Management Studies

Unit 1: Strategic management
Module 1 : Nature Scope and Purpose

UNIT 1: OVERVIEW

This unit is designed to introduce learners to strategic management and to

develop their knowledge and understanding of the nature, scope, principles and
processes of strategy. Theunit covers the formulation, implementation and
control of strategy as carried out by the seniormanagement and functional
management of an organisation, within its internal and externalenvironments.

Learners will learn about the theoretical concepts of strategy (including the role of
strategy in planning and in achieving competitive advantage), the strategy
planning process and its application to different organisational and management
situations. The factors and issues that influence strategy will be examined and
consideration will be given to the integration of appropriate corporate, business
and functional strategies, as well as the impact of strategy in the internal and
external business and social environments.

SUMMARY OF LEARNING OUTCOMES

To achieve this unit a learner must:

1. Explain the nature, scope and purpose of strategic management

2. Examine the process of strategic management

3. Identify the key factors that impact on the development of an organisations

strategy

4. Evaluate and select strategy options

5. Analyse the implementation and control of selected strategies.

From Edexcel

SUMMARY OF ASSESSMENT CRITERIA

• produce a clear and accurate explanation of the nature, scope and purpose of
strategic management with a range of appropriate and detailed supporting
examples

• provide a clear and accurate description of the process of strategic

management and its constituent elements, with an appropriate and detailed
range of supporting examples

• provide a clear and accurate explanation of the nature and scope of the key
factors that impact on the development of an organisation.s strategy

• the explanation should be supported by a range of appropriate examples

• critically evaluate an extensive range of strategic options

• define appropriate criteria for strategy selection, linking these to accepted

models

• select and justify selection of a range of options for a given scenario

• identify and justify recommendations for the implementation and control of a

range of selected strategies

MODULE 1: Nature Scope and Purpose

Topic 1: Objectives / Outcomes

Topic 2: Nature

Topic 3: Scope

Topic 4: Purpose
From Edexcel

ADDITIONAL RESOURCES

Textbooks

• Chaffey D . Internet Marketing: Strategy, Implementation and Practice (FT Prentice

Hall,2000) ISBN 0273643096

• Doyle P . Marketing Management and Strategy (FT Prentice Hall, 1998) ISBN
0132622394

• Drucker P F . Practice of Management (Butterworth-Heinemann, 1999) SBN

0750643935
• Fifield P . Marketing Strategy: How to Prepare It, How to Implement It (Butterworth-
Heinemann, 1998) ISBN 0750632844

• Fill C . Marketing Communications . 2nd Ed (FT Prentice Hall, 1998) ISBN

0130102296

• Johnson G and Scholes K . Exploring Corporate Strategy: Text and Cases (FT
PrenticeHall, 1998) ISBN 0130807400

• Kaplan R S and Norton D P . The Strategy-Focused Organization (Harvard Business

School Press, 2000) ISBN 1578512506

• Kotler P . Marketing Management (FT Prentice Hall, 1999) ISBN 0130122173

• McDonald M . Marketing Plans: How to Prepare Them, How to Use Them

(Butterworth-Heinemann, 1999) ISBN 0750641169

• Mintzberg H, Quinn J and Ghoshal S . The Strategy Process . 2nd Ed (FT Prentice
Hall, 1997) ISBN 013675984X

• Oakland J S . Total Quality Management: Text and Cases (Butterworth-Heinemann,

1999)ISBN 0750639520

• Porter M E . Competitive Strategy (Simon & Schuster, 1998) ISBN 0684841487

• Slack N, Chambers S and Johnston R . Operations Management (FT Prentice Hall,

2000) ISBN 0273646575

• Wilson R M S and Gilligan C . Strategic Marketing Management:

Planning,Implementation and Control (Butterworth-Heinemann, 1997) ISBN
075062244X
From Edexcel

Magazines, journals and other publications

Newspapers: The Times; The Telegraph; The Sunday Times; The Sunday Telegraph; -
TheGuardian; The Independent; The Financial Times; USA Today

Magazines: Campaign; The Economist; Internet Business; Management Today;

Marketing;Marketing Business; Marketing Week; Revolution.

General and special interest magazines for examples of strategic management.

Journals: Harvard Business Review; Journal of Long Range Planning; Journal of
Marketing Management; The Marketing Review; The Strategic Management Journal.
Market reports: industry reports. independent reports eg Keynote, Mintel and Which?