100% hospitality

A globAl plAtform for the hotel,

restAurAnt, cAfe And foodservice industry

16 years connecting the global

hospitality industry with THE
Middle East and Africa

The Hotel Show Dubai 2016

The Hotel Show Dubai 2016

Dear colleague,
In 2015 US$89.9m business deals were generated at The Hotel Show Dubai
which is just one of the many reasons why as a supplier, you need to be here.
Continuous demand for hotel rooms, restaurants, cafes and entertainment for all
budgets has driven the hub of the region, Dubai, to diversify its hotel stock. Midmarket hotels represented 44% of new developments entering the Dubai market
in the final months of 2015. This included Dubais first Hilton Garden Inn hotels,
currently the brand with the highest total number of projects underway in the
Middle East and Africa, followed by other mid-range brands with major ongoing
developments including Holiday Inn and Park Inn by Radisson.

A WARM WELCOME

AWAITS YOU AT THE

HOTEL SHOW DUBAI 2016

Not losing its appetite for luxury; some of Dubais most extravagant 5* resorts,
boutique and designer offerings to date will enter the market in the coming years
including the Palazzo Versace (2015), Bulgari Hotel (2017) and the major Dubai
Pearl (2018) development set to feature Dubais first MGM Grand and Bellagio made
famous by the Las Vegas strip. Dubai and the wider region is certainly more and more
attractive to tourists whether for business, meetings, religion, medical or leisure.
The pipeline of hotel and entertainment facility build across the Middle East and
Africa currently stands at 872 projects, with 174 hotels opening on average each year.
Therefore, in various stages of the buying cycle over the next 5 years and beyond.
The Hotel Show Dubai, as the largest event across the region, has for 16 years
provided key decision makers from major hotel, restaurant and leisure brands with a
high quality meeting place. Suppliers from over 48 countries showcase a vast range of
products from hospitality technology and security to interiors, furnishings, operating
equipment, catering and foodservice supplies and equipment, commercial kitchens
and bathrooms, FM, retail franchise, fixtures and fittings, lifts, escalators and services
encompassing everything from design and build through to fit out and refurb.
24,720 hospitality professionals travel from across the globe to attend events, conferences
and seminars where over 135 speakers take to the stage to share insight and knowledge,
network at informal and formal gatherings, and meet over 650 exhibitors.
For companies looking to inject some life into their order book, win contracts,
launch their brand or product into the heart of the industry or reconfirm their
position as a thought leader,The Hotel Show is the event for you. A world class
global event, in what could be described as the leading hospitality hub.
One thing is for sure, the hospitality industry in this region is strong, healthy and
developing and the future looks very promising.
I invite you to come to The Hotel Show Dubai and see for yourself.

Christine Davidson
Group event director

dmg events hospitality portfolio

The Hotel Show Dubai 2016

INDUSTRY OVERVIEW

INDUSTRY SUPPORT

MIDDLE EAST & AFRICA HOSPITALITY

As Strategic Partner to the event, DCTCM is heavily involved in the show and supports its position as a must attend event for the industry. The team
works closely with DCTCM to drive its show features and educational content and ensures it reflects the regions need.

Dubai and Saudi Arabia maintain supremacy in hotel development across

the Middle East whilst Africa continues to surge. With MEGA projects
well underway and future growth in tourism a certainty, get set to see the
changing face of hospitality across the region.

44%
INCREASE IN MID-RANGE
HOTEL DEVELOPMENT
IN DUBAI

US$99m

The Hotel Show is one of the most important annual events in

our calendar at Dubai Tourism and has played a significant part
in driving the hospitality sector by bringing hoteliers together and
facilitating partnerships. Hotels and hospitality have a great part
to play in realising Dubais Tourism Vision for 2020, which aims
to welcome 20 million visitors per year by the start of the next
decade. Together, facilitated by The Hotel Show, we can reach
and exceed our goals, and drive success and prosperity within the
tourism industry as a whole.

Issam Abdulrahim Kazim

Chief executive officer
Dubai Corporation for Tourism and
Commerce Marketing (DCTCM)

38%

increase in UPSCALE
rooms in Middle East
and Africa

value of GCC hospitality

interiors fit out market

US$103bn

19.1%

HOTEL DEVELOPMENT
increase IN MIDDLE
EAST AND AFRICA

contracts
awarded in 2015
across the GCC

166,036

50,000

5,200

ROOMS IN 546 HOTELS IN

MIDDLE EAST AND AFRICA

rooms, 270 hotels

in Africa

new rooms by 2017

in Abu Dhabi

Knowledge partners:

Media partners:

Logo 1 - white

Logo 2 - black

48,256
rooms under
construction
IN Saudi Arabia

63,790

rooms under
construction IN UAE

Sources: Hotelnewsresource.com, Leadersme.com, Hoteliermiddleeast.com, Afkinsider.com, Modernghana.com, Thefirstgroup.com

12,499

rooms under
construction IN Qatar

EXHIBITORS 2015

VISITORS 2015

Value of orders
placed by visitors

Ingrid & Isabelle, Ingrid Lesage Belgium

24,729

worth of business
deals generated as a
result of the show

exhibitors

16

country pavilions

total attendance

US$ 89.9m

606

view the event as

important to help
achieve their business
objectives

17,878

64%

48%

more attendees
than 2014

Main products
visitors come to buy

re-booked onsite
for 2016

89%

39.1%

visitors

countries

46%

countries

David Brown, General Manager, Fraser Suites

109

OVER

48

Good, interesting and the best show around the

world showcasing everything; lighting, interiors,
technology etc. Good to have a single platform
for the entire hospitality industry. Helps stay on
trend, get new ideas and find new innovations.

US$1.6bn

The Hotel Show is a fabulous exhibition and we recommend it for any supplier looking for a
high-quality platform in the GCC. It truly is the best way to get yourself out there. We have been
participating for over 10 years now and it is the perfect format for meeting with solid buyers and
creating long-term partnerships.

9%
Retail

31%
Interiors,

23%

Technology/
security

Lighting, design

19%

franchise

17%

key decision makers,

purchasers and buyers

17%
Facilities

Operating
equipment &
supplies

18%

Kitchens &
bathrooms

86%

management

22%

Hotel build

Hotel services

are sourcing
new suppliers

13%

HORECA & food

services

from Middle East

& Africa

MARKETING & PR THAT WORKS

Building a global community

204m US$3.7m
up from
101m in
2014

Total reach across PR,

advertising, email marketing,
SMS, social media and web

TOTAL CAMPAIGN VALUE

82.9m

US$3.1m

pr REACH

pr value

The Hotel Show has been an amazing event for Castello with over 50
prospective leads for hotels, safari lodges and international resorts with
potential orders over US$10 million. We will definitely be back next year
with a new range of product designs.
Laurie Clayden, CEO and Designer, Castello Luxury Baths

up from
US$1.8m
in 2014

EXHIBITOR PROFILES
Technology and security

Entertainment systems & solutions, surveillance systems, locks &

monitoring, room automation systems & technology, information security
services, e-commerce & web applications, inventory & control systems &
solutions, telecommunication systems, services & equipment, audio visual,
conferencing, PA & sound systems, commercial security, management
tools & systems, minibar systems, high speed internet access systems, front
& back PMS, customer loyalty & dinner programs.

Hotel build

Hotel real estate developers, designers & architects, building systems, HVAC,
green building systems, window & door manufacturers, hotel building material
suppliers, fitting & fixture equipment & supplies, building management
systems, emergency evacuation solutions & equipment, elevators, signage.

Hotel services

Valet parking services, car rental services, modeling & staffing, photography
& video services, event services & car parking facilities.

Interiors, lighting and design

Furniture & furnishing, art, accessories & dcor, curtains, upholstery &
fabrics, wall coverings, wall paper & paint, flooring & carpeting, lighting
& fitout consultants.

Kitchens and bathrooms

Operating equipment & supplies

Bathroom supplies, refrigeration & storage, automatic hand dryers,

bathroom cleaners & dispensers, bathroom fixtures & fittings, chefs
cooking accessories & cooking utensils, commercial kitchen appliances,
commercial kitchen ovens & cooktops & dishwashing machines.

Facilities management

Restaurants & hotel franchisers, flowers & ribbons, gifts, souvenirs &
giveaways, hair & beauty salons, travel service desks, fashion & jewellery,
coffee, bar & tobacco.

Dispensers & disposables, amenities, mattresses & bedding, bed linen,

table linen, towels, room service equipment, uniforms & clothing,
vending machines, mini bars.

Health, safety, energy consumption control systems & services, waste

disposal & management systems, recycling systems & facilities, airconditioning & ventilation systems & services, maintenance, repair
systems & services.

HORECA & foodservice

F&B services & equipment, catering services & equipment, buffetware,

glassware, flatware, chinaware, tableware & accessories, cutlery & crockery,
refrigeration & storage, menu systems, restaurant consultants, food service &
kitchen utensils, bar & restaurant equipment.

Retail franchise

cleaning & laundry

Laundry equipment rental services, commercial laundry equipment,

machinery & accessories, textiles & linen, dry cleaning & dyeing
equipment & agents, cleaning chemicals, products & services,
catering & food hygiene equipment, cleaning machinery
equipment & systems.

Key exhibitors:
Adriani & Rossi
Al Yousef NEC
Artecasa
Assa Abloy
Baal Artisian
Casa Shamuzzi
Commercial Kitchen
Design - UK
Crown International
Epsco

Interel
Ingrid Lesage Creations
(Finobello bvba)
Iris Software
Karcher
Liddell
Magisso
Mouhajer Design
Philips
Poly Products (RAHA)

UAE dominates commercial

laundry in GCC

Procurio General Trading

RAHA (Poly Products)
RAK Porcelain
Renarte Hospitality Supplies
Reza Hygiene
Romeo Interiors
Sandalyeci
Sara General Trading
Simmons Intercoil
Stylis

A GLOBAL PLATFORM
Host to more than 16 country pavilions each year - The International
Village takes up nearly 40% of the entire show providing the largest
display of countries offering thousands of hospitality products.

Many countries support international export and trade through government

funding and local support is often offered to small to medium enterprises via
key industry associations. In 2015, 16 countries were present from outside
the UAE, with 16 dedicated country pavilions including Turkey, China,
Portugal, UK, France, Italy, Germany, Japan and many more...

Located in two halls, visitors are easily able to navigate their way around
each country and supplier.
With 58% of visitors attending The International Village to source new
and innovative products from around the world, it becomes a prime
location for any international supplier looking to penetrate the Middle
East and Africa market.

WHAT Exhibitors say

It was great to meet other
international exhibitors. I think
having the International Village
concept is A great idea.

AUSTRIA

BELGIUM

CHINA

FRANCE

GERMANY

GREECE

INDIA

ITALY

JAPAN

NETHERLANDS

POLAND

PORTUGAL

SPAIN

TURKEY

UK

370

INTERNATIONAL SUPPLIERS

Excellent
Very well
organised

Very good

The Hotel Show has presented us with an excellent

opportunity to connect with top level professionals
from the hospitality industry in the Middle East who
have a real interest in Japan. Despite this being our
first time at the show, we already have a number of
potential business tie-ups lined up post-show. An
absolute must for any organisation in the hospitality
industry with links to the region.
Tak Ohta, Head of operations, Japan Leading-Edge Foundation

USA

MORE THAN JUST AN EXHIBITION

TECSEC SUMMIT
The technology and security conference for hotel, restaurant &
foodservice professionals.
A huge success in 2015, TecSec will return for its second year.
Hear from major technology, hotel and restaurant brands as they
take to the stage to share latest thinking, technology solutions,
trends and know-how.

6
This years Vision Conference will be host to more than 135 international
speakers offering 1,387 delegates insights and market intelligence on the
latest topics and trends in the hospitality market. Key presentations, panel
discussions and keynote speakers will share their expertise over three days.

2015 SPEAKERS

Avinash Mohan

Executive chef
The Address Dubai Marina

Martin Cooper

Director real estate services,

head of real estate consulting
Deloitte

Basant Kushwaha
Director of engineering
Kempinski Hotel

Philip Shepherd

Partner
PwC Middle East
Hospitality & Leisure

Thomas van Vliet

CEO
Paramount Hotels & Resorts

2015 SPEAKERS

46

131
International speakers

Panel discussions,
debates & presentations

The Hotel Show has grown year on year, quality of delegates has
improved, and visitor footfall is excellent and its a great place to
showcase new products, especially in technology. The show has more
international visitors this year from countries like Iran, Nigeria, Italy,
South Africa and India.
Vanessa Soley Peters, Business Development Manager, Electric Mirror (Truelux Group)

Catherine Tremeau

Cem Cetinturk

Kees Van Donk

Meriam Elouazzani

Rayan Soumsom

Saahil Mehta

Svetozar Kujic

Wael Othman

Industry manager,
travel & government
Google

1,387

Senior consultant and

RMS partner manager
Sabre Hospitality
Solutions

Vice president MEA

TravelClick Inc.

DELEGATES

Director hospitality
NEC Enterprise
Solutions

Sanjay Manchanda

CEO
Nakheel

Ali Hashmi

Product specialist
Middle East Wireless
PSS Cisco, Cisco

Technology manager Middle East & Africa

Crestron

2015 SPEAKERS FROM MAJOR BRANDS

If you are a supplier, become a 2016 partner and benefit
from the extensive PR and marketing campaign. Some major
contributors and sponsors include:

Managing director
ResNet World

Community manager
Media One Hotel

Director of IT &
business solutions
Rotana Hotel
Management

STAND BOOKING

COMMERCIAL PARTNERSHIPS

STANDARD RATE PREMIUM RATE PACKAGE

The Middle East Hotel Awards, taking place in June 2016 is the most
prestigious awards ceremony in the Middle East, where over 400 hoteliers
join to celebrate excellence in the industry.
Partner with us, gain exposure for your brand and meet hundreds of key
decision makers from leading hospitality brands in the region.

In the Middle East everybody wants to know what is happening

in hospitality, the Middle East Hotel Awards is the place to be. In
three words; excellence, service and great atmosphere.
Mohammad Abdul Kader, Assistant director of sales, The St. Regis Doha

$450

$470 Space only

$500

$520 Shell scheme only

$545

$565 Upgraded shell scheme

$630

$650 Double decker

$150

Administration fee

With a global reach of 204m and a campaign value of US$3.7m, partnership

opportunities include: content, branding, lead generation and thought
leadership, profiling within education forums including the popular Vision
Conference, within the regions leading hospitality event.
Co-align with The Hotel Show Dubai, become an event partner and
maximise your exposure through extensive PR and marketing campaigns.

2015 PARTNERS
Vision conference partner

Interiors partner

Fit out partner

Retail and hospitality partner

$250 Exhibitor listing

CALL NOW ABOUT STAND & SPONSORSHIP OPPORTUNITIES

Sangeeta Dhanak
Sales manager
E: Sangeetadhanak@dmgeventsme.com
T: +971 4 445 3627
M: +971 50 866 8365

Official Logo

SUPPORTING YOU WITH FREE MARKETING OPPORTUNITIES

The marketing team offer all of our exhibitors FREE marketing tools to help
promote their presence at the event, increase visitors to their stand and generate
businessWith
leads.
Slogan Make the most of the free marketing tools and get maximum
results from your participation. Free marketing opportunities include:
WEB BANNERS - request any size banner to promote your
participation at the show on your website
EMAIL SIGNATURE BANNER - includes your stand number
to promote your participation at the show on all your
company emails
EMAIL - we will design an email template including your
logo and stand number so you can send to your important
clients, inviting them to the show
CLIENT LIST - send us your client wish list and we will
send a targeted email for you, free of charge
SOCIAL MEDIA - we will post your product pictures on
Facebook and promote your participation at the show
through Twitter

INDUSTRY SUPPORT

OUTDOOR & LEISURE

As strategic partners to the event, DCTCM and Dubai Sports Council are heavily involved in the show and support its position as a mustattend event for the industry. The team works closely with both authorities to drive its show features and educational content and ensures it
reflects the regions growing leisure need.

CO-LOCATED WITH THE HOTEL SHOW

With the UAE set to rival Orlando as the number one leisure destination
and significant market growth across the Middle East, there is a vital need
for a forum for the leisure sector as Dubai sets to become the worlds
biggest tourism hub.
The Leisure Show, an extension of The Hotel Show Dubai provides
suppliers across pool and spa, outdoor design, furniture and lighting,
recreational fun and adventure and sports and fitness the opportunity to
showcase latest products and services. With a showcase of major brands,
workshops, live demonstrations and The Hub, the show attracts1000s of
industry professionals.

2015 was our first time participating in The Leisure Show. We covered our
investment during the first day of show, and reached 300% ROI on the
second day!
Nasser Obeid, Managing director, Johnson Health Tech

The Leisure Show is co-located with The

Hotel Show Dubai. For all exhibiting
enquiries, please contact:
Sarkis Kahwajian
Event manager
T: +971 (0) 4 445 3671
M: +971 (0) 50 282 7774
E: sarkiskahwajian@dmgeventsme.com
www.theleisureshow.com

the

Leisure
Show

Issam Abdulrahim Kazim

Chief executive officer
Dubai Corporation for Tourism and
Commerce Marketing (DCTCM)

With a vision to set up a distinguished sporting

community, Dubai Sports Council is a Strategic
Partner of The Leisure Show.
Association partners

With ambitious targets for 2020, an increasingly competitive

marketplace targeting the global traveller and challenges to the
international travel industry posed by currency devaluations in
Asia and Europe, now more than ever we need to ensure we are
focused on providing a compelling and always evolving destination
offer. The leisure industry has a sizeable role to play and as we look
towards next year when our offering will be significantly enhanced
by the opening of a number of theme parks, its crucial that these
big projects are complimented by continuous additions in other
areas, always ensuring that there are more and more reasons to
visit Dubai.

Knowledge partners

Media partners

Other events in the hospitality portfolio:

the
Leisure
Show

Strategic partner:

Organised by:

thehotelshow.com