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BMW
FromWikipedia,thefreeencyclopedia

BayerischeMotorenWerkeAG( pronunciation
English:BavarianMotorWorks),commonlyknownas
BMWorBMWAG,isaGermanautomobile,
motorcycleandenginemanufacturingcompany
foundedin1916.

BayerischeMotorenWerkeAG

BMWisheadquarteredinMunich,Bavaria.Italso
ownsandproducesMinicars,andistheparent
companyofRollsRoyceMotorCars.BMWproduces
motorcyclesunderBMWMotorrad.In2012,theBMW
Groupproduced1,845,186automobilesand117,109
motorcyclesacrossallofitsbrands.BMWispartofthe
"GermanBig3"luxuryautomakers,alongwithAudi
andMercedesBenz,whicharethethreebestselling
luxuryautomakersintheworld.[3][4]

Contents
1History
2Shareholderstructure
3Production
3.1Worldwidesales
3.1.1Chinasales
3.2Annualproduction

BMWheadquartersinMunich,Germany
Type

Aktiengesellschaft(AG)

Tradedas

FWB:BMW(http://www.boerse
frankfurt.de/en/equities/search/result?
name_isin_wkn=BMW)

5.2Currentmodels

Industry

Automotive

5.3Mmodels

Predecessor

RappMotorenwerke
BayerischeFlugzeugwerkeAG
(BFW)[1]

4Motorcycles
5Automobiles
5.1NewClass

6Motorsport
6.1Motorsportsponsoring
6.2Motorcycle
6.3FormulaOneF1
6.4Sportcars

DixiAutomobilWerkeAG
Founded

7March1916

Founder

FranzJosefPopp,KarlRapp,
CamilloCastiglioni

6.5Touringcars

Headquarters Munich,Bavaria,Germany

6.6Rally

Areaserved

http://en.wikipedia.org/wiki/BMW

Worldwide
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7Sponsorships

Keypeople

8Environmentalrecord

NorbertReithofer (CEO)
JoachimMilberg (Chairmanofthe
supervisoryboard)

9Bicycles

AdrianvanHooydonk (VicePresident)
KarimHabib (DirectorofDesign)

10BMWnomenclature
10.1Exceptions
Products

LuxuryVehicles,motorcycles,
bicycles

Production
output

1,861,826Automobiles(2012)
125,284Motorcycles(2012)

Revenue

76.84billion(2012)[2]

Operating
income

8.30billion(2012)[2]

Profit

5.12billion(2012)[2]

Totalassets

131.85billion(2012)[2]

Totalequity

30.40billion(2012)[2]

Owner

StefanQuandt:17.4%
JohannaQuandt:16.7%
SusanneKlatten:12.6%
FreeFloat:53.3%

14.7Mexico

Numberof
employees

105,876(2012)[2]

14.8SouthAfrica

Divisions

Mini
BMWMotorsport
BMWi
BMWMotorrad

Subsidiaries

List

Website

BMWGroup
(http://www.bmwgroup.com/)
BMWAutomobiles
(http://www.bmw.com/)

11Carsharingservices
12LightandCharge
13Community
13.1BMWslang
13.2Thearts
13.3AprilFools
14Overseassubsidiaries
14.1Brazil
14.2Canada
14.3China
14.4Egypt
14.5India
14.6Japan

14.9UnitedStates
15Marketing
15.1Audiologo
15.2Roundellogo
16TheftusingOBD
17Litigation
17.1BayerischeMotorenWerke
AktiengesellschaftvBMWProperties
Ltd
18Seealso
19References
20Externallinks

History
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BMWwasestablishedasabusinessentityfollowingarestructuringoftheRappMotorenwerkeaircraft
manufacturingfirmin1917.AftertheendofWorldWarIin1918,
BMWwasforcedtoceaseaircraftengineproductionbytheterms
oftheVersaillesArmisticeTreaty.[5]Thecompanyconsequently
shiftedtomotorcycleproductionin1923,oncetherestrictionsofthe
treatystartedtobelifted,[6]followedbyautomobilesin1928
29.[7][8][9]
ThefirstcarwhichBMWsuccessfullyproducedandthecarwhich
launchedBMWontheroadtoautomobileproductionwastheDixi,
itwasbasedontheAustin7andlicensedfromtheAustinMotor
CompanyinBirmingham,England.
BMW'sfirstsignificantaircraftengine(andcommercialproductof
anysort)wastheBMWIIIainlinesixliquidcooledengineof1918,
muchpreferredforitshighaltitudeperformance.[10]WithGerman
rearmamentinthe1930s,thecompanyagainbeganproducing
aircraftenginesfortheLuftwaffe.AmongitssuccessfulWorldWar
IIenginedesignsweretheBMW132andBMW801aircooled
radialengines,andthepioneeringBMW003axialflowturbojet,
whichpoweredthetiny,19441945erajetpowered"emergency
fighter",theHeinkelHe162Spatz.TheBMW003jetenginewas
firsttestedasaprimepowerplantinthefirstprototypeofthe
MesserschmittMe262,theMe262V1,butin1942teststheBMW
prototypeenginesfailedontakeoffwithonlythestandbyJunkers
Jumo210mosemountedpistonenginepoweringittoasafe
landing.[11][12]ThefewMe262A1btestexamplesbuiltusedthe
moredevelopedversionofthe003jet,recordinganofficialtop
speedof800km/h(497mph).Thefirsteverfourjetaircraftever
flown,thesixthandeighthprototypesoftheAradoAr234jet
reconnaissancebomber,usedBMW003jetsforpower.The
improvingreliabilityofthe003as1944progressed,earmarkeditas
therequiredpowerplantforairframedesignscompetingforthe
Jgernotprogramm'slightfighterproductioncontract,wonbythe
HeinkelHe162Spatzdesign.TheBMW003aviationturbojetalso
founditselfunderconsiderationasthebasicstartingpointfora
pioneeringturboshaftpowerplantforGermanarmoredfighting
vehiclesin194445,astheGT101.[13]Towardstheendofthe
ThirdReichBMWdevelopedsomemilitaryaircraftprojectsforthe
Luftwaffe,theBMWStrahlbomber,theBMWSchnellbomberand
theBMWStrahljger,butnoneofthemwerebuilt.[14][15]
Bytheyear1958,theautomotivedivisionofBMWwasinfinancial
difficultiesandashareholdersmeetingwasheldtodecidewhether
togointoliquidationorfindawayofcarryingon.Itwasdecidedto
carryonandtotrytocashinonthecurrenteconomycarboom
enjoyedsosuccessfullybysomeofGermany'sexaircraft
http://en.wikipedia.org/wiki/BMW

BMWHeadquartersinMunich.The
towersandmuseumarevisibleinthe
backright.

BMWIsettawithafrontopening
door

BMWmodel3/15PS(BMWDixi)
from1930

BMW132engine

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manufacturerssuchasMesserschmittandHeinkel.Therightsto
manufacturetheItalianIsoIsettawereboughtthetinycars
themselvesweretobepoweredbyamodifiedformofBMW'sown
motorcycleengine.Thiswasmoderatelysuccessfulandhelpedthe
companygetbackonitsfeet.Thecontrollingmajorityshareholder
oftheBMWAktiengesellschaftsince1959istheQuandtfamily,
whichownsabout46%ofthestock.Therestisinpublicfloat.
BMWacquiredtheHansGlascompanybasedinDingolfing,
BMW801engine
Germany,in1966.GlasvehicleswerebrieflybadgedasBMWuntil
thecompanywasfullyabsorbed.Itwasreputedthattheacquisition
wasmainlytogainaccesstoGlas'developmentofthetimingbeltwithanoverheadcamshaftinautomotive
applications,[16]althoughsomesawGlas'Dingolfingplantasanotherincentive.However,thisfactorywas
outmodedandBMW'sbiggestimmediategainwas,accordingtothemselves,astockofhighlyqualified
engineersandotherpersonnel.[17]TheGlasfactoriescontinuedtobuildalimitednumberoftheirexisting
models,whileaddingthemanufactureofBMWfrontandrearaxlesuntiltheycouldbecloserincorporated
intoBMW.[18]
In1992,BMWacquiredalargestakeinCaliforniabasedindustrial
designstudioDesignworksUSA,whichtheyfullyacquiredin1995.
In1994,BMWboughttheBritishRoverGroup[19](whichatthe
timeconsistedoftheRover,LandRoverandMGbrandsaswellas
therightstodefunctbrandsincludingAustinandMorris),and
owneditforsixyears.By2000,Roverwasincurringhugelosses
andBMWdecidedtosellthecombine.TheMGandRoverbrands
weresoldtothePhoenixConsortiumtoformMGRover,while
LandRoverwastakenoverbyFord.BMW,meanwhile,retainedthe
rightstobuildthenewMini,whichwaslaunchedin2001.

BMW3Series(F30)

ChiefdesignerChrisBangleannouncedhisdeparturefromBMWinFebruary2009,afterservingonthe
designteamfornearlyseventeenyears.[20]HewasreplacedbyAdrianvanHooydonk,Bangle'sformer
righthandman.Banglewasknownforhisradicaldesignssuchasthe20027Seriesandthe2002Z4.In
July2007,theproductionrightsforHusqvarnaMotorcycleswaspurchasedbyBMWforareported93
millioneuros.BMWMotorradplanstocontinueoperatingHusqvarnaMotorcyclesasaseparateenterprise.
Alldevelopment,salesandproductionactivities,aswellasthecurrentworkforce,haveremainedinplaceat
itspresentlocationatVarese.
InJune2012,BMWwaslistedasthe#1mostreputablecompanyintheworldbyForbes.com.[21]Rankings
arebaseduponaspectssuchas"people'swillingnesstobuy,recommend,workfor,andinvestinacompany
isdriven60%bytheirperceptionsofthecompanyandonly40%bytheirperceptionsoftheirproducts."

Shareholderstructure
byownership[22]
StefanQuandt:17.4%
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JohannaQuandt:16.7%
SusanneKlatten:12.6%
FreeFloat:53.3%
bytypes
Strategicinvestors:46.7%
Institutionalinvestors:
NorthAmerica:15.8%
UnitedKingdomandIreland:11.8%
OtherEurope:5.7%
Germany:4.8%
Restoftheworld:2.5%
Otherinvestors:12.7%

Production
In2006,theBMWgroup(includingMiniandRollsRoyce)
produced1,366,838fourwheeledvehicles,whichwere
manufacturedinfivecountries.[23]In2010,itmanufactured
1,481,253fourwheeledvehiclesand112,271motorcycles(under
boththeBMWandHusqvarnabrands).[24]
TheBMWX3(E83)wasmadebyMagnaSteyr,asubsidiaryof
MagnaofCanada,inGraz,AustriaunderlicensefromBMWuntil
2010.Morethan45,973wereproducedin2009.StartingOctober
2010,thenewBMWX3(F25)isproducedatBMWUS
ManufacturingCompany,Greer,SpartanburgCounty,South
Carolina.

BMWplantinLeipzig,Germany:
SpotweldingofBMW3seriescar
bodieswithKUKAindustrialrobots.

Itisreportedthatabout56%ofBMWbrandvehiclesproducedarepoweredbypetrolenginesandthe
remaining44%arepoweredbydieselengines.Ofthosepetrolvehicles,about27%arefourcylinder
modelsandaboutninepercentareeightcylindermodels.[25]BMWalsohaslocalassemblyoperationusing
completeknockdowncomponentsinThailand,Russia,Egypt,Indonesia,Malaysia,andIndia,for3,5,7
seriesandX3.[22]

Worldwidesales
VehiclessoldinallmarketsaccordingtoBMW'sannualreports.

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Year

BMWWikipedia,thefreeencyclopedia

BMW

MINI RollsRoyce Motorcycle*

2005

1,126,768 200,428 796

97,474

2006

1,185,088 188,077 805

100,064

2007

1,276,793 222,875 1,010

102,467

2008

1,202,239 232,425 1,212

115,196

2009

1,068,770 216,538 1,002

100,358

2010

1,224,280 234,175 2,711

110,113

2011

1,380,384 285,060 3,538

113,572

2012[2] 1,540,085 301,525 3,575

117,109

*Since2008,motorcycleproductionsandsalesfiguresincludeHusqvarnamodels.

Chinasales
BMWsellsvehiclesinChinathrough"morethan440BMWsalesoutletsand100Ministores,"delivering
415,200unitstothisnetworkbetweenJanuaryandNovember2014.[26]

Annualproduction
Year

BMW

MINI RollsRoyce Motorcycle*

2005 1,122,308 200,119 692

92,012

2006 1,179,317 186,674 847

103,759

2007 1,302,774 237,700 1,029

104,396

2008 1,203,482 235,019 1,417

118,452

2009 1,043,829 213,670 918

93,243

2010 1,236,989 241,043 3,221

112,271

2011 1,440,315 294,120 3,725

118,865

2012 1,547,057 311,490 3,279

125,284

2013 1,699,835 303,177 3,354

110,129

Motorcycles
BMWbeganproductionofmotorcycleenginesandthenmotorcyclesafterWorldWarI.[27]Itsmotorcycle
brandisnowknownasBMWMotorrad.Theirfirstsuccessfulmotorcycle,afterthefailedHeliosandFlink,
wasthe"R32"in1923.Thishada"boxer"twinengine,inwhichacylinderprojectsintotheairflowfrom
eachsideofthemachine.Apartfromtheirsinglecylindermodels(basicallytothesamepattern),alltheir
motorcyclesusedthisdistinctivelayoutuntiltheearly1980s.ManyBMWsarestillproducedinthislayout,
whichisdesignatedtheRSeries.

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DuringtheSecondWorldWar,BMWproducedtheBMWR75
motorcyclewithasidecarattached.Havingauniquedesigncopied
fromtheZndappKS750,itssidecarwheelwasalsomotordriven.
Combinedwithalockabledifferential,thismadethevehiclevery
capableoffroad,anequivalentinmanywaystotheJeep.
In1982,cametheKSeries,shaftdrivebutwatercooledandwith
eitherthreeorfourcylindersmountedinastraightlinefromfrontto
back.Shortlyafter,BMWalsostartedmakingthechaindrivenF
andGserieswithsingleandparalleltwinRotaxengines.

TheR32motorcycle,thefirstBMW
motorvehicle.

Intheearly1990s,BMWupdatedtheairheadBoxerenginewhich
becameknownastheoilhead.In2002,theoilheadenginehadtwo
sparkplugspercylinder.In2004itaddedabuiltinbalanceshaft,anincreasedcapacityto1,170ccand
enhancedperformanceto100hp(75kW)fortheR1200GS,comparedto85hp(63kW)oftheprevious
R1150GS.MorepowerfulvariantsoftheoilheadenginesareavailableintheR1100SandR1200S,
producing98and122hp(73and91kW),respectively.
In2004,BMWintroducedthenewK1200SSportsBikewhichmarkedadepartureforBMW.Ithadan
engineproducing167hp(125kW),derivedfromthecompany'sworkwiththeWilliamsF1team,andis
lighterthanpreviousKmodels.Innovationsincludeelectronicallyadjustablefrontandrearsuspension,and
aHossacktypefrontforkthatBMWcallsDuolever.
BMWintroducedantilockbrakesonproductionmotorcycles
startinginthelate1980s.Thegenerationofantilockbrakes
availableonthe2006andlaterBMWmotorcyclespavethewayfor
theintroductionofelectronicstabilitycontrol,orantiskid
technologylaterinthe2007modelyear.
BMWhasbeenaninnovatorinmotorcyclesuspensiondesign,
takinguptelescopicfrontsuspensionlongbeforemostother
manufacturers.ThentheyswitchedtoanEarlesfork,front
BMWS1000RR
suspensionbyswingingfork(1955to1969).MostmodernBMWs
aretrulyrearswingarm,singlesidedattheback(comparewiththe
regularswingingforkusually,andwrongly,calledswingingarm).SomeBMWsstartedusingyetanother
trademarkfrontsuspensiondesign,theTelelever,intheearly1990s.LiketheEarlesfork,theTelelever
significantlyreducesdiveunderbraking.
BMWGroup,on31January2013announcedthatPiererIndustrieAGhasboughtHusqvarnaforan
undisclosedamount,whichwillnotberevealedbyeitherpartyinthefuture.Thecompanyisheadedby
Stephanpierer(CEOofKTM).PiererIndustrieAGis51%ownerofKTMand100%ownerofHusqvarna.

Automobiles
NewClass

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TheNewClass(German:NeueKlasse)wasalineofcompactsedansandcoupesstartingwiththe1962
1500andcontinuingthroughthelast2002sin1977.PoweredbyBMW'scelebratedfourcylinderM10
engine,theNewClassmodelshadafullyindependentsuspension,MacPhersonstrutsinfront,andfront
discbrakes.Initiallyafamilyoffourdoorsedansandtwodoorcoupes,theNewClasslinewasbroadened
totwodoorsportssedanswiththeadditionofthe02Series1600and2002in1966.
Sharinglittleincommonwiththerestofthelinebeyondpowertrain,thesportysiblingscaughtauto
enthusiasts'attentionandestablishedBMWasaninternationalbrand.PrecursorstothefamedBMW3
Series,thetwodoors'successcementedthefirm'sfutureasanuppertierperformancecarmaker.New
Classfourdoorswithnumbersendingin"0"werereplacedbythelargerBMW5Seriesin1972.The
upscale2000Cand2000CScoupeswerereplacedbythesixcylinderBMWE9,introducedin1969with
the2800CS.The1600twodoorwasdiscontinuedin1975,andthe2002wasreplacedbythe320iin1975.

Currentmodels
The1Series,originallylaunchedin2004,isBMW'ssmallestcar.
Currentlyavailablearethesecondgenerationhatchback(F20)and
firstgenerationcoupe/convertible(E82/E88).The3Series,a
compactexecutivecarmanufacturedsincemodelyear1975,is
currentlyinitssixthgeneration(F30)modelsincludethesport
sedan(F30),andfourthgenerationstationwagon(F30),and
convertible(E93),andtheGranTurismo.In2014,the4Serieshas
beenreleasedandreplacedthe3SeriesCoupeandConvertible.The
5Seriesisamidsizeexecutivecar,availableinsedan(F10)and
stationwagon(F11)forms.The5SeriesGranTurismo(F07),which
debutedin2010,createdasegmentbetweenstationwagonsand
crossoverSUV.[28]
BMW'sfullsizeflagshipexecutivesedanisthe7Series.Typically,
BMWintroducesmanyoftheirinnovationsfirstinthe7Series,
suchastheiDrivesystem.The7SeriesHydrogen,havingoneofthe
world'sfirsthydrogenfueledinternalcombustionengines,isfueled
byliquidhydrogenandemitsonlycleanwatervapor.Thelatest
generation(F01)debutedin2009.Basedonthe5Series'platform,
the6SeriesisBMW'sgrandtouringluxurysportcoupe/convertible
(F12/F13).A2seaterroadsterandcoupewhichsucceededtheZ3,
theZ4hasbeensoldsince2002.

BMWX1SDrive18iFront(Chennai,
India

BMW5Series(F10)

TheX3(F25),BMW'ssecondcrossoverSUV(calledSAVor
"SportsActivityVehicle"byBMW)debutedin2010andreplaced
theX3(E83),whichwasbasedontheE463Series'platform,and
hadbeeninproductionsince2003.MarketedinEuropeasanoff
roader,itbenefitsfromBMW'sxDriveallwheeldrivesystem.The
BMWZ4(E89)
allwheeldriveX5(E53)wasBMW'sfirstcrossoverSUV(SAV),
basedonthe5Series,andisamidsizeluxurySUV(SAV)soldby
BMWsince2000.A4seatcrossoverSUVreleasedbyBMWinDecember2007,theX6ismarketedasa
"SportsActivityCoupe"(SAC)byBMW.TheX1extendstheBMWSportsActivitySeriesmodellineup.
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In2013,thecompanyannouncedthatitwastolaunchitsfirstfullyelectriccarrange.Thiswouldbegin
withthelaunchoftheBMWi3inthesecondquarterof2014.[29]
1Series(F20)(2011present)5doorHatchback
1Series(F21)(2011present)3doorHatchback
2Series(F22)(2014present)Coupeandconvertible
2SeriesActiveTourer(F45)(2014present)CompactMPV
3Series(F30)(2012present)Sedanandwagon
4Series(F32/F33/F36)(2014present)Coupeandconvertible
5Series(F10/F11)(2009present)Sedanandwagon

BMWX3(F25)

6Series(F12)(2010present)Coupe,convertible,Gran
Coupe
7Series(F01)(2008present)Sedan
3SeriesGranTurismo(2013present)ProgressiveActivitySedan
5SeriesGranTurismo(2009present)ProgressiveActivitySedan
BMWi3(2014present)Electricvehicle
BMWi8(2014present)Hybridsportscar
X1(E84)(2009present)CompactCrossoverSUV/SportsActivityVehicle(SAV)
X3(F25)(2010present)CompactCrossoverSUV/SportsActivityVehicle(SAV)
BMWX4(F26)(2014presentSportsActivityCoupe
X5(F15)(2014present)MidSizeCrossoverSUV/SportsActivityVehicle(SAV)
X6(F16)(2014present)SportsActivityCoupe
Z4(E89)(2009present)SportsRoadster

Mmodels
BMWproduceanumberofhighperformancederivativesoftheir
carsdevelopedbytheirBMWMGmbH(previouslyBMW
MotorsportGmbH)subsidiary.
ThecurrentMmodelsare:
M3F80Sedan,(2013topresent)
M4F82Coup,(2013topresent)
M5F10Saloon(2011topresent)

BMWM6(F13)

M6F06/12/13(2012topresent)
X5MF15SAV(2014topresent)
X6MF16SAV(2014topresent)

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Motorsport
BMWhasbeenengagedinmotorsportactivitiessincethedawnofthefirstBMWmotorcyclein1923.

Motorsportsponsoring
FormulaBMWAJuniorracingFormulacategory.
KumhoBMWChampionshipABMWexclusivechampionshiprunintheUnitedKingdom.

Motorcycle
IsleofManTTGeorg'Schorsch'Meierwonthe1939
runningoftheGrandPrix.
DakarRallyBMWmotorcycleshavewontheDakarrally
sixtimes.In1981,1983,1984,1985,1999,and2000.[30]
SuperbikeWorldChampionshipBMWreturnedtopremier
roadracingin2009withtheirallnewsuperbike,theBMW
S1000RR.

FormulaOneF1
BMWhasahistoryofsuccessinFormulaOne.BMWpoweredcars
havewon20races.In2006BMWtookovertheSauberteamand
becameFormulaOneconstructors.In2007and2008theteam
enjoyedsomesuccess.Themostrecentwinisaloneconstructor
team'svictorybyBMWSauberF1Team,on8June2008,atthe
CanadianGrandPrixwithRobertKubicadriving.Achievements
include:

BMWS1000RR

BMWSauberF1TeamLogo.

Driverchampionship:1(1983)
Constructorchampionship:0(Runnerup2002,2003,2007)
Fastestlaps:33
GrandPrixwins:20
Podiumfinishes:76
Polepositions:33

BMWfirstenteredFormulaOneasa
fullfledgedteamin2006.

BMWwasanenginesuppliertoWilliams,Benetton,Brabham,andArrows.Notabledriverswhohave
startedtheirFormulaOnecareerswithBMWincludeJensonButton,JuanPabloMontoya,RobertKubica
andSebastianVettel.

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InJuly2009,BMWannouncedthatitwouldwithdrawfromFormulaOneattheendofthe2009season.[31]
Theteamwassoldbacktothepreviousowner,PeterSauber,whokepttheBMWpartofthenameforthe
2010seasonduetoissueswiththeConcordeAgreement.TheteamhassincedroppedBMWfromtheir
namestartingin2011.

Sportcars
LeMans24HoursBMWwonLeMansin1999withtheBMWV12LMRdesignedbyWilliams
GrandPrixEngineering.AlsotheKokusaiKaihatsuRacingteamwonthe1995editionwithaBMW
enginedMcLarenF1GTRracecar.
NrburgringBMWwonthe24HoursNrburgring19timesandthe1000kmNrburgringtwice
(1976and1981).
24HoursofDaytonaBMWwonthreetimes(1976,2011,2013)
Spa24HoursBMWwon21times
ABMWworksteamE36320dwasthefirstdieselpoweredoverallwinnereveratthe24Hours
Nrburgring.[32]
McLarenF1GTRSuccessfulmid1990sGTracingcarwithaBMWdesignedengine.Itwonthe
BPRGlobalGTSeriesin1995and1996andthe24HoursofLeMansin1995.
AmericanLeMansSeriesBMWhaswonthree(2001,2010,2011)GTTeamChampionshipsand
GTAutomobileManufacturertitles.Twice(2010,2011)withTeamRLLintheCrownePlazaV8
poweredM3GTcoupeandonce(2001)withtheBMWMotorsportteamintheV8poweredM3
GTR.

Touringcars
BMWhasalongandsuccessfulhistoryintouringcarracing.
BritishTouringCarChampionship(BTCC)BMWwonthedrivers'championshipin1988,1991,
1992and1993andmanufacturers'championshipin1991and1993.
TheDRM(DeutscheRennsportMeisterschaft)waswonbyHaraldErtlinaBMW320iTurboin
1978
DTM(DeutscheTourenwagenMeisterschaft)thefollowingwontheDTMdrivers'championship
drivingBMWs:
1987:EricvanderPoele,BMWM3
1989:RobertoRavaglia,BMWM3
2012:BrunoSpengler,BMWM3DTM
EuropeanTouringCarChampionship(ETCC)Since1968,BMWwon24drivers'championships
alongwithseveralmanufacturers'andteams'titles.
JapaneseTouringCarChampionship(JTCC)BMW(Schnitzer)flewfromEuropetoJapanto
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competeintheJTCCandwonthechampionshipin1995.
MilleMigliaBMWwonthe1940BresciaGrandPrixwitha328TouringCoup.Previouslyin
1938the328sportcarwontheMilleMiglia2000litreclass.
SCCAProRacingWorldChallengeTouringCarSeries(WC)BMWwonthemanufacturer's
championshipin2001andBillAuberlen,drivingaTurnerMotorsportBMW325i,wonthe2003and
2004Driver'sChampionships.
WorldTouringCarChampionship(WTCC)BMWwonfourdrivers'championship(1987,2005,
2006and2007)andthreemanufacturers'titles(20052007).
BMWannouncedon15October2010thatitwillreturntotouringcarracingduringthe2012season.Dr.
KlausDraeger,directorofresearchanddevelopmentoftheBMWGroup,whowasinchargeofthereturn
toDTMracing(DeutscheTourenwagenMasters),commentedthat"ThereturnofBMWtotheDTMisa
fundamentalpartoftherestructuringofourmotorsportactivities.Withitsincreasedcommitmentto
productioncarracing,BMWisreturningtoitsroots.Theracetrackistheperfectplacetodemonstratethe
impressivesportingcharacteristicsofourvehiclesagainstourcorecompetitorsinahighpowered
environment.TheDTMistheidealstageonwhichtodothis."[33]

Rally
RACRallyThe328sportcarwonthiseventin1939.
ParisDakarRallyBMWmotorcycleshavewonthisevent6timestotalincluding1981,1983,1984,
1985,1999,2000.
TourdeCorseTheBMWM3E30wonthiseventin1987.

Sponsorships
Infootball,BMWsponsorsBundesligaclubEintrachtFrankfurt.[34]
ItisanofficialsponsoroftheLondon2012olympicsproviding4000BMWsandMinisinadealmadein
November2009.[35]ThecompanyalsomadeasixyearsponsorshipdealwiththeUnitedStatesOlympic
Committee(USOC)inJuly2010.[36]
BMWhassponsoredvariousEuropeangolfeventssuchasthePGAChampionshipatWentworth,the
BMWItalianOpenandtheBMWInternationalOpeninGermany.[37]

Environmentalrecord
ThecompanyisachartermemberoftheU.S.EnvironmentalProtectionAgency's(EPA)National
EnvironmentalAchievementTrack,whichrecognizescompaniesfortheirenvironmentalstewardshipand
performance.[38]ItisalsoamemberoftheSouthCarolinaEnvironmentalExcellenceProgram.[39]

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In2012,BMWwasnamedtheworld'smostsustainableautomotivecompanyfortheeighthconsecutive
yearbytheDowJonesSustainabilityIndexes.TheBMWGroupistheonlyautomotiveenterpriseinthe
indexsinceitsinceptionin1999.In2001,theBMWGroupcommitteditselftotheUnitedNations
EnvironmentProgramme,theUNGlobalCompactandtheCleanerProductionDeclaration.Itwasalsothe
firstcompanyintheautomotiveindustrytoappointanenvironmentalofficer,in1973.[40]BMWisa
memberoftheWorldBusinessCouncilforSustainableDevelopment.[41]
BMWisindustryleaderintheCarbonDisclosureProject'sGlobal500rankingand3rdplaceinCarbon
DisclosureLeadershipIndexacrossallindustries.BMWislistedintheFTSE4GoodIndex.TheBMW
GroupwasratedthemostsutainableDAX30companybySustainalyticsin2012.[42]
BMWhastakenmeasurestoreducetheimpactthecompanyhasontheenvironment.Itistryingtodesign
lesspollutingcarsbymakingexistingmodelsmoreefficient,aswellasdevelopingenvironmentally
friendlyfuelsforfuturevehicles.Possibilitiesinclude:electricpower,hybridpower(combustionengines
andelectricmotors)hydrogenengines.[43]
BMWoffers49modelswithEU5/6emissionsnormandnearly20modelswithCO2outputlessthan140
g/km,whichputsitonthelowesttaxgroupandthereforecouldprovidethefutureownerwithecobonus
offeredfromsomeEuropeancountries.
However,therehavebeensomecriticismsdirectedatBMW,andinparticular,accusationsofgreenwashin
referencetotheirBMWHydrogen7.Somecriticsclaimthattheemissionsproducedduringhydrogenfuel
productionoutweighthereductionoftailpipeemissions,andthattheHydrogen7isadistractionfrommore
immediate,practicalsolutionsforcarpollution.[44]

Bicycles
BMWhascreatedarangeofhighendbicyclessoldonlineandthroughdealerships.Theyrangefromthe
Kid'sBiketotheEUR4,499EnduroBike.[45]IntheUnitedStates,onlytheCruiseBikeandKid'sBike
modelsaresold.

BMWnomenclature
BMWvehiclesfollowacertainnomenclatureusuallya3digit
numberisfollowedby1or2letters.Thefirstnumberrepresentsthe
seriesnumber.Thenexttwonumberstraditionallyrepresentthe
enginedisplacementincubiccentimetersdividedby100.[46]
However,morerecentcarsusethosetwonumbersasaperformance
index,ase.g.the116i,118iand120i(all2,0Lgaspowered),just
likethe325dand330d(both3,0Ldiesel)sharethesamemotor
blockwhileadjustingenginepowerthroughsetupand
turbocharging.AsimilarnomenclatureisusedbyBMWMotorrad
fortheirmotorcycles.

BMWM5(F10)

Thesystemofletterscanbeusedincombination,andisasfollows:
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A=automatictransmission
C=coup,lastusedontheBMWE46andtheBMWE63(droppedafter2005modelyear)
c=cabriolet
d=diesel
e=eta(efficienteconomy,fromtheGreekletter'')
g=compressednaturalgas/CNG
h=hydrogen
i=fuelinjected

BMW650i(F12)

L=longwheelbase
s=sport,alsomeans"2dr"onE36model
sDrive=rearwheeldrive
T=touring(wagon/estate)
Ti=hatchbackfortheBMW3Serieshatchback
x/xDrive=BMWxDriveallwheeldrive
BMW730dxDrive(F01)
historicnomenclatureindicating"td"refersto"TurboDiesel",not

adieselhatchbackortouringmodel(524td,525td)
typicallyincludessportseats,spoiler,aerodynamicbodykit,

upgradedwheelsandLimitSlipDifferentialonpre95modeletc.
Forexample,theBMW750iLisafuelinjected7Serieswithalong
wheelbaseand5.4litresofdisplacement.Thisbadgewasusedfor
successivegenerations,E65andF01,exceptthe"i"and"L"
switchedplaces,soitread"Li"insteadof"iL".

BMWX5(E70)

When'L'supersedestheseriesnumber(e.g.L6,L7,etc.)itidentifies
thevehicleasaspecialluxuryvariant,havingextendedleatherand
specialinteriorappointments.TheL7isbasedontheE23andE38,
andtheL6isbasedontheE24.
When'X'iscapitalisedandsupersedestheseriesnumber(e.g.X3,
X5,etc.)itidentifiesthevehicleasoneofBMW'sSportsActivity
BMWX6(E71)
Vehicles(SAV),theirbrandofcrossovers,withBMW'sxDrive.The
secondnumberinthe'X'seriesdenotestheplatformthatitisbased
upon,forinstancetheX5isderivedfromthe5Series.UnlikeBMWcars,theSAV'smainbadgedoesnot
denoteenginesizetheengineisinsteadindicatedonsidebadges.
The'Z'identifiesthevehicleasatwoseatroadster(e.g.Z1,Z3,Z4,etc.).'M'variantsof'Z'modelshave
the'M'asasuffixorprefix,dependingoncountryofsale(e.g.'Z4M'is'MRoadster'inCanada).
PreviousX&Zvehicleshad'i'or'si'followingtheenginedisplacementnumber(denotedinlitres).BMW
isnowgloballystandardisingthisnomenclatureonX&Zvehiclesbyusing'sDrive'or'xDrive'(simply
meaningrearorallwheeldrive,respectively)followedbytwonumberswhichvaguelyrepresentthe
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vehicle'sengine(e.g.Z4sDrive35iisarearwheeldriveZ4roadsterwitha3.0Ltwinturbofuelinjected
engine).[47]
BMWlastusedthe's'fortheE36328is,whichceasedproductionin1999.However,the's'nomenclature
wasbroughtbackonthe2011modelyearBMW335isandBMWZ4sDrive35is.The335isisasporttuned
trimwithmoreperformanceandanoptionaldualclutchtransmissionthatslotsbetweentheregular335i
andtopofthelineM3.[48][49]
The'M'forMotorsportidentifiesthevehicleasahighperformancemodelofaparticularseries(e.g.
M3,M5,M6,etc.).Forexample,theM6isthehighestperformingvehicleinthe6Serieslineup.Although
'M'carsshouldbeseparatedintotheirrespectiveseriesplatforms,itisverycommontosee'M'carsgrouped
togetherasitsownlineupontheofficialBMWwebsite.

Exceptions
Thereareexceptionstothenumberingnomenclature.[50]
TheMversionoftheBMW1SerieswasnamedtheBMW1SeriesMCouperatherthanthetraditional
style"M1"duetothepossibleconfusionwithBMW'sformerBMWM1homologationsportscar.
TheMversionsoftheSportsActivityVehicles,suchastheX5M,couldnotfollowtheregularnaming
conventionsinceMX5wasusedforMazda'sMX5Miata.
Forinstanceinthe2008modelyear,theBMW125i/128i,328i,and528iallhad3.0naturallyaspirated
engines(N52),nota2,500ccor2,800ccengineastheseriesdesignationnumberwouldleadoneto
believe.The'28'istodenoteadetunedengineinthe2008cars,comparedtothe2006modelyear'30'
vehicles(330iand530i)whose3.0naturallyaspiratedenginesarefromthesameN52familybuthadmore
output.
The2008BMW335iand535ialsohave3.0litreenginehowevertheenginesaretwinturbocharged(N54)
whichisnotidentifiedbythenomenclature.Nonethelessthe'35'indicatesamorepowerfulenginethan
previous'30'modelsthathavethenaturallyaspiratedN52engine.The2011BMW740iand335isshares
thesametwinturbo3.0enginefromtheN54familybuttunedtohigheroutputs,althoughthebadgingis
notconsistent('40'and's').The2013BMW640iGranCoupe'stwinscrollsingleturbo3.0Linline6engine
makessimilaroutputtotheoldertwinturboinline6engines.[51]
TheE36andE46323iandE39523ihad2.5litreengines.TheE36318imadeafter1996hasa1.9Lengine
(M44)asopposedtothe1.8L(M42)usedinthe1992to1995models.TheE39540ihada4.4LM62
engine,insteadofa4.0Lasthedesignationwouldsuggest.
ThebadgingforrecentV8engines(N62andN63)alsodoesnotindicatedisplacement,asthe2006750i
and2009750ihave4800cc(naturallyaspirated)and4400cc(twinturbocharged)engines,respectively.

Carsharingservices

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InJune2011,BMWandSixtlaunchedDrivenow,ajointventurethatprovidescarsharingservicesin
severalcitiesinEuropeandNorthAmerica.AsofDecember2012,DriveNowoperatesover1,000vehicles,
whichservefivecitiesworldwideandover60,000customers.[52]

LightandCharge
BMWhasdevelopedstreetlightsequippedwithsocketstochargeelectriccars,calledLightandCharge.[53]

Community
Fromthesummerof2001untilOctober2005,BMWhostedTheHire,
showcasingsportymodelsbeingdriventoextremes.[54]Thesevideos
arestillpopularwithintheenthusiastcommunityandprovedtobea
groundbreakingonlineadvertisingcampaign.
Annuallysince1999,BMWenthusiastshavemetinSantaBarbara,CA
toattendBimmerfest.Oneofthelargestbrandspecificgatheringsin
theU.S.,over3,000peopleattendedin2006,andover1,000BMW
carswerepresent.In2007,theeventwasheldon5May.

BMWslang
BMWlogosigninDsseldorf

TheinitialsBMWarepronounced[bemve]inGerman.[55]The
modelseriesarereferredtoas"Einser"("Oneer"for1series),"Dreier"("Threeer"for3series),"Fnfer"
("Fiveer"forthe5series),"Sechser"("Sixer"forthe6series),"Siebener"("Sevener"forthe7series).
Thesearenotactuallyslang,butarethenormalwaythatsuchlettersandnumbersarepronouncedin
German.[56]
TheEnglishslangtermsBeemer,BimmerandBeeemarevariouslyusedforBMWsofallkinds,[57][58]
carsandmotorcycles.[59][60]
IntheUS,specialistshavebeenatpainstoprescribethatadistinctionmustbemadebetweenusingBeemer
exclusivelytodescribeBMWmotorcycles,andusingBimmeronlytorefertoBMWcars,[61][62][63]inthe
mannerofa"trueaficionado"[64]andavoidappearingtobe"uninitiated."[65][66]TheCanadianGlobeand
MailprefersBimmerandcallsBeemera"yuppieabomination,"[67]whiletheTacomaNewsTribunesaysit
isadistinctionmadeby"autosnobs."[68]UsingthewrongslangrisksoffendingBMWenthusiasts.[69][70][71]
AneditorofBusinessWeekwassatisfiedin2003thatthequestionwasresolvedinfavorofBimmerby
notingthataGooglesearchyielded10timesasmanyhitscomparedtoBeemer.[72]

Thearts
Manufacturersemploydesignersfortheircars,butBMWhasmadeeffortstogainrecognitionfor
exceptionalcontributionstoandsupportofthearts,includingartbeyondmotorvehicledesign.These
effortstypicallyoverlaporcomplementBMW'smarketingandbrandingcampaigns.[73]BMW
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Headquartersdesignedin1972byKarlSchwanzerhasbecomeaEuropeanicon,[74]andartistGerhard
RichtercreatedhisRed,Yellow,Blueseriesofpaintingsforthebuilding'slobby.[75][76]In1975,Alexander
Calderwascommissionedtopaintthe3.0CSLdrivenbyHervPoulainatthe24HoursofLeMans.This
ledtomoreBMWArtCars,paintedbyartistsincludingDavid
Hockney,JennyHolzer,RoyLichtenstein,andothers.Thecars,
currentlynumbering17,havebeenshownattheLouvre,
GuggenheimMuseumBilbao,and,in2009,attheLosAngeles
CountyMuseumofArtandNewYork'sGrandCentralTerminal.[74]
BMWwastheprincipalsponsorofthe1998TheArtofthe
MotorcycleexhibitionattheSolomonR.GuggenheimMuseumand
otherGuggenheimmuseums,thoughthefinancialrelationship
betweenBMWandtheGuggenheimwascriticisedinmany
1975BMW3.0CSLpaintedby
quarters.[77][78]
AlexanderCalder
In2012,BMWbroughtouttheBMWArtGuidebyIndependent
Collectors,whichhad,amongstothers,theDikeouCollection.Itisthefirstglobalguidetoprivateand
publiclyaccessiblecollectionsofcontemporaryartworldwide.
The2006"BMWPerformanceSeries"wasamarketingeventgeared
toattractblackcarbuyers,andincludedthe"BMWPopJazzLive
Series,"atourheadlinedbyjazzmusicianMikePhillips,andthe
"BMWBlackfilms.comFilmSeries"highlightingblack
filmmakers.[79]

WikimediaCommonshas
mediarelatedtoBMWArt
Cars.

AprilFools
BMWhasgarneredareputationovertheyearsforitsAprilFoolspranks,whichareprintedintheBritish
presseveryyear.In2010,theyrananadvertannouncingthatcustomerswouldbeabletoorderBMWswith
differentcolouredbadgestoshowtheiraffiliationwiththepoliticalpartytheysupported.

Overseassubsidiaries
Brazil
OnOctober9,2014,BMW'snewSouthAmericanautomobileplantinAraquari,SantaCatarinaproduced
itsfirstcar.BMWintendtoincreaseitsproductioncapacitytoover30,000vehiclesayear.Thenewsiteis
intendedtocreatearound1,300newjobs,ofwhich500havealreadybeenfilled.[80]

Canada
InOctober2008,BMWGroupCanadawasnamedoneofGreaterToronto'sTopEmployersbyMediacorp
CanadaInc.,whichwasannouncedbytheTorontoStarnewspaper.[81]

China
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Signingadealin2003fortheproductionofsedansinChina,[82]May2004sawtheopeningofafactoryin
theNortheasterncityofShenyangwhereBrillianceAutoproducesBMWbrandedautomobiles[83]ina
jointventurewiththeGermancompany.[84]

Egypt
BavarianAutoGroupisamultinationalgroupofcompaniesestablishedinMarch2003whenitwas
appointedasthesoleimporterofBMWandMiniinEgypt,withmonopolyrightsforimport,assembly,
distribution,salesandaftersalessupportofBMWproductsinEgypt.Sincethatdate,BAGinvestedatotal
amountofUS$100milliondistributedonsevencompaniesand11premisesinadditiontothreestores.

India
BMWIndiawasestablishedin2006asasalessubsidiaryin
Gurgaon(NationalCapitalRegion).Astateoftheartassembly
plantforBMW3and5Seriesstartedoperationinearly2007in
Chennai.ConstructionoftheplantstartedinJanuary2006withan
initialinvestmentofmorethanonebillionIndianRupees.Theplant
startedoperationinthefirstquarterof2007andproducesthe
differentvariantsofBMW3Series,BMW5Series,BMW7Series,
BMWX1,BMWX3,MiniCooperS,MiniCooperDandMini
Countryman.[85]

BMWX1Chennai,India

Japan
YanaseCo.,Ltd.istheexclusiveretailerofallimportedBMW(passengercarsandmotorcycles)products
toJapaneseconsumers,andhashadtheexclusiverightstodososincetheendofWorldWarII.

Mexico
InJuly2014BMWannounceditwasestablishingaplantinMexico,inthecityandstateofSanLuisPotosi
involvinganinvestmentof$1billion.Takingadvantageoflowerwagesinthecountry,andthetermsof
freetradeagreementsMexicohaswithahostofothercountries,werethemotivatingfactorsthecompany
said.Theplantwillemploy1,500people,andproduce150,000carsannually,commencingin2019.[86]

SouthAfrica
BMWshavebeenassembledinSouthAfricasince1968,[87]whenPraetorMonteerders'plantwasopenedin
Rosslyn,nearPretoria.BMWinitiallyboughtsharesinthecompany,beforefullyacquiringitin1975inso
doing,thecompanybecameBMWSouthAfrica,thefirstwhollyownedsubsidiaryofBMWtobe
establishedoutsideGermany.ThreeuniquemodelsthatBMWMotorsportcreatedfortheSouthAfrican
marketweretheE23M745i(1983),whichusedtheM88enginefromtheBMWM1,theBMW333i
(1986),whichaddedasixcylinder3.2litreM30enginetotheE30,[88]andtheE30BMW325is(1989)
whichwaspoweredbyanAlpinaderived2.7litreengine.

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UnlikeU.S.manufacturers,suchasFordandGM,whichdivestedfromthecountryinthe1980s,BMW
retainedfullownershipofitsoperationsinSouthAfrica.Followingtheendofapartheidin1994,andthe
loweringofimporttariffs,BMWSouthAfricaendedlocalproductionofthe5Seriesand7Series,inorder
toconcentrateonproductionofthe3Seriesfortheexportmarket.SouthAfricanbuiltBMWsarenow
exportedtorighthanddrivemarketsincludingJapan,Australia,NewZealand,theUnitedKingdom,
Indonesia,Malaysia,Singapore,andHongKong,aswellasSubSaharanAfrica.Since1997,BMWSouth
AfricahasproducedvehiclesinlefthanddriveforexporttoTaiwan,theUnitedStatesandIran,aswellas
SouthAmerica.
BMWswithaVINstartingwith"NC0"aremanufacturedinSouthAfrica.

UnitedStates
TheBMWManufacturingCompanyopenedin1994andhasbeen
manufacturingallZ4andX5models,andmorerecentlytheX6and
X3,includingthoseforexporttoEurope,onthesameassemblyline
inGreernearSpartanburg.[89]Inanaverageworkdaythecompany
builds600vehicles:500X5sand100Z4s.Theenginesforthese
vehiclesarebuiltinMunich,Germany.BMWswithaVINstarting
with"4USand5US"aremanufacturedatSpartanburg.
In2010BMWannouncedthatitwouldspend$750millionto
expandoperationsattheGreerplant.Thisexpansionwillallow
productionof240,000vehiclesayearandwillmaketheplantthe
largestcarfactoryintheUnitedStatesbynumberofemployees.[90]
BMW'slargestsinglemarketistheUnitedStates.

BMWSpartanburgfactory

Currently,thefacilityproducesallBMWX3,X5andX6models.TheX4,whichwillbelaunchedin2014,
willalsobeproducedinSpartanburg.

Marketing
BMWbeganusingtheslogan'TheUltimateDrivingMachine'inthe1970s.In2010,thislonglived
campaignwasmostlysupplantedby'Joy',acampaignintendedtomakethebrandmore"approachable"and
tobetterappealtowomen,butby2012theyhadreturnedto"TheUltimateDrivingMachine",whichhasa
strongpublicassociationwithBMW.[91]

Audiologo
In2013,BMWreplacedthe'doublegong'soundusedinTVandRadioadvertisingcampaignssince1998.
Thenewsound,developedtorepresentthefutureidentityofBMW,wasdescribedas"introducedbya
rising,resonantsoundandunderscoredbytwodistinctivebasstonesthatformthesoundlogo'smelodicand
rhythmicbasis."[92]ThenewsoundwasfirstusedinBMW4SeriesConceptCoupeTVcommercial.[93]
ThesoundwasproducedbyThomasKisserofHASTINGSmediamusic.[94]

Roundellogo
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ThecircularblueandwhiteBMWlogoorroundelevolvedfromthe
circularRappMotorenwerkecompanylogo,fromwhichtheBMW
companygrew,combinedwiththeblueandwhitecolorsoftheflag
ofBavaria.[95]Thelogohasbeenportrayedasthemovementofan
aircraftpropellerwiththewhitebladescuttingthroughabluesky
firstusedinaBMWadvertisementin1929,twelveyearsafterthe
roundelwascreatedbutthisisnottheoriginofthelogoitself.[96]

TheftusingOBD
TheroundBMWlogousedforall
models

In2012,BMWvehicleswerestolenbyprogrammingablankkey
fobtostartthecarthroughtheonboarddiagnostics(OBD)
connection.[97][98][99]Theprimarycausesofthisvulnerabilitylieinthelackofappropriateauthentication
andauthorizationintheOBDspecifications,whichrelylargelyonsecuritythroughobscurity.[100]

Litigation
BayerischeMotorenWerkeAktiengesellschaftvBMWPropertiesLtd
On30March2009,BMWwrotetotherespondentsayingthatthelatterwereusingtheacronymBMWin
theirnameandwerethereforeinbreachoftheirregisteredUKandECtrademarks.On27April2009,the
respondentrepliedsayingtheywereintheprocessofchangingtheirnameBMWPropertiesLtddid
nothingaboutthisandsoBMWwroteagainon26November2009.
Nothinghappenedby1March2010andsoBMWinstructedtheirlawyerstowritetotherespondent
companygivingthemuntil5March2010tochangetheirnamearguingtheywerecommittingthetortof
passingoff.
On15March2010,BMWappliedunders.69(1)(b)CompaniesAct2006forachangeinnameofBMW
PropertiesLtdwhichhadbeenregisteredsince30March2010.
Therespondentchangeditsnameon30April2010toGRLCLtdandsoBMWinformedtheCompany
NamesTribunalthattheywouldnotbeproceedingagainsttherespondent,saveastocosts.[101]

Seealso
BMWCentralBuilding

ListofBMWengines

CleanEnergy

StreetcarverBMWSkateboard

IwouldrathercryinaBMW

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