CASE STUDY ON REGAL Jewellery

COMPANY

SUBMITTED BY:
PUNEET KUMAR
DIVISION A
SUBJECT: MSD

SUBMITTED TO:
Dr Darshana R. Dave

GHPIBM 15034

INTRODUCTION
The Regal company manufactured costume jewellery concentrating upon small
pieces made of gold and silver. It made 1600 different items . Regal standards
for design and quality were high and company was generally considered a
leader in its field. Regal employees were paid as much or more than employees
in similar companies.
On august 2015 Mr. Darham , vice president, came to know that 700 empolyees
walk out of the work place as they were not satisfied with the basic pay rate.

OBJECTIVE
To fulfil the demand for the Christmas season
Develop a healthy work environment

PROBLEMS
Stoppage of work due to workers strike
Dissatisfied workers

CONSTRAINTS
Fixed date of Christmas

CRITERIA

Time to complete production before season

Cost of production
Quality to be maintained while completing the production
Workers satisfaction

ALTERNATIVES
Convince the workers by
GHPIBM 15034

I. Give Christmas bonus

II. Consultation with workers
III. Replacing Mr knowels
Hire new workers
Purchase readymade products from outside
Job work

EVALUATION OF ALTERNATIVES
1. Workers can be convinced by offering them Christmas bonus or by
developing understanding by consulting with them . since workers have
problem with Mr knowels, so by replacing him workers can also be
convinced to get back to their work so that they can complete their task
before Christmas
2. New workers can be hired with required level of skill and experience in
relative field who would agree to work at current base pay rates so that
company can overcome the issues regarding the current employees.
3. Company can also purchase readymade products from local market which
meets their quality standards and price in order to be prepared for
Christmas season

ACTION PLAN
It can be seen from the evaluation of alternatives that by first alternative
objective can be achieved by managing all the criterias
If somehow workers are convinced production can be completed in given time
at the same cost assumed by the company while maintaining the quality
standards of the company. At the same time workers can also be satisfied which
would create a healthy relationship at work.

GHPIBM 15034

CONTIGENCY PLAN
Work should be completed from outside either by purchasing directly from the
market or by giving contract to small firms whichever would be profitable
considering cost and quality. By doing this first objective can be achieved and
employees would get time to settle their problems and this will give board of
directors sufficient time to take right decision.

GHPIBM 15034