Over View
Sun Crop group established in year 2000, at D.G.Khan on a very small scale with a
sales of only 0.0375 billion in first year & now over period of 14 years sales crossed
7.81 billion in 2014 & in 2015 group is looking forward to a mile stone of 10 billion.
Sun Crop Group is a blend of versatility in Agro business from open dealer net work
to semi franchise & finally having largest Agri based franchise system in Pakistan.
Sun Crop Group comprises of five business units (companies) Total business is being
looked after through 8 Divisions, 24 Regions,296 territories and 5 International
collaborations.
All such business operation is being controlled by Sun Crop Group Head office 8-B
Industrial Estate Multan under the dynamic & visionary leader ship of Dr.
Muhammad Shafeeq.
Nature of Organization
Sun Crop Group is basically an Agro based group dealing in
Seeds
Pesticides
Fertilizers
Farm Machinery
Services
Sun Crop is a leading Group in Pakistan that provide farmers community a wide range
of quality seeds such as Cotton, Rice, Wheat, Corn, Sunflower & Tomato, These seed
varieties are well known having good yield potential and a reasonable sales volume.
Pesticides are the back bone & foundation stone of the group, with arrange of
traditional chemicals to the state of the art cutting edge products and because of
pesticides Sun Crop Group is undoubted present in the queue of top companies of
Pakistan & looking forward to became Number One group among national companies
in 2015 with a sales of 10 billion.
Fertilizers are essential part of Agro based industry & Sun Crop Group is proudly in
leading position among national companies.
Farm machinery is a big opportunity & group is now focusing & working to grab the
share.
Services include, Field Advisory Services (FAS), After Sales Services (ASS) Tele
services though our well trained Skilled & experienced staff throughout Pakistan,
which leads toward not only growth of sales of the group but as a matter of fact help
in the prosperity of farmers and ultimately leads towards prosperous Pakistan
VISION STATEMENT
MISSION STATEMENT
We combines the power of science and technology with the human element to find
out the solution which are essential for the farm and farmers progress. The compamy
connects the chemistry for sustain ability to help and address farmer problems for
increasing agricultural productivity.
Group Companies
Sun Crop group consist of
Sun Crop pesticides is the beginning of group, established in year 2000 in a small office in
D.G.Khan with a team of only 5 sales person & achieve 0.375 billion sales in first year,
which now become a group of companies with a sales of over 7.81 billion in 2014 Up till
2004 major business was through open dealer net work in 2005 company took a major
decision & entered in franchise business & start their out lets with the name of Leader Zari
Markaz in 2015 we modify and modernize the out lets & rejuvenate, re organize, & change in
outlook & color scheme with new name Sun Crop center.
At present Sun Crop pesticides have 450 Sun Crop centers across Pakistan with a sales force
of 685 persons 120 among which are on four wheals & 565 on motor bikes.
Sun Crop pesticides have three Cost Centers called division.
North Division
Fahim Siddiaue
Central Division
AG Changwani
South Division
Waqar A Shamsi
Green let International is the 2nd company established in 2002, with the objective
85 on four wheal
315 on bikes.
North Division
Kaleem Ullah
Center Division
South Division
Shahid Soomro
Sun gro
Establish in 2012 having a team of 591 sales persons, 91 among them are on four
wheel & 500 on motor bikes.
Sun Gro is Pakistans largest national company with Exclusive
Franchise network
named Tahfuz with the concept of all Agri solutions under one roof.
Sun Gro believe in demand generation through FAS & ASS to the end consumers.
Sun Gro is a fastest growing Agro franchise network a trusted name in agri
community of Pakistan
Sun Gro like other group companies have three cost centers called division
North
Ghulam Yeasin
Center
Nadeem Khan
South
B.A. Mahar
With one GM Sale & marketing G.H. Mahar & GM operation Nafees Ahmed
Departments
HR
Imports
Finance
Sales Accounting
Internal Audit
Sales
Marketing/Tele Marketing
Supply Chain
Quality Control
Training
Security
Bulk Sales
R&D
Faisalabad
Multan
Sukkur
Gujranwala
Peshawar
Sukkur
Hyderabad
Karachi
D.G.Khan
Multan
Lahore
D.G.Khan
Sun Crop group is working in collaboration with international companies for various
crops.
Hybrid Maize -
Hybrid Rice
Chinese Companies
Cotton
Local
Sunflower
South Africa
Bakhtawar 121
Diamand 121
CottonLeader 1 & 3
Tahafuz 1 & 3
Maize Diamand 2031
Bakhtawar 2031
Tomato
Richman
Sun Crop Group is now working with a leading Chinese group for the production of
hybrid rice seed in Pakistan and this is the first ever project in private sector that can
change the fate of country & help in saving millions of dollars in import bill
Bulk Sales
Sun Crop Group is a leading bulk supplier of products to a large no of small
companies of Pakistan and having a sales of over two billions per anum and being
supervised by single handed Mr. Muhammad Ali Zafar ,a major contributor in sales
growth & also play role in cash flow of group.
Supply Chain
In todays world timely supply is the key to success & Sun Crop Group is focusing
on this very keenly.
Prompt supply is the specialty of Sun Crop Group and this is possible through our
country wide ware houses right from Hyderabad upto Peshawar where a minimum
level of inventory is being maintained on daily basis
Quality Assurance
Quality is our strength No compromise on quality and it is being done by a state of the
art quality control lab fully equipped with latest equipment & well trained, skilled
staff
QC lab make it sure to manufacture, formulate and packing of product as per
international standards & operate as per SOP of Group.
Sales Accounting/Audit/Finance
SCG has well established nationwide interlinked Sales Accounting system. All
transactions are through banks, Sales team collect payments & deposit using various
instruments of banks like, CC,DD, on line transfers etc, raise PR & Send it to sales
account & sales accounts raise the invoice which is then forwarded to supply chain &
supply chain immediately deliver the product to the customers.
Audit branch make it sure that all sales is being done as per company policy
achieve
high
volumes of sales
Product Lines
Major Segments
Seeds
Fertilizers
Insecticides
Herbicides
Fungicides
Seeds
Seeds varieties
Quality seed of high yielding varieties, eg., (Rice) Bakhtawar, Diamand 121 (Corn)
Bakhtawar, Diamand 2031, Sunflower Wheat seed & cotton.
Fertilizer
Macro & Micro fertilizer available with the group, from SSP 18%, DAP BOP, Urea
Phosphate, Ammonium Nitrate & also have a large range of Micronutrients
Insecticides
A wide range of product is available from traditional chemicals to the new
Chemisties, which covers almost all crops, their pests and are considered as proven
solutions
Herbicides
Unique & specialized products for corn weeds in KPK & SWL area with market
leading positions also have herbicides for all crops & all weeds.
Services
Sun Crop group believe in farmer education to help them to become self-sufficient for
diagnosing & selecting products/solutions at their own.
Supply Chain
ORIENTATION PROGRAM
A detailed orientation done at Sun Crop Group head office By Manger Business &
Training Mr. Kaleem Ullah
Production Department
IT Department
Monthly cell phone bills monitoring / coordination and keep all cell nos of staff
( head office & field staff ) operational to provide hassle free services.
Salary of temporary staff of production department and field staff on the basis of
salary requests received from departmental / divisional heads
I also used to help different employees in their work as per requirement / assigned
by the HR manager
SWOT Analysis
SWOT analysis is situational which includes strengths, weaknesses, opportunities and
threats that affect organizational performance.
STRENGTH:
Provide formulation / packing facility to these small distributors who are an excellent
source of advertisement and image building of Group.
Extend credit to the market which turns into high profit margins for the group
Covering almost all over Pakistan & all customer types through versatility in
business.
Highly motivated team with most experienced, skilled, motivated, self-driven middle
& top management.
Timely supply & availability is the key factor in success of the group which is
complimented & appreciated not only by customers but also competitors.
Periodically company send ledgers to the customers for accounts reconciliation which
results in confidence building of customers on the group.
WEAKNESS:
Staffing issue at some places company is over staff and some other staff is too low
which effect efficiency of the organization.
Due to facilities given to other small distributors sometimes they become major
competitors for the group in the market
As company is group is extending heavy credit to the customer which may become
serious if not recovered.
GMs/ BMs/ departmental heads are responsible for the new recruitment which
sometimes results in bad selection which ultimately effects the group cost /
profitability / image
OPPORTUNITY:
Sun Crop group compete its competitors by extended ceredit to the market dealers. So
in such a way it plays an important role as financer for the market .
R & D department is working at its full capacity to explore new and latest chemistries
that are required to meet the upcoming problems in agriculture.
Main stream staff is regularly being engaged in staff training on job coaching to
enhance the capability of the staff.
Group is looking into the new world through entering into the new markets of
agriculture in order to reduce the fix cost and to ensure maximum profits with the
need satisfaction of end user community & the channel partners.
Fertilizer is the main chunk of the market and as a leading group now it is the time to
grab the opportunity and few new products in fertilizer range like Urea Phosphat, Bio
Organic Phosphat & ammonium sulphate are few examples.
Seed is also a big market in agriculture and all other things applied if seed grows so
keeping in mind group signed an agreement with a Chinese group for the production
of hybrid rice seed in Pakistan and a pilot project is in progress I south division.
THREAT:
Internal competition among the group companies is a big threat for the group.
Hiring / Firing is only done by the GMs/BMs, no role of HR except file work.
Sun Crop group is facing a strong competition by its competitors, as they are
struggling their best to grab the market share.
Low ever prices of the commodity products like Rice, Wheat, Cotton, Maize, Potato
and Sugar cane crush the market and badly effect the cash flow for all players of the
market, which results in unhealthy norms & strategies to enhance the cash flow by the
competitors.
Strictness in sales policies and not extending the dates can also damage the cash flows
which turns into low sales.
CONCLUSION
Sun Crop Group is established In year 2000 at DGKhan from a scratch and in 14 years of
time now its a large group of Pakistan with over sales of 7.81 billions and aiming for 10
billions in 2015 and is strong candidate of leader of the market among national companies/
groups.
RECOMMENDATONS
Cost Centers/ Division
All divisions are independent in their decisions like staff hiring, trainings, sales policies etc,
which may be a hinderence in sales growth I suggest there must be a uniform policy for staff
hiring and sales policies.
Professional Training
Sun Crop Group is spending a huge amount on staff trainings mainly through external
trainers but that doesnt pay back to the group because of
No follow up
Sun Crop Group is providing its staff with a minimum level of medical coverage that
applicable only if someone admit in hospital and not on outdoor. It is recommended to
enhance its limit and also coverage.
Provident Fund, LFA, Gratuity, old age benefits etc are not covered by the group. It is
recommended to formulate a comprehensive policy to cover all such benefits in order to
motivate the team which in return will increase the retention of staff.
Life insurance is also need to address.
Leave policy is not clear it is the discretion of manager that when & where leaves can be
approved. It is recommended to have a uniform policy that also include leave encashment if
needed.
Need of Qualified Staff
There is a need to set a minimum qualification criteria to boost up the standard of staff.
Service Book / Rules
No such book let is available that has to be given to newly hired staff along with their
appointment letter. It is recommended that such book must be developed at urgent.
Orientation
This is observed no orientation program is available for new hiring. Management take it
granted that all new people know all about the market. Which some time cause serious
damage. It is recommended that it must be mandatory for all newly hired staff an orientation
of at least three days at Divisional level to make new staff familiar with the culture of the
company, policies, product knowledge and also the rules and regulations of the group.
Job Description
I felt during my stay that no one knows exactly his job description. It is recommended that a
clear self-explanatory easy to understand and realistic job description for each level must
be developed and it has to give to all new & old employees in order to make them clear
in what to do and what not to do. And finally all rewards and punishments must be on the
basis appraisal according to the job description.
www.Sun Cropgroup.com