POTENTIAL

CONSULTANTS FOR THE

BAJAJ ALLIANZ LIFE
INSURANCE COMPANY
OBJECTIVE
The Objective of the research
focuses on the research of
POTENTIAL CONSULTANTS
which help company to increase
sales which is prime objective of
the company at this time.
BAJAJ ALLIANZ’S
MARKET SHARE as per may 2006
Insurance Company Market Share (Fig. in %)

LIC 71.44
ICICI Prudential 11.35
Bajaj Allianz 7.06

HDFC Standard Life 2.37

SBI Life 1.81
Birla Sun Life 1.49
Max New York Life` 0.98
TATA AIG 0.79
Aviva 0.89
OM Kotak Mahindra 0.86
ING Vyasa 0.57
Reliance 0.37
MetLife 0.24
About BAJAJ ALLIANZ LIC CO.

Mission: As a responsible customers focused market

leader, we still strive to understand the insurance needs of
the consumers and translate it into affordable products that
deliver value for money.
Vision:
To be the first choice insurer for customers.
To be the preferred employee for staff in the insurance
industry.
To be the number one insurer for creating shareholder
value.
SAM GHOSH, who was the CEO of Bajaj Allianz earlier has
taken over as country Manager and is also the CEO of Bajaj
Allianz Life Insurance Company.
Bajaj Allianz Life Insurance Company Limited
Bajaj Allianz Life Insurance Co. Ltd is a joint venture
between two leading conglomerates-, and Bajaj Auto, one of
the biggest two and three-wheeler manufacturers in the
world and Allianz AG, one of the world’s largest insurance
companies.
Allianz AG, Germany
Allianz Group is one of the world's
leading insurers and financial services
providers.
Founded in 1890 in Berlin, Allianz is
now present in more than 70
countries with over 177,000
employees. At the top of the
international group is the holding
company, Allianz AG, with its head
office in Munich.
In fiscal year 2005, Allianz's total
revenues amounted to some
100.9 billion euros. At the end of
2005 Allianz Group had more than
1.26 trillion euros in assets under
management. Of this, 743 billion
euros were assets managed for
third parties.
RESEARCH METHODOLOGY

The approach to the research is

concerned , from the theoretical
underpinning to the collection and
analysis of the data. It begins with
the extent of the research to
provide the specific guidelines of
studying. THE method of the
research that refers to the data
collection and analyzing which
is used in the research.
METHODS

DATA COLLECTION
ANALYSING
SAMPLE SIZE: 200
individuals in DELHI region.
SAMPLE COMPOSITION :
YOUTH , EXECUTIVES ,
SERVICEMEN , BUSINESS
PERSONS.
ANALYSIS FOR THE OVERALL
INCOME GROUP
Servicemen–32% Businessmen-68%

32
S ervicemen
B usinessmen
68

5
Graduate – 95%
G ra d u a te
Beyond Graduate-5%
N o n G ra d u a te

95
 FINDINGS
People are becoming more & more money conscious as I didn’t find any person who doesn’t want to earn extra money.
People are very much aware of ICICI Prudential among private companies and LIC in public sector as they respond me first name of LIC then ICICI prudential and
then others.
The overall scenario is that still people trust on LIC more than any other insurance company. Sometimes when I asked someone to become an agent of Bajaj
Allianz they misunderstood with LIC. For them still life insurance means LIC.
Generally people are having leisure time of around 2-3 hrs and still want to utilize this time to earn extra money, if they can.
Contrary of the prior thinking most of the people don’t hesitate in doing field work an roaming in the market. They know that without hard work they can’t earn
money.
There were many respondents who were not interested in attending seminar conducted by Bajaj Allianz among Indian Market.
RECOMMENDATIONS
There should be focus on advertisements
through T.V. or other Electronic Media.
Try to make Brand Image, with the help of
Bajaj Auto, more & more as it has a strong
brand image in Indian market.
Make use of internet banking for increasing
sales, and also for promotion.
They should increase their Distribution
Channels by more & more tie ups with the
locals banks also, because they can help
them to penetrate in Indian market easily.
There should be more incentives to IC’s as
they are the backbone of the company in
order to increase sales they have to do more
efforts than others.
THANKS