ELLI TEHRANI

Los Altos, CA (650) 209-5483 ellitehrani@gmail.com www.linkedin.com/in/ellitehrani

Registered Medical Sales Representative

Profile
Insightful and innovative registered medical sales representative with diverse experience promoting complex
products for start-up and established companies. Hunter mentality and entrepreneurial drive. Adept at
profiling hospitals, clinics, and surgeons private practices to increase sampling of new surgical products. Top
revenue generator, skilled at reaching and delivering compelling presentations to decision makers. Solutionfocused professional with expertise in all aspects of sales process. Fast learner, passionate about latest
advances in medical devices field. Ability to cultivate loyal relationships and instill trust. Adaptable, analytical,
and persistent.

Areas of Expertise
Account Management

Medical Device Sales

Strategic Planning

Territory Development

Product Launch & Positioning

Business Development

Market Analysis & Planning

Presentations & Demonstrations

Consultative & Creative Selling

Industry Credentials
NATIONAL ASSOCIATION OF MEDICAL SALES REPRESENTATIVES, Arlington, VA
Registered Medical Sales Representative (Sept. 2015, RMSR Certificate #117132015)
Active Member

Career Highlights

Throughout career, ranked among top 5% of sales producers, surpassing quota by as much as 200%.
Won year-long sales contests for 2 consecutive years, ranking as one of 2 top performers.
As inside sales representative for manufacturer of surgical instruments increased sales volume 50% by
making 100 calls weekly. Profiled client, assessed needs, promoted products, and provided samples to
targeted surgeons, hospitals, and clinics in collaboration with outside sales representatives.
Grew revenue from $700,000 to $1.8 million in 6 months by developing top-tier national accounts.
Constantly exceeded customer expectations by uncovering needs and presenting solutions.

Professional Experience
SAIMARKA MANAGEMENT CONSULTING, San Jose, CA
Sales & Marketing Specialist (7/2008 Present)
Oversee sales pipeline and recommend activities to maximize sales and market share for consulting clients.
Create sales and revenue management reports. Analyze and support sales activities, including lead generation,
development of sales strategies, product positioning, channel development. Collaborate with clients to qualify
new products. Manage new product planning and scheduling. Monitor design/change process.
Expanded client's customer base by 50% by helping to create a database of qualified leads through
referrals, telephone canvassing, face-to-face cold calling , direct mail, and networking.
Increased clients revenue 40% by collecting and analyzing data and presenting strategic plans for
product positioning and channel development.
Spearheaded client engagement and system deployment project.
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DTC TECHNOLOGY INC., Santa Clara, CA
Senior Sales Manager (1/1999 3/2000)
Selected, developed, and managed team of 6. Personally produced sales, increasing Western Region sales by
30% within 6 months. Maintained master price list. Prepared sales and forecast reports. Negotiated contracts.
Identified decision makers via profiling. Formed alliances. Oversaw promotional programs.
Increased sales from 25% to 75% of overall company revenue.
Elevated revenue from $700,000 to $1.8 million.
Produced additional sales of $600,000 and enabled customer to surpass annual sales target by 25%
through design of new promotional campaign.
Recommended product marketing strategies based on extensive market research.
TELEVIDEO INC., San Jose, CA
Regional Sales Manager (7/1995 1/1999)
Developed and maintained national accounts. Grew business through face-to-face prospecting and outbound
calling. Researched competition, profiled prospects, assessed customer needs, and delivered presentations.
Represented company at major trade shows. Trained and motivated sales force. Determined product
positioning based on research. Performed sales analysis and forecasts. Negotiated contracts.
Ranked in top 5% for sales production for 3 consecutive years.
Surpassed monthly sales quota by 25 to 75%, each year, by developing strategies and creative
promotional programs to attract new customers.
Developed Frys Electronics account and grew revenue by 35% through market analysis, determination
of end customer needs, design of creative marketing plan, and strategic product positioning.
Enhanced profits via training clients sales staff on product specifications, features, and benefits.

Education
UNIVERSITY OF PORTLAND, Portland, OR
Master of Arts: Education and Counseling with 4.0/4.0 GPA
UNIVERSITY OF CALIFORNIA EXTENSION, San Jose, CA
Certificate: Networking Products

Relevant Courses & Training

Subjects include: anatomy, biology, physiology, medical terminology and procedures, medical devices, reading
clinical papers, surgical procedures, medical sales techniques, and medical sales guidelines and regulations.

Community Service
CAREER ACTION NETWORK, Los Altos, CA
Volunteer Program Coordinator (2005 Present)
Provide assistance to members, comprised of 3,000+ Silicon Valley executives and technical professionals.
Support program planning.
BULLIS CHARTER SCHOOL, Los Altos, CA
Volunteer Teachers Aide (2005 Present)
Assist elementary school teachers with various classroom tasks.

Computer Skills
Microsoft Word, Excel, and PowerPoint