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MBA 3.

5- 3RD Semester Fall 2015

Course Title- Business Research and Quantitative Analysis
Course Outlines

Week 1

Week 2

1) Introduction to Research
a) What is research and search?
2) Scientific process
a) Problem Identification
b) Information Search
c) Hypothesis Formation
d) Research Design
e) Data Collection
f) Data Results
g) Data Results Interpretation
h) Implications
3) Categories of Research
a) Applied and
b) Basic research
4) Approaches to Research
a) Inductive
b) deductive approach
Types of Research
a) Qualitative Research
b) Quantitative Research
Differences between Qualitative and Quantitative
Research Design
Conclusive Design
i. Causal
(a) Conditions of causality
(i) Concomitant variation
(ii) Time occurrence
Presence of other causes
(b) Degrees of causality
(i) Absolute casualty
(ii) Conditional causality
Contributory causality
(ii) Descriptive
a) Longitudinal
b) Cross sectional
i. Single cross sectional
ii. Multiple cross sectional
Exploratory Design

Week 3

Week 4

Week 5

5) Scientific process
a) Problem Identification
Problem Identification
a) What is problem?
b) What causes a problem in management?
6) Problem types
a) Broad Problem Statement
b) Problem Statement
Problem Identification
a) Current/ Existing
b) Require Improvement
c) Conceptual Understanding
d) Empirical Testing
Scientific process
Information Search
Information Search
a) Preliminary Information
b) Detailed Information / Literature Review
Literature Review Purposes
a) Past work / Information
b) Discovering Already Discovered Phenomenon
c) Sample/ Structure of Events
Literature Review Conduct
a) Identity Sources
b) Extraction of Relevant Information
c) Write Up
1. Definition
2. Dimension
3. Historical Perspective
Elements Of Research
a) Concept
b) Construct
c) Variable
1. Independent
2. Dependent
3. Mediating
4. Moderator

What is theory?
Theoretical Framework
Theory Development
(a) Induction
(b) Deduction
Theory development purposes
a. Understand Predict
Theoretical Building

Theoretical Framework/model
a) Clear Labeling
b) Inter-relationship
c) Theoretical Linkages
d) Direction of Relationship
e) Hypothesis Development
Nature of Hypothesis
i. If-Then
ii. Directional
iii. Non- Directional
Types of hypothesis
i. Null hypothesis
ii. Alternative Hypothesis

Week 6

f) Schematic Diagram
a) Research Design
b) Time Horizon
c) Population
d) Sample Size
e) Sampling Techniques
f) Measurement Scales
g) Data Collection Process
h) Tools & Techniques of Analysis

c) Population
Population Frame
Sampling Techniques
i) Probability
ii) Non-Probability
Sampling techniques
a. Simple Random
b. Systematic Sampling.
c. Strategic Sampling
d. Cluster Sampling
Non probability
a) Convenience Sampling
b) Judgment sampling
c) Quota Sampling
d) Snowball sampling
Sample size selection
a) No Of items/Questions
b) Previous Research
c) Statistical Software Assumptions
Building Trust by signaling Trustworthiness in service retail.

Week 7

Data Collection Methods

Identify sources of Data
A. Data Types
1. Primary Data
a. Internet
b. Individuals
c. Focus Groups
d. Panels

Secondary data

Data collection Techniques

1. Interviews
i. Structured interview
ii. Un-structured interview
a) Kinds of Interviews
Computer assisted
Article :
The effects of relationship quality and switching barriers on customer loyalty.

Week 8

Personally administered questionnaires.

Mail survey
Web survey
o Scaling
a) Nominal
b) Ordinal
c) interval
d) Ratio
2. Observation
a) Direct
b) Indirect
Revisiting internal market orientation: a note
Investigating the impact of resource capabilities on customer loyalty: a structural equation
approach for the UK hotels using online rating.

Week 9
Week 10
Week 11
Week 12
Week 13

Week 14
Week 15