APS 2009 Methodology * Operating assumptions: — Mutuallyrewarding coalitions — Exploiting pervasive conditions in the external environment: * Systemic risk in finance & banking * Demand for capital investment Plea eell * Liquidity & credit contraction Sy AMMiilEitS) ff Parinens . a eininers | * Strategic focus limited to: / — Extraordinary, capital investment opportunities, or — Recurring income generation relationships * Tactical emphasis on: — APS Capital LOB: * PE, commercial projects APS operates across three lines of business: consulting, * Credit, liquidity solutions capital (equity & debt), and capability (IT PS). Each LOB — APS Consulting LOB: averages 5-partner coalitions grouped by: affiliate, referral, ® eepassa Te Mmeontracts reseller or equity partner designation. Effective Q2, APS seeks to exploit a new strategic focus and tactical emphasis that leverages both extraordinary PE investment and recurring income generation through its capital and consulting LOBs. * Contract consultant residuals“Mind Share” precedes marketshare... Industry Individual Network First mpression Capabilit R pepe Reputation Relationships Relationships Le ‘lntense:customer J» Customers turn = 5 invohement in le problems over tous Spontaneous i. programs e t J® Relationships provide . Success © Unsolicited! calls to . superior info upon collaborate which we always act ' 4 sd i HA le . je Deep mutual trust wikey impact players ‘eé R Lever le , See ae a . le Info from relationships elalionships ps © Program heroics Seeel bral . } Proactively seek . 3 eUseexisting programs |g relationships with Pursue as springoardls ° impact players . Relationships a © Shou how skits map Contacts include all a tonew markets stakeholders 7 . ‘Programs concdertaly | Jeeware of customer map to needs i politics Aware . eatuned tatuure haved |f je Occasionally influence | E . on past pragrams dlecsion makers 1, : srorjotmace ives . © Unrelated capatity ° ie . Isolated : Pitre : Do not know eecision . makersInitial Sales Goals September Kick-off Campaigns +Market assessment underway + Sales strategy under development + Canvassing by practice & prospect Da ae piitoss ntti oss National Ee a FD Assoc. Domain Specific Practice & Process Individual TP Canvassing Campaigns Campaigns Campaigns ce ce ountng | | wowee Sack orice one 6/25/2009 Executive Summary 4Capture Methods UE TUSSuAEe Prospect SalesLead bee lig Marketing, TechOp, Ops Supmoi Pursue BD Lead Sales, TechOp, au TE Ops Support Ops Lead Tech Ons, SalesSupport js Repository properly paces strategy, by placing emphasis where ifs needed during the sales cycle." 6/25/2009 Executive Summary 5Wace: Blue-Sky Estimates Oe telat al tate slelal é ‘ 2 Pick low-hanging fruit 4 vr * Reconcile strategy & tactics ~*~ . Ne leiar-celaiele eke! f " o