As said by the president of Entertainment Software Association,
Michael D. Gallagher, video games are ingrained in our culture and are important symbolic sites for conveying messages. Targeting over 1.2 billion male and female players worldwide, videogames portray men stereotypically in their physique and behavior. In terms of action and gameplay, games mostly emphasize on violence and militarism as a form of masculinity. In terms of body image, videogames usually seem to favor bodybuilder physiques over other types of muscle tonality. However, there are some discrepancies in representing masculinity when referring to different game genres. In most first-person shooting and open-world games, such as Call of Duty, Grand Theft Auto, Far Cry and Assassins Creed, militarized masculinity is dominant. The military-inspired historical themes depict men as characters who act violently and mercilessly in open combat in order to conquer and defeat the enemy. They use varied weapons and machines to secure the success of their mission. This portrayal links to traits of historical heroes, such as bravery, sacrifice and righteousness. Their body is extremely muscular, especially their chest and arms. This type of muscle tonality is similar to the characters played by Hollywood actors such as Bruce Willis, Sylvester Stallone and Arnold Schwarzenegger. Likewise, this physique is comparable to superheroes produced by Marvel and DC Comics. A great example is John "Soap" MacTavish, the main protagonist in the Call of Duty Modern Warfare series. He is an emotionless warrior, a perfected soldier and an advanced war machine, being an essential member of the Bravo Team. His large biceps and pectorals are barely contained by the tight-fitting tops he uses in his missions. As an effect, this representation of masculinity sets impossible body standards and implies the fact that violence and brutality is acceptable as long as you have noble goals.
In sport simulating games, the trend is to represent in the
characters the exact sports figures, replicating their body physique and facial features. Men are depicted similarly to the actual professional players: healthy, well-fit, strong and successful. Through digital rendering, gamers are able to play with their favorite sports figure such as Cristiano Ronaldo, Zlatan Ibrahimovi, LeBron James or Tom Brady. Sport games like FIFA, NBA2K or Madden NFL involve physical violent contact, depicting the combat between the sides. In wrestling games and fighting games, men are depicted as macho, brutal and extreme. Such games emphasize on the weapons they use: their hyper muscular bodies. This hardly attainable configuration is established by various companies, such as World Wrestling Entertainment (WWE) or Ultimate Fighting Championship (UFC). In racing games, representations of masculinity are tied with the skill of driving, fixing and tuning different vehicles: cars, motorbikes, snowmobiles or motorboats. Men are illustrated as highly competitive, fast and mysterious, as their body is rarely shown, the focus being on the automobile. This representation of masculinity creates the stereotype of the mechanic: every man is able to upgrade, repair and replace parts of automatic machineries. Fantasy role-playing games (RPGs) displays two different types of men. At the beginning of every RPG, the character is seen as the eternal boy, a carefree, playful and relaxed individual. As the protagonist progresses through the plot, he becomes a battleready hero, a violent and fierce warrior. Players can choose classes for their characters that inherit several abilities and aptitudes. As shown in popular role-playing videogames like Dungeons & Dragons or Dragon Nest, the most common classes are: Fighter, a powerful, enduring combatant, Thief, a stealthy assassin, Mage, a brawler that features powerful magical abilities and Cleric, a character specialized in healing and supporting the warlords. All these classes depict men embracing career paths in fantasy armies or in bold adventures, opposed to the professions men adopt in reality. Masculinity is seen as a change from
innocence to maturity, from fragility to boldness, and from peace
to bloodshed. Again, men are depicted as fighters, hunters and gatherers that rely on their militant aptitudes, emphasizing the trend of promoting the militarized masculinity. To conclude, videogames project stereotypical and often unrealistic images of manhood, with violent and cruel protagonists, highlighting their sacrifice and bravery and showing their importance as armed forces and as sentinels in combat. Most usually, videogames also depict unrealistic physiques, supporting the hardly attainable ideal of hyper muscular bodies.