Aswathy Honeylal

aswathyhoneylal@gmail.com
http://in.linkedin.com/in/aswathyhoneylal
Contact No: +91-9496-351-299
PROFESSIONAL EXPERIENCE

Company
Job Profile

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Bennett, Coleman & Co. Ltd

Category Manager, Media

June 2012 Present

Consistently overachieved targets and have managed to reach 110%+ of sales targets set. Shortlisted for Top Performers Club.
Currently Category Manager of E-Business clients in Bangalore. Adept in ATL and BTL activities of media planning.
RESPONSIBILITIES

Actively involved in formulating media solutions for all categories of clients in various roles of
o Business Development : Study prospective clients, and pitch Times bouquet of products to the both
new and existing clients which includes both ATL & BTL platforms of Print, Radio, TV, Internet,
Hoardings, Innovations & On ground events
o Pricing & Media Planning : Consulting with client & advertising agency to understand media
budgets and provide ideal solutions at the right prices to ensure long term relationship building
o Events Execution: Conceptualizing and execution of events & innovations for clients requirements

HIGHLIGHTS

As Category Manager (Bangalore)

FY 2015-16 (May 18, 15 Current) : Handling E-business clients based out of Bangalore and their marketing
campaigns. Responsible for annual revenue target of ~ INR 600 million. Achieved annual target in 7 months
As Category Manager (Cochin, Kerala)
FY 2015-16 (Apr May) : Appointments, B2B, Travel & Tourism and Retail Healthcare Vertical Head:
Responsible for ensuring advertising revenues in with an annual target of ~ INR 70 million
o Managed a team of 6 Sales Managers in 4 cities of Kochi, Trivandrum, Calicut & Thrissur in Kerala
FY 2014-15 : Appointments & B2B Vertical head: Responsible for ensuring business in the categories of
recruitment and B2B communication with an annual target of ~ INR 30 million
o Achieved B2B annual target within 6 months and 109% of Appointments annual target; 15%
above yield target; Achieved ~ INR 33 million revenue in FY 2014-15 - 113% of total annual target
o Successfully executed the 1st Job Fair by The Times Group in Cochin with 6000+ footfalls with total
revenue of INR 6 Lakhs bringing on board 13 new IT clients with a profitability of 55%
As Deputy Manager
Pricing & Strategy Stint in Delhi (April 8, 2013 to July 12, 2013)
o Prepared various data dashboards regarding the adoption of the new pricing system Pricewise in BCCL
o Coordinated with 8 branches pan-India and increased the system adoption from 55% to 89%
Response in Cochin (July 15, 2013 Mar 31, 2013)
o Responsible for developing & executing a new mode of advertising called Elevator Branding with an
annual expected revenue of INR 50 lakhs in Cochin city with an overall profitability of 30%
o Achieved a total revenue of 4.5 cr (Jul Mar) through events, advertisements & other media in Kerala
As Management Trainee
1 of 15 to be selected from all over India for BCCL Campus Accelerated Management Program (CAMP). Cross
functional experience in Response, Brand & Logistics in locations of Delhi, Kolkata & Hyderabad
Response Stint in Delhi (June 25 to September 7, 2012)
o Gained understanding of Pricing Mechanism used for calculating prices quoted for ads to different clients
Brand Stint in Kolkata (September 10 to November 23, 2012)
o Core member of the team which launched the Bengali newspaper, Ei Samay; Involved in all brand building
activities- ATL & BTL Marketing Plans including Print, Radio, TV Ads, Digital & On Ground activities
o Developed the Brand Architecture including brand personality & brand prism for Ei Samay
Response Stint in Hyderabad (November 26, 2012 to February 15, 2013)
o Created events calendar for Retail & Allied verticals keeping in mind budget constraints & targets
Circulation Stint in Delhi (February 18, 2013 to April 5, 2013)
o Undertook Visibility Audit of Magazines at Cash Sale Points; Analyzed impact of visibility on purchase
o Interacted with employees of Circulation department to gauge job happiness quotient & satisfaction levels

Company
Job Profile

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Noel Business Consultants

Marketing Consultant

Apr 2012 Jun 2012

HIGHLIGHTS

Market entry into Russian Automobile Industry for Indian Automobile company
o Worked closely with Russian Automobile giant to come up with action plan and to facilitate tie-up with an
Indian automobile company for export into Russia with a total project outlay of US$ 25 million.
o Undertook marketing research initiative to understand Automobile Market in Russia so as to segment the
product portfolio and target them effectively
o Proposed partnership deliverables and contracts for various kinds of 4 wheeler manufacturing in Russia

Company
Job Profile

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Wipro Consulting, Bangalore

Change Management Consultant

Apr 2011 Jun 2011

Only 1 among 6 interns to receive Pre-Placement Interview Offer based on exemplary performance during 2 month internship
HIGHLIGHTS

Project on Change Management & Capacity Building in Government analyzing ESI Computerization drive
Developed a common framework to be utilized in change management situations across industries by studying
the health sector, oil & gas sector and situations involving mergers and acquisitions

EDUCATION

Qualification
Certificate Programme in Business Analytics
PGDM (Marketing & Finance)
B.Tech ECE
Class XII
Class X

Institute/University
Indian School of Business, Hyderabad
Indian Institute of Management, Bangalore
College of Engineering Trivandrum
St. Thomas Central School (CBSE)
St. Thomas Central School (CBSE)

Year
2015 - 16
2010-12
2006-10
2005-06
2003-04

Grade
Ongoing
2.96/4.00
7.57/10.00
89.8%
94.67%

EXPERT PUBLICATIONS

Analyzed Movie Trailer effectiveness in advertising; selected for publication in Pan-IIM magazine, Tejas
Paper on Marketing of Organic Food selected for publication in MICA Communications Review, 2012

PRO-BONO CONSULTING PROJECTS

Aided FIAPO, an NGO for Animal Protection with branding and marketing strategies to streamline expansion pan-India

SKILLS

Consulting Skills
Managerial Skills
Software Skills
Language Proficiency

Strategy formulation, Market analysis, Competitor analysis, Business analysis, Sales &
Marketing, Event Execution, Pricing Strategy
Client & Agency relations, Critical thinking, Establishing priorities & Team management
SPSS, MS-Office Suite
English, Hindi, Malayalam, Tamil, Telugu (basic)

REFERENCES

Mr. Namr Kishore, National Business Head - Recruitment & Employer Branding Solutions, Delhi
Mr.Rajashekar Venkatraman , Chief Manager, E Business Vertical, Bangalore

AVAILABILITY

Within 3 months of notice