B2 Skills Session 1 M2

Your objectives
YOU
CAN use the language of persuasion
CAN use comparatives for promotion

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B2 Skills Session 1 M2
CAN use the language of persuasion
Match the terms on the left with their definitions on the right.
1) sales pitch

a) better than similar things

2) finicky

b) product presentation

3) reputation

c) difficult to get through to

4) superior

d) requiring attention to detail

5) unrivalled

e) become publicly known

6) a tough nut to crack

f) what is thought of a person

7) to gain more exposure

g) surprise somebody

8) to catch sb off guard

h) higher grade or quality

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B2 Skills Session 1 M2
CAN use the language of persuasion
When you want to persuade someone, there are various
techniques that you can use:
Say what you have to offer
e.g. If you use our product, we guarantee you will
e.g. If you invest in our business plan, we promise that you will
Build trust and confidence
e.g. Our company has a proven track record in
e.g. You can depend on us for
Stories, testimonials & facts
e.g. Id like to tell you about
e.g. Please look at this chart which shows
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B2 Skills Session 1 M2
CAN use the language of persuasion
Fill in the gaps with the correct answer.

1.
2.
3.
4.
5.
6.
7.

superior, successful, let me show you, unrivalled,

fresh, there should be no doubt, benefit
By working with us, youll have instant access to _______
technology.
_______ you can rely on us as a dependable partner.
We have _______ access to American as well as European
technology.
_______ some feedback we had from a partner we worked
with in China.
There are several other ways your company will _______.
We offer _______ solutions to your business.
We also have _______ businesses in the engineering
industry.
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4

B2 Skills Session 1 M2
CAN use comparatives for promotion
We often make comparisons when trying to promote a product.
comparatives
e.g. Our companys products are more reliable.
as as
e.g. Price is not as important as quality to our customers.
superlatives
e.g. Our products are the most effective solution on the market.
negative countered by a positive
e.g. Although our competition is slightly cheaper, we are far more
reliable.
emphasizing a 2nd positive
e.g. Not only do we provide superior service, but we also offer
better prices.
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B2 Skills Session 1 M2
CAN use comparatives for promotion
Complete the following phrases, highlighting the positive
aspects and minimising the negatives.
Not only are we the number one manufacturers,
Not only is our product of better quality,
Although our prices are slightly higher,
Although our staff are a little younger,
They may have a little more experience,
Our product may cost a little more,
Compare your company to your competitors using the methods
you learnt.
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B2 Skills Session 1 M2
Have my objectives been met?
Not at all

With
difficulty

With some
difficulty

Quite easily

Very easily

CAN use the language of persuasion

1

CAN use comparatives for promotion

1

Can write in a persuasive manner

1

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