1.
2.
3.
5.
4.
A product to sell
Two parties who know each other well
Ability to communicate
Efficient supply chain
Entities with unsatisfied needs
Core competencies
New product development process
Strategy
Portfolio
Strength
6.
8.
9.
Hoon Koon Company is planning to launch its new jewelry box with a
selling price of $78.00. The wooden materials cost $34 per box and labor
and factory overheads are $28 per unit. The fixed manufacturing costs for
the product are $800,000 for the first year and the company intends to
spend $375,000 in advertising expenses to create awareness for the box.
What is the breakeven quantity for the jewelry?
a.
b.
c.
d.
e.
11.
Singapore
Hong Kong
Japan
South Korea
China
10.
70,227
71,519
73,438
75,438
76,059
units
units
units
units
units
$43.35
$44.35
$45.53
$46.53
$47.35
12.
Muthusamy Company receives an invoice with the terms 2.5/9, net 33.
What is the effective interest if the company was to take advantage of the
cash discount assuming a 360-day business year?
a.
b.
c.
d.
e.
13.
Simon receives $7,800 in his monthly pay. He pays $500 for income tax
and $1,200 for rent. He spends $800 for food, $300 for transportation,
$500 for a tour to China and $300 on alcoholic beverages in an exclusive
music club. What is Simons discretionary income for the month?
a.
b.
c.
d.
e.
14.
36.5%
37.5%
38.5%
39.5%
40.5%
$7,300
$6,100
$5,300
$5,000
$4,200
No, smokers should have the freedom to smoke wherever they want
Yes, smokers harm the health of other passengers
No, smokers will have to pay for their own medical bills
Yes, smokers endanger the lives of others through fire risks in the
aircraft
e. Yes, the State has to bear the health bills of smokers through health
benefits
15.
16.
17.
Cars
Potato chips
Cosmetic products
(a) and (b)
(a) and (c)
a.
b.
c.
d.
e.
18.
19.
Photocopying paper
Paint
Computers
Crane
Filters and lubricants
Digital convergence
Widespread use of the internet
Spread of social media
Price reduction of many devices
Telecommunication operators work with many players
23.
22.
is less costly
takes less time to develop and implement
allows for study of changes in consumer behavior over time
allows for study of sensitive research topics
results in higher response rates
21.
It
It
It
It
It
20.
Initiator
Influencer
Buyer
Gatekeeper
Decider
d. Skeptical
e. Fear of debt
24.
25.
Kenny is starting his own restaurant. He bought many small tables which
can cater to small groups but which can be combined together to cater to
bigger groups of customers. This strategy helps to deal with which unique
aspect of service marketing?
a.
b.
c.
d.
e.
26.
27.
Intangibility
Inconsistency
Inseparability
Variability
Credence
Familiarity
Reliability
Tangibles
Responsiveness
Assurance
28.
29.
Merchant wholesalers
Rack jobbers
Franchisees
Mass merchandisers
Hypermarkets
b.
c.
d.
e.
30.
31.
Shoplift by customers
Employee theft
Unreported breakage
(a) and (b)
(a), (b) and (c)
Power center
Strip location
Destination retail
Category management center
Cultural shopping center
It
It
It
It
It
is more credible
is usually cheaper
usually reaches out to wider audiences
usually involves shorter lead time
usually involves more control
35.
34.
selling
selling
selling
selling
selling
33.
Drugstores
Drugstores
Drugstores
Drugstores
Drugstores
32.
Advocacy
Pioneering
Competitive
Reminder
Brand
Which main promotional tool will be used under the pull strategy?
a.
b.
c.
d.
e.
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing
36.
37.
What is the main difference between the portfolio test and theater test in
advertisement pretesting?
a. The portfolio test shows many advertisements and the theater test
shows only the tested advertisement
b. The portfolio test shows many advertisements one after another and
the theater test also shows many advertisements but interspersed in a
television program or a movie
c. The portfolio test is done in a laboratory and the theatre test is done in
the field in real life situation
d. The portfolio test is done across many shots over a period of time and
the theatre test is done in one shot
e. The portfolio test is done individually, one person at a time and the
theatre test is done in a group, many people at a time
38.
39.
The products sold are standardized and customer needs are very similar
The products sold are complex and customer needs are diverse
The salesperson is experienced and can answer all kinds of objections
The company organizes its salesforce by customers and salespeople
have too many products to sell
e. The customer is new and unfamiliar to the company and its products
40.