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Multiple Choice Questions

1.

What is a requirement for marketing to occur?


a.
b.
c.
d.
e.

2.

The solution to improving the success of new products is:


a.
b.
c.
d.
e.

3.

Design multi-purpose products to satisfy all needs


Focus on a target market
Take into account the uncontrollable environmental factors
Assemble the controllable marketing mix factors
Have a good marketing department staffed with motivated employees

Singapore Airlines are able to develop hardware and especially software as


well as human capacities to provide service excellence catering to current
and anticipated air travel customer needs. This is an example of an
organizations:
a.
b.
c.
d.
e.

5.

Do more product testing


Sell at cheaper prices
Pay more attention to design
Focus on who are the target customers and needs to be satisfied
Have more effective implementation of marketing strategies

What is the key to satisfying customer needs?


a.
b.
c.
d.
e.

4.

A product to sell
Two parties who know each other well
Ability to communicate
Efficient supply chain
Entities with unsatisfied needs

Core competencies
New product development process
Strategy
Portfolio
Strength

Who are Giordanos competitors?


a. Departmental stores such as Isetan which sells T-shirts and other casual
clothing
b. Sports apparel retailers such as Royal Sporting House
c. Catalog retailers such as Lands End
d. Online retailers such as Amazon.com
e. All of the above

6.

A question mark or problem child in the Boston Consulting Group would


require what action?
a.
b.
c.
d.

Divestment or dropping the business unit


Provide cash which will be transferred for use in other business unit
Large injection of cash into the business unit to grow market share
Small injection of cash to maintain own rapid growth

e. Little injection of cash to selectively offer products and serve customer


groups
7.

Which of the following is NOT a characteristic of the baby boomers?


a.
b.
c.
d.
e.

8.

Which of the following is a migration contributing country?


a.
b.
c.
d.
e.

9.

Electronic data processing system


Electronic commerce
Intranet
Extranet
Internet

Hoon Koon Company is planning to launch its new jewelry box with a
selling price of $78.00. The wooden materials cost $34 per box and labor
and factory overheads are $28 per unit. The fixed manufacturing costs for
the product are $800,000 for the first year and the company intends to
spend $375,000 in advertising expenses to create awareness for the box.
What is the breakeven quantity for the jewelry?
a.
b.
c.
d.
e.

11.

Singapore
Hong Kong
Japan
South Korea
China

Why technology will likely be used by a company to communicate with its


marketing partners such as suppliers or distributors?
a.
b.
c.
d.
e.

10.

Suffered during the war and so are thrifty


Seek status, personal development and self-fulfillment
Exhibit social conscience
Voracious consumers of cars, gadgets and appliances
Receptive to anything that will make them feel younger

70,227
71,519
73,438
75,438
76,059

units
units
units
units
units

Song Keng Company is a manufacturer of traditional Chinese leather


shoes. It sells its shoes through wholesalers and retailers who are given
15% wholesale margin and 25% retail margin, respectively. The suggested
retail price is $68.00. What is the manufacturer price?
a.
b.
c.
d.
e.

$43.35
$44.35
$45.53
$46.53
$47.35

12.

Muthusamy Company receives an invoice with the terms 2.5/9, net 33.
What is the effective interest if the company was to take advantage of the
cash discount assuming a 360-day business year?
a.
b.
c.
d.
e.

13.

Simon receives $7,800 in his monthly pay. He pays $500 for income tax
and $1,200 for rent. He spends $800 for food, $300 for transportation,
$500 for a tour to China and $300 on alcoholic beverages in an exclusive
music club. What is Simons discretionary income for the month?
a.
b.
c.
d.
e.

14.

36.5%
37.5%
38.5%
39.5%
40.5%

$7,300
$6,100
$5,300
$5,000
$4,200

Should the government ban smoking in aircrafts according to the moral


idealism argument?
a.
b.
c.
d.

No, smokers should have the freedom to smoke wherever they want
Yes, smokers harm the health of other passengers
No, smokers will have to pay for their own medical bills
Yes, smokers endanger the lives of others through fire risks in the
aircraft
e. Yes, the State has to bear the health bills of smokers through health
benefits
15.

Which of the following is NOT a method for reducing consumers perceived


risks?
a.
b.
c.
d.
e.

16.

Which of the following will the influence of reference groups NOT be


effective?
a.
b.
c.
d.
e.

17.

Obtaining a seal of approval from respected authorities


Securing the endorsements from experts
Provide warranties and guarantees
Give one free packet for the purchase of four packets
Provide free trials for the products

Cars
Potato chips
Cosmetic products
(a) and (b)
(a) and (c)

A salesperson called Alpha company to try to speak to an engineer but was


told by the telephone operator that this engineer is currently unavailable.
What buying role is performed by this telephone operator?

a.
b.
c.
d.
e.
18.

Why do we use panel data in marketing research?


a.
b.
c.
d.
e.

19.

Photocopying paper
Paint
Computers
Crane
Filters and lubricants

Digital convergence
Widespread use of the internet
Spread of social media
Price reduction of many devices
Telecommunication operators work with many players

Simulated test marketing is used because of:


a.
b.
c.
d.
e.

23.

Adhesives, abrasives and chemicals


Body massager, hand massager and foot massager
Printers, scanners and monitors
Blue, green and yellow
Clothing department, furniture department and household department

Digital device manufacturers are facing competitors from completely


different industries because of:
a.
b.
c.
d.
e.

22.

is less costly
takes less time to develop and implement
allows for study of changes in consumer behavior over time
allows for study of sensitive research topics
results in higher response rates

Which of the following is an entering product for Toyota Corporation?


a.
b.
c.
d.
e.

21.

It
It
It
It
It

Which of the following involves product depth or product variants?


a.
b.
c.
d.
e.

20.

Initiator
Influencer
Buyer
Gatekeeper
Decider

The higher costs of field test marketing


The longer time duration for field test marketing
Confidentiality issues in field test marketing
(a) and (b)
(a), (b) and (c)

What is the key characteristic of the early adopter in the adopter


categories?
a. Venturesome
b. Leaders in social setting
c. Deliberate

d. Skeptical
e. Fear of debt
24.

Which of the following is an example of private branding?


a. Rejoice shampoo, Head and Shoulder shampoo, Pantene shampoo
b. Panasonic vacuum cleaner, Panasonic LCD projector, Panasonic DVD
player
c. Fairprice salt, Fairprice rice, Fairprice tissue paper
d. Hewlett Packard printer, Hewlett Packard notebook, Hewlett Packard
monitors
e. Frito-Lay Doritos, Frito-Lay Sunchips, Frito-Lay OGradies

25.

Kenny is starting his own restaurant. He bought many small tables which
can cater to small groups but which can be combined together to cater to
bigger groups of customers. This strategy helps to deal with which unique
aspect of service marketing?
a.
b.
c.
d.
e.

26.

Which of the following is NOT a dimension of the generic attributes of


services?
a.
b.
c.
d.
e.

27.

Intangibility
Inconsistency
Inseparability
Variability
Credence

Familiarity
Reliability
Tangibles
Responsiveness
Assurance

What is the main value created by intermediaries?


a. Transactional, logistical and facilitating functions performed for the
manufacturers
b. Time, place, form and possession utilities generated for the consumers
c. Generate employment for the economy
d. (a) and (b)
e. (a) and (c)

28.

Which of the following belongs to a vertical marketing system (VMS)?


a.
b.
c.
d.
e.

29.

Merchant wholesalers
Rack jobbers
Franchisees
Mass merchandisers
Hypermarkets

Disagreements with resale price maintenance is an example of:


a. Exclusive channel conflict

b.
c.
d.
e.
30.

Which of the following is an example of scrambled merchandising?


a.
b.
c.
d.
e.

31.

Shoplift by customers
Employee theft
Unreported breakage
(a) and (b)
(a), (b) and (c)

Power center
Strip location
Destination retail
Category management center
Cultural shopping center

It
It
It
It
It

is more credible
is usually cheaper
usually reaches out to wider audiences
usually involves shorter lead time
usually involves more control

A Fujitsus advertisement informed customers that the company aims to


have 99% of all procured parts worldwide to be eco-friendly. This is an
example of ______________ advertisement.
a.
b.
c.
d.
e.

35.

prescription drugs and over the counter drugs


drugs and dental products
drugs and toiletries
drugs and cosmetics
drugs and toys

What is the main reason for using public relations?


a.
b.
c.
d.
e.

34.

selling
selling
selling
selling
selling

A row of shophouses in Chinatown is an example of:


a.
b.
c.
d.
e.

33.

Drugstores
Drugstores
Drugstores
Drugstores
Drugstores

Which of the following will result in shrinkage in a retail store?


a.
b.
c.
d.
e.

32.

Tying arrangement conflict


Disintermediation conflict
Horizontal channel conflict
Vertical channel conflict

Advocacy
Pioneering
Competitive
Reminder
Brand

Which main promotional tool will be used under the pull strategy?
a.
b.
c.
d.
e.

Advertising
Sales promotion
Public relations
Personal selling
Direct marketing

36.

What is rating as a measurement in television media performance?


a.
b.
c.
d.
e.

37.

Reach achieved by the national newspapers


Frequency achieved by a magazine
Reach achieved by a television program
Frequency achieved by a radio station
Gross rating points achieved by bus panel

What is the main difference between the portfolio test and theater test in
advertisement pretesting?
a. The portfolio test shows many advertisements and the theater test
shows only the tested advertisement
b. The portfolio test shows many advertisements one after another and
the theater test also shows many advertisements but interspersed in a
television program or a movie
c. The portfolio test is done in a laboratory and the theatre test is done in
the field in real life situation
d. The portfolio test is done across many shots over a period of time and
the theatre test is done in one shot
e. The portfolio test is done individually, one person at a time and the
theatre test is done in a group, many people at a time

38.

Cooperative advertising is carried out in the following manner:


a. It is a national advertising message developed jointly by the
manufacturer and the advertising agency creative people
b. It is a national advertising message developed jointly by the
manufacturer and its resellers
c. It is a national advertising message developed jointly by many divisions
of the manufacturer to create awareness for a number of products
d. It is a local advertising message created by the local resellers but jointly
paid by the resellers and the manufacturer
e. It is a local advertising message created by the local country operation
of the manufacturer and jointly paid by the resellers and the
manufacturer

39.

The formula selling method of sales presentation works best when:


a.
b.
c.
d.

The products sold are standardized and customer needs are very similar
The products sold are complex and customer needs are diverse
The salesperson is experienced and can answer all kinds of objections
The company organizes its salesforce by customers and salespeople
have too many products to sell
e. The customer is new and unfamiliar to the company and its products
40.

Choiceboard allows the marketer to:


a.
b.
c.
d.
e.

Offer more product variety


Achieve mass customization
Be more responsive to customers requests
Convince customers to increase their purchase quantity
Allow customers to buy online and collect the products at the stores

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