components of attitude:
Components of Attitude :
( a ) Cognitive component:
Cognitive component of attitude is
related to value statement. It
consists of belief, ideas, values and
other information that an individual
may possess or has faith in. Quality
of working hard is a value statement
or faith that a manager may have.
( b ) Affective component: Affective component of attitude is related to
persons feelings about another person, which may be positive, negative or
neutral. I do not like Maya because she is not hard working, or I like Mina
because she is hard working. It is an expression of feelings about a person,
object or a situation.
( c ) Behavioral component: Behavioral component of attitude is related
to impact of various situations or objects that lead to individuals behaviour
based on cognitive and affective components. I do not like Maya because she
is not hard working is an affective component, I therefore would like to
disassociate myself with her, is a behavioural component and therefore I
would avoid Maya. Development of favourable attitude, and good
relationship with Mina is but natural. Individuals favourable behaviour is an
3. The behavioral
component is an
intention to behave in
a certain way based
on your specific
feelings or attitudes.
This intended
behavior is a result of
an attitude and is a
predisposition to act
in a specific way, such
as Im going to quit
my job.
Attitudes consist of
three major
components: 1.an evaluative component,
2. a cognitive component, and
3. a behavioral component.
The Evaluative Component. The most obvious component of attitudes is
how we feel about something. This aspect of an attitude, its evaluative
component, refers to our liking or disliking of any particular targetbe it a
person, thing, or event (what might be called the attitude object, the focus of
the attitude). You may, for example, feel positively or negatively toward your
boss, your co-workers, or the company logo. In fact, anything can be an
attitude object.
Our definition refers to "relatively stable" feelings toward attitude objects.
Temporary shifts in feelings about something may not reflect changes in
attitudes. Rather, attitudes are more enduring. So, for example, although
people sometimes change their membership in political parties, their belief
about a specific issue that may be endorsed by a particular political party is
generally consistent over time. Hence, the attitude toward it is stable.
The Cognitive Component. Attitudes involve more than feelings, however,
they also involve knowledgethings you know about an attitude object. For
example, you might believe that your company just lost an important
contract, or that a co-worker doesn't really know what he is doing. These
beliefs may be completely accurate or inaccurate, but they still comprise the
personal knowledge that contributes to your attitude. Such beliefs are
referred to as the cognitive component of attitudes.
ii.
iii.
iv.
The self fulfilling prophecy is the process by which we try to convert our
attitudes, beliefs and expectations into reality. If we predict that something is
going to happen, we will try very hard to make it happen. For e.g., if we feel
that we are competent, we will undertake challenging tasks. Consequently,
we gain experience and skills that make us more competent, so that we
accomplish even more. However, if we have a negative attitude towards
ourselves, we will not provide ourselves with the chance to become
competent.
Attitudinal Influence on Perception:
Perceptual outcomes are derived from past experiences and perceptions, but
they also influence the way we perceive stimuli such sayings as Beauty is
altogether in the eye of the beholder and one persons trash is another
persons treasure emphasize the importance of attitudes in perceiving the
world around us. If our attitudes are positive, things will look brighter to us
than if they are negative.
#############################Types of attitudes:
OB focuses our attention on a very limited number of job-related attitudes.
Most of the research in OB has been concerned with three attitudes: job
satisfaction, job involvement, and organizational commitment.
Job satisfaction
Job involvement
Organizational commitment:
Organizational commitment refers to degree to which an employee
identifies himself with the organizational goals and wishes to maintain
membership in the organization. He wants to belong to the
organization and take an active part in the its functioning. Absenting or
resigning from the job versus job satisfaction is a predictor of
organizational commitment. The concept has been very popular in the
recent times. Organizational commitment depends upon job
enrichment factor and degree to which the workers enjoy autonomy
and freedom of action while performing.