Marketing

Workshop
Digital

Learn
from
Career
Your
Up
Jump
|
Experts
(Across

Asia)
150+

Participants
3000+
Brands
1000+
|
Workshops

CONTACT
US+91-9810762902/+91-11-28051522
Chopra
Vidya
Digital
Pradeep
Co-founder,
pradeep@digitalvidya.com

DIGITAL
WORKSHOP
MARKETING

Digital Marketing Workshop

WHY DIGITAL MEDIA? With more than 1 billion global users, Digital Media is makin
g a significant impact in our everyday lives. Organizations world wide are wakin
g up to the opportunity of this revolutionary medium to fulfill various business
objectives ranging from Sales, Marketing, CRM, Product Development and Research
. According to a report by Mafoi, 10,000 jobs related to Social Media alone were
expected to be created in 2012. A Digital Marketing professional can expect to
earn anywhere between Rs 15,000 and Rs 800,000/month. The Digital Marketing Work
shop by Digital Vidya can be your entry into the ever expanding world of Social
Media. WHO SHOULD ATTEND? Students & Faculty
KEY PROMISES OF THE WORKSHOP Why should every student care about Digital Marketi
ng? Strategic overview of various Digital Marketing avenues - SEO, SEM (includin
g Google Analytics) and SMM How to leverage SEM (including Display Advertising)
for lead generation? LinkedIn for Personal Branding How to leverage Twitter for
Market Research & Thought Leadership?
RECOMMENDED WORKSHOP AGENDA
Day 1
09:00 - 09:30 09:30 - 10:30 10:30 - 11:30 11:30 - 12:00 12:00 - 01:00 01:00 - 02
:00 02:00 - 02:30 02:30 - 03:30 03:30 - 04:00 04:00 - 05:00 05:00 - 05:30 05:30
- 06:00
Session
Introduction over Tea/Coffee Orientation to Digital Marketing Orientation to SEO
(Search Engine Optimization) Discussion over Tea/Coffee Orientation to SEM (Sea
rch Engine Marketing) Discussion over Lunch Twitter: Jewel in the Social Media C
rown Twitter Exercises: Listen, Create & Engage Discussion over Tea/Coffee Linke
dIn for Personal Branding Open Discussion and Q & A Feedback | Webinar Set-up |
Certificates Distribution
http://www.digitalvidya.com

info@digitalvidya.com
|

DIGITAL
WORKSHOP
MARKETING

* Well do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to
monitor progress and provide any support (i.e. answering their questions) to the
participants. WHY DIGITAL VIDYAS WORKSHOPS? Curriculum developed by Digital Mark
eting thought Leaders with over 12 years of Digital Marketing Industry Experienc
e Customized to Your Objectives Experiential Workshops with Live, Hands-on Exerc
ises Learning delivered through relevant Global & Local Case Studies
WORKSHOP PRE-REQUISITES & REQUIREMENTS? Participants should have basic understan
ding of Facebook, LinkedIn, Twitter Participants should have access to a Laptop/
Desktop (at least on sharing basis) for various ands-on exercises WiFi Access fo
r Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP? Digital Vidyas Certific
ate All presentations of the workshop (soft copies) Soft Copies of various Works
heets (e.g. Social Media Strategy) A comprehensive list of Digital Marketing Res
ources (including Tools) for continuous support
PRICING Workshop Fee (per day): Rs 1000 (+12.36% Service Tax) per student (min o
f 100 students) Travel & Stay (for one Workshop Leader): Additional Venue and ot
her infrastructural cost to be born by the institute
http://www.digitalvidya.com

info@digitalvidya.com
|

DIGITAL
WORKSHOP
MARKETING

OTHER WORKSHOPS Comprehensive Social Media Marketing Workshop Branding, Lead Ge

eration and Sales using SEO (Search Engine Optimization) Lead Generation and Sal
es using Online Advertising (including PPC) How to Manage and Build your Reputat
ion Online? How to leverage Technology (e.g. APIs, Applications) for Social Medi
a? How to do Effective Recruitment using Social Media? How to do Lead Generation
using Social Media?
Please do share your requirements with us and we will be happy to customize a wo
rkshop for you. WHAT DID OUR CUSTOMERS SAY ABOUT US? Safique Mohamed (Student, I
IM Ahmedabad) I really want to thank you for the course. I enjoyed it.
Udayanathan Vettikkat (Head of Marketing, Cisco India)
Interactive and engaging experience!!! Very relevant topics were covered in the
2-day workshop. The sessions were absorbing. Excellent.
You can find more testimonials from participants of our previous workshops at ht
tp://www.digitalvidya.com/testimonials.html Over 3000 professionals (including C
XOs) & students from more than 1000 organizations & institutes across Asia have
benefitted through over 150 workshops by us. Here are few of the previous attend
ee organizations & institutions:
http://www.digitalvidya.com

info@digitalvidya.com
|

DIGITAL
WORKSHOP
MARKETING

http://www.digitalvidya.com

info@digitalvidya.com
|

DIGITAL
WORKSHOP
MARKETING

CONTACT US Pradeep Chopra Co-founder & CEO, Digital Vidya Email: pradeep@digital
vidya.com Phone: +91-11-28051522 Cell: +91-9810762902 YOUR WORKSHOP LEADERS (ONE
OF US WILL LEAD)
Nikhil Verma
Nikhil
meet. - Robin
to
chance
had
Ive
individuals
dynamic
most
the
of
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is
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Apple
Director,
(Executive
Saha

He

campaign,
media
digital
on
experience
of
hands
practical
excellent
has
which
everybody.
helped
has
City)
Radio
Manager,
Account
Key
(Sr
Chandravadia
Nikhil-Kumar
AshokVerma is a lead trainer at Digital Vidya. He has worked previ
ously in various roles as Brand Partner & Creative Technologist (at BBH India a creative advertising agency), Digital Strategist (at Naked Communications - a
strategic communications management consultancy), Product Manager (at True Sparr
ow Systems, building web applications for XING, the European business social net
work); and a digital marketing agency called Pinstorm. He also spent close to an
year working at an early stage venture capital fund called Seedfund, and is an
online evangelist for a lifestyle activism project called TheTossedSalad.com sin
ce the start of this decade. He has been integral part of the teams that managed
Digital Marketing campaigns for some of the leading brands such as Caf Coffee Da
y, Airtel, ICICI, Bank MTV, Axe, Nokia, Skoda, RedBull. Nikhil made it to the li
st of top 50 most relevant Indian Twitter users at #3 in 2011, and went on to cr
eate a more comprehensive India Influencer index for twitter users. Hes also behi
nd an award-winning startup ideation - gymwalla presented @ iWeekend 2010 at CII
E, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mes
ra, Ranchi.
Kapil Nakra
Kapil

met
ever
have
I
conductor
workshop
speaker,
mentor,
guide,
best
the
is
inSundar
TBWA.
Director,
Planning
Global
Thomas,
Benny
after
life
Advertising)
Swift
(Director,
my
- Gokul
Explained
friend. - Abhishek
as
him
have
to
Great
manner.
simple
a
in
evrything
LoweLintas)
Director,
Planning
(Brand
Hariharan
info@digitalvidya.com
|
http://www.digitalvidya.com

DIGITAL
WORKSHOP
MARKETING

Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Dig

ital Vidya, Indias premier Digital Marketing training company. As a pioneer of Di
gital Marketing in India, Kapil has grown along with the Internet Industry as a
User, a Service Provider and now as an Educator. He started his entrepreneurial
journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs,
he pioneered the efforts in building online market for Whizlabs assessment solut
ions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers
including blue chip accounts such as Cisco purely using Digital Marketing. Whizl
abs won the Most Innovative Indian IT Company award from NASSCOM in 2004. Kapi
l is known for his simplistic and inquisitive leading style, which motivates peo
ple to think out-of-the-box. It goes without that saying that Kapil has a deep p
assion for Entrepreneurship and Digital Marketing. He is a regular speaker at va
rious Digital Marketing conferences.
Pradeep Chopra
Pradeep
lot!
Learnt
enjoyed.
Really
excellent!
just
are
sessions
India)
Bros
Warner
Marketing,
(Director
John
thoughts,
his
by
inspired
always
am
I
personality.
dynamic
a
such
is
SMM.
in
Mille)
Van
Perfetti
Mgr,
(Brand
Singh
Abhishek
-
-George
He s
knowledge
Among the pioneers of Digital Marketing in India, Pradeep has been part of the I
nternet Industry since 1999. He is a Co-founder and CEO of Digital Vidya, Indias
premier Digital Marketing training company. Pradeep has personally trained & adv
ised over 1500 professionals including CEOs across Asia, Middle East, Europe and
North America in helping them meet their business objectives using Digital Mark
eting. Hes one of the most sought after speakers in Digital Marketing and his spe
aking assignments include Search Engine Strategies (USA & India), Ad-tech, World
Social Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Malay
sia & Oman, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM
India Leadership Forum in India. He writes on Entrepreneurship and Digital Marke
ting for Wall Street Journal, Inc & Entrepreneur Magazines. A graduate from IIT
Delhi, Pradeep is a core member of the Global Committee at SEMPO (Search Engine
Marketing Professional Organization), a non-profit that nurtures the growth of D
igital Marketing globally. His obsession for the digital medium has led him to b
elieve that the Internet connectivity is more important than the water supply :)
.
http://www.digitalvidya.com

info@digitalvidya.com
|