Credibility Theory
Kouzes & Posner (1994) identified four characteristics that most people (defined as
over 51%) admire in leaders: 1) honest (87%), 2) forward-looking (71%), 3) inspiring
(68%), 4) competent (58%). Although the percentages vary slightly, they have since
found that these same four characteristics emerge across many cultural and national
boundaries.
The authors also described three criteria used by researchers to determine the
believability of communication (p. 21): (a) trustworthiness, (b) expertise, and (c)
dynamism. These correlate closely to honesty, competence, and inspiring,
respectively. Jim Kouzes (1994) pointed out that forward-looking, or visionary,
distinguishes leaders from other credible people and that credibility is the
foundation for leadership (n.a.).
Transformational (Moral) Leadership
Transformational leadership (Burns, 1978)when one or more persons engage with
others in such a way that leaders and followers raise one another to higher levels of
motivation and morality . . . and thus it has a transforming effect on both.
Transactional leadershipwhen one person takes the initiative in making contact
with others for the purpose of an exchange of valued things . . . [which] could be
economic or political or psychological in nature.
Servant-Leadership
It begins with the natural feeling that one wants to serve, to serve first. Then
conscious choice brings one to aspire to lead. The difference manifests itself in the
care taken by the servantfirst to make sure that other peoples highest priority needs
are being served. (n.d.) Robert Greenleaf Center for Servant-Leadership