24.12.2015
Karim Omaya
Overview
Priceline start by Jay Walker in 1997. It is is a commercial website that claims to help
users obtain discount rates for travel-related purchases such as airline tickets, hotel
stays, tours and attraction, vacations, cruises and rental cars. - w
ikipedia
According to Priceline spokesperson, Leslie Cafferty, Priceline was formed in 1997, and
kicked off its advertising campaign in 1998. when it opened its travel booking website. it
was a good start for priceline the price of the share was $96 a share.
After one month the share price increased by 1000% it was 974,37$ a share
after 9/11/2002 the price of the share in priceline decrease from 1000$ to 6.60$ in a
share.
In fact, 9/11 hurt Internet travel companies far more than any sector.
rms such as Expedia,Travelocity, Hotwire, and Orbit: for the business of the consumer
who prefers to book a specic airline or rental cars. Although these services are not as
lucrative as the name your own price model ( it takes 15 to 25 retail plane tickets to bring
in the same gross profit as a single name your own price ticket), and to a certain extent
cannibalize its name your own price tickets, Priceline has made up at least some of the
difference in increased volume. To further support this strategy, Priceline requires a
majority interest in TravelWeb, a consortium of ve large hotel chains that provides
Priceline with access to discount hotel rooms, purchased
active hotels and bookings, and in 2005 extended it retail strategy to the hotel market.
References
1. http://www.cbsnews.com/news/the-rise-and-fall-and-rise-of-pricelinecom/
2. http://marketrealist.com/2015/12/priceline-expedia-control-90-us-online-travel-m
arket/?utm_source=market-watch-headline&utm_medium=feed&utm_content=ma
in_permalink&utm_campaign=priceline-expedia-control-90-us-online-travel-marke
t
3. http://marketrealist.com/2015/12/revenues-grew-24-priceline-year-year-2014/?ut
m_source=market-watch-headline&utm_medium=feed&utm_content=main_perm
alink&utm_campaign=revenues-grew-24-priceline-year-year-2014
4. http://www.marketwatch.com/investing/stock/pcln/profile
5. https://en.wikipedia.org/wiki/Priceline.com
6. http://www.slideshare.net/asamaniwah/e-commerce-case2