SUBMISSION OF PROJECT SYNOPSIS AND GUIDE

ACCEPTANCEFORM
(To be submitted to the project steering committee)

I.

PART A: Synopsis Registration.

Student Details:

1. Name of the programme

Administration

: Master of Business

2. Name of the Student

: Lavdeep Shukla

3. Roll Number
4. Session& Year

:
:

5. Name and address of learning centre

II.

Project Details

6. Title of the Project

: A Study of Brand Awareness of

ICICI Prudential
7. Problem Statement

In the emerging knowledge based economy it has become

necessary to know how much market power lies with the brand name. The
study of brand awareness is essential in marketing planning. Customer
needs and preferences keep changing where brands ultimately command
customers loyalty.
The realistic side of the problem is to know the acceptance level of the
brand awareness towards the product. This study will help us to
understand the brand awareness and what problems are being faced by
the consumers, to which appropriate measures to be taken to solve the
problems.
This project has mainly been taken up to understand the brand
awareness, buying motives to ensure the Brand awareness towards ICICI
Prodencial apart from this; it is to understand the new opportunities in
the market for the improvement of brand awareness and sales towards
the products

8. Objective

The objective of our study included the following important

functions:

a) To check the awareness and interest of Insurance among people in

general.
b) To find out the popularity of different insurance providers.
c) To find out the satisfaction level of existing policy holders.
d) To enlighten people with the benefits of Insurance and Investments.
e) To find out the reason behind less impetus of people towards
Insurance.
f) To find out a strategy to make people aware and develop their
interest in insurance and Investments.
g) To know about the most threatening substitute of Insurance.
h) To identify the various types of brand awareness strategies
practiced in organization
i) To determine the factors that promotes or impairs the effectiveness
of the practice.
j) To assess the influence of brand awareness on customers loyalty of
organization.
9. Methodology to be used

The purpose of market research is to help companies make better

business decisions about the development and marketing of new
products. Market research represents the voice of the consumer in a
company.
A list of questions that can be answered through market research:
How to get a new customer and retain older?
What is happening in the market? What are the trends? Who are
the competitors?
How do consumers talk about the products in the market?
Which needs are important? Are the needs being met by current
products?
Research Design: The project was carried out, keeping in mind the main
objectives. The research design is the conceptual framework within which
the research is conducted. It contains the blueprint for the collection,
measurement and analysis of data. Our project demanded the knowledge
of portion of population, so we decided to go for random sample survey
instead of census survey. The population in this case we had to deal with
comprised of every kind of person, an illiterate and an educated one, a
young and an old one, so we designed a questionnaire that would be easy
to comprehend and that would be easy for us to make people understand.
However, it is worth mentioning that the questionnaire dealt with every
possible problem and solution, which was usually followed by an
unstructured interview/ question conditioned to cooperation of respondent
and many inferences were made on the bases of these interactions.

Research Type: Exploratory research is method of collecting

information in an unstructured and informal way. Exploratory research
helps determine the best research design, data collection method and
selection of subjects. Exploratory research often relies on secondary
research such as reviewing available literature and/or data, or qualitative
approaches such as informal discussions with consumers, employees,
management or competitors, and more formal approaches through indepth interviews, focus groups, projective methods, case studies or pilot
studies. The Internet allows for research methods that are more
interactive in nature.
Project Design:
Our project demanded a design which would include:
Research nature:

An exploratory research design was adopted

to conduct the study in order to know the
above mentioned objectives.

Data collection method: Population being very large, the Data

Collection Method demanded the Sample
Survey.
Primary Data Collection:

Questionnaire

Phrasing of Queries: Queries were made in such a way that it was

easy for us to make it understand and easy
to comprehend.
Order of Queries:

Order was most important feature which

was kept in mind.

Optional Data Collection: Unstructured Questions

III.

Guide Details:

10. Name of Proposed Guide

: Ms. Anjali Singh
11. Guide registration No. (If available)
:
12. Designation
: Sr. Lecturer
13. Affiliation
: Sikkim Manipal
University-DE
14. Qualification
: PhD (P), MBA
15. Total Experience
: 5 Yrs
16. Communication Address
:
17. Contact No.
:
18. E-mail ID
:
PART B : Guide Acceptance

I Dr./Mr./Mrs. Anjali Singh

working as Sr. Lecturer with Sikkim
Manipal University, DE hereby confirm my willingness to guide Mr./ Ms.
Lavdeep Shukla Roll No. ..................., attached to Learning Centre
(code) ............... (Name........... (City) KANPUR in the topic A Study of
Brand Awareness of ICICI Prudential, during the 2 (year) period
MAY/2014(month/year)
to AUG/ 2016 (month/year). I agree to this
timeline and also to submit the project status/ Internal Assessment marks
to the University.
Place:
Date:
the Guide)

(Signature of

DECLARATION
I hereby declare that this project synopsis is an original work carried by
me and will not submitted to any other University for fulfilment of any
course of study.
Place:
Date:
Student)

(Signature of the