PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB GROUP SINGAPORE APPOINTED AS REGIONAL HUB

FOR SHOPPER MARKETING EXPERTISE, TRACYLOCKE
Monday, January 18, 2016 | Singapore

DDB Asia has announced Singapore as its regional hub for the Groups shopper
marketing division, TracyLocke Asia. It signposts the networks drive to offer
specialized marketing solutions for its clients via its series of T-divisions (Tribal
(digital tech), TracyLocke (shopper marketing) and Track (e-commerce).

TracyLocke Asia will be led by DDB client solutions chief Rowena Bhagchandani as
the divisions Managing Director, expanding her current role as Managing Director
for DDB Singapore. The launch will help DDB clients tap into the key arena of
shopper marketing. Rowena will be supported by a specialized team, including new
hires Anne-Marie Leong as Creative Director and Grace Tong as Account Director.
In her new role, Anne-Marie will, together with Grace, spearhead shopper-marketing
solutions for key clients in the Asia region, in tandem with the offerings and work
that TracyLocke has been doing for Pepsi and Hewlett Packard in the United States.
With their vast experience working on clients such as Oral-B, Crest, Vicks, Ambi
Pur, Febreze, Olay, Philip Morris Industries, Dhaka Tobacco Industries, Sinar Mas
Group & iGene across Asia, Greater China and Europe, the duo will infuse an
advanced and specialized shopper marketing skillset into DDB Group. Anne-Marie
will also be responsible for auditing, managing and developing work for local
markets, tapping into local shopper environment, visual merchandising aesthetics
and consumer insights.
Shopper marketing will unleash strong marketing benefits for our key clients. A
good shopper-marketing specialist targets the shopper, beyond the general
consumer, especially in that last metre of activating a sales choice. At the heart of
shopper marketing is retail, making the most of online, e-commerce, in-store and
mobile. We are delighted to have Anne-Marie and Grace on board, said Rowena.

Commenting on TracyLocke Asias first new senior hires, David Tang, CEO of DDB
Asia said, Were investing in specialist T-shaped talents with our drive for targeted
solutions across our T-divisions. It begins with a compelling brand focus but we are
increasingly tapping into more effective results for our clients via shopper, in-store,
mobile and e-commerce solutions. We now have the specialists to bring out the full
marketing potential of our clients brands.
The appointments are effective immediately.
-ends-

About DDB Asia

DDB Asia is a cohesive collaboration of global businesses, including DDB (advertising),
Tribal Worldwide (digital), DDB Remedy (healthcare and medical), Track (e-commerce) and
TracyLocke (shopper marketing). Comprising of 6 offices in 4 countries, DDB Asia is part of
the DDB Worldwide communications network and Omnicom Group.
About TracyLocke
Founded in 1913, TracyLocke is a rapidly expanding global communications agency that
believes in the power of design thinking to inspire people to buy and act. TracyLocke has
offices in North America and international locations including Europe, Asia and Australia.
Named a Top-5 Shopper Marketing Agency since 2008, TracyLocke has clients including
PepsiCo, Pfizer, Pizza Hut, Hewlett-Packard, Samsung and T-Mobile. TracyLocke is part of
Omnicom Group Inc. (NYSE: OMC). For more information, visit www.tracylocke.com.
MEDIA CONTACT:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Kate.neill@asiapac.ddb.com
Tel +852 9834 9674
Angela Tan
Marketing Director, DDB Group Asia
Angela.tan@sg.ddb.com
Tel: +65 6671 4495