September 2, 2011
Steps to Formulate Theory
- Make sure what you are looking at is quantifiable to make a
judgment?
- Disseminate a result report at a conference, most research gets
peer reviewed, different levels of journals, do these studies
translate into a public impact? Responsibility for psychology as a
science to have a positive health impact of the public (an applied
element).
Background Issues for Research Methods:
September 7, 2011
Measurement Issues
- How I choose to measure something operationlization how do
you operationalize variables
- Manipulation check are we operational zing the variable the
way that I want am I actually measuring the variable
- Reliability can I produce the same results again and again?
Research Methods: Pros and Cons - not all mutually exclusive, can be
used in combination with each other
- Laboratory/Experiment
o In the interest of trying to establish causation, try to tightly
control the setting key part is this very strong control,
random assignment, control settings, everything is
identical except for the one thing that you are trying to
control (the quantifiable variable) benefits are higher
internal validity because you can isolate the cause
o Flip side this makes the situation artificial and the subjects
may know that they are in an experiment, and behavior
might not be that natural, a threat to external validity. Can
use deception in order to reduce threat of external validity
smoke coming into the room example. Priming you
signed up for a study on memory read a story about
architecture with adjectives either about being old or are
mixed with old and new write down as much as they can
about the passage and walk down the hall to get credit
Issues of Ethics:
- Pre Milgram Study ethics were at the discretion of the individual
experimenter issues of risk and benefit or harm to subjects was
entirely at the whim of the individual experimenter
o Example study where trying to create a phobia
operational conditioning with a rat and noise the young
child probably had the phobia the rest of his life
- Milgram Study post Nuremburg trials does a study on the
power of obedience subjects would come in to a study on
human reinforcement subject has to memorize pairs of words
and the teacher has to pull levers of shock if the subject gets
the pairs of words wrong standardized the subjects response so
that at a given point the subject will scream in pain and that he
wants to leave, and then eventually the subject will not respond
the experimenter tells the teacher that he must continue that
the shocks are not debilitating to please continue 65% of
teachers shocked the subject all the way through the most
dangerous shocks (SUBJECT NOT ACTUALLY SHOCKED)
o Teachers were tracked after the study 6 months later
they were having nightmares about the study, disrupting
Pp pink flower
pp white flower