DE LA SALLE COLLEGE OF SAINT BENILDE

A Case Study on
Organizational Culture
of PHCOLO
A COURSE REQUIREMENT
ORGANIZATIONAL COMMUNICATION

MEMBERS:
ABARRACOSO, Armel
GERONIMO, Naomi
ROGIO, Aryan Jay

PROFESSOR:
Prof. Anne C. Camit
TH201
/2015

COMPANY PROFILE

A Case Study on Organizational

Culture of PHCOLO
A. Mission
PHCOLO is a Carrier of Carriers. It provides critical infrastructure in the ICT
(Information and Communications) industry. Its primary customer base is the
telecommunications industry, which provides network connectivity solutions to institutions that
exchange voice and data.

B. Vision
To build and sustain key relationships by ensuring the balance of corporate investments,
operational excellence, and long-term corporate sustainability with customer satisfaction and
well-being as verified by contract renewals (repeated sales), new sales and a network-effect
via word-of-mouth advertising

C. Company Tagline
PHCOLO is simply communication infrastructure you can build on. . . create on. . .
rely on. . . affordably.

D. Company History
In 1989, the young scion of a fiercely independent Philippine broadcast & radio station,
GMA Network, was compelled by the darkness of Post Martial Law to reach for a light. "The
economy was in shatters, the Cory Administration faced coup after coup . . . and I could not get
a business phone line. . ." Mrs. Duavit said. "I had to do something."
PHCOLO Inc. was founded by Judith Duavit Vazquez, an acknowledged visionary in the
Philippines ICT space. In 1995, she laid the first fiber in the nations Central Business District
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and constructed its first 45-storey skyscraper and intelligent building, The Peak. Her
construction of telecommunication neutral infrastructure has provided impetus to the pioneering
endeavors on the internet.
The PHCOLO telecommunication cross connection site provides collocation and lastmile infrastructure to leading Carriers and Internet Services Providers on four (4) platforms:
wireless, cable, Ethernet, and copper.
Judiths investment in ICT includes the ownership of telecommunication towers and data
centre-grade properties leased to high-value secured-packet data providers such as the financial
industry.
At PHCOLO, wireless is an option. The PHCOLO tower667 feet above the ground
has a 360 degree view of Metro Manila, Philippines basin of wealth and population of 10 million
peopleprovides you the benefit of wireless last-mile.
PHCOLO compliments its telecom connectivity capabilities with collocation facilities for
network and data equipment. Its benefit: your peace-of-mind. No other collocation site in the
nation offers the Philippines network reach and scalability of PHCOLO.
Today, the company is significantly bounded by the main offices and distribution nodes
of the premiere telecommunication and wireless companies: Philippine Long Distance
Corporation, Globe Telecoms, and Eastern Telecom. After two decades, PHCOLOs unique
location, purpose-built and telecom grade facility, pioneer status, neutrality and professionalism
together with its 56 employees has made it the preferred partner of the telecom industry.

Establishment
CARRIER HUB

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Culture of PHCOLO
PHCOLO is within 1/4 kilometer radius of the headquarters & network operations centers
of the country's leading Carriers.
PHCOLO facilitates unprecedented speed in:

Carrier fiber network upgrades

Maintenance & trouble-shooting
SLA Compliance

Its telecommunications tower owns an unprecedented reputation for:

Size, height, stability

Line-of-Sight
Population Reach

PHCOLO Meet-Me-Room
It provides unparalleled opportunity for you to gain direct one-hop access to the
Philippine carriers international gateways and national network hubs via fiber or copper, thus
creates high-speed carrier, links redundancy & dependable last mile connectivity.

Nature of The Company

The nature of the company is infrastructure by providing its customers a variety of colocation
options:

Specially constructed 41RU cabinets

Cages for 3-6 cabinets per cage
Dedicated fire-rated vaults with loading capacity of up to fourteen (14) racks per

vault. Each vault is supplied circuit breaker, fire suppression & biometric systems
Data centre-grade office space from 1, 500 sq. feet to 8, 500 sq. feet
Tower Colocation PHCOLO offers last mile and wireless distribution capabilities
through spot location services at the Tower of Power (T-O-P)

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E. HEROES
According to Mr. Astudillo, the hero of their company is none other than Mrs. Judith
Duavit-Vasquez who is the founder of the PHCOLO and remains influential after her
retirement as president. She is the scion who guards the company to always be in the right
track. He also said that, Si Mrs. Duavit is a very hands-on pedant from projects to
everything. She knows every corner of this business and if
there is something wrong with it. Mrs. Duavit truly
exemplifies the values of the company through her dedication
to work. All employees respect her and always have a high
regards to her as one of the pillars of PHCOLO. After of
almost two decades, PHCOLO remains one of the most
respected companies in providing critical infrastructure in

When you talk to

her, alam mo na
she is very witty
kahit na
engineering o
administration ang

the ICT industry thereby delivering and exceeding the 98 %

industry standards to 99.99 % among other stakeholders requirements identified in the
Quality Management Scorecard.

F. RITES AND RITUALS

Every company has their own shared activities that are exclusive to them. PHCOLO, Inc.
has rites and rituals conducted then and now. In our interview with Mr. Astudillo of PHCOLO,
we have learned about the routinary activities they practice inside their company to inculcate the
corporate values in their employees. The company is very generous to its employees. Some of
the rites and rituals they practice are Christmas parties, summer outings, Employee of the Year
Award Program, pahanda to the birthday celebrant and other activities related to the
company. Aside from the following, the company also conducts weekly meetings and annual
team buildings that can help the employees develop both their soft and hard skills that are assets

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of the organization, but more importantly, these are the activities where employees can feel the
sense of belongingness.

G. LOGO/SYMBOL OF THE COMPANY

The symbol of PHCOLO is none other than The Peak Towers where the company
resided by the time of its construction became a trademark. Mr. Astudillo revealed to us the
meaning behind The Peak is The People who Effectively Apply Knowledge which during 1995
is the tallest building in the Makati Business District with over 45 floors.
Meanwhile, PHCOLO, short for Philippine Colocation, is the pioneer of premiere
telecom cross-connection facility in providing last-mile infrastructure to leading carriers and
internet service provider in the country.
The logo embodies the company identity in its pursuit of quality. In order to do that, the
employees must own an observing and inquiring mind. They must be eager to apply their
knowledge fearlessly and tirelessly. They must be attentive to customer needs to be always the
best they can be.

H. SPACE/OFFICE LAYOUT
Located at The Peak Towers, PHCOLOs engineering office is found at 15th floor of the
building. From the lobby up to the office, we can already see the simple yet elegant interior
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design of the company. Its spacious corridor, carpeted floors and exquisite paintings, that Mrs.
Duavit has personally chosen, imbibes a cozy feeling to all employees. The corridors were
especially made wider to allow easy access of the installation of heavy equipment such as UPS
(Uninterrupted Power System) needed to give high quality service to their clients.
Moreover, the whole company was built in reinforced steel bars and moisture barriers on
its external and internal walls along with tightly sealed conduits to provide protection to the
sensitive optic fibers in the colocation area. The company has three main rooms: colocation
room, conference room, and the presidents office. Other areas are the lounge, pantry, and dining
area.
When we first visited the company, we saw people who are so immersed in what they are
doing but kind enough to accommodate our presence. There are Xerox machines in both corner
of the office for employees accessibility purposes. At this point, we could clearly sense the
professionalism in the office and how passionate employees were in giving their best in work.

FLOW OF INFORMATION
The flow of information present in the
department are both upward and downward communication.
May alam ka (ako) na di nila alam
You (I) know things that they dont know
The first statement proves that downward and

Ngayon, kailangan
mo rin silang turuan
kung ano yung di pa
nila alam . . para
malaman nila kung
ano pa ang

upward communication are present in the company because Mr. Astudillo himself talks to his
subordinates during their weekly meetings. For example, the downward communication can be
seen when he gives instructions every meeting on what his employees will do regarding clients
concerns and equipment maintenance. This is a downward communication because his goal is to
influence or direct his staffs on how to improve their service.

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Moreover, the second statement shows that there is an upward communication because
Mr. Astudillo recognizes the importance of the suggestions of his staffs during their meetings.
Another instance where upward communication can be seen is when his subordinates tell things
he doesnt know. He said, Pakinggan mo sila. . . This shows that he is very open to listen to
his subordinates to address their concerns. And thats why there is an upward communication in
their organization.

CHANNEL OF COMMUNICATION

Mr. Astudillo uses the face-to-face channel than

Maganda kasi yun

(face-to-face) eh.
employees. He stated that he doesnt like writing a letter. He
Ayaw ko ng isusulat
prefers using face-to-face channel since this method
eh.
any other way or method in communicating with other

does not take a lot of his time and it allows him to get an immediate feedback. And because of
this, he could also react instantly.
Even before the interview started, we noticed that some employees in the office were
having a conversation with Mr. Astudillo about certain matters. This gave us an indication on
what channel Mr. Astudillo uses.
However, Mr. Astudillo uses a letter or memo in some cases.Kapag sulat, susulat lang
ako kapag meron silang ano. . ah meron silang kaso kasi kailangan nilang i-receive yun. .
He shared to us the steps if an employee violates certain policies or, with just cause, in
terminating employees.

MANAGEMENT THEORY
Madalas ako sumabay sa
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kanila sa lunch para magkaroon

ako ng bond sa kanila. In that
way, mas magiging komportable
sila sa akin.

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Culture of PHCOLO
The management theory present in the
company was Human Relations. Despite their limited
interactions with each other, Mr. Astudillo was doing his best
to build rapport between them. Madalas ako sumabay sa
kanila sa lunch para magkaroon ako ng bond sa kanila. In
that way, mas magiging komportable sila sa akin. Mr.
Astudillo also encourages his staffs to give suggestions
and feedbacks. This increases participation of the staffs and clearly proves the open flow of
communication that is one of the characteristics of this theory.

MOTIVATION STRATEGIES

Based on our interview, Mr. Astudillo opted to use

extrinsic rewards to motivate his staffs to be more productive.
In our interview with him, he said that before the
mid-year and year-end, he can submit a request to the board

Kapag mas malaki

yung bonus nila, ibig
sabin nag-e-excel sila
kaya pagbutihin pa
nila sa susunod.

to increase the bonus of his staffs. These monetary rewards keep the staffs to remain focused in
increasing their performance. And since they dont often have the time to bond with each other,
to praise ones good performance, middle managers like Mr. Astudillo uses bonus to notify their
staffs that they are appreciating their efforts.

GOODWILL

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Hindi yung laging

ikaw nang ikaw, porke
boss ka eh ikaw nang
ikaw. . Pakinggan mo

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Culture of PHCOLO
Mr. Astodillo shows a YOU-Attitude when
he tells us about how he gave value to the contribution of
other employees in achieving their goals.
At kailangan mong malaman yung alam nila eh, as
stated by Mr. Astudillo.

Other than the fact that the business

Lagi niyo siyang

kausap, tapos ah ano,
ah games. Basketball
games, kasama ako.
Ganun naman yun

nature of the organization demands speedy

pacing of responsibilities, Mr. Astudillo still has
various practices where he shares some moments
with his employees and how he creates a friendly
atmosphere in his department manifests in such
practices.

para close kayo. Ah

He establishes mutual trust as an ambiance in his department by having a frequent

conversation with them inside and outside of the companys premises. He also joins his
employees in basketball games.

ANALYSIS

Looking back at our experience at PHCOLO, we have observed that theres little
interaction between staff to staff as well as manager to staff due to their fast-pace-workingenvironment unless its break time.
In the morning, at around 7:20 a.m., Mr. Astudillo will ask someone from his staff to lead
the Morning Prayer for their guidance, Prayers will help us to condition ourselves before
facing tedious tasks waiting for us in every day. - said Mr. Astudillo. Then, at exactly 7:30
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a.m., all staffs of the engineering office were busy doing their individual tasks. Some of them
were answering phone calls while some were checking emails. As for engineers, the first thing
they will do in the morning before they even drink their coffee is to check if there are complaints
from the clients. If there are complaints, they will go to the Colocation room to fix the problem
or if theres none they will still go to the Colocation room to check the equipment.
According to him, Dito sa amin, hindi mo mapapansin ang paglipas ng oras.
Magugulat ka na lang lunch break na, sa dami kasi nang ginagawa. This statement shows how
serious are the staffs of engineering office to their work. They are aware of their accountability
for every unhappy client who will pull out something from the company.
Mr. Astudillo also revealed to us that their company believed that for every repeat
customers, is a companys success. Employees in the engineering department are responsible in
ensuring the continuous operation of the companys equipment as well as monitoring the
installation of lessees equipment. They negotiate equipment related contracts with external
services from time to time. But more importantly, they provide support and assistance to clients
on technical matters at the colocation area
Moreover, the layout and design of the engineering office shows the support of the
management in their department because the spacious corridors allow the staffs to move freely in
accomplishing their tasks. The high quality materials used in the office are there not only to
protect the sensitive equipment but also their staffs. The interior design of the office creates a
very positive ambiance that helps in motivating productivity to the staffs.
When it comes to rewarding and encouraging productivity to his staffs, Mr. Astudillos
response has shown us that the organization relies more on monetary rewards. PHCOLO
recognizes outstanding employees who manifest citizenship behavior by giving them Employee
of the Year Award. All awardees enjoy a higher bonus and some perks from the management.
This practice motivates employees to enhance their performance and commitment to the
organization. The company also gives giveaways during their Christmas party and during team
building activities every summer. However, Mr. Astudillo, from time to time also commends his
staffs for their perseverance in the job. According to him, these rewards helps his staffs feel
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appreciated; thus, they will work harder and the harder they work the more profit their company
can generate. Mr. Astudillo also calls himself a leader who gives value to the active participation
of his subordinates in achieving their goals rather than a boss who just provides instructions to
his employees to achieve his own goals.
In dealing with employees who do not abide by the companys policies, Mr. Astudillo
said, First, verbal instruction, then memo, then warning, tapos suspension of the Writ of Habeas
Corpus. We all laughed that time because of the term he used, but if we will just think about it
carefully, this shows how he managed to inject humor despite work demands in talking with
other employees. And given the fact that his employees do not often have long personal talk
with their leader, this kind of conversation makes them feel better and comfortable. This is
more or less the way of Mr. Astudillo to build a good relationship with his co-workers aside from
playing games with them.

In terms of the flow of information in their workplace,

the presence of both upward and downward communication are
important. The upward communication such as the opinions and
suggestions given by his staffs during their weekly and monthly
meetings make them feel empowered and accountable in

Dito kasi,
masyadong
mabilis ang
pacing. Tiyaka

delivering high quality service to their clients. May alam ka

(ako) na di nila alamYou (I) know things that they dont knowMr. Astudillo said.
When we arrived at the office of Mr. Astudillo, only his staffs were physically present.
Mr. Astudillo highlights that he remains on-call when outside the office to address workrelated affairs. This gave us a hint on what channel of communication they use.
Furthermore, face-to-face conversation is highly valued by Mr. Astudillo compared to
other means of communicating to his staffs. He likes the efficiency this type of channel entails
because it will lessen the mistakes that his staffs can commit due to distorted decoding of
message. He can see to their facial expressions if they understand his instructions and if not he
can clarify it right away. Also, the beauty of this channel is that it helps the staffs to feel the
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importance of the instruction as well as the personal touch that the use of channel brings. We
think that this is a way of office head like Mr. Astudillo in following Mrs. Duavits good
example of being hands on.
Overall, we can conclude that PHCOLOs high regards to attention to detail have brought
the company its success. On our way to the lobby, there was a group of employees of PHCOLO
that have captured our attention. We saw them putting the recent news clippings about PHCOLO
featuring their companys feat in continuing to surpass the industry standards despite economic
drawbacks in a frame and while doing it with a smile. At this point, we can say that, from these
employees delighted smile and Mr. Astudillo sense of pride while sharing this to us, their
departments contribution to company success is a clear representation of supportive climate in
the organization. Not only that, but also the dedication that the staffs of engineering office are
good indication of their support and commitment to the company values of transparency,
accountability and integrity. That is why PHCOLO continues to stand out among its
competitors. Hence, PHCOLO have won our respect for their undying dedication to develop
their employees skills to give the best their clients deserve.

APPENDICES

INTERVIEW TRANSCRPIT
INTERVIEW TRANSCRPIT
Interviewee: Engr. Albert Astudillo
Head of Engineering Office
Naomi: Good morning, sir! I am Naomi C. Geronimo.
Aryan: Im Aryan Jay P. Rogio.
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Armel: And I am Armel P. Abarracoso.
Naomi: Were from De La Salle-College of St. Benilde taking up Organizational
Communication.
Aryan: This interview will allow us to apply our learnings in our class.
Naomi: Before we could formally start, can we ask for your permission to record this
interview?
Mr. Astudillo: Hmm. You could take down notes but as much as possible pwede bang
hindi nalang?
Armel: Ok sir, we understand. But can we take pictures of us together, as well as the facilities,
during and after this interview?
Mr. Astudillo: Yeah, sure.
Naomi: Ok sir.
Aryan: So sir, what are the corporate values of the company?
Mr. Astudillo: Transparency, accountability, integrity, at tsaka equity within the rule of law
and its dealings.
Naomi: Sir, who is the most influential person in the company?
Mr. Astudillo: Hmm. Si Mrs. . .yung Chairman. Her name is Mrs. Judith Duavit.
Naomi: Sir, what is her role that she best exemplifies in this organization?
Mr. Astudillo: She is the scion of the company kaya nga kahit ipinasa na niya na sa anak niya,
na si Mr. Vasquez, ang management ng corporation she still remains influential.
Naomi: Sir, what are the values that Mrs. Duavit represents?
Mr. Astudillo: Values? Hmm. .
Naomi: I mean, the remarkable traits that Mrs. Duavit has that affect you as an employee of
the company.
Mr. Astudillo: Hmm. She is talented and fast-learner. But most importantly, Mrs. Duavit is a
very hands-on pedant from projects to everything. She knows every corner of this
business especially when theres something wrong with it. When you talk to her, alam
mo na she is very witty kahit na engineering o administration ang pag-uusapan, that is
why, I learned a lot from her, we all learned from her. Every time she will stop by the
company and see how we are faring, we opted to stop what we are doing for a while and
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greet her. We, including Mr. Vasquez admire and respect Mrs. Duavit for her dedication
in this business.
Naomi: Thank you, sir for that very detailed description of Mrs. Duavit. Next question, what
are the routinary activities that you practice in the company?
Mr. Astudillo: What do you mean by routine?
Naomi: Like for example sir, in other companies they have employee of the month. Do you
also have that here?
Mr. Astudillo: Meron kaming employee of the year.
Aryan: Sir, what are the perks that an employee of the year usually gets?
Mr. Astudillo: Basically, aside from their Christmas bonus, they get other surprises from the
management.
Aryan: Sir, what are the usual practices in your department? I mean, the day-to-day practices,
the habitual ones.
Mr. Astudillo: Hmm. . . siguro ung daily morning prayer namin dito sa office. Mahalaga yun
para sa amin kasi prayers will help us to condition ourselves before facing the tedious
tasks that awaits to us every day.
Naomi: Indeed sir.
Aryan: Is there anything else sir, aside from morning prayers?
Mr. Astudillo: We also have periodic monitoring.
Naomi: Monitoring, sir?
Mr. Astudillo: Yeah, building monitoring . . . lahat kasi sa engineering, monitoring talaga.
We ensure regulated operation of regulated equipments and we also monitor installation
of lessees equipment. From time to time we negotiate contracts with external services
related to equipment maintenance and most importantly, our office provides support and
assistance to clients on technical matters at the colocation area.
Aryan: Sir, how about those that are related with the employees in your department? How do
you interact with each other? Do you practice morning exercises to energize your staffs?
Mr. Astudillo: No, we only have weekly meetings.
Naomi: Do you still have other practices, sir, aside from what you have mentioned earlier?

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Mr. Astudillo: What kind of practices ba? Yung related ba sa work or related in the
relationship between employer and employee?
Naomi: Work related, sir.
Mr. Astudillo: Hmm. . . coordination meeting. Ano kasi eh. . yung tinitukoy mo, mas
applicable mga food chain. . mas ano kasi sila sa mga relation between manager and
employee. Dito kasi, masyadong mabilis ang pacing. Tiyaka halos di na kayo nag-iinteract with each other. . Because here, its all about property management. You are
less concerned in the employees because your main focus is in the building itself. Yung
employee-employer, siguro may meeting kayo mga once a week or once a month.
Binibigyan mo lang siya ng command pero wala kayong masyadong time. Dito kasi, ang
daming nag-c-complain. Ang dami niyan eh di ba? Plus yung equipment mo, kailangan
mong i-monitor. Kaya yung alam mo, yung mga instructions mo, constant nalang yun.
Yun na yun hanggang sa dulo. Dito sa amin, hindi mo mapapansin ang paglipas ng
oras. Magugulat ka na lang lunch break na, sa dami kasi nang ginagawa.
Naomi: Ok, sir.
Mr. Astudillo: Hindi yung panay-panay. Wala ng oras para dun.
Naomi: Ok, sir. So sir, when you give commands to your subordinates, how it is usually done?
Is it through the use of memo or just simply verbal instruction?
Mr. Astudillo: Ako kasi, ano eh. . . (trying to demonstrate face-to-face communication with
the use of his hands)
Naomi: Face-to-face, sir?
Mr. Astudillo: Yeah. Mas maganda kasi yun eh. . kasi I dont want written instructions.
Naomi: Ok, sir.
Mr. Astudillo: I only write when they have a case. Kailangan kasi nilang i-receive yun.
Aryan: Sir, how do you usually converse with your employees or subordinates? Is it always
face-to-face?
Mr. Astudillo: Casual lang.
Naomi: So sir, when you have employees that excel in their work, how do you motive them to
be more productive?

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Mr. Astudillo: We request a bonus every mid-year and year-end sa board. Dun nila nalalaman
kung nag-e-excel sila. Kapag mas malaki yung bonus nila, it only means one thing.
Naomi: Ok, sir.
Aryan: Sir, do you conduct team buldings?
Mr. Astudillo: Team buildings? Yeah. .
Aryan: Is it done yearly?
Mr. Astudillo: Hmm. . Yes, yearly. And of course, Christmas party. Every Christmas party
namin namimigay ang company ng mga giveaways aside from raffles and yung mga
prizes sa games.
Naomi: Sir, about company outings, when it is usually held?
Mr. Astudillo: April? Yeah. . during summer. We also prepare birthday surprises for the
staffs.
Naomi: At your own expense, sir?
Mr. Astudillo: When it comes to that matter, si boss, si Mr. Miguel Vasquez.
Naomi: So sir, how do you facilitate the feedback in your employees? Do you direct what the
employees will do or you usually ask for suggestions?
Mr. Astudillo: Mutually. Di ka pwedeng ano eh. Kasi you know something they do not know.
And at the same time, you need to know what they know. Ngayon, kailangan mo rin
silang turuan kung ano yung di pa nila alam . . para malaman nila kung ano pa ang
pagbubutihin. Hindi yung laging ikaw nang ikaw, porke boss ka eh, ikaw nang ikaw.
You need to listen to them.
Aryan: Is there a time sir that you lunch together with your employees?
Mr. Astudillo: Madalas ako sumabay sa kanila sa lunch para magkaroon ako ng bond sa kanila
kasi tuwing lunch break lang naman kami nagkakaroon ng time magkamustahan. In that
way, mas magiging komportable sila sa akin.
Aryan: Ok, sir. Are you strict with the company policies when it comes to your employees?
Mr. Astudillo: Hmm. . as long as they do not harm the company. Tiyaka kasi, ang main
concern namin ay equipment and owners and tenants kasi sila yung kailangan naming iplease. Kasi ano to eh, property management. Our company believe na every repeat
customers, is a companys success.
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Naomi: But usually sir, how do you handle hard-headed employees?
Mr. Astudillo: Hmm. . First, verbal instruction, then memo, then warning, tapos suspension of
the Writ of Habeas Corpus.
(everybody laughs)
Mr. Astudillo: Basta yung ano, hindi mo na sila pagsasalitain. Ipasusundo mo na sila dun sa
agency.
Naomi: Ok, sir.
Aryan: Sir, when your employees perform beyond what they were expected to do, do you
practice any reward system to recognize the same?
Mr. Astudillo: When they excel, yun nga, as I mentioned earlier, they will receive a mid-year
and year-end bonus. At tsaka nagpapameryenda rin ako.
Naomi: Sir, how do you maintain good relationship between your co-workers?
Mr. Astudillo: You always talk to them. Tapos ano, games. Basketball games kasama ako.
Ganun naman yun para maging close kayo. Mas maganda kasi kapag hindi ka boss,
dapat leader ka.
Naomi: Sir, is there any reason behind the colors of the company logo? Is there anything that it
signifies about the company? Why is it color blue?
Mr. Astudillo: Hmm... wait. . Its not the color eh, but the name. PHCOLO means Philippine
Colocation which stands for the line of our business which is Colocation. Well if
magtatanong naman kayo why The Peak, yung katabing company namin which is
pagmamay-ari rin ni Mrs. Duavit, ibig sabihin naman nun ay The People who
Effectively Apply Knowledge. Because our logo embodies our company identity in its
pursuit of quality. And that we, as employees, must own an observing and an inquiring
mind. We must be eager to apply it fearlessly, tirelessly, and most importantly, we must
be attentive to customer needs to be always the best. Gusto kasi ng mangyari, na si Mrs.
Duavit, everytime na babanggitin ng mga employees ang mga companies na inestablish
niya, like PHCOLO, maalala namin yung reason ng existence ng company.
Naomi: Ok, sir.
Aryan: Thank you sir for your time in accommodating us despite of your busy schedule.
Naomi: Thank you very much and more power to you sir.
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Pictures

The following pictures show the members of the group while conducting the interview with Mr.
Astudillo:

Photo caption:

Naomi and Aryan while throwing questions

Photo caption:

Armel, Naomi, and Aryan after the interview

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A Case Study on Organizational

Culture of PHCOLO
The following pictures were taken at the Colocation Room:

Photos
the dining area of engineering office and conference room (from left to right)

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taken at

A Case Study on Organizational

Culture of PHCOLO

The photo on the

right shows the Department lounge

The woman in this photo (left side) is Mrs. Judith

Duavit, founder and considered as the Hero of
PHCOLO.

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A Case Study on Organizational

Culture of PHCOLO

The photo at the right is

the official company logo.

References

http://www.phcolo.com/
http://smallbusiness.chron.com/management-theories-concepts-workplace-17693.html
http://www.slideshare.net/katwinah/motivation-communication
https://ph.linkedin.com/pub/judith-duavit-vazquez/4/b63/35b

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