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THE MEDIUM

Virginia Tech PRSSA | Fall 2015 | Vol. 25, Iss. 1

VT PRSSA, The Medium

IN THIS ISSUE:
The Man Behind The
Medium: Steven White
pg. 2
Ut Prosim PR Becomes
a Nationally Affiliated
Firm by Neeka Eghbali,
pg. 3
Member of the Semester
pg. 3
Personal Branding:
Who Are You? by Megan
Burpo, pg. 4
Thirty, Sturdy and
Thriving by Melanie Ford,
pg. 5
Resu(me) by Juliann Park
pg. 6
Humans of Virginia Tech
by James Zogran-Werness,
pg. 6
PRSSA 2015 National
Conference Recap by
Erica Hammett, pg. 7
The ABCs of Informative
Interviews by Sara Lepley,
pg. 8
(VT PRSSA) Membership
Surges as PR Major
Grows by Shannon
ODowd, pg. 9

Page 2

The Man Behind The Medium:


Steven White
Vice President of Publications Katharina
Elberti interviewed Mr. Steven White,
the original creator of VT PRSSAs endof-semester newsletter, The Medium:
What year did you publish the first
Medium?
Around 1991. We were inspired by the
Marshall McLuhan phrase The Medium
is the Message. Thats where the name
came from.
What was your goal in creating it?
Back then, we didnt have mobile devices
or even email. Communicating with
members was done with paper and wordof-mouth. We created the newsletter
to talk to members and remind them of
important dates, deadlines and meeting
times.
How was the publication distributed?
I seem to remember putting paper
newsletters in mailboxes and handing
them out to members at meetings. Totally
analog.
When first developing it, what did you
hope for the future of The Medium?
Did you see it entering 20+ years of
publication?

The Future Is Not As Dim


As It Seems by Carley
Armentrout, pg. 9

I dont think we thought that at all. I


wanted it to be a capstone activity for
my own studies and work -- very selfish
reasons, I suppose. It cracks me up that
its still around and that it has lasted
20+ years. Wow!

Meet the Writers pg. 11

Why publish only once a semester?

2015 - 2016 VP of Publications,


Katharina Elberti
Copy Editor, Melanie Ford

I think it was more frequent then, but


Im not sure. Time was the likely reason:
making sure I could work it into computer
lab time, etc.

Is there anything else youd like


to mention about your time in VT
PRSSA?
Rachel Holloway was such an awesome
adviser then. We never could have done
the incredible things we did and learned
without her. She inspired our hard work
and energy. Theresa Caragol, too - the
president at the time - was so important
to growing VT PRSSA and making it
stronger.
We had a great group of people. I just
remember laughing a lot and doing these
really ill-planned hot dog sales in dorms.
Wed buy the cheapest hot dog supplies
we could find and make a few hundred
bucks on hungry students studying for
mid-terms and going out.
Fun Facts: The Medium debuted the
same year that...
...Nirvana and the grunge movement
went big.
...Pulp Fiction was all the rage.
...Agnew Hall housed the Department
of Communication (a very intimate
building, according to White).

Fall 2015

Page 3

Ut Prosim PR Becomes A Nationally Affiliated Firm


by Neeka Eghbali

They say good things come in small


packages, but for Ut Prosim PR, the
student-run public relations firm at
Virginia Tech, good things are sent in
small packages. It all began with a
single application. After working on the
application for an entire summer, former
firm co-directors Kaitlin Reese and Allie
Sheets received news in November that
Ut Prosim PR would be granted National
Affiliation.
According to PRSSA Headquarters,
in order to receive this title a firm must
be soundly based in three areas: a solid
PRSSA/PRSA connection, a high level
of professionalism and an effective
structure. Only 25 other PRSSA Chapters
nationwide have been bestowed this
honor.
Some of the submissions highlights
included providing a case study that
showed we understood and implemented
the correct campaign process, drafting
a directors letter showing how our firm
was structured and operated and having
our adviser draft a letter, Sheets said.

Although the process was undoubtedly
lengthy, both former co-directors agree
that it was well worth the effort. As

various rounds of revisions took place


under the guidance of faculty adviser
Dr. Douglas Cannon, VT PRSSA
members elected Rebecca Robertson
and Katie Pesek as co-directors for
the 2015-16 school year. The new
directors were able to assist them
throughout the rest of the process.

Allie, Katie, Rebecca and I motivated
each other over the summer to stay on
top of the work until we received the
answer, said Reese.

With the success of Ut Prosim PR,
Robertson and Pesek have already
implemented original ideas to continue
the tradition of excellence. Account
Coordinators have been added to
oversee client committees as well
as timecards to determine member
participation.

The timecards are a great way for
members to keep track of projects
theyve worked on. Since they have a
record of what theyve done, they can
bring up their experiences in future
job or internship applications. The
Account Coordinator position is a great
way to gain leadership experience and
get more involved with the firm, said

Robertson.
Pesek and Robertson had
the opportunity to discuss
these programs during their
presentation at the PRSSA
National Conference in Atlanta,
and were excited to witness
members of other chapters show
such enthusiasm for what they
have done. Their current goal
is to increase membership, and
with that, client projects.

[Reese, Sheets, Robertson, Pesek]

As for national affiliation, all


29 firms are required to reapply
in three years. Even though
national affiliation is a title to
be proud of, Pesek only asks
for one thing. PRSSA and Ut
Prosim PR mean a lot to me, and
I just hope that current and future
members find that same passion
that I have found.

Member of the Semester: Casey Parrett

Year and major? Junior public relations major, business leadership minor, leadership and social
change minor and marketing cognate
Why did you get involved in PRSSA? I got involved with PRSSA my sophomore year because I
wanted to learn more about the field of public relations. I came into VT as a university studies
major and was a bit unsure of public relations. PRSSA taught me a lot about the field and all the
opportunities within it. It also affirmed my choice of major!
Where do you one day hope to be career-wise? I hope to work for a company or agency I believe in.
I want to be in a supportive and challenging environment where I am continually pushed to grow
and be better.
What has PRSSA done for you? PRSSA has given me so many opportunities to learn about public
relations and network within the field.

Whats one thing you would tell potential PRSSA members? You should absolutely join PRSSA. Its a great group of people and a
wonderful opportunity to strengthen your resume and personal brand, and also advance your career.

VT PRSSA, The Medium

Page 4

Personal Branding: Who Are You?


by Megan Burpo

Youve crafted the perfect resume,


written a powerhouse cover letter,
and checked your application
twicenow what? Building a
personal brand website has become
the next step on the long checklist
of must dos for job seekers today.
While creating a personal website or
an online portfolio may seem like
one more hoop to jump through, it
is a fantastic tool to increase ones
visibility, accessibility, and overall
organization skills.

Visibility:
As
communication
increasingly shifts toward online
content there is ample opportunity
to market oneself but also ample
opportunity to fall behind. Being
competitive in todays market means
being visible at all times. A personal
website that includes your portfolio
gives companies the opportunity to
view work not found on a resume or
cover letter. While we would love to
make our resumes five pages full of
our glowing attributes, employers
would rather opt for the readers digest
version. It is great to catch a potential
employers eye with the descriptions
of youre summer internship and
the skills acquired since; it is even

better to show them the exact steps


made to organize the special event, an
excel spreadsheet of results from your
work, or the flyer created. A personal
webpage transform you from sheets of
paper into a person again.
Accessibility: After your potential
employer has interviewed you
(and recovered from your stunning
answers) he/she is left with your
resume and cover letter to keep their
interest in you alive. While there
are many times we have wished it
were socially acceptable to pitch a
tent in the lobby of Dream Job Inc
until their final decision is made, we
unfortunately are not there to answer
any questions or expand on given
answers. Though interview time is
limited, the World Wide Web helps to
keep us accessible to companies long
after the final handshake. The ability
to provide a link to our personal brand
website means future employees have
the tools to make connections through
pictures, view the breadth of provided
work, and evaluate our creativity
based on our site itself. More than
a reminder, a personal page has the
ability to show the most current work
without having to wait for another
interview.
Personal Benefit:
Enough of
employers, whats in it for us? Having
a personal brand website allows all of
your work to be kept in one place. No
more rooting through disorganized
computer files, all work samples and
current resume are in one safe place.
Furthermore, adding work samples
is a great way to reflect on what you
have accomplished. Often times we

go through work without realizing the


amount we have done to be proud of.
Writing out our goals and marketing
our skills also allows us to remember
the big goal; why we study, why we
get up for work, and why we try so
hard. Our passions. Sometimes in
telling others about ourselves we also
catch some motivate in return.

While nobody enjoys criticism, our


self-reflection can also lead to a much
needed wakeup call that lets us know
we arent on track yet, but we soon will
be. Often times the hectic schedule of
everyday life get in the way of realizing
that things are slipping through the
cracks. Crafting our personal website
can show us that there may be some
holes in our portfolios that we would
like to be filled; better found out
through self-evaluation than through
our interviewer.
Still not sold? Dont worry, there
are no rules for your personal brand
website. With multiple mediums to use
like Wordpress, Weebly, Strikingly,
etc. you can pick the look and layout
of your website. Whether it is used as
an online portfolio or a creative way
to introduce yourself to potential, the
opportunities are endless!

Interested in representing #HokiePR at National Assembly?


Visit prssa.prsa.org/events/Assembly for more information.

Fall 2015

Page 5

Thirty, Sturdy and Thriving


by Melanie Ford

Since VT PRSSAs founding


three decades ago, a lot has
changed for Virginia Tech and
the
communications
industry.
In 1985, the Internet was not yet
commercially available to the public.
The Hokie Bird costume as we know
it today was not created until the
following year, and Frank Beamer
had not yet coached Hokie football.
Smartphones -- and social media like
Facebook and Twitter -- would not be
invented until about two decades later.

alumni via a public Facebook event


and posts; executive officers also
personally invited alumni through
call and email communication, if
they had the contact information.

When the big day came, seven alumni


joined about thirty students for the
event on Saturday, Oct. 24, 2015 at
8:30 a.m. After opening remarks,
Professional Catering served brunch
in the orange-and-maroon-decorated
Moss Arts Center atrium. As they ate,
attendees watched the Homecoming
Parade progress along Alumni Mall,
In these thirty years, the Chapter and alumni shared memories from
grew from a humble beginning on their undergraduate involvement
Aug. 16, 1985 to 132 members -- an during an open mic time.
all-time high reached in fall 2015.
Members began traditions such Chris Bonelli (Detroit, MI), Dan
as this newsletter and the annual Bowman (Northern VA), Cat
Communication Connections event. Goergen (Winston-Salem, NC),
VT PRSSA maintained its role in Katie Hanley (Northern VA), Virginia
the Department of Communication, Hyer (Northern VA), Danielle Logan
which is expected to exceed (Richmond, VA) and Jill Vaughan
1,000 enrolled students soon, as (Richmond, VA) attended as guests
the leading student organization of honor for their involvement
for students interested in public in the Virginia Tech Chapter.
relations
and
communications.
The event was sponsored by the
To celebrate the big 3-0 milestone, Department of Communication and
the Chapter events committee invited alumni gifts were provided courtesy
back alumni for a Homecoming of EcoCar3, the Virginia Tech Hybrid
Weekend brunch. The invitation Electric Vehicle team (HEVT).
was extended to all VT PRSSA

[Members networking with their peers]

[Dr. John Tedesco took the podium]

[VT PRSSA Alumni]

[Members enjoy the brunch spread]

[30th Reunion Attendees]

[Dr. Holloway & Dr. Denton]

VT PRSSA, The Medium

Page 6

Resu(me)
by Juliann Park

Disney and Pixar have found their


success in going against my elementary
school teachers. Adding every detail
possible and bringing out the unique
personality of each character, Disney
and Pixar films have ignored the rules
of how to write a summary.
While going against such leaders
of foundational education may look
bad for the image of Disney and Pixar,
Nina Mufleh, Peppercomm, and
Melanie Haselmayr say otherwise.
Nina Mufleh, originally, a Social
Media Consultant and Strategist from

San Francisco, California, landed


her dream job at Airbnb Inc. with
a detailed resume. As Ms. Mufleh
stated, instead of doing the same
thing multiple times she took on new
approaches.
Then there is Peppercomm, boldly
stating that they differentiate for
a living. This means that it is not
implied - but highly - encouraged that
you get creative and pepper up your
resume because that is where good
differentiation is found.

The most important point, however,


is to talk about who you are as an
individual. As Melanie Haselmayr
explains in Forbes magazine,
showcasing your personality is just
as important as showing off your
professional experience and skills.
As a result, dont forget to use your
bragging rights to the fullest. Make
sure to not only flaunt your skills,
but also the individual you are before
any expertise, degree, or GPA defines
who you are. Remember, embrace the
me in resume.

Humans of Virginia Tech


by James Zogran-Werness

Humans of New York is an


organization that began in 2010 that
documents and shares unique stories
of everyday New Yorkers. Although
there are only two members of the
team, HONY has acquired over 8
million social media followers and
inspired numerous similar groups to
form around the world.
One such group is here at Virginia
Tech, aptly named Humans of
Virginia Tech. Started in 2014 by
Jaehoon Lee, its quickly grown in
popularity gathering support (and
stories) from students of all years and
majors.
HOVT is a completely student-run
organization with dozens of team
members, consisting of photographers,

Chapter Statistics

132

dues-paying
members

videographers, a graphic designer, IT


manager, social media manager and
the President, Sue Jung.

Jung says that despite the


organizations promising growth,
they still try to take on as many
photographers as possible. Many
find the requested workload one
photo per week too heavy. A lot of
people quit, Jung said. I would say,
like, 40 percent quit.

new
members

72

18

Despite so many dropping out, HOVT


currently has 15 photographers
and four videographers. When out
looking for potential interviewees, the
photographers are told to avoid possible
controversial topics and stick to three
keywords for criteria: couples, dogs
and hokiebirds. These words keep the
stories mostly light-hearted or at least
non-confrontational.
Due to the hard working students that
make up HOVT, the organization has
grown significantly, making it the
second most popular college-based
Humans of group. Speaking to
HOVTs progress and bright future,
Jung added, hopefully well get bigger
as a group so we can have a stronger
sense of community.

clicks to our blog:


vtprssa.weebly
.com/blog
blogs posted
this semester

497

Fall 2015

Page 7

PRSSA 2015 National Conference Recap


by Erica Hammett

In November I was fortunate enough to attend the PRSSA 2015 National


Conference in Atlanta, Georgia with 11 other Virginia Tech PRSSA members.
Not only was this my first PRSSA national conference but it was also my first
trip to Atlanta, so I was looking forward to exploring the city. After arriving
we were informed by the bellhop that the Hunger Games was filmed in our
hotel. Consequently Virginia Tech was speaking at a Chapter Development
session and our topic was Chapter Games: May the Brand be Ever in your
Favor.
The first thing on the agenda was agency tours. I selected a tour of Southern
Company, a leading American electric utility company. It was a great opportunity to see inside the company and hear from
their communications team about their job responsibilities. There was also a catered lunch provided while networking
with some of the team. I got a sense of their culture and how their communications department functioned. It was my
favorite part of the conference. I definitely recommend signing up for an agency tour if you attend national conference
because it gives a glimpse of the real world.
During the conference there were general sessions and break out sessions.
In the general sessions we heard from accomplished leaders like Scott
Williamson, VP of Communications for Coca-Cola Company and Ellen East,
Executive Vice President & Chief Communications Officer for Time Warner
Cable. It was fascinating to learn about their story, gain insight into their job
experiences and interact through Q&A.
The break out sessions was a time for everyone to focus on specific topics of
interest. The sessions I attended included Writing Right, No Need to Panic:
Crisis Communication Strategies and Transition to the Real World. My one
major take away from the sessions was the emphasis employers put on writing skills. Speakers also said how important
it is to practice writing and continually work on it. The No Need to Panic: Crisis Communication Strategies session
focused on the importance of being prepared by have a written crisis communications plan and practicing for a crisis.
Previous National Conference Committee members hosted transition to the Real World. This session was an interactive
Q&A where the panel offered their experience and advice of the workplace.
The PRSA conference was also taking place simultaneously. I was able to attend some sessions, which included hearing
from Jim Cantore, Weather Channel Meteorologist and Daniel Lubetzky, KIND Snacks Founder & CEO. I really enjoyed
the discussions and it made me look forward to joining PRSA after I graduate.
Atlanta was amazing! I got the opportunity to explore some popular attractions like the World of Coco Cola and Georgia
aquarium and delicious local eateries and learn more about the public relations profession. I am thankful for having
this experience and was able to make valuable connections for the future. PRSSA National Conference is a beneficial
opportunity that every Virginia Tech PRSSA member should attend.

VT PRSSA, The Medium

Page 8

The ABCs of Informative Interviews


by Sara Lepley

A public relations professional who


has never conducted an informative
interview is like a chef who has
never turned on the oven. Sure, you
can make a lot on the stove, but come
on.
Informative interviews are a
networking tool that allows you to
learn more about the industry and
introduce yourself to someone in the
field.
A quickie phone interview or coffee
date can provide you with:
Advice on how to break into the
field (and do a good job once youre
there!)
Practice on how to carry yourself
in a real interview
A better idea of what the job entails
A larger personal network

at Virginia Tech as well as a member


of PRSSA.
I noticed that you work for Awesome
Sauce Public Relations, and I love the
work you did on the 7-Up campaign.
As a public relations major, I would
love to learn more about the industry
and how you reached this point in your
career. I would greatly appreciate one
half-hour of your time to chat.
If you are at all interested, please
contact me. I am more than happy to
work around your schedule.
Thank you for your time!

The first thing you need to do


is research. Find someone who
currently has your dream job and
learn about them.

A few tips: Dont send your resume


along, have someone else check for
typos (they are easy to miss!) and if
you are able, send the message via
email rather than via LinkedIn. Also,
know that the purpose is not to get a
job, but to learn about the industry and
let the industry learn a little about you.
They will likely respond and set up a
time. Now that you have the interview,
brainstorm some questions. My
favorites are, What is your favorite
project youve gotten to work

Next, shoot them an email or


message on LinkedIn that might look
something like this:

on? and do you have any advice for


someone who wants to work at your
company?

My name is XYZ and I am a student

Its good to ask something specific

How, then, do you go about setting


up one of these babies?

to the interviewee like I noticed


you work with both 7-Up and Sprite.
How do you manage that conflict
of interest? It shows you did your
homework, and have a genuine interest
in your interviewee. (Also, knowing
how to deal with conflict of interest
is a FABULOUS skill to have in your
toolbox. Kind of like an informative
interview that way.)
You want to let the interviewee do most
of the talking (sometimes what you
dont say is what says the most about
your character.) If they ask about your
work experience and passion, though,
dont be afraid to bring it.
After the interview, they may direct
you to an open position. In this case,
you can mention their name in your
cover letter.
As always, send a thank you note
afterward. Good manners are yet
another thing you want to have in that
growing PR toolbox of yours.
photo courtesy of http://www.managingamericans.com

Interested in joining? Email mbford94@vt.edu to receive Listserv emails,


internship opportunities and meeting information.
Join the Chapters NEW LinkedIn Group | enter Virginia Tech Public Relations Student Society of America
Website: vtprssa.weebly.com | Facebook: www.facebook.com/VTPRSSA | Twitter: @VTPRSSA
Faculty Advisor: Dr. Douglas Cannon | Professional Advisor: Lori Greiner | Local PRSA Chapter: Blue Ridge

Fall 2015

Page 9

(VT PRSSA) Membership Surges As PR Major Grows


by Shannon ODowd

Public Relations was a popular subject


this year and also was being involved
in the advancement of PR. Our very
own Virginia Tech Chapter of the
Public Relations Student Society
of America increased its numbers
by 36%--an outstanding boost in
membership compared to years
past. This year, PRSSA had 72 new
members join our chapter. Most of
those new members were sophomores
and freshmen who became incredibly
active in the four committees--The
Ut Prosim Firm, Event Planning
Committee, Publications Committee,
and
Mentorship
Committee.
How did we do it exactly? Although
we cant be sure, weve done a lot to
get to this point. The Virginia Tech
Communication
Department,
in
addition to the University, has grown
significantly in numbers. Although
only 17 of those 74 new members
are freshman, sophomore year is the
year most people select their major
within the communication department.
In addition, Chapter adviser Dr.
Douglas Cannon offers a PR Standards
and Practices course in the spring.
This course is the course required for
students readying to graduate and
recent graduates to take in order to
take the test to receive a certificate in
public relations. Virginia Tech is one
of 13 schools that offers this course. A
requirement to take the course is to be
a member of PRSSA. Many renewing
members are gearing up to take the
course, but several seniors joined
PRSSA to advance themselves in their
career before theyve even begun.
Chapter President, Melanie Ford, said,
we are very thankful for [faculty
recommendations] because our preprofessional society has a lot to offer
students as they gain experience and seek

internships and a post-graduate job. a home for our Hokie PR family!


Im so thankful for execs servant
More specifically with the chapter, leadership; I feel like exec really cares
VT PRSSA has branded itself to about the members and is passionate
be a pre-professional organization about their professional development.
that prepares its members for the
future and provides them with All in all, Virginia Techs chapter of
opportunities, increasing interest PRSSAis a distinct organization that keeps
in the organization. Executive members coming back for more because
members have gone to big lectures of the opportunities it offers member
to advertise PRSSA and all the and the friendships that our made within
things that the organization has the organization. Rebecca Robertson
to offer each one of its members. said, PRSSA is unique because of
all the benefits it offers to members Ut Prosim Firm Co-Director, not only is it a great pre-professional
Rebecca Robertson, said, We had society with lots of career opportunities,
a big push for recruitment at the its a really social group of people and
beginning of the year, and weve you can make a lot of friendships.
tried to have a variety of meetings
that appeal to what members are
interested in...I think we did a good
job advertising and recruitment this
year to get new members. We focused
a lot on the benefits of PRSSA
- how it can help you with jobs,
internships, networking, and so on.
The executive committee has
worked tireless to ensure that each
meeting is exciting and offers
something useful to the members.
They listen to the members and
really try to provide assistance
so that when students graduate
or move along in their schooling,
they are prepared and confident.

Member have classes with each other


making PRSSA their connection to
building relationships. The interactive
aspect of PRSSA meetings get them
talking to each other and learning
more about their peers. Also, members
Vice President of Membership get their friends to join PRSSA.
Development, Addie
Orrison,
said, I think we made meetings PRSSA is a great place for students to
more fun and focused on members gain experience, be prepared for their
more. Melanie Ford added, Exec future, and make lasting friendships.
has worked really hard to apply Additionally, faculty and staff know how
for awards, grants, scholarships, important PRSSA is for students. Those
national affiliation for the firm, are aspect that have increased membership
and to increase brand awareness at Virginia Techs chapter. The 2015of PRSSA around campus. This 2016 executive committee hopes that that
years exec has really poured their will continue and the committees that
heart and soul into making PRSSA follow them continue with their efforts.

VT PRSSA, The Medium

Page 10

The Future Is Not As Dim As It Seems


by Carley Armentrout

Asking a college student to know


what he or she wants to do with the
rest of his or her life is like asking a
blind man to see.
How are students expected to know
what they want to major in if they can
barely decide what they want to eat
for dinner? Many college students
are spending their college career
planning for their future. For the
first two years, most are adjusting to
being on their own; for the last two
years they move towards a subject
of interest that could potentially lead
to a career. Many students struggle
with the stress of not knowing what
they want to do in life, as well as the
uncertainty of their future. In order
to dwindle uncertainty, students
must remember a few key tips to
help them ease into this thing called
life.
Tips from various Virginia Tech
professionals come to mind
when writing to the readers of
this newsletter. Dr. Alex White, a
dairy science professor at Virginia
Tech, presents Uncle Als Tips for
Success throughout the country.
1. He administered his presentation
to the student body of Virginia
Tech in October, shedding light on

his mistakes in hopes students do


not follow in his footsteps. He told
students to not be discouraged, for
the real world is not rainbows and
bunnies. Whites first tip to becoming
successful is to set goals. Although
uncertainty is common, setting broad
short, medium, and long term goals
can help narrow the path of success.
Whites next suggestion is to take
personality quizzes. By taking
quizzes, it helps individuals have a
better understanding of themselves.
This gives people the confidence
they need to determine what major to
pursue as well as what career could
be best suited for them.
One more tip from White to students
is for them to challenge themselves.
In order to succeed, students must
be able to challenge themselves in
order to do well. If something is not
challenging, it is easy to lose interest.
Students must be able to fill their
schedules with vigorous courses that
are both enjoyable and beneficial.
A final statement from White
summarizes his beliefs on success:
Go with a purpose; have your goals,
go on with your character, and go
out there with class. Take pride in
yourself, and be confident in what
you do.

Another professional who has provided


words of wisdom when picking a
career is Lauren Belisle. Belisle is the
director of marketing and promotions
for Virginia Tech sports. She stated
in an interview that being successful
does not only require a degree, but
real world experience is vital as well.
Relationships with people who are able
to give guidance in the right direction
are beneficial when shaping a future.
Belisle also stated she wishes she had
tried other options in school before
graduating. College is the best time
to test hypothetical situations in order
to figure out what it is that triggers
happiness and satisfaction.
Belisles final thoughts about career
searching concluded with: If you find
a job you love, or if you find anything
you love, if youre passionate about
it, its not work. She quoted Buzz
Williams tweet that stated people get
burnt out in their careers when they
forget why they are doing their jobs.
This applies to college as well as
careers.
Remember why a field was pursued,
and let that be the driving force in
success.

2.

3.
4.

5.

The 2015-2016 Executive Board

[from left to right]

Vice President of Event Planning, MacKenzie Wine


Vice President of Publications, Katharina Elberti
Vice President of Finance, Shannon ODowd
Chapter President, Melanie Ford
Firm Co-Directors, Katie Pesek & Rebecca Robertson
Vice President of Chapter Relations, Sarah Harvey
Vice President of Membership Development, Addie Orrison

Fall 2015

Page 11

Meet the Writers


Meet the minds behind the Fall 2015 Medium. These talented writers have worked all semester to bring you the news
on whats-what in the PR world.

Carley Armentrout (Junior)


Public Relations, Consumer Studies,
Business Leadership
Publications Staff Writer

Megan Burpo (Senior)


Public Relations and
Professional & Technical Writing
Publications Staff Writer

Neeka Eghbali (Freshman)


Public Relations
Ut Prosim PR Member

Melanie Ford (Senior)


Public Relations
Chapter President

Erica Hammett (Senior)


Public Relations, Hospitality
& Tourism Management
Ut Prosim PR Member

Sara Lepley (Senior)


Public Relations,
Creative Writing
Ut Prosim PR Member

Shannon ODowd (Senior)


Public Relations, Biology,
Professional & Technical Writing
VP of Finance

Juliann Park (Sophomore)


Public Relations, Marketing,
CreativeWriting
Ut Prosim PR Member

James Zogran-Werness (Junior)


Multimedia Journalism
Ut Prosim PR Member

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