University of Connecticut, Prague & Budapest, March 12 - March 20, 2016

Sat, Mar 12, 2016

10:05 AM

arrive Prague
arrive Prague
meet ISP Program Manager at the airport
transfer to hotel, store luggage

day 1
flight 1392
bus transfer

lunch on your own

cultural event: guided tour of Prague
1:00 PM - 4:00 PM

discover the magical 'city of a hundred spires,' walk through its fairy-tale small
lanes and see its major landmarks including Old Town Square and its

public transport/walk

astronomical clock, Wenceslas Square and Charles Bridge

afternoon

check-in
rest of the day at leisure
OR
optional cultural event: Kampa Museum
Kampa Museum is a modern art gallery in Prague, showcasing Central European
and, in particular, Czech work; opened in 2003, the museum is located on the

sts pay individually

eastern bank of Kampa Island on the Vltava River and surrounded by a beautiful
park which makes for a delightful afternoon stroll
7:00 PM - 10:00 PM

group dinner

public
transport/restaurant

Sun, Mar 13, 2016

discovering the Czech heritage

day 2

6:30 AM - 8:20 AM

breakfast

hotel

8:20 AM - 8:25 AM

meet in hotel lobby, depart for Pilsen

8:25 AM - 10:00 AM

transfer to Pilsen (duration approx. 1.5 hrs)

morning

free for sightseeing in Pilsen

OR
cultural event: back in time - explore Pilsen's historical underground
an inseparable part of the history and present day of Pilsen, this labyrinth of

11:00 AM - 12:00 PM passageways, cellars and wells built as early as the 14th century offers a unique

bus full day

opportunity to immerse into the history of the town and everyday life of its citizens
in the Middle Ages
12:30 PM - 2:00 PM

lunch on your own

Na Spilce (brewery
restaurant)

cultural event: tour of the Pilsner Urquell Brewery

learn about the traditional and modern ways of brewing one of the world's finest
2:15 PM - 4:00 PM

beers - famous Pilsner Urquell; tour the brewery, learn about the secrets of
making this premium lager & sample the freshly-made unfiltered pivo (beer)

4:00 PM - 6:00 PM

directly from the barrel

transfer to Prague (duration approx. 1.5 hrs)
return to hotel

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University of Connecticut, Prague Budapest, March 12 - March 20, 2016

public transport

28/01/2016

Mon, Mar 14, 2016

6:30 AM

doing business in the CZ

day 3

breakfast

hotel

presentation: overview of Central and Eastern Europe, communist legacy,

7:00 AM - 8:00 AM

economic transition, place in the EU

e.g. Civic Institute

hotel conference room

presentation, discussion
visit: foreign manufacturing company in Czech Republic
9:00 AM - 11:00 AM

e.g. Terex

bus full day

management presentation, discussion

12:00 PM - 1:30 PM

group lunch

restaurant

visit: fighting for a better tomorrow: managing a non-profit

2:30 PM - 4:00 PM

e.g. Orbi Pontes (NGO for the hearing-impaired)

management presentation, discussion, volunteering activity
rest of the day at leisure

late afternoon

Tue, Mar 15, 2016

6:30 AM

recommended activity: visit of a local shopping mall

local vs. global

day 4

breakfast

hotel

visit: transforming a Czech company by maintaining traditional quality & using

modern marketing techniques
morning

e.g. Blazek Glass s. r. o.

bus full day

e.g. Crystal Bohemia

management presentation, discussion, tour of facilities
lunch on your own
visit: operating a multinational corporation in Czech Republic
afternoon

e.g. Foxconn CZ, s. r. o.

management presentation, discussion, tour of facilities
rest of the day at leisure

transfer to Budapest via Bratislava

day 5

6:30 AM

breakfast

hotel

morning

check-out, load luggage on the bus

Wed, Mar 16, 2016

transfer to Bratislava (duration approx. 4 hours)

bus transfer

visit: economic crisis, the impact of the Euro on a post-communist economy

11:00 AM - 12:00 PM National Bank of Slovakia
presentation, discussion
group lunch

restaurant

visit: start up culture in Slovakia

afternoon

e.g. Sygic
management presentation, discussion
continued transfer to Budapest (duration approx. 3 hours)

evening

2/4

arrive Budapest, check-in

rest of the day at leisure

University of Connecticut, Prague Budapest, March 12 - March 20, 2016

28/01/2016

Thu, Mar 17, 2016

local business climate

day 6

breakfast
visit: investing in Hungary: how cultural tendencies impact business practices

hotel

in the region
e.g. Pepsi-Cola Company Hungary (F Rt.)
morning

e.g. Coloplast Hungary Kft.

bus half day

e.g. Dunapack
e.g. Mikropakk (Hungarian packaging company)
management presentation, discussion
lunch on your own
cultural event: guided tour of Budapest
afternoon

discover one of Europe's most beautiful cities as you visit Budapest's

architectural gems such as Hero Square, the amazing Parliament, the Royal

bus/walk

Castle and the famous Fisherman's Bastion and Citadel

rest of the day at leisure

Fri, Mar 18, 2016

think global, act local

day 7

breakfast

hotel

visit: investing in Hungary: challenges faced and lessons learned

morning

e.g. GE Lighting

bus full day

management presentation, discussion, tour of facilities

group lunch

restaurant

case study: creative approaches to break established habits and entice the
consumer
afternoon

e.g. J. Walter Thompson (JWT) Budapest

e.g. Ogilvy
management presentation, case study, discussion
rest of the day at leisure
OR
optional cultural event: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs that

sts pay individually

have attracted people to Budapest since the late 1800's

Sat, Mar 19, 2016

the best of Hungarian culture

day 8

breakfast

hotel

visit: the business of wine: Hungarian made, Hungarian quality

e.g. Chapel Hill Winery (Hungarian wine producer)
e.g. House of Hungarian Wines
morning

escape to the Lake Balaton region, one of the most beautiful and widely-

bus half day

recognized wine regions in Hungary, and get acquainted with Hungarian wine
production and its rich taste and tradition in the country
management presentation, discussion, tour of facilities
lunch on your own
afternoon
evening

free for sightseeing & shopping

farewell dinner cruise on the Danube
return to hotel

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University of Connecticut, Prague Budapest, March 12 - March 20, 2016

bus transfer/boat
bus transfer

28/01/2016

Sun, Mar 20, 2016

early morning
6:20 AM

4/4

depart for USA

day 9

breakfast

hotel

check-out, transfer to the airport

depart for USA

University of Connecticut, Prague Budapest, March 12 - March 20, 2016

bus transfer
flight 1343

28/01/2016