Splash Corporation (d/b/a Splash) is a Filipino-owned personal care and food company based

in Bonifacio Global City, Taguig. As of December 2013, Splash Corporation, ranks fifth in the
personal care industry, outranked only by giant multinationals and making the number one
personal care company in the Philippines.

History
Splash Corporation was founded in 1985 by Drs. Rolando and Rosalinda Hortaleza and
incorporated as RBH Cosmetics, the companys very first products were repackaged acetone
and cuticle remover as just a backyard business when decided to invest their 12,000 cash gifts
from their wedding.
In 1987, Hortaleza seeing a fad in growing hair-style decided to sell high-quality but affordable
hair spray, letting the company earned its first one million peso in sales. The couple eventually
renamed their company from Hortaleza Cosmetics to Splash Cosmetics.
In 1993, the Hortalezas were able to afford sophisticated technologies and it was renamed as
Splash Manufacturing Corporation. In 1997, the Splash Research Institute was established
complete with state-of-the-art facilities and equipment, and a research staff of more than 20
chemists, pharmacists and engineers. Its main purpose is to design and develop of innovative
products and packaging systems. Splash tries to keep a two-year rolling pipeline of new
products, backed by rigid clinical tests.
In 2001, Splash Manufacturing Corporation was renamed as Splash Corporation and in 2002,
Splash invested in a 400 million state-of-the-art manufacturing complex in Canumay,
Valenzuela City which is expected to meet the company's capacity requirements in the mediumterm. On November 15, 2007, the Splashs shares of stocks were listed in the Philippine Stock
Exchange under the stock symbol, SPH.
In 2009, the company made three major moves. P.T. Splash Cahaya was incorporated in
Indonesia as part of companys expansion overseas. On November, the company went into the
direct selling business by launching the First Business Center. A month later, Splash established
the Acceleron Distribution Corporation to distribute certain brands to large-scale supermarkets.
In 2011, Splash acquired Barrio Fiesta Manufacturing Corporation (BFMC) for 472 million to
gain a foothold in the food industry through the Barrio Fiesta branded shrimp paste, recipe mixes
and flavored vinegar.[2] In 2012, it acquired Moondish Corporation with its canned line of ready
to eat canned products.[3][4]
In 2013, the company was acquired by India's fast-moving consumer goods company Emami for
Rs.200 crore deal.[5]

Brands

Food

Barrio Fiesta

Moondish

Personal hygiene

Control

Flawlessly U

Hygienix

Kolours

Maxi-Peel

Shades by Kolours

SkinWhite

Splash Direct Sales

Vitress

Slogans
Year
1993-2004
2006-2007
2007-2010
2010present

Slogan
Bagong Pilipino, Maka-Pilipino, Kaya Tumapat sa Buong Mundo
Galing ng Pinoy, Ipagmalaki!
Galing ng Pinoy, Mula sa Splash!
Look, Feel, Live Better