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Jon Cohn Exton PA - Big Data Architecture

CIOs face an age-old dilemma in architecting for big data: Do I buy or build? New
business problems, inadequate vendor solutions and myriad new technologies
complicate the decision. Add to all that the ambiguity of the term, big data, and
well ...
The buzz generated by Tesla Motors Inc. to bring an affordable electric car to
market by 2017 is still growing. But within IT circles, CIOs are more likely talking
about how Elon Musk, CEO and product architect at Tesla, directed his CIO to do
the unorthodox: build an enterprise resource planning system rather than
upgrade their software from SAP.
It's a move that's making waves -- and not just in reference to ERP investments.
At the MIT Sloan CIO Symposium, panelists applied broader meaning to Tesla's
decision -- as well as Facebook's plans to build its own CRM software. They
described the unconventional choice as a market failure to meet expectations for
customized solutions and as a potential signal that the pendulum is swinging
away from stack vendors to best-of-breed solutions and beyond, particularly as
big data is increasingly factored into business strategy. But the key takeaway for
CIOs was perhaps best articulated by Tom Davenport, professor of information
technology and management at Babson College in Wellesley, Massachusetts.
"I don't know if Tesla's system is going to compete with SAP or Oracle. That
strikes me as sort of nuts, frankly, to say we have to build all of that stuff. But
building something that supports a strategic, differentiated aspect of your
business has always made sense," he said during the Symposium session he
moderated on big data. "Presumably that's still where we are."
As CIOs architect for big data, they're likely to bump up against a common and
longstanding IT dilemma: To build or buy? Today, big data infrastructure
bottlenecks can be specific and ill-suited for the one-size-fits-all solutions that
have dominated the market for years. The better fit may come from technology
alternatives such as in-memory or NoSQL databases, cloud, open source or, as is
the case for Facebook and Tesla, a custom build. But first, CIOs will have to parse
through the ambiguity of the term "big data" itself, juxtaposing what has become
a catch-all marketing phrase with the technical pain points the business faces.
And in the end, they're likely to make surgical rather than sweeping technology
investments
First, what is big data?
The term big data has been around for years, but its meaning is still muddied.
"Big data is an umbrella marketing term that is used to comprise most of what's
interesting these days," said Curt Monash, analyst and founder of Monash
Research in Acton, Massachusetts.
Worse, as Monash explained in a 2011 blog post titled Big data has jumped the
shark, the language used to define big data (including Gartner's well-known
"three Vs") is often misleading, creating market confusion. As Monash put it, to

imagine there's one technology stack that can "handle most of what's new in IT
is pretty silly."
A blanket use of the term might be expedient for the vendors doing the selling,
but it runs the risk of becoming a headache for the potential builder or buyer,
according to Darrell Fernandes, CIO of the professional services group at Fidelity
Investments. The label "can hurt us at times," he said during a big data panel at
the MIT Symposium. That's especially true if the connection between technology
investment and business outcome is fuzzy. Unlike the CRM tech trend in the
1990s when you could connect CRM technology to an explicit business value,
Fernandes said, big data defined broadly results in nothing except generalized
anxiety on the business and the IT side.
Fernandes isn't alone in describing what some experts call the "big data
backlash." Forrester Research Inc., for example, deliberately avoids defining big
data as a technology or even as a technology problem, because those terms can
cause technologists to "miss the broader trend," according to the recent
Forrester report, Reset on Big Data. Instead, big data is "closing the gap between
the amount of information that's available and your ability to use that
information for business insight," Brian Hopkins, an analyst for the Cambridge,
Massachusetts-based consultancy and one of the report's authors, said. "It is a
journey."
And the journey requires knowing why you're making it in the first place.
Forrester advises that before building or buying anything, business and IT leaders
drill down into the use cases. Sometimes these use cases will require a
technology investment, Hopkins said. "But sometimes your business has to
overcome important cultural issues with how they make decisions based on
data," he said. Big data assumes that the business model is data-driven.
Becoming a more data-driven organization requires a certain level of
competency, and CIOs would do well to understand where the business is before
making any kind of investment, Hopkins said.
A single vendor likely won't cut it
When a big data technology investment is necessary, Hopkins cautioned CIOs to
avoid thinking in name-brand terms (such as Hadoop, a broadly used synonym
for big data these days), but instead focus on functionality. He suggested looking
for "flexible and affordable ways to capture, store and analyze data," the
functions Hadoop indeed provides, he said.
Most likely, a technology stack that can take on all of the modern-day data
problems a business encounters won't come from a single vendor. "There are no
nice, neat packages you can acquire," Hopkins said. And buying from a single
vendor is pricey, according to Monash. "It's an extremely expensive directive," he
said. "Not just in terms of money, but also in terms of administrative costs and so
on."

That includes offerings from mega vendors such as IBM, Microsoft and Oracle
who have "a complete stack," Hopkins said. "But I don't think it works as nicely
as they think, and neither should the buyer." Opting for the open source route,
however, comes with its own set of difficulties, Hopkins said. Vendors such as
Cloudera, MapR and Hortonworks "are making choices about which versions of
the open source project to support." And, in some cases, those same vendors are
building new, proprietary features that are made redundant by the open source
community. Customers will have to think in terms of "technical building blocks,"
Hopkins said. "What building blocks do you need to go after business
opportunities to close the gap?"
Monash has his own rule of thumb: "Figure out what your toughest technical
requirements are," he said. "By toughest, I mean the parts that the fewest
vendors can satisfy. And those will be closely related to what your business
problems are."
The focus on business problems or business outcomes cannot be overstated. As
Fernandes explained, his organization has worked hard to make the concept of
big data more concrete. "What we've seen over [the] last several years is a real
focus on specific hypothesis, specific use case to get away from big data and get
really specific on the outcome," he said. "That's how we've gotten more traction
in solving some of these things."
Source : searchcio.techtarget.com
Recommended by :
Jon Cohn ,CTO , VP IT Architecture
https://www.linkedin.com/in/jonacohn
joncohn@comcast.net

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