BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: 招財進寶(ZHAOCAIJINBAO)

招財進寶 CLASS NAME: ALPHA
PROJECT NAME: #3 Branding & Advertising DATE SUMITTED: 2010.4.12.

TASK DESCRIPTION:

Decide the product brand, the Branding Strategy and Advertising Strategy.

TEAM MEMBER’S NAME:HOU PENGPENG( )

TASK DESCRIPTION:

Decide the product brand, the Branding Strategy and Advertising Strategy.

TEAM MEMBER’S NAME: WANG TIANTIAN( )

TASK DESCRIPTION:

Design the “Poster” advertising for our brand.

TEAM MEMBER’S NAME: ZHANG SHUANG( )

TASK DESCRIPTION:

Design the product logo for our product.

TEAM MEMBER’S NAME: YANG RANRAN( )

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name: 招財進寶.ltd

Product: Flying Toy(simple electric airplane model)

Brand Name: 小寶(XIAO BAO)

Tag-Line: Touch the sky

Product Logo:

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BRANDING STRATEGY
What “Branding Strategy” will you carry out?

We will carry out the Family Branding Strategy.

Explain why?

Choose the family branding strategy we can rapidly build

market awareness and acceptance among buyers. By the
success of the first product, we can promote our other
products quickly.

Explain how?

First, we will create the first product 小寶No.1.

Second, we will establish our brand and input market.
Third, through the advertising and our product we make the
brand ‘小寶’ known to the market widely with the cheap, funny,
high-quality image.
And then through the market response of 小寶No.1 we will
improve the product or based on the demand of the market
we will create some new product. These products we will call
them 小寶 series.(小寶No.2, No.3 or any others)

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ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1: INTERNET ADVERTISING
Reason for choosing this method:
This method can provide the various formats and we can choose
from various sizes and placement for our advertising. By using this
method we can meet the wide and deep market for the Low-Distri
bution cost. And we can track user response to the advertiser’s
message.

Target Audience: The people who are interested in flying toy

Delivery: The world wide web

Method#1:SIGNAGE & BILLAOARD ADVERTISING

Reason for choosing this method:
By using the high-impact of this method we can increase visibility
for our product. And we can choose from various sizes and place
ment for our advertising.

Target Audience: The people who are interested in flying toy in local
market

Delivery: Billboard, “Mobiles”, and Frames

Method#1: PRINT PUBLICATION ADVERTISING

Reason for choosing this method:
This method can target plane model interest areas. We can
increase the awareness of our product by using "Touch & Scent".
For example, we can make some presents of our product with
magazines such as small scale plane assemble model, mobile
phone chain of our plane product.

Target Audience: The people who are interested in flying toy

Delivery: Magazine
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ADVERTISING SAMPLE: Design a “Poster” advertising for your brand
product using software or internet “cut” & “paste” technique: