8/2001 Present
Established consulting practice start-up providing vendor training and support. Secured clients including Source,
Ralston, Berton, Fuji, Pfizer, Duracell and Select a Vision.
Developed new ideas and concepts for shoe shine company to improve airport sales. Created upscale shoeshine
services for professional men and women's grooming products focused on the business traveler.
Introduced private retail management training to the Chinese market. Partnered with HCD Global in Shanghai to
develop training seminars for Category Management, Strategic Pricing, Promotional Management, Merchandising.
Served as co-CEO for hypermarket retailer Good Home in Urumqi, China. Tasked with providing Category
Management education to management staff to support the implementation of a Category Management organization
structure. Developed new Brand Image and improved annual sales by 19% and margins by over 200 points.
Implemented merger reorganization and Category Management centralization. Determined organizational structure
and processes completing merger operations within six months.
Rebranded six Omaha stores to the new corporate Family Fare brand. Opened all stores on the same day to create
a citywide event including a new card-marketing program and fuel rewards program. Launched Living Well concept
featuring natural and organics. Achieved and maintained double-digit sales increases.
Trained staff for reorganization, merchandizing presentations and standardized practices to increase visual appeal.
Managed store pricing to increase marketplace competitiveness. Price checked competitors to determine effective
market pricing. Improved margins by 22 basis points within the first quarter.
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Launched performance improvement initiatives for 12 key categories. Developed sales team and vendor plans to
increase sales for market averages. Sales increased for nine of the categories.
Increased sales team performance by analyzing processes and coverage. Launched sales training and certification
to improve sales performance by more than 9% within two quarters.
Identified issues affecting financial performance. Offered incentives to improve performance and coaching to help
individuals reach sales goals. Exceeded financial objectives within six months for key metrics.
Improved seasonal sales by establishing vendor partnerships in China to produce key seasonal items. Launched
two seasonal shows to promote items with more than 1000 retailers attending, resulting in positive comp sales.
Planned integration for merger with Spartan Stores. Mapped current and future organizational needs and designed
new business structure. Implemented plan completing merger operation within three months.
9/2011 9/2012
Provided staff training for modern retail operations and merchandising. Updated programs for improved P&L results.
Improved merchandising by establishing a model store to demonstrate current merchandising standards. Updated
two stores a week. Fresh Department margins improved by 175 basis points from prior year, while improving sales.
Addressed excess inventory by transferring overstocks to balance store inventories and developed promotional
programs to move product. Allowed store managers overstock control. Reduced inventory by 20% in six months.
Held training classes to teach and implement Category Management and Financial Management. Streamlined
processes to centralize merchandising and operations to increase efficiency. Reduced store headcounts from 586 to
323 and saving more than $4 million annually.
Designed new planograms, improved flow and fixture layout, saving more than $200,000 per store remodel.
Reorganized store structure to reduce redundant task and increase efficiency. Streamlined store processes to
improve productivity and eliminate 30 positions per store.
Improved space management and inventory turns by optimizing supply chain operations and establishing key
strategic relationships with vendors in China to improve financial terms, assortment, service and promotions.
Reduced skus and unproductive inventory by 20%.
Created company branding and new pricing strategy to provide a clear identity to customers. Performed research to
understand customer priorities and expectations. Developed branding campaign, Spend Less/Live Better, to
promote company within the Chinese market improving competitive position and margins by 22 basis points.
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4/2003 8/2005
Developed and implemented a Lifestyle format based on consumer shopping behaviors. Developed circular layout
which outperformed conventional stores and gained media attention. Rolled out format to three stores the next year.
Revised pricing strategy and margin management processes to improve revenue goals. Worked with Willard Bishop
Consulting to update price optimization model to challenge the competition. Implemented price optimization strategy
improving margin performance by 62 basis points.
Improved Fresh Department sales by providing specialized services unmatched by the competition. Hired culinary
chefs in key stores to introduce new recipes and focused advertising on Fresh Department items. Increased Fresh
Department store percentage of sales to more than 40%.
Addressed expanded Wal Mart store count in Indianapolis and developed plan to protect market share. Analyzed
impact of previous Wal Mart openings to forecast impact of new store openings. Highlighted Fresh Department
advertising with "Experts in Fresh" branding, focused on products and services Wal Mart would not be able to
duplicate.
Developed action plan and organizational structure to centralize sales, merchandising, category management and
procurement. Coordinated advertising based on region needs.
Additional Experience
Senior Vice President, Private Label Marketing, American Stores, Salt Lake City, Utah / Buena Park, California
EDUCATION
Master of Business Administration
Canterbury University, United Kingdom
AFFILIATIONS
Executive Leadership, Cornell University
Inspired Leadership, Scott USA
Food Executive Course, USC
Olive Crest Homes for Abused Children Retail Chairman
Non-Foods Merchandisers Association Board Member
Managing for Productivity, Dr. Mount
LANGUAGES
English, Spanish
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