PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB LAUNCHES GLOBAL BRAND CAMPAIGN FOR VOLKSWAGEN

February 4, 2016 | Berlin, Germany

This week DDB is launching an international marketing campaign for

Volkswagen, initially across Europe, with other markets to follow. The
campaign will run through March across TV, online and print. It is the result of
a collaboration between DDB agencies in Berlin, Hamburg, Barcelona and
London.
The campaign aims to strengthen peoples trust in the Volkswagen brand and
people are at the center of each of the components. For this project we
collaborated with DDB agencies all over the world to gather regional insights
and local perspectives, said Myles Lord, Executive Creative Director at DDB
Berlin. A Volkswagen is a loyal companion on four wheels. But its the people
who turn a Volkswagen into an experience. This is why we decided to put
people at the center of this campaign, he added.
A TVC aired in 60, 45, 35 and 30-second versions will kick off the campaign.
The spot shows emotional moments in the life of a family that correlate with
milestones of Volkswagens product history. In the first scene, a boy is shown
in the backseat of a Volkswagen Beetle. During the spot, the boy ages and
turns into a man. As he reaches each milestone in his life, he finds himself
sitting in a Volkswagen.. The film emphasizes that a Volkswagen is more than
just a car. A Volkswagen is a lifelong companion that enables modern mobility
in a reliable way. The TV campaign is complemented by print ads and
billboards, which also show emotional everyday situations in the context of
the mobility topic.
A microsite extends this brand campaign into the digital world and serves as
an interface for a social media campaign that poses the question: What does
your Volkswagen mean to you? Through Facebook and Twitter the target
groups are approached directly: Posts and videos will be shared via the
Volkswagen channels and accompanied by events and user-generated
content.

Following the launch in the UK this week, the campaign will be rolled out in
Spain, Portugal, Austria, Switzerland and Germany in February. In March, it
will be extended to other markets in Europe and worldwide.
Campaign materials:
TVC (Download-Link): https://goo.gl/lQdaOu
TVC-Screenshots (Download-link): https://goo.gl/0byWRH
Credits:
Client: Volkswagen AG
Agencies: DDB Berlin, Hamburg, Barcelona and London
Production company: Rekorder GmbH / Post-production: Chimney Berlin
Director: Edu Grau
DOP: Edu Grau / Pau Castejn
Photographer: Sven Schrader

ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and
marketing networks. DDB has been named Agency of the Year numerous times by the Cannes
International Festival of Creativity and the industry's leading advertising publications and awards
shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years.
The agency's clients include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon
Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over
90 countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning
and buying, digital and interactive marketing, direct and promotional marketing, public relations and other
specialty communications services to over 5,000 clients in more than 100 countries.
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CONTACT:
Laura Maroldt
Head of Corporate Communications
DDB Group GmbH
Willy-Brandt-Strasse 1, 20457 Hamburg
T: +49 40 328 08 372, F: +49 40 328 08 5372
presse@de.ddb.com, www.de.ddb.com