Approaches to Change
1) Behavioral Changing individuals behavior to achieve intended results
Classical Conditioning:
Unconditioned stimulus leads to unconditioned response
If neutral stimulus and unconditioned stimulus are associated, neutral stimulus leads
to unconditioned response
ction Subtra Addition
Positive
+ve reinforcement
Desired behavior is deliberately
associated with a reward
Negative
-ve addition
A punishment is deliberately
associated with undesired behavior
!=
motivate, but
demotivate
2. Motivators (A desire to learn and develop)
Note: See Notes for Examples
Stage 1 Denial
-
Stage 2 Anger
-
Stage 3 Bargaining
-
Stage 4 Depression
-
Stage 5 Acceptance
Stage where people come to terms with the reality and the inevitability of what is
happening. People are in touch with their feeling about the situation, their hopes and
fears, their anxieties.
Focus is on the future
Initial state as one of maintaining the status quo. This is a state in which if you carry on
doing what you are doing, you will continue to get what you are getting. The situation is
one of relative equilibrium where all parts of the system are in relative harmony.
This changes when something new enters the system. Satir calls it a foreign element
in the sense that a factor previously not present is introduced.
A period of chaos ensues. He or she may be in a state of disbelief denial or emotional
numbness at first, not knowing what to think or feel or how to act. Individuals may
resist the notion that things are going to be different. Indeed they may actually try to
redouble their efforts to ensure that the status quo continues as long as possible, even to
the extent of sabotaging the new ideas that are forthcoming.
But it is often when things have reached their very worst that from somewhere usually
from within the very depths of the person the germ of an idea or an insight occurs. He
or she has seen the light, or at least a glimmer of hope. An immense amount of work
may still need to be done, but the individual has generated this transforming idea.
Once this transforming idea has taken root, the individual can begin the journey of
integration. Thus this period of integration requires the new world order to be
assimilated into the individuals own world.
As time moves on the restructure is bedded into the organization, roles and
responsibilities clarified, new objectives and ways of working specified and results
achieved. A new status quo is born.
Note: See Notes for Weinberg Critical Points in the Change Process
Project Team
Management
Team
Business as usual
Change or
development
(short range)
Less business as
usual, more
change or
development
Translate goals
into specific
objectives
Formation
Hierarchical
Time-limited for
specific purpose
Propensity
to initiate
change
Advantage
s during
change
Limited
Potentially High
Initiator of change
Good at
implementation
once goals are clear
Powerful,
impactful
Disadvanta
ges during
change
Poor focus on
events after
launch
Change Team
Change or
development
Formed when
significant
change is
needed
Reason for
existence to
change
Increased
energy and
sense of purpose
Less impactful if
lacks influence
Team Effectiveness:
Note: See Notes for full description on Team Effectiveness (all the team roles, IS2104 Stuff)
Team Change:
Individual's behavior driven by a desire to be accepted and avoid controversy
or conflict
Forming
Fundamental team constructs are asked here, e.g. What are the ground rules
of the team?
Comfortable stage to be in, but avoidance of conflict means nothing gets
done
Storming
People start to question the dynamics and assumptions laid in the Forming
Stage
Phase can be destructive to team
Norming
Previous phase becomes template for ways of acting, problem solving and
decision making
Team settles down into working towards achievement of tasks
May move back and forth between stages to establish norms
Job done smoothly and effectively as members are competent, autonomous and able
to make decisions
Team is motivated and knowledgeable
Performin
g
Adjournin
g
More
Similar
More
Disparat
e
Reach common
understanding sooner
Reach common
understanding later
Decisions made
quicker
Take longer to
make decisions
E. Idea in
Brief
I.
J.
L.
Mac
hine
s
Orga
nism
O. Politi
cal
Syst
ems
F. Key Beliefs
Routine
operations,
well-defined
structure
and job
roles, and
efficient
working
inside and
between
functional
areas
M. Different
environment
s favor
different
species of
organization
s
Stable Rigid
bureaucratic
Fluid Looser
P.
Recognizes
the
important
role that
power-play,
competing
interest and
conflict have
Hierarchical
Role specific
Objective oriented
Tightly controlled
G. Assumptions about
organizational change
H. Limit
ation
K.
N. Organi
zation
is not
really
an
adaptiv
e unit
at the
mercy
of its
environ
ment
Q. Office
becom
es a
politica
l war
zone
Unstab
le
situatio
ns
R.
Flux
and
Tran
sfor
mati
on
S.
in
organization
al life
Organization
is part of the
ebb and flow
of the whole
environment
T.
No
action
plan or
proces
s flow
diagra
m or
agenda
to
follow
U. See Notes for Models to Organizational Change
W. Ending
Z. Ending what used to be
Identify who is losing what, expect a
reaction and acknowledge the losses
openly
Repeat information about what is
changing
X. Neutral Zone
AA. People feel disoriented, motivation
, anxiety
Magnify the plagues
Mark the ending
Deal with the murmuring
Give people access to the decision
makers
Y. New Beginning
AB. People feel they can embark on
something new
Communicate the purpose behind the
change
Paint a picture of the new look and feel
Lay out a step by step plan to get there
Allow them to play a part in the
outcome
AC.
AD.
2A Overview
AE. IT can be a driver because there are opportunities for businesses that can trigger
change in which IT can serve as an enabler
BD.
BE. Improved
decision
making
BF.
BG.
BH.
10
11
BL.
*Rejection of innovation can occur at any point of
time
BM.
Adoption
Infusion
Routinizati
on
Trial
Acceptanc
e
Evaluatio
n
New technology is developed, installed and maintained
Organizational procedures/Staff trainings to be revised
Adaptation
Interest
Negorations to get organizational backing to implement IT Adoption
solution
Decision is reached to invest resources need for
implementation
Awarenes
s
BK.
Initiation
Core
determinant
s
BO.
BP. Definitions
BQ.Behavioural intention: The degree to which a person has formulated conscious
plans to perform or not perform some specified future behaviour.
BR. Effort expectancy: The degree of ease associated with the use of the system.
BS.
BU.
BV. Voluntariness: The extent to which potential adopters perceive the adoption
decision to be non-mandatory.
BW.
BX.Note: See Notes for Assumptions of Change, Some Reasons Why Change Fails, etc.
BY.
12
BZ.
CD.Activity
CF.
1
CI.
2
CL.
3
CO.
4
CR.
5
CU.
6
CX.
7
DA.
8
DD.
9
DG.
1
DJ.
1
DM.
Resistance
DN.
Factors
DO.
Fear of change
Cost Savings over
productivity
No proper training for
employees
Previous failures in
change
DQ.
Impact
Loss of morale
Lessened efficiency
DP.
Fear of demotion/loss of
position
Extra work affects current
work
Mgmt dont appreciate
change effort
Due credit not given
DR.
Increased absenteeism
Sabotage
DU.
DV.
DY.
DW.
Types of Resistances
Open
DX.Underground
EB. Most dangerous
EC. Disrupts change secretly behind
backs
13
ED.
Try to understand the rationale behind resistance, get people to express their
concerns in the open
Concentrate on getting support from junior employees who will gain from change
14
Management
EK.
Configuration
EM.
Executive Change
Steering committee
Provide direction and approve major
change related activities
EO.
Operational Change
Steering Committee
Consists of several high level
managers interested in change,
members in change team, strike forces
Review work of strike forces
EQ.
Change Management
Team
Headed by two change leaders with
medium or junior level employees as
members
See Notes for Roles
ER.
Strike Forces
Teams composed of department
employees who evaluate current work
and develop ideas for change
Leader of each strike force come from
departments in disagreement
Strike force members still perform
their regular work in addition to strike
force
EL. Rationale
EN. Benefits of having two change
steering committees
Need for upper level committee so
senior managers will not meddle with
change
Operational Change Committee
provides link between upper
management and change team
Two levels help prevent
micromanagement of work
Two change leaders for continuity and
prevent burnouts
EV.
EW.
EX. Document issues faced in change effort and use them for future change efforts
(DISC?)
-
15
Results
FA.
FB.
16
FC.
FD. Vision: Where the organization wants to be (preferred future, a desirable state,
and ideal state)
Mission: How, in general terms, it supports the overarching vision
FE. IMPORTANT: Establish measurable elements for the vision and mission (See
Notes for examples)
FF. Gap Analysis: Process of assessing gap that has to be bridged between where an
organization is and where it wants to be
FG.
FL.
V
FM.Proce
ss
FP.
V
FQ. Busin
ess
Issue
s
FU. Busin
ess
Objec
tives
FY. Busin
ess
Strate
gies
GC.Vision
GG.
Stakehol
ders
GH.
To weigh the value of business process
to the specific stakeholders
FT.
V
FX.
V
GB.
V
GF.
V
GD.
To see whether process meets vision
elements
Business
Process
Stakehold
er
Business
Issues
Chang
e
Goals
VS
Business
Objective
s
Mission /
Vision
Business
Strategie
s
17
Technology
Infrastructure
Staffing of the work
Business Rules
GL.
Application Systems
Management of the
work
The work itself
Organization Structure
Policies/Processes
Facilities and location of
work
GM.
18
1) Data Collection
GP. You can interview but observations are definitely preferred
GQ.
GR.
Collect information through observations
Wh
a
t
GS.
GT. Strike forces, Change team at the initial stage
Wh
o
GU.
GV. At the worksite
Wh
e
r
e
GW. 1) Collect information in multiple visits by observing the actual work
2) Use collected information to identify problems with current processes
Ho
w 3) Get validation from employees that they are actual problems. Let them
relate the impact
*
4) Talk with employees about possible solutions. (Some may serve as quick
hits)
5) Define short and long-term changes and determine benefits of changes
6) Chart out plan for getting from current to future situations
GX. - Information can be validated immediately
Wh - Requirements are more precise and complete, Benefits are more tangible
y - Employees become more interested and involved from collaboration
- Being at the actual site means time is spent more effectively and
efficiently
GY. *See Notes for Guidelines & more info
2) Analysis
GZ.Make use of following analysis:
-
Shadow systems
workflow
Exception workflow
Rework workflow
Business rules
needed
Input/output
volume
Quick hits?
3) Decision
HD.
19
Impact if not
implemented
Tangible benefits
Easiest to implement
Change objectives
alignment
Change strategy
alignment
Time required
Scope of change
Urgency
Scope of change
Ease of implementation
Benefit
Alignment-Change objectives/strategy
Risk/Resistance
HE.
HF. Implement both, parallel processes
HG.
Those not selected, communicate to the department why there werent
selected
HH.
HI. Note: See Notes for Marketing Change Management
HJ.
20
HK.
HL.
Consider:
Areas of change
Current Situation
Long-term change
Performance measures
HN.
Quick Hits VS Long-term
change
HQ.
Time to implement
HO.
Quic
k Hits
HR.
<
13
months
HU.
Mino
r
HX.Little or
none
IA. Little or
none
ID. Low
IT Infrastructure
HZ.Customer/Supplier impact
IP. Areas of
change /
Performanc
e measures
IU.
IQ. Curr
ent
Situa
tion
IV.
IR. Phase 1
HP. Long-term
Change
HS.
> 3 months
HV. Major
HY. Minor to
Major
IB. Minor to
Significant
IE. Moderate to
high
IH. Significant
IK. Moderate to
High
IN. Multiple and
Complex
IS. Phase
N
IW.
IX.
IT. Longterm
Change
IY.
IZ. Note: See Notes for example
21
JK. T
i
m
i
n
g
JL. P
l
a
n
n
i
n
g
JM.G
a
p
b
e
t
w
e
e
n
Q
u
i
c
k
H
i
t
JR. Long
Term
Chang
e
JS. Gap
JV. Same
JZ. Same
JW. Needs to
be
optimized
KA. Nothing
KD.Installe
d
KE. Installatio
n
KH. Autom
KI. Substantia
22
s
&
ced
ure
s
L
o
n
g
t
e
r
m
C
h
a
n
g
e
KO.
Revi
e
w
KJ. Sta
ffin
g
KK. Non
e
ated
system
synchr
onizati
on
KL. Needs
to be
done
KM.
Aft
er
installatio
n
KN.
KS.
Wha
t
t
o
U
p
d
a
t
e
KU.
ual
Out of funds
Low morale, high inertia
High turnover in Change
Team
Evaluate dependencies
from lessons learnt
Review overall schedule
KV.
23
LB. KX.
KW.
LG.
LH.
--
es
KZ.
Parall
el
LE. In parallel to
existing
process fall
Immediate
LA.
Big Bang
LF. Introduce ALL at once
Implemented with a focus on problems and opportunities that will yield significant
benefits
Implementation of a measurement-based strategy that focuses on process
improvement and variation reduction rather than checking for compliance against a
definition or model
Two methodologies:
o DMAIC (Design, measure, analyse, improve, control): For existing processes that
are falling behind
o DMADV(Design, measure, analyse, design, verify): To develop new processes
LM. Goals and Constraints of Measurements
LN.
Whe
n
t
o
M
e
a
s
u
r
e
LP. G
o
al
s
24
LT. C
o
n
st
r
ai
n
ts
LU.
25
Information required
Source of information
Timing of collection
Most economical
method
Where and how to
collect
How to organize
information
Who to collect and
analyse
IT Systems
Individual interviews/Focus groups
Direct observations
MB.
Sources of Information:
Timing of collection:
MD.
MG.
How to use data
Support incentive programs for
employees
Detect deterioration and process
problems
Use as basis for benchmarking
Select systems projects to pursue
Apply lessons learned in training
26
ML.
MS.
MT.
MR.
MQ.occurs
MP.
MM.
-
MV.
MX.
MN.
Deterioration
MO.
Reversion
Changing without thinking
- King & Queen bees restore
Focus on short term fixes
power
Change not controlled enough
- Difficulty changing habits
Attention on employees & systems, not
- Change not emphasized
on process
enough
input, /= output
- King & Queen Bees get louder
Complains about workload
- Employees seek K&Q more
Increased use of shadow systems
than supervisors
Greater dependency on manuals
- K&Q usurp power from
No updates to training material
supervisors
Work with K&Q to get them to participate and have ownership
Make management insist on measurement of processes
Organize awareness workshops
Go through to detect exceptions, workarounds, and shadow systems
Initiate measurement of deterioration through score card
Conduct measurements
Conduct informal visits
Encourage coming forward
Conduct periodic focus groups
MU.
Continue to monitor Gather more information Take
action
Persuade management to see problems of deterioration
o Reduced productivity & morale
Take action
MW.
Appeal to self-interest:
Employees: Work become more difficult and complex
Supervisors: More deterioration increases their involvement in the detailed
work of the process
Managers: If processes deteriorate, productivity, service, costs, and other
MY.
27
MZ.
NE.
Vital
NF. Notice
the
obvious
NI. Look for
crucial
moment
s
NL. Learn
from
positive
deviant
s
NN.
S
pot
Culture
Busters
NQ.
NR.3) Engage the 6 Sources of Influence (to get everyone to adopt the vital
behaviours)
NS.
28
NT.
29
OE.Create
Direct
Experien
ces
OG.
Te
ll
Meaningf
ul Stories
OI. Make it a
game
NZ.
Theory
OB.Gain access to human motivations only if theyre allowed the
psychological freedom to choose them
OC.
The more we push, the less it works
OD.
Solution:
1) Replace judgement with empathy
2) Replace lectures with questions
OF. Being able to experience first-hand is a powerful way to help
people recognize, feel, and believe in the change
OH.
Keeping score
Competition
OJ.
OK.
OL.
OM.
ON.
OO.
30
o
o
o
Classifying: distance yourself from your need by labelling it, i.e. be objective
Debating: debate with yourself about it by introducing competing thoughts
Deliberating: distract yourself
OV.
31
OX.
OY.
OZ.Three Strategies: Lead the Way, Engage Formal and Opinion Leaders, and
Create New Norms
PA.
Le
ad the
Way
PE.Engage
Formal
and
Opinion
Leaders
PG.
Cr
eate
New
Norms
PH.
PI.
PJ.
PK.
PL.
PM.
PN.
PO. One is more likely to succeed when one
gets a little help from friends
PP.
PQ.
PR. If bad behaviour is reinforced by a web of players, all the players have to be
engaged in influencing change
PS.
32
PX.
PY. Over-justification Effect: An expected external incentive decreases a persons
intrinsic motivation to perform a task as they pay more attention to the external
reward than to the inherent enjoyment of the activity
PZ. Recognize being Rewarded Task must not be satisfying Withdraw reward
Activity not as fun Do less often
QA.
Rewards
QB.Do:
Ensure rewards:
o Come soon
o Are gratifying
o Clearly tied to vital behaviour
Give incentives a symbolic significance,
much more than the face value of the
incentive itself
Reward small improvements along the
way
QD.
Punishments
QE.Do:
Provide a clear warning: -ve things will
happen if they continue down the same
path
Administer punishment or risk losing
credibility
QG.
QC.
Dont:
Use incentives to compensate for
failure to engage personal and social
motivation
Reward only until phenomenal
rewards are achieved
QF. Dont:
Expect punishments to have a mirror
effect of positive reinforcement
Just hand out punishments without
warning
QH.
QI. You are a product of your environment.
So choose the environment that will
best develop you toward your objective
QJ.
QK.
Make use of things to enable behaviour works best when you can
alter the physical world in a way that eliminates human choice entirely.
QL. 3 Key Strategies
Strategy 1: Use the power of space. Leverage the effect of size, location, and
surroundings. For example, move things closer or further away.
Strategy 2: Use the power of data and cues. Leverage reminders in the
environment to help you remember how to act or that change what you think and
care about. For example, change the reports you routinely view to parallel your
goals and values, post visual directions, or place reminders in key spots.
33
QM.
QN.
34
QP. Here is a quick example of analysing losing weight using the Six Sources of
Influence.
QQ.
S
ource
QS.Source 1
Personal
Motivatio
n
QU.
So
urce 2
Personal
Ability
QW.
So
urce 3
Social
Motivatio
n
QY. Source 4
Social
Ability
RA. Source 5
Structura
l
Motivatio
n
RC. Source 6
Structura
l Ability
RE.
QR.
Analysis
QT. Do you want to lose weight? For example, if you dont really
want to lose weight, youre not really going to try. It cant
just be for other people. It has to be for you.
QV. Do you have the skills, knowledge and techniques that work
for you? Chances are, you may know the patterns that work
for you, or at least the patterns that dont work.
QZ.Is there somebody in your social circle that might have the
knowledge or resources you need to get an edge?
RB. When you go home, are you greeted by a big bowl of candy
or a big bowl of fruit? Your environment can motivate you in
a good way or a bad way.
RD.Do you have a way to workout at home? This can give you a
big advantage in the long run.
RF.
35
Pop Quiz
1.
Over the years, although hospital administrators seek to implement Healthcare IS as part of
their change efforts, they have generally encountered more resistance from physicians than
nurses during implementation. A common reason explaining physician resistance is their
desire to uphold the values of the profession. Which of the following best explains this
phenomenon?
A. Mimetic force
B. Normative force
C. Coercive force
D. Profession force
E. E & D only
2.
3.
4.
In organisational change, employee resistance towards change is a serious issue that needs to
be managed tactfully. Which of the following regarding the management of resistance is true?
A. Resistance is never beneficial for organisations planning for change
B. Employees showing strong initial support for change implies that there is less need for
resistance management
C. If necessary, it is reasonable to ask selected staff to leave if they impede progress to
organisational change
D. If there were past failure at change in a particular department, there will likely be a higher
possibility of resistance from that department to future change
E. C & D only
5.
6.
7.
36
F.
37