The firm will mostly cater to the needs of small and medium sized manufacturing
companies in the first district of Laguna. Moreover, the firm also looks at its potential of
offering its services to private partnerships, proprietors and even individuals who may
require services for their own personal businesses.
SWOT ANALYSIS
The firm has undertaken a study to take information through environmental
analysis and has identified the internal strengths and weaknesses as well as the
external opportunities and threats summarized as follows:
STRENGTHS
Deep expertise in key customer
industries
Skilled workforce
WEAKNESSES
New to the Freight Forwarding and
Logistics Industry
THREATS
Entrance of new potential
competitors
Competition
Competition is widespread throughout the market process. The firm has identified
the most probable competitors which are Freight Forwarding Companies in Laguna.
They are:
Penetrating Strategies