Briefing

Kairos Innovation

Kairos Innovation
Kairos Innovation invests and supports innovative start-ups developing attractive
solutions. Capitalizing on a connected, responsible and transparent world. These
solutions have a technological nature and focus mainly on energy and health care
management.

We provide an inspiring environment in which start-ups accelerate. By means of
financial participation and 'hands-on business support. We add expertise to companies
with small R & D in early stage technology. Kairos Innovation facilitates start-ups to
become well-established companies.

Kairos Innovation is an independent part of the Hemmink Group. Our ambition is to
participate in a portfolio of companies with a total turnover of Euro 5 million by 2020.

Why?
Our main objective is to keep people at the Hemmink Group to work, now and in the
future. Therefore we need continuity of a healthy company. That is, with a good yield
and sufficient financial buffers. Among others, we need to realize strategic growth (new
products / services on new market segments with new and unfamiliar technology).
Kairos Innovation is the vehicle to achieve this strategic growth.

For whom?
Owners of (starting) businesses that need money and support to introduce innovations
on the market. Kairos Innovations particularly focuses on the stage in which a first
limited technical prototype can be demonstrated. We often work with highly technically
trained people with the 'drive' to realize an idea.

Identity and image
Business, Professional
Keywords: Inspiring, Innovative, Experienced, Involved

Our name
In Greek mythology Kairos is the personification of the opportunity, the right moment to
get something done. The opportunity arises for a specific critical moment. You have to
seize that moment because there is no way to recover it afterwards. The Kairos moment
is the right time to say yes. Cashing new insights by listening well.

On the one hand, much has been achieved, but there are still weaknesses in the idea. On
the other hand there is a utopia: something that we want to achieve. Between everyday
reality and utopia is friction. Containing the new idea / innovation a careful balance has
to be found. At the decisive moment intuition is necessary, as is rational analysis.
Intuition is empathic consciousness, is between knowing and feeling, its empathic
thinking.

The Kairos time also applies to the successful development of innovations. Conscious
experience where chances may occur, rational analysis, and (almost) intuitively use of
the right timing.


Explanation of two faces of the time
Time has not one, but two faces: Chronos and Kairos. Chronos represents the linear,
measurable time. Chronos are successive moments, portions of time we have, the
measurable time. At the end of the 19th century time became a measurement of labor.
Work was measured in clock time. Everyone was urged to do more in the same clock
time to promote economic growth. Kairos refers to subjective time and the right
moment. The time that you are and the time in which you realize changes. Kairos does
not stand for the fast clock time, but for the time that you experience. For example, the
time you experience walking in the woods, looking at a painting or reading a novel. The
clock time is dictated from outside, but the Kairos time is the time you experience.
Youre inner true time.

Iconography
Kairos is depicted without clothes and bare, apart from a lock of hair on his forehead.
The significance of this is that you can seize an opportunity when expecting it coming,
but afterwards there is no way to bring it back. Often depicted with wings on his feet,
because the opportunity is over quickly. Kairos usually has a razor or scales with him,
which emphasizes that the opportunity is a critical moment: sharp distinctive and
decisive for the future.

Slogan
Seize the moment

Carriers of the house style
Business cards
Writing paper
Envelopes
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