Emory University, Casablanca & Madrid, February 24 - March 04, 2016

Wed, Feb 24, 2016

welcome to Morocco!
arrive Casablanca
transfer to hotel, check-in
meet in hotel lobby, depart for dinner

evening

welcome dinnerin a traditional Moroccan restaurant

return to hotel

Thu, Feb 25, 2016

Morocco's business environment

breakfast

own arrangements
own arrangements
dress code: business
casual
bus transfer/restaurant
bus transfer

day 2
hotel

meet in hotel lobby, depart for visit

morning

day 1

visit: specifics of doing business in Morocco

HPS (innovative payments)
management presentation, discussion

dress code: business

casual
bus full day

lunch on your own

2:00 PM - 4:00 PM

late afternoon

visit: Casablanca's growing startup community

New Work Lab Casablanca
brief introduction, startup pitches open to your feedback, networking
cultural event: guided tour of Casablanca
explore Morocco's largest city and economic center; visit the beautiful and
impressive Hassan II Mosque, the old medina and much more; breath-in the unique
middle east atmosphere and seek for the hidden treasures of Casablanca

bus/walk

rest of the day at leisure

Fri, Feb 26, 2016

the business gate to Africa

breakfast

day 3
hotel

meet in hotel lobby, depart for visit

visit: shaping the future of urban transportation
Uber
10:00 AM - 11:30 AM
Ms. Meryem Belqziz, General Manager
management presentation, discussion

dress code: business

casual
bus full day

lunch on your own

3:00 PM - 4:30 PM

visit: Casablanca as the regional business hub

ISOA
Mr. Yassine Gueddar, Founder & CEO
management presentation, discussion
rest of the day at leisure

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Emory University, Casablanca Madrid, February 24 - March 04, 2016

2/11/2016

Sat, Feb 27, 2016

exploring the capital of Morocco

day 4

breakfast

hotel

meet in hotel lobby, depart for Rabat

cultural event: full-day trip to Rabat
come and explore Rabat, the capital of Morocco, the symbol of durability of the
kingdom; located at the mouth of the river Bouregreg, Rabat is home to the Royal
Palace of his majesty King Mohamed VI; explore the headquarters of the
government, parliament, ministries and administrations; breath-in the magic of
important archaeological heritage dating back from 12th century

dress code: casual

bus full day

lunch on your own in Rabat

evening

Sun, Feb 28, 2016

return to Casablanca, rest of the day at leisure

transfer to Madrid
breakfast, check-out

morning
11:55 AM - 2:45 PM

meet in hotel lobby, transfer to the airport

transfer to Madrid (duration approx. 1 hour 40 mins.)

day 5
hotel
bus transfer
IB3301

lunch on your own

afternoon

late afternoon

arrive Madrid, meet ISP rep at the airport, transfer to hotel, check-in
cultural event: guided tour of Madrid
this tour will take you to some of the most spectacular locations of the city. Madrid
offers travelers a unique modern infrastructure with a historic feel and a wide
variety of landmarks and sites known as some of the world's best tourist attractions.
The most notable landmarks include the Royal Palace of Madrid, home to the
Spanish Royal Family, Buen Retiro Park, Villahermosa Palace and much more

bus transfer

bus/walk

rest of the day at leisure

Mon, Feb 29, 2016

Spanish business climate

day 6

breakfast

hotel

meet in hotel lobby, depart for visit

visit: innovation strategy & fintechs influence
BBVA
11:00 AM - 12:00 PM
Mr. David Martn de Nascimento, Centro de Innovacin - Living Lab Manager
presentation, discussion, tour of the Living Lab

dress code: business

casual
public transport / ID
requested

lunch on your own

4:00 PM - 5:00 PM

visit: Americans doing business in Spain

Groupon Spain & Portugal
Mr. Ferdinando Meo, Country Manager
management presentation, discussion

public transport

rest of the day at leisure

2/3

Emory University, Casablanca Madrid, February 24 - March 04, 2016

2/11/2016

Tue, Mar 01, 2016

day trip to Toledo

day 7

breakfast

hotel

meet in hotel lobby, depart for Toledo

cultural event: full day trip to the medieval city Toledo
enjoy this trip to one of the oldest towns in Europe; start with a panoramic tour and a
stop to enjoy the Cathedral, the Church of St. Tome, home to one of the
masterpieces of El Greco, visit the Synagogue of Sta Maria la Blanca, the
Monastery of San Juan de los Reyes, and learn about the famous technique of
damasquinado (encrusting precious stones and metals in steel)

dress code: casual

bus full day

lunch on your own in Toledo

return to Madrid, rest of the day at leisure

Wed, Mar 02, 2016

day at leisure

day 8

breakfast

hotel

day at leisure
OR

Thu, Mar 03, 2016

optional cultural event: Bernabu Tour - visit Real Madrid

discover one of the most valuable sports team in the world, one of the richest
football clubs and one of three founding members of Primera Divisin - Real Madrid.

sts pay individually

optional cultural event: wine tasting

experience wine tasting at two wineries outside Madrid and get acquainted with
Spanish wine production and its rich taste and tradition

sts pay individually

day at leisure

day 9

breakfast

hotel

free for sightseeing & shopping

recommended activity: find high quality products, pastries, tapas, a wine bar, and
gastronomic food at the Mercado San Miguel, Madrid's most famous market
meet in hotel lobby, depart for dinner
evening

farewell dinner with flamenco show

enjoy a drink and a meal and see an intimate, traditional flamenco show; flamenco in bus transfer/restaurant
Madrid is amongst the best in all of Spain
return to hotel

Fri, Mar 04, 2016

3/3

dress code: business

casual

depart for USA

bus transfer

day 10

breakfast, check-out

hotel

transfer to the airport

own arrangements

depart for USA

own arrangements

Emory University, Casablanca Madrid, February 24 - March 04, 2016

2/11/2016