Johannes Cawood
10
Table 2-1
In response to competitive pressures Superintendents launched a number of initiatives. The
single greatest initiative was the use of marketing at 24%. The second largest response, 23%, was
that no initiatives were launched to compete with charter schools. The second largest response
came mostly from schools where enrollment represented 0% to 2% of the districts enrollment.
Surprisingly, one of the consistently least used initiatives was the design of specialized
programs.
11
Table 2-1
Interview responses.
Riccadelli, Cummins, and Steedman supplemented their survey responses with interviews
with Superintendents to gain a more in depth response to survey answers. While superintendents
recognized that Charter schools do put pressure on the district, many cited other competitive
pressures and opportunities. The researchers broke these into three distinct categories of interdistrict choice, private schools, and regional vocational schools. While this thesis is most focused
on the perceptions of Charter schools, it is important to recognize the entire ecosystem of
competition that charter school legislation has created.
Inter-district choice. Like Michigan, Massachusetts allows traditional districts to open
their schools to the enrollment of persons living outside the district. Not all districts have chosen
to do this. One of the reasons cited for not to participate as a receiving district was to maintain
local autonomy. Of those districts that have choosen to become receiving districts, their main
motivation was financial. One superintendent who was more against charter schools admitted
that they essentially use the charter school model in their school of choice programs to fill empty
seats while another superintendent stated that it actually allowed for the expansion of staff and
program choices.
Private schools. Another source of competition was the private schools available in the
local area. One superintendent reported that he lost many of his brightest and athletic students to
12
13
Table 2-3
Budget.
Of the district schools that were surveyed just under half reported that Charter schools
had negatively impacted their budget while just under half reported a no effect. A small
percentage, 8%, reported a positive impact on their budget and was related to reduce pressures to
build facilities in areas of increasing enrollment. A significant dimension to if a district school
reported a negative impact on budgeting had to relate to the size of the district. Larger districts
were much less likely to report a negative impact than smaller district schools. Enrollment
trends, which are not related to district size, also predicted whether a district reported a negative
impact on the districts budget. 100% of districts reporting declining enrollment cited charter
schools as negatively impacting the district budget. Only schools who reported increasing
enrollment reported a positive impact on the districts budget.
In response to budgetary pressures, traditional schools were forced to make tough
decisions about the use of resources. 25% of schools reported operating underutilized or closed
14
15
Educational Offerings.
As a way to compete with charter schools, nearly half of the schools in the study decided
to increase their educational offerings. According to the study, the most common expansion was
to offer extended day or full day kindergarten. In nearly half of the schools that made changes to
their program, this was the only change made to their offerings. Of the remaining half, most
schools created similar schools that were being offered at charter schools. In this way, the direct
response by districts schools was to compete directly in a category of education once the charter
school had shown a market for such offerings. In four districts, superintendents took advantage
of charter school laws that allow them to create charter schools in collaboration with parents and
business leaders.
Summary.
In summary, all districts reported making changes to their district in response to charter
schools. Some districts reported that these changes were negative including laying off teachers,
closing schools, and increasing class sizes. Other schools made more positive changes aimed at
making their district more attractive to students such as offering new programs, creating new
schools, or expanding existing services. At least one district made a paradigm shift to thinking of
parents as customers. Which path a district took was largely a result of the operating
environment including state charter laws, funding models, and enrollment trends. Based on the
study, their findings suggest that Michigans charter law increases the likely perception that
charter schools negatively impact the districts budget, increases the likelihood that the district
will offer new programs. Michigans charter school laws which allow entities other than district
schools to offer charters also meant that authorizing fees went to entities other than district
16
17
18
19
20
21
22
1501 to 2500
2,501 to 4,000
10,000+
Rural
53.8%
29.4%
9.1%
4.2%
2.8%
0.7%
Semi-Urban
Urban
2.9%
6.7%
18.1%
30.0%
22.9%
33.3%
23.8%
20.0%
23.8%
3.3%
8.6%
6.7%
More important however was if the District faced competition with a charter school.
When looking at which Districts are most likely to face competition with a charter school, it was
found that Semi-Urban schools were most likely to have a charter school in their district. This
may indicate that semi-urban environments provide a sweet spot between the price of land and
buildings and population density necessary for a Charter school to gain enrollment. Only 7
Districts choose Other citing Christian and Home Schooling options as well as one respondent
who stated School of Choice is omnipresent. A total of 205 respondents, 70% overall, reported
that there was a charter school in their district.
Table 4-2
Respondents Inidication of if a charter school
was present in their district (N=278)
Yes
No
Rural
88
55
Semi-Urban
92
13
Urban
25
5
Of those who responded that charter schools were in their district, over 67% stated that the effect
was no greater than 2% of their students leaving.
Table 4-3
Respondents Reporting a Charter School in their District (N=205)
Less than 1%
1% to 2%
3% to 4%
5% to 6%
7% to 8%
35.2%
32.4%
14.2%
10.5%
2.3%
More than 9%
5.5%
24
44%
37%
15%
3%
54%
39%
5%
3%
47%
36%
11%
6%
26
Table 4-6
Respondents Reporting No Charter School Presence By Students Enrolling in Charter
Schools with difference [%] with Respondents Reporting Charter School Presence(N=73)
Not Likely At All Minamally Likely Moderatly Likely Extremely Likely
ELL Students
50.0%
14.2%
37.8%
-13.1%
10.8%
-0.5%
1.4%
-0.6%
Students with
High M-Step
Scores
48.6%
23.2%
27.0%
-12.2%
24.3%
-5.6%
0.0%
-5.4%
Special
Education
Students
60.8%
2.8%
32.4%
24.6%
6.8%
-25.4%
0.0%
-2.0%
61.6%
19.7%
27.4%
13.3%
8.2%
-30.8%
2.7%
-2.1%
54.1%
13.5%
35.1%
3.3%
5.4%
-12.0%
5.4%
-4.7%
Students
Qualifying for
Free or
Reduced Lunch
Other
29
Table 4-7
Respondents Reporting Preceived Reasons Parents Choose to
Enroll Students in a Charter School (N=200)
Most of the
Rarely
Sometimes
Often
Time
Class Size
19.0%
41.0%
36.0%
4.0%
School Size
26.5%
43.5%
26.5%
3.5%
Curriculum
Design
43.0%
24.5%
28.0%
4.5%
Achievement
Results in Your
District
47.5%
37.0%
11.0%
4.5%
Achievement
Results in the
Charter District
38.5%
37.5%
20.5%
3.5%
Philosophy or
Approach to
Education
20.0%
42.5%
30.0%
7.5%
Having a
Choice or
Alternative
9.0%
36.5%
42.5%
12.0%
Learning Time
39.0%
48.0%
10.0%
3.0%
41.5%
38.5%
15.0%
5.0%
22.0%
32.5%
17.5%
28.0%
Geographic or
Distance from
Home
Parent
Perception that
Charter is
"Elite"
30
Table 4-8
Respondents
Reporting Preceived Reasons Parents Choose to
Enroll Students in a Charter School by Repondents Reporting No
Charter Presence (N=67)
Most of the
Rarely
Sometimes
Often
Time
Class Size
26.9%
7.9%
41.8%
0.8%
28.4%
-7.6%
3.0%
-1.0%
School Size
32.8%
6.3%
47.8%
4.3%
17.9%
-8.6%
1.5%
-2.0%
Curriculum
Design
23.9%
-19.1%
34.3%
9.8%
26.9%
-1.1%
14.9%
10.4%
Achievement
Results in Your
District
47.8%
0.3%
28.4%
-8.6%
13.4%
2.4%
10.4%
5.9%
Achievement
Results in the
Charter District
40.3%
1.8%
34.3%
-3.2%
13.4%
-7.1%
11.9%
8.4%
Philosophy or
Approach to
Education
25.4%
5.4%
38.8%
-3.7%
22.4%
-7.6%
13.4%
5.9%
Having a
Choice or
Alternative
22.4%
13.4%
34.3%
-2.2%
34.3%
-8.2%
9.0%
-3.0%
Learning Time
35.8%
-3.2%
43.3%
-4.7%
17.9%
7.9%
3.0%
0.0%
Geographic or
Distance from
Home
46.3%
4.8%
29.9%
-8.6%
17.9%
2.9%
6.0%
1.0%
Parent
Perception that
Charter is
"Elite"
25.4%
3.4%
29.9%
-2.6%
28.4%
10.9%
16.4%
-11.6%
31
In reviewing why a district would not collect data, there emerged at least two
possibilities. The first possibility being that these schools did not face heavy competition from
charter schools. 71% of respondents who indicated that they did not collect data had lost 3% or
32
Of those who do currently collect information from parents the most recurring theme was
that these schools conducted a survey, exit interview, or a phone call was made. By far, the most
common method of outreach was a survey followed by a phone call. However, all responses
indicating how the district determines who is leaving involve students who were previously
enrolled and are leaving the district. None of the respondents indicated the hiring of external help
to identify students who were never part of the district.
Programs or Initiatives.
The next matrix question probed respondents to identify any actions that they undertook
in response to the presence of charter schools. Only respondents who indicated that a charter
school was within their district will be analyzed as few respondents who did not have a charter
school in their district answered this question. The question asks respondents to identify areas
where they have made changes to their district to compete with charter schools. 50.5% of
33
Launching of
Change of
Marketing
Pace for
Modification
Modifications to
Capital
Materials or
Design of Initiatives
of School
Work
Improvements
Startegic
Specialized
We
Hours of
Conditions for to Buildings or
Communications
Programs
already
Operation
Staff
Infrastructure
about District
Planned
Programs
to Do
Overall
25.5%
7.0%
40.5%
5.5%
19.0%
17.5%
7.0%
Respondents
who indicated
making
changes
(N=99)
51.5%
14.1%
81.8%
11.1%
38.4%
35.4%
14.1%
Changes
other than or
in addition to
marketing
(N=64)
79.7%
21.9%
71.9%
17.2%
59.4%
54.7%
21.9%
None
50.5%
34
This survey
285 - 205 with chater school option 200 complete surveys
200
24 out of 200
When comparing the size of schools, it was found that respondents in this survey were
more evenly distributed in regards to size with a flatter distribution and fatter tails in a
distribution curve.
35
This Survey
Difference
[%]
[%]
8
15
22
12
3
1
61
13%
25%
36%
20%
5%
2%
47
47
36
32
28
10
200
24%
24%
18%
16%
14%
5%
10%
-1%
-18%
-4%
9%
3%
Despite the differences in distribution patterns based on size, the distribution based on the
percentage of students enrolling in charter schools is similar with only single digit differences in
percentage with only one transition point between near the 3% enrollment range.
Table 4-14
Survey Respondents by Charter School Enrollment
RCS Survey
N
[%]
% of Students in Charter School
22
36%
less than 1%
17
28%
1% to 2%
12
20%
3% to 4%
5
8%
5% to 6%
1
2%
7% to 8%
9% or more
4
7%
N: total
61
This Survey
N
70
69
27
21
4
9
Difference
[%]
35%
35%
14%
11%
2%
5%
-1%
7%
-6%
2%
0%
-2%
200
37
Table 4-15
Perceptions on the Impact on Public School Districts by Charter School Presence (N=205) RCS Survey (N=61)
Minimal
Moderate
No Impact
Impact
Impact
School Enrollment
RCS Survey
26%
43%
25%
District Budget
Access to community
partnerships
Student Demographics
District Priorities
Major Impact
6%
This Survey
9%
62%
22%
7%
Difference
-17%
19%
-3%
1%
RCS Survey
24%
31%
23%
22%
This Survey
15%
45%
23%
17%
Difference
-9%
14%
0%
-5%
RCS Survey
69%
25%
3%
3%
This Survey
51%
40%
8%
1%
Difference
-18%
15%
5%
-2%
RCS Survey
45%
37%
7%
10%
This Survey
37%
12%
44%
7%
Difference
-8%
-25%
37%
-3%
RCS Survey
55%
25%
13%
6%
This Survey
44%
37%
15%
3%
Difference
-11%
12%
2%
-3%
Access to Extra
Curriculiar Activities
and/or Recreational
Facilities
RCS Survey
67%
26%
4%
1%
This Survey
54%
39%
5%
3%
Difference
-13%
13%
1%
2%
Credibility or
Reputation of District
RCS Survey
47%
26%
15%
12%
This Survey
47%
36%
11%
6%
Difference
0%
10%
-4%
-6%
One of the findings of the RCS Survey was that there as a connection between the
number of students enrolling in charter schools, and the impact this had on respondents views of
how this effected perceptions of how charter schools have impacted their district. When
comparing the results of the RCS survey with this survey, the researcher found that the same
trends occurred, however the effect was more gradual and in the case of District Priorities
linear than the findings of the RCS Survey. In addition, the perceptions of impact on District
38
RCS Survey
33%
District
Priorities
10%
This Survey
31%
15%
13%
Difference
-2%
5%
-2%
RCS Survey
85%
35%
53%
This Survey
54%
24%
20%
Difference
-31%
-11%
-33%
RCS Survey
80%
75%
75%
This Survey
79%
36%
50%
Difference
-1%
-39%
-25%
District Budget
0% - 2%
3% - 6%
7% - 9%
Credibility or
Reputation
15%
The final comparison with the RCS Survey had to do with reported initiatives
respondents indicated their district had taken in response to charter schools. Again the
respondents between the two surveys showed similarities in trends but a difference in saliency.
Three notable differences occurred. The first was in respect to Curriculum and Instruction
initiatives. While RCS Survey respondents indicated their strongest response when enrollment
loss was between 3% and 6%, respondents in this survey continued a more linear trajectory
having the strongest response at the 7% to 9%+ loss range. The second difference was in respect
to Marketing / Strategic Communications. Respondents in this survey exhibited the same
trend, but had a much stronger response than RCS Survey respondents at the 7% to 9%+ loss
range. The final difference was in respect to Capital Improvements to Buildings or
Infrastructure where respondents to this survey experienced a mirror image of the trend across
the different loss ranges.
39
3% - 6%
7% - 9%
Capital
Design of
Improvements Specialized
33%
27%
This Survey
21%
34%
20%
14%
Difference
4%
-3%
-13%
-13%
RCS Survey
75%
48%
58%
27%
This Survey
26%
56%
14%
22%
Difference
-49%
8%
-44%
-5%
RCS Survey
17%
15%
8%
20%
This Survey
43%
36%
21%
29%
Difference
26%
21%
13%
9%
The final comparison between the two survey results compares the RSC Survey results
found when they compared perceptions of if high achieving students would be likely to leave the
district to perceptions of how charter schools have impacted the budget. Despite both samples
sharing a significant amount of commonality in respect to the percentage of loss of students,
respondents in this survey cluster around minimally likely and minimal impact. However, the
trend line remains the same between the two surveys. Both exhibit the same low counts on polar
extremes such as Minimal Impact and Extremely Likely and vice versa. There appears in the
data in regards to this survey a bulge of nearly 48% of respondents who indicated that the effect
of charter schools only are minimally or moderately affected their budget and only minimally or
moderately are likely to attract high achieving students. This may indicate that charter schools
are impacted less charter schools and charter schools are less likely to attract high achieving
students. Alternatively, this may be selection bias or implicit bias to select moderate of minimum
40
Minimally
Likely
Moderately Extremely
Likely
Likely
Total
(N)
No Impact
13
Minimal Impact
16
Moderate Impact
16
Major Impact
10
15
Total (N)
13
16
23
60
Matrix 4-2
Minimally
Likely
Moderately Extremely
Likely
Likely
Total
(N)
No Impact
13
16
31
Minimal Impact
29
36
22
91
Moderate Impact
18
21
46
Major Impact
10
16
35
Total (N)
51
80
61
11
203
A final comparison of the results was another matrix which compared the perception of
the likelihood of advanced students to enroll in a charter school versus initiatives undertaken by
the district in response to a charter school presence. To enhance any trends, the researcher added
the percentage of districts that had done no initiatives due to charter school presence. The trend
41
Minimally
Likely
Moderately Extremely
Likely
Likely
Total
(N)
0
0
0
0
0
0
0
5
3
0
3
0
0
2
0
5
1
1
9
1
3
3
4
6
8
2
15
1
8
10
2
6
12
3
27
2
11
15
6
22
Total Responses
Percentage not influenced by Charters
5
100%
12
42%
16
38%
21
29%
54
41%
42
11
12
12
34
5
1
34
11
6
38
14
5
22
5
2
6
35
14
100
Total Responses
Percentage not influenced by Charters
51
67%
80
48%
61
36%
11
55%
203
49%
Table 4-18
Perception of Likely of Advanced Students to Enroll in a Charter
compared with Average number of Initiatives reported per
Respondent
RCS Survey
This Survey
Moderately Extremely
Likely
Likely
0.00
1.00
1.38
3.50
0.67
2.08
2.19
3.33
Average
1.41
2.10
43
How School Board Members perceptions of competitive marketplace pressures are associated
with the presence of a charter school in their district has it impacted their districts decisions?
44
Of those respondents in this survey that stated that there was a charter school in their
districts 90.7% reported some impact on their student enrollment yet 62% reported that
this impact was minimal.
The largest impact that respondents in this survey reported was how the charter schools
affected the demographics of the student body with 50% of respondents indicating that
charter schools have had a moderate to major impact in this area.
Respondents in this survey indicated that the budget was the second largest impact on
their district with 40% indicating that charter schools had a major or moderate impact on
their budget. This also proved to be vastly more important in their written descriptions.
Respondents in this survey indicated that semi-urban and urban schools were the most
likely to see completion from charter schools
45
Over half of respondents in this survey are not collecting data as to how why students are
going to charter schools despite reporting competition from charter schools. 71% percent
of these respondents indicated that their loss to charter schools is less than 3%
There appears to be two different thoughts among respondents about the likelihood of
Special needs students and poorer students to enroll in a charter school among
respondents in this survey
Respondents in this survey who did not perceive competition from a charter school were
less likely to perceive special needs students and poorer students to enroll in a charter
school but there still appeared to be two differing thoughts among respondents in this
class.
28% of respondents in this survey who reported competing with charter schools thought
that parents choose charter schools Most of the Time because the charter is perceived
as Elite. However, respondents who do not report competing with a charter school
perceive this with less saliency.
50% of respondents who face competition in this survey indicating a charter school
presence made no initiatives due to charter school presence. Another 18% only increased
their marketing efforts. However overall, respondents in this survey are more likely to
create initiatives than those of the comparable survey
Respondents in this survey who stated competition with charter schools tended to report
impacts on their district caused by charter schools towards the center of the 4 point scale.
46
Board members need to understand what charter schools are, how they are funded, and
how they are structured in order to compete in the educational market place both to
counter current competition and to disincentive future competition as well as to foster
collaborative relationships.
Board members should be aware of the specific missions that charter schools in their
district have to both compete and collaborate with charter schools.
Board members should be aware of their bias towards the loss of advanced students to
charter schools and compete for all students.
Board members should encourage the administration to reach out to the traditional
districts in their area to introduce the school, its mission, and to investigate possible
collaborations such as purchasing services from the traditional district as well as creating
joint learning experiences for the student populations of both schools.
Board Members should reach out to traditional board members to exchange information,
share ideas, and explain the public nature of public school academies.
ISDs play a critical role in providing information to all public schools and should work
to foster a competitive and collaborative environment between both traditional public
schools and charter schools. ISDs can be a channel for information about the movements
of students within the district for both public school academies and traditional districts.
ISDs should reinforce to public school boards that traditional districts and charter
districts are both creations of the State meant to serve the public. A possible conceptual
47
Future research involving School board members should take mitigating steps against
central tendency bias.
48
49
50
51