On
Marketing Strategies of oppo mobile
Submitted in partial fulfillment of PGDM from
Suryadatta Institute of Management,SIMMC
Under Supervision of:
Mr.Teklal Sharma
Marketing co-ortinator
Oppo Mobile India Pvt. Ltd.
Submitted by:
Vinod solanki
PGDM(Finance+Marketing)
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Declaration
I hereby declare that the project entitled Marketing Strategies of oppo mobile is
my original research work conducted under the supervision of ( facultysimmc) Mr.Teklal Sharma marketing coordinator at oppo mobile India PVT.
LTD.
Date :
Vinod Solanki
Place
Student signature
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ACKNOWLEDGEMENT
carry
out
my
summer
training
at
their
esteemed
organization.
Finally,
thank
the
Dean,
suryadatta
institutes
of
Vinod solanki
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EXECUTIVE SUMMARY
I did my summer internship training at oppo mobile India Pvt Ltd., pune in
Marketing research to know the marketing strategies of oppo mobile india
Pvt.Ltd. under the guidance of Mr. Teklal Sharma (marketing coordinator at
oppo mobile india Pvt Ltd) my project guide gave me a project that involves a
survey of mobile market at the dealer of pune region.
The duration of my project was 60 days. During the 60 days I traveled
extensively to try & cover maximum dealers of market of pune.
The main objective of the survey was to know the position of oppo mobile in
market and present scenario of mobile market and marketing strategies of oppo
mobile.
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CONTENTS
2-4
Introduction Part
Synopsis/Summary
Acknowledgement
Objective of Study
Company Profile
5-23
Company Profile
Innovation
Recent Achievements
Products
Competitors
Introduction to the Topic-Marketing
Strategy
Explanation of marketing
Strategy
Marketing Strategy By The
Company
Benefits of It
23-39
Market Methodology
Explanation of research
Types of research
-Primary
- Secondary
Graphical Representation
Questionnaire/Annexure
40-48
Bibliography
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49-51
52
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Company Profile
OPPO is a global electronics and technology service provider that
delivers the latest and most exquisite mobile electronic devices in
over 20 countries, including the United States, China, Australia and
many countries throughout Europe, Southeast Asia, South Asia, the
Middle East and Africa. OPPO is dedicated to delivering customers
with the most extraordinary mobile experience through meticulous
designs and smart technology.
2001
OPPO is Globally Registered
2004
OPPO Launched in China
2005
OPPO's First MP3 Player
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2006
First MP4 Player
Feature Phone
2008
OPPO Enters Mobile Phone Market
Smartphone
2011
First Smartphone: Find Me
2012
Finder, Find 3
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2013
Find 5, N1, Color OS
2014
R1, Find 7, N1mini
Full Transition to 4G
2014
N3, R5
Still Pushing Forward
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Culture and philosophy: At OPPO, we believe that true innovation is all about changing,
renewing or creating more effective products that make life simpler. A
core part of OPPOs company culture lies in its commitment to
working with its fans to develop and deliver the best products
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OPPO N1
Camera:
Worlds first rotating
camera with flash light otouch panel, worlds first
Smartphone with rear touch
back panel o-click, a
Bluetooth remote camera
trigger and a device locator
OPPO FIND 7
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Remarkable 5.5quad HD
screen
Worlds first Smartphone
that can take 50 megapixel
photos
Vooc rapid charge:
The worlds fastest and
safest mobile device
charging technology
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Live Weather
Gesture panel
Off-screen gesture
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global
News agency
Color OS Features :-
App encrypt
ON screen gesture
Permission monitor
Guest mode
convenient mode
Ringtone editor
Multi window
Live weather
Call recorder
gloves mode
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Call Blocker
offscreen gestures
customize themes
Data saving
kingsoft office
holiday mode
Product Features:
OPPO Neo 3
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1 GB RAM, 4 GB inbuilt
Android, v4.4
Price 6990
Product Features:
Dual Sim, 3G, Wi-Fi
1 GB RAM, 4 GB inbuilt
Android, v4.2.
Product Features:
Dual Sim, 3G, Wi-Fi
1 GB RAM, 8 GB inbuilt
Android, v4.4.2
OPPO Yoyo
Product Features:
1 GB RAM, 4 GB inbuilt
Android, v4.2
Price 10990
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Product Features:
1 GB RAM, 4 GB inbuilt
Android, v4.2
Price 14990
Oppo Mirror 3
Product Features:
OPPO R1829
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1 GB RAM, 8 GB inbuilt
Android, v4.4
Price 16990
Product Features:
1 GB RAM, 16 GB inbuilt
Android, v4.2.1
Oppo N1 Mini
Product Features:
3G, Wi-Fi
2 GB RAM
13 MP Camera
Android, v4.3
Oppo Find 7a
Product Features:
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3G, Wi-Fi
2 GB RAM, 16 GB inbuilt
Android, v4.3
Oppo R5
Product Features:
3G, Wi-Fi
2 GB RAM, 16 GB inbuilt
Android, v4.4.4
Oppo Find 7
Product Features:
3G, Wi-Fi
3 GB RAM, 32 GB inbuilt
Android, v4.3
OPPO N1
Product Features:
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2 GB RAM, 16 GB inbuilt
Android, v4.2
Oppo N3
Product Features:
2 GB RAM, 32 GB inbuilt
Android, v4.4.4
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Competitor Profile
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Samsung
Samsung was formed in 1938 by Lee Byung-chull as a trading
company based in Su-dong. The small company started as a grocery,
trading goods produced in and around the city as well as its own
noodles. The company grew and soon expanded to Seoul in 1947 but
left once the Korean War broke out. After the war, Lee expanded in to
textiles and built the largest woolen mill in Korea.
The successful diversification became a growth strategy for Samsung,
which rapidly expanded in to the insurance, securities, and retail
business
LAVA
LAVA International Ltd is one of the fastest growing mobile handset
companies in India. Established in 2009, Lava has emerged as a
dominant player in the market; having consolidated its position
amongst the top 3 Indian brands in slightly more than 3 years of its
market presence. With "Create Possibilities" as its guiding principle,
LAVA has embarked on an ambitious journey of empowering every
human with quality innovative products.
LAVA has a wide product portfolio that encompasses tablets, feature
phones and smart phones having various models in bar and touch
form factor at multiple price points to suit all categories of consumers.
LAVA's basket of brands includes ETAB series of tablets, IRIS series
of Android based smartphones, Discover series of Internet experience
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touch phones, Spark series of premium bar phones and ARC & KKT
series of feature rich budget phones.
Nokia
A wired and wireless telecommunications company,
Nokia India is a pioneer of cellular network in the
country. It manufactures a wide range of mobile devices
and provides people with experiences in music,
navigation, video, television, imaging, games and
business mobility through these devices. It handles
research and development, network infrastructure
businesses and company handsets. Nokia has its
manufacturing unit in Chennai.
Nokia Chennai is one of Nokias biggest facilities, its
also big on sustainability. In 2010 it received the Golden
Peacock Award for its high standards of environment
management. And its highly active in the community
with projects ranging from a local library programmer
to village regeneration projects.
LG
LG Electronics Inc. (Korean: LG , KRX: 066570, LSE: LGLD
is a South Korean multinational electronics company headquartered
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Micromax
Key Learnings
What is marketing Executive?
Marketing executives are involved in developing marketing
campaigns that promote a product, service or idea. The role
includes planning, advertising, public relations, organizing
events, product development, distribution, sponsorship and
research. The work is often challenging, varied and exciting.
The responsibilities of a marketing executive will vary,
depending on the size of the organization and sector, and
whether the focus is on selling a product or service or raising
awareness of an issue that affects the public. As many
organizations have marketing departments, marketing
executives can be found in both the private and public sectors,
from the financial, retailing and media industries to voluntary
and public sector organizations. Marketing executives may also
be known as marketing officers or coordinators.
What is marketing Executive work?
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Job Description
The work I have to do as a marketing executive in the company was
as follows:
The last work was to take feedback from customer and their and their
thinking about the product and service we give to them. In this we came
to know the requirement of the product and also about the store like
Salesperson, environment of the store, location etc.
Organise events
Organize event in market for create brand value and increase sale
What is Marketing?
4Ps of Marketing
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Product
Solution
Promotion
Information
Price
Value
Place (Distribution)
Access
Product :The first thing you need, if you want to start a business, is a product.
Therefore Product is also the first variable in the marketing mix.
Product decisions are the first decisions you need to take before
making any marketing plan. A product can be divided into three parts.
The core product, the augmented product and the tertiary product.
A product can be either a tangible good or an intangible service that
fulfills a need or want of consumers. Whether you sell custom pallets
and wood products or provide luxury accommodations, its imperative
that you have a clear grasp of exactly what your product is and what
makes it unique before you can successfully market it.
2. Price :- Pricing of a product depends on a lot of different
variables and hence it is constantly updated. Major
consideration in pricing is the costing of the product, the
advertising and marketing expenses, any price fluctuations in
the market, distribution costs etc. Many of these factors can
change separately. Thus the pricing has to be such that it can
bear the brunt of changes for a certain period of time. However,
if all these variables change, then the pricing of a product has to
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Strategic Discipline
Marketing is now accepted as a strategic discipline or general
management function and in this respect must care for the health of a
business in the future - especially against competitive influences. This
is because it is increasingly realized that although making a profit is
important, an organization should also develop its market share and
search for brand leadership as well. So the marketer must monitor the
profitability of the business and attempt to anticipate the likely trends.
Successful marketers must therefore be concerned with every aspect
of their business, including future project and other areas of their
industry. Successful companies plan five or ten years and more in
advance and often know as much about their competition as they
know about themselves. Marketing is not just a series of businessrelated functions, but more wide-reaching than this. It is a business
philosophy designed to develop an attitude of mind which should be
shared by everyone in an organization and is often enhanced by both
frequent and open communication. Developing such an attitude of
mind reduces the likelihood of crisis and contributes to the
development of the overall future of an enterprise at both strategic and
tactical levels.
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Unfortunately,
there is a
tendency for
marketers to try
to create a one size fits all approach for a portfolio of brands or,
alternatively, to want to create complicated models to formulate
marketing objectives
Some brands are not widely known, others are have trouble
converting awareness to sales and still others need to encourage
consumer advocacy.
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Marketing Strategies By Oppo :1. Newer, and better products:oppo mobile launch Worlds first rotating camera with flash light
O-touch panel, worlds first Smartphone with rear touch back panel
O-click, a Bluetooth remote camera trigger and a device locator in
oppo N1
Oppo launch oppo finder worlds slimmest phone just 6.65
Oppo develop VOOC rapid charge the world fastest and safest mobile
device charging technology
2. focus on mobile features :Oppo mobile focus on mobile features according to market oppo
develop color os for develop new feature in mobile motions and
gestures for a easy using, for a security
3. Control mop in market :-
4. Brand building : Brand building was one of the major tasks it had in hand. It went with
Bollywood stars Hrithik Roshan and Sonam Kapoor as its brand
ambassador. "We feel that Hrithik and Sonam are elegant and truly
match with Oppo's brand image.
OPPO, new partner of FC Barcelona for next 3 year
5. New products:-
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Oppo launch new mobiles and develop new features in mobile like
neo5 Wi-Fi display for increase sale
7. Schemes to dealers
Oppo mobile give schemes to dealers like trip on sale 500pcs and also
give to branding offers and promoters for sale product and also give
extra profit on mobile
Provides a plan
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Market Methodology
Need For Study
The basic idea of taking up this study is to analyze the market share of
oppo and how to work in company and understand sales executive
work in pune. At the same time, an attempt was made to understand
the Brand image of oppo mobile.
Primary Objective
The primary objective of the study is to analyze the market share and
understand the Brand image of oppo Mobile
Secondary Objective
To find out the market share
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Male
Female
40%
60%
Interpretation
From the above table it can be observed that 60%
males and 40% females have been taken in the survey
2. Age?
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10%
7%
17%
Less Than 18
18-22
22-26
26-30
37%More Than 30
30%
Interpretation
From the above table it can be observed that the age
respondent which is Less than 18(7%), 18-22(36%), 2226(30%), 26-30(17%), More than 30(10%)
Occupation
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17%
College Student
20%
Busines Man
47%
Service
Others
17%
Interpretation
From the above table, it can be observed that the
occupation of the respondent are college students
(46%), Businessman (17%), Service (20%), others
(17%)
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1-2 Year
Above 4 Year
7% 3%
20%
70%
Interpretation
From the above table it can be observed that the
respondents are using mobile phone. Less than one
year (70%), 1-2years (20%), 2-4years (7%), above 4
years (3%)
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13%
7%
Economical
Durable
Safe Product
80%
Interpretation
From the table it can be observed that the respondent
consider Micromax as a Economical (80%),
Durable(7%), Safe Product(13%)
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Strengths
oppo is good in terms of market share in terms of
mobiles, it captured Samsung,micromax market share
by superior innovation in Smart Phones
oppo is financially strong and stable company. The
production process and process of inventory
management are consistent with industrial standards.
The brand value increased by 80% in last two years
The Company enjoys wide range of product portfolio
which includes Mobiles,mp3 players ,mp4 players
,tv,bluereplayers
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Weakness
oppo needs improvement in defining the vision, mission
and strategic corporate objective. Marketing
management needs improvement in all the facts of
marketing
HRM also needs improvement in all the facts of human
resource management
Opportunity
oppo is reasonable equipped to take care of
technological changes
oppo is maintaining good international relationship
with countries and local
The population is growing so as the demand for
mobile phone demand is also growing.
The financial position is strong and there is a scope
of entering into unrelated diversification
Threats
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QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special reference
to pune
NAME: ______________________
1. Gender
Male
Female
2. Your Age
Less than 18
18-22
22-26
26-30
More than 30
3. Occupation
College
Business
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Service
Others
4.Do you have oppo mobile or which model
1. YES
2.NO
5. Which mobile phone you are using?
Nokia
Samsung
oppo
iPhone
Blackberry
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No
Bibliography
1. www.wikipedia.com
2. http://www.oppo.com/en/
3. www.studymode.com
4. www.forbes.com
5. www.google.com
6. www.yahoo.com
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