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Table No 1: Location wise classification

Location wise classification


Madurai
Virudhunagar
Theni
Sivagangai
Total

Frequency
122
11
4
3
140

Percent
87.1
7.9
2.9
2.1
100.0

Chart No 1: Location wise classification

Inference
It is inferred from the table that, 87.1% of the respondents prefer Maurai, 7.9% of them prefer
Virudhunagar, 2.9% of them prefer Theni and the remaining 2.1% of the respondents prefer
Sivagangai.
Table No 2: Age wise classification

Age wise classification


Less than 30 years
30 to 40 years
Above 40 years
Total

Frequency
72
62
6
140

Percent
51.4
44.3
4.3
100.0

Chart No 2: Age wise classification

Inference
It is inferred that, 51.4% of the respondents are belonging to the age category of less than 30
years, 44.3% of them coming under the category of 30 to 40 years, and the remaining 4.3% of
the respondents are categorized under above 40 years category.
Table No 3: Gender wise classification
Gender wise classification

Frequency

Percent

Male
Female
Total

125
15
140

89.3
10.7
100.0

Chart No 3: Gender wise classification

Inference
It is inferred that, in the current study 89.3% of the respondents are male and the remaining
10.7% of the respondents are Female.

Table No 4: Education qualification wise classification


Education qualification wise

Frequency

Percent

classification
School level
UG
PG
Others
Total

58
66
11
5
140

41.4
47.1
7.9
3.6
100.0

Chart No 4: Education qualification wise classification

Inference
It is inferred that, 41.4% of the respondents have completed their schoolings, 47.1% of them are
UG Degree holders, 7.9% of them are PG Degree holders and the remaining 3.6% of the
respondents are having some other qualifications.
Table No 5: Occupation wise classification
Occupation wise classification
Business
Government employee

Frequency
82
31

Percent
58.6
22.1

Private employee
Professional
Total

19
8
140

13.6
5.7
100.0

Chart No 5: Occupation wise classification

Inference
It is inferred that, 58.6% of the respondents are businessman, 22.1% of them are Government
employees, 13.6% of them are private company employees and the remaining 5.7% of the
respondents are professionals.
Table No 6: Monthly income wise classification
Monthly income wise classification
Less than Rs.25000
Rs.25000-35000
Rs.35000-45000

Frequency
40
73
18

Percent
28.6
52.1
12.9

Rs.45000-55000
Above Rs.55000
Total

2
7
140

1.4
5.0
100.0

Chart No 6: Monthly income wise classification

Inference
It is inferred that, 28.6% of the respondents are earning less than Rs.25,000 as their monthly
salary, 52.1% of them are earning Rs. 25,000 to Rs.35,000, 12.9% of them are belonging to the
salary group of Rs.35,000 to Rs.45,000, 1.4% of them are coming under the category of Rs.
45,000 to Rs.55,000 and the remaining 5% of the respondents are earning more than Rs. 55,000.
Table No 7: Car wise classification
Car wise classification
Yes
No
Total

Frequency
76
62
140

Chart No 7: Car wise classification

Percent
54.3
44.3
100.0

Inference
It is inferred from the above table that, 54.3% of the respondents acknowledged for car wise
classification and the remaining 44.3% of the respondents disagree with the car wise
classification.

Table No 8: Preferred car


Preferred car
Small
Mid size
Large
Luxury
Total

Frequency
44
68
15
13
140

Percent
31.4
48.6
10.7
9.3
100.0

Chart No 8: Preferred car

Inference
It is inferred that, 31.4% of the respondents prefer small car, 48.6% of them are willing to buy
medium size car, 10.7% of them prefer large car and the remaining 9.3% of the respondents
prefer luxurious car.
Table No 9: Purpose of buying car
Purpose of buying car
Own use
Business use
Total

Frequency
100
33
140

Chart No 9: Purpose of buying car

Percent
71.4
23.6
100.0

Inference
It is inferred that, 71.4% of the respondents are purchasing cars for own purpose, 23.6% of them
are purchasing the car for business use and the remaining respondents are purchasing car for
some other purposes.

Table No 10: Preferred car budget


Preferred car budget
Less than 4 lac
4-6 lac
6-8 lac
8-12 lac
Above 12 lac
Total

Frequency
29
65
25
10
11
140

Percent
20.7
46.4
17.9
7.1
7.9
100.0

Chart No 10: Preferred car budget

Inference
It is inferred that, 20.7% of the respondents are ready to give less than 4 lakhs for purchasing car,
46.4% of them are allocating 4-6 lakhs for purchasing car, 17.9% of them are allocating 6-8
lakhs for purchase, 7.1% of them are ready to allocate 8-12 lakhs and the remaining 7.9% of the
respondents are ready to spend above 12 lakhs for purchasing car.
Table No 11: Reason for purchasing a four wheeler
Reason for purchasing a four wheeler
Need
Status
Comfort
Convenience
Total

Frequency
66
42
23
5
140

Chart No 11: Reason for purchasing a four wheeler

Percent
47.1
30.0
16.4
3.6
100.0

Inference
It is inferred that, 47.1% of the respondents are purchasing the car because of their need for
purchasing the car, 30% of them purchasing it as their status symbol, 16.4% of them are
purchasing it for their comfort, 3.6% of them are purchasing the car for their convenience and the
remaining respondents are purchasing the car for some other reasons.
Table No 12: Source of information
Source of information
Tv ads
Friends and relative
Outdoor ads
Paper ads
Others
Total

Frequency
25
71
23
10
11
140

Chart No 12: Source of information

Percent
17.9
50.7
16.4
7.1
7.9
100.0

Inference
It is inferred that, 17.9% of the respondents are purchasing car by referring TV ads, 50.7% of
them purchasing car because of their friends and relatives suggestions, 16.4% of them are getting
information through outdoor ads, 7.1% of them by referring paper ads make the purchase
decision, and the remaining 7.9% of the respondents are referring other sources for their
purchase decision.
Table No 13: Expected facilities/services
Expected facilities/services
Quick service
Discount
Payment installment
Fast delivery
Total

Frequency
28
66
40
6
140

Chart No 13: Expected facilities/services

Percent
20.0
47.1
28.6
4.3
100.0

Inference
It is inferred that, 20% of the respondents are expecting quick services, 47.1% of them are
expecting discounts, 28.6% of them are expecting to pay the amount in installments, and the
remaining 4.3% of the respondents are expecting fast delivery.
Table No 14: Preferred finance
Preferred finance
Employee loan
Bank loan
Car finance company
Others
Total

Frequency
28
74
26
11
140

Chart No 14: Preferred finance

Percent
20.0
52.9
18.6
7.9
100.0

Inference
It is inferred that, 20% of the respondents are using employee loan for purchasing car, 52.9% of
them are willing to purchase car by getting loan from bank, 18.6% of them are approaching car
finance company for finance sources, and the remaining respondents are using other sources for
payment.
Table No 15: Preferred brand to purchase
Preferred brand to purchase
Honda
Maruti
Hyundai
Ford
Nissan
Mahindra
Tata
Toyota
Fiat

Frequency
8
33
25
17
2
6
14
26
5

Percent
5.7
23.6
17.9
12.1
1.4
4.3
10.0
18.6
3.6

Renault
Others
Total

1
3
140

0.7
2.1
100.0

Chart No 15: Preferred brand to purchase

Inference
It is inferred that, 5.7% of the respondents prefer Honda cars among the available cars, 23.6% of
them preferring Maruti cars, 17.9% of them are willing to buy Hyundai cars, 12.1% of them are
preferring Ford cars,1.4% of them are wish to buy Nissan cars, 4.3% of them are preferring
Mahindra cars, 10% of them are willing to buy Tata cars, 18.6% of the respondents are wish to
buy Toyota cars, 3.6% of them are preferring Fiat cars, 0.7% of them are willing to buy Renaults
cars and the remaining 2.1% of the respondents are preferring other car brands.

Table No 16: Time taken for initial decision to purchase


Time taken for initial decision to
purchase
Less than one week
1-2 week
3-4 week
More than a month
Total

Frequency
16
36
22
64
140

Chart No 16: Time taken for initial decision to purchase

Percent
11.4
25.7
15.7
45.7
100.0

Inference
It is inferred that, 11.4% of the respondents are taking less than one week time duration to make
purchase decision, 25.7% of them are taking the time duration of 1-2 weeks, 15.7% of them are
making their purchase decision between 3-4 weeks, and the remaining 45.7% of the respondents
are taking more than one month to make purchase decision.
Table No 17: Importance of delivery period
Importance of delivery period
Very important
Important
Not very important
Not at all important
Total

Frequency
41
64
30
5
140

Chart No 17: Importance of delivery period

Percent
29.3
45.7
21.4
3.6
100.0

Inference
It is inferred that, 29.3% of the respondents told that the delivery period if very important, 45.7%
of them told that the delivery period is important, 21.4% of them told that it is not very important
and the remaining 3.6% of the respondents told that they are not at all worry about the delivery
period.
Table No 18: Expected benefits from car dealer
Expected benefits from car dealer
Discounts
Specification upgrade
Good finance
After sales service
Total

Frequency
50
42
33
15
140

Chart No 18: Expected benefits from car dealer

Percent
35.7
30.0
23.6
10.7
100.0

Inference
It is inferred that, 35.7% of the respondents are expecting discounts from car dealers, 30% of
them are expecting specification upgrade, 23.6% of them are expecting good finance from the
car dealer and the remaining 10.7% of the respondents are expecting after sales service from the
dealers.

Table 19: Descriptive statistics for factors affecting consumer behavior of purchasing car
Factors affecting consumer behavior
Low maintenance cost
Internal space
Preferred to purchase car from Maruti
Model
Mileage
Price influence
Resale value
Preferred high level of pre customer service while purchasing car

Sum Mean
335.00
2.39
321.00
2.29
279.00
1.99
276.00
1.97
274.00
1.96
271.00
1.94
267.00
1.91
260.00
1.86

SD
1.19
1.10
0.76
0.80
0.46
0.81
0.85
0.71

Comfort level
Brand image
Financing scheme

260.00
257.00
253.00

1.86
1.84
1.81

0.77
0.81
0.71

Inference
Above table shows that Low maintenance cost is the top ranked factors affecting consumer
behavior of purchasing car with the mean value of 2.39, Internal space is the second ranked
factors affecting consumer behavior of purchasing car with the mean value of 2.29, Preferred to
purchase car from Maruti is the third ranked factors affecting consumer behavior of purchasing
car with the mean value of 1.99, Model is the fourth ranked factors affecting consumer
behavior of purchasing car with the mean value of 1.97, Mileage is the fifth ranked factors
affecting consumer behavior of purchasing car with the mean value of 1.96.
Preferred high level of pre customer service while purchasing car, Comfort level, Brand image
and Financing scheme are the last ranked factors affecting consumer behavior of purchasing car
with the mean value of 1.86, 1.84 and 1.81.

Table 20: Chi square between preferred brand and preferred car type
Null hypothesis: There is no significant association between preferred brand and preferred car
type.
Alternative hypothesis: There is a significant association between preferred brand and preferred
car type.
Cross table
Preferred brand
to purchase

Honda
Maruti
Hyundai
Ford
Nissan

Small
5
9
7
3
1

Preferred car
Mid size
Large
1
1
20
2
14
1
10
3
1
0

Luxury
1
2
3
1
0

Total
8
33
25
17
2

Mahindra
Tata
Toyota
Fiat
Renault
Others

1
7
7
2
1
1
44

2
5
14
0
0
1
68

Value
31.740
32.963

df
30
30

Asymp. Sig. (2-sided)


.380
.324

.352

.553

Total

1
2
3
2
0
0
15

2
0
2
1
0
1
13

6
14
26
5
1
3
140

Chi-Square Tests

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
Inference

Since p value is greater than 0.05, hence null hypothesis is accepted and it concludes there is no
significant association between preferred brand and preferred car type.
Table 21: Chi square between Expected facilities/services and expected benefits from the
dealer
Null hypothesis: There is no significant association between expected facilities/services and
expected benefits from the dealer.
Alternative hypothesis: There is a significant association between expected facilities/services and
expected benefits from the dealer.

Cross table
Expected
facilities/
services

Quick service
Discount
Payment
installment
Fast delivery
Total

Discounts

Expected benefits from car dealer


Specification
Good
After sales

Total

9
26

upgrade
9
19

finance
9
17

service
1
4

28
66

13

13

40

2
50

1
42

0
33

3
15

6
140

Chi-Square Tests

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear

Value
17.065
14.840
1.546

Association
N of Valid Cases

df
9
9
1

Asymp. Sig. (2-sided)


.048
.095
.214

140

Inference
Since p value is less than 0.05, hence null hypothesis is rejected and it concludes there is a
significant association between expected facilities/services and expected benefits from the dealer.
Table 22: Chi square between time taken for initial purchase decision and importance of
product delivery
Null hypothesis: There is no significant association between time taken for initial purchase
decision and importance of product delivery.
Alternative hypothesis: There is a significant association between time taken for initial purchase
decision and importance of product delivery.

Cross table
Time

Less than one

taken for

week
1-2 week
3-4 week

initial
decision
to

More than a
month

purchase
Total
Chi-Square Tests

Importance of delivery period


Not very
Not at all
Important
important
important
important
Very

Total

16

10
6

11
12

12
3

3
1

36
22

18

32

14

64

41

64

30

140

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association

Value
15.743
18.570

df
12
12

Asymp. Sig. (2-sided)


.203
.099

.142

.706

Inference
Since p value is greater than 0.05, hence null hypothesis is accepted and it concludes there is no
significant association between time taken for initial purchase decision and importance of
product delivery.
Table 23: ANOVA between age wise classification and factor affecting consumer behavior
Null hypothesis: There is no significant difference exist between age wise classifications with
respect to factor affecting consumer behaviors.
Alternative hypothesis: There is a significant difference exist between age wise classification
with respect to factor affecting consumer behaviors.
Sum of
Mileage
Financing
scheme
Comfort level
Model
Preferred to
purchase car
from maruti
Price influence

df

Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total

Squares
.056
29.686
29.743
1.311
68.482
69.793
.237
82.905
83.143
.647
89.239
89.886
2.931
78.061
80.993

2
137
139
2
137
139
2
137
139
2
137
139
2
137
139

Between Groups
Within Groups

1.167
89.255

2
137

Mean

Sig.

Square
.028
.217

.130

.878

.655
.500

1.311

.273

.119
.605

.196

.822

.323
.651

.497

.610

1.466
.570

2.572

.080

.583
.651

.895

.411

Resale value
Brand image
Preferred level
of customer
service car
Low
maintenance
cost
Internal space

Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total

90.421
3.746
96.047
99.793
1.601
89.621
91.221
1.046
68.097
69.143

139
2
137
139
2
137
139
2
137
139

Between Groups
Within Groups
Total

3.841
191.552
195.393

Between Groups
Within Groups
Total

1.125
165.868
166.993

1.873
.701

2.671

.073

.800
.654

1.224

.297

.523
.497

1.052

.352

2
137
139

1.920
1.398

1.374

.257

2
137
139

.563
1.211

.465

.629

Inference
Above table shows that p value is greater than 0.05 for factor affecting consumer behavior, hence
null hypothesis is accepted and there is no significant difference exists between age wise
classifications with respect to factor affecting consumer behaviors.