A PROJECT REPORT

On D-mat Account with

A project Report submitted in partial fulfillment of the

requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)
TO

EIILM UNIVERSITY, 16TH MILE CAMPUS, JORETHANG,

SOUTH-SIKKIM, PIN-737121
BY
SATYENDRA NATH YADAW
ENROLLMENT NO.-EIILMU/SK/RG/0708/044
Under the guidance of
MR. ANKIT MISHRA
(CENTRE MANAGER)
RELIANCE MONEY LTD. ALLAHABAD U.P

1
 PREFACE

The successful completion of this project was a unique

experience for me because by visiting many place and
interacting various person, I achieved a better
knowledge about sales. The experience which I gained
by doing this project was essential at this turning
point of my carrier this project is being submitted
which content detailed analysis of the research under
taken by me.

The research provides an opportunity to the student

to devote his/her skills knowledge and competencies
required during the technical session.

The research is on the topic “D-mat Account with

Reliance money ltd.”

2
 ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to

various people who have shared their valuable time and
made possible this project, through their direct indirect
cooperation.

My honorable Mam Malati Subba and Mr.A.k. Benerjee

(Lecturer) EIILM UNIVERSITY, SOUTH-SIKKIM, for
allowing me to work on this project and provide necessary
help.

I thank my respected faculties, dear friend & colleagues,

who help me in every possible ways, support me and
encouraged me to explore new dimensions.

SATYENDRA NATH YADAW

MBA III rd (I.T.) Semester
Enrollment-No-EIILMU/SK/RG/0708/044

RECOMMENDATION
3
This to certify that SATYENDRA NATH YADAW,
M.B.A III Semester, EIILM University,
JORETHANG SOUTH-SIKKIM has done project on
“Reliance Money” and has successfully completed his
project on “D-mat account with Reliance money Ltd.”
This report is completed under my on .It is only for
academic purpose and is a bonafide work done by
researcher.

Superviser
Name__________
Signature_______

Head Research Dept.

Or H.O.D.
Name____________
Signature_________

DECLARATION
4
I Satyendra Nath Yadaw do here by declare that the
project work entitle on the “D-mat Account with
Reliance Money Ltd.” at Allahabad U.P. is the
original work done by me.

This project report presented as a partial fulfillment

requirement for the degree of Master of Business
administration.

SATYENDRA NATH YADAW

MBA 3rd semester
EIILM University
South-Sikim

CONTENTS
5
Introduction 7
(CHAPTER-1)-----------------------------------(8-43)
Company Profile 8
Product of the Reliance Money 16
Need for the study 35
Competitors 36
Objective 43
(CHAPTER-2)-----------------------------------(44-54)
Research Methodology 44
Data Analysis and Interpretation 53
Observation and Finding 54
(CHAPTER-3)-----------------------------------(55-56)
Limitation & Suggestion 55
Conclusion 56
(CHAPTER-4)-----------------------------------(57-59)
Questionnaire 57
Bibliography 59

INTRODUCTION

6
Reliance Money – Transacting and investing

simplified.

Get ready to change the way you transact and invest

in financial products and services. Whether you wish

to transact in equity, equity & commodity derivatives,

IPO’s offshore investments or prefer to invest in

mutual funds, life & general insurance products or

avail money transfer and money changing services,

you can do it all through reliance money. Simply open

a reliance money account and enjoy the convenience

of handling all your key financial transactions

through this one window.

PROFILE OF RELIANCE MONEY

7
The Reliance – Anil Dhirubhai Ambani Group is
among India’s top three private sector business
houses on all major financial parameters, with a
market capitalization of Rs.325,000 crores (US$ 81
billion), net assets in excess of Rs.115,000 crores (US$
29 billion), and net worth to the tune of Rs.55,000
crores (US$ 14 billion)
Reliance Money is a comprehensive electronic
transaction platform offering a wide range of asset
classes. Its Endeavour is to change the way India
transacts in financial markets and avails financial
services. Reliance Money is a single window, enabling
you to access, amongst others in Equities, Equity &
Commodities Derivatives, Mutual Funds, IPO’s, Life
& General Insurance products, Offshore Investments,
Money Transfer, Money changing and Credit Cards.
Reliance Money is a group company of Reliance
Capital; one of India's leading and fastest growing
private sector financial services companies, ranking
among the top 3 private sector financial services and
banking companies, in terms of net worth. Reliance

8
Capital Ltd. has interests in asset management, life
and general insurance, private equity and proprietary
investments, stock broking and other financial
services. Reliance Capital is one of India’s leading
and fastest growing private sector financial services
companies, and ranks among the top 3 private sector
financial services and banking companies, in terms of
net worth. The company has interests in asset
management and mutual funds, life and general
insurance, private equity and proprietary
investments, stock broking and other activities in
financial services

RELIANCE ADA GROUP

9
Reliance Money

10
Reliance Money is a group company of Reliance
Capital, one of India's leading and fastest growing
private sector financial services companies, ranking
among the top 3 private sector financial services and
banking companies, in terms of net worth. Reliance
Capital is a part of the Reliance Anil Dhirubhai
Ambani Group. Reliance Money is a comprehensive
electronic transaction platform offering a wide range
of asset classes. Its endeavor is to change the way
India transacts in financial markets and avails
financial services.
Reliance Money is a single window, enabling you to
access, amongst others in Equities, Equity &
Commodities Derivatives, Mutual Funds, IPO’s, Life
& General Insurance products, Offshore Investments,
Money Transfer, Money Changing and Credit Cards

The Reliance Anil Dhirubhai Ambani Group is one of

India's top 3 business houses, and has a market
capitalization of over Rs.2,90,000 crore (US$ 75
11
billion),net worth in excess of Rs.40,000 crore (US$ 10
billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion),
net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero
net debt.

Chairman's Profile:
12
Regarded as one of the foremost corporate leaders of
contemporary India, Shri Anil Dhirubhai Ambani is
the chairman of all listed companies of the Reliance
ADA Group, namely, Reliance Communications,
Reliance Capital, Reliance Energy, Reliance Natural
Resources and Reliance Power. He is also Chairman
of the Board of Governors of Dhirubhai Ambani
Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat. Till recently, he
also held the post of Vice Chairman and Managing
Director in Reliance Industries Limited (RIL), India's
largest private sector enterprise. Anil Dhirubhai
Ambani joined Reliance in 1983 as Co-Chief
Executive Officer, and was centrally involved in every
aspect of the company's management

If we look for examples to prove this quote then we

can find many but there is none like that of Reliance
Money. The company which is today known as the
largest financial service provider of India.

13
 Reliance Capital has interests in asset
management and mutual funds, life and general
insurance, private equity and proprietary
investments, stock broking, depository services,
distribution of financial products, consumer finance
and other activities in financial services. Reliance
Mutual Fund is India's no.1 Mutual Fund. Reliance
Life Insurance is India's fastest growing life insurance
company and among the top 4 private sector insurers.
Reliance General Insurance is India's fastest growing
general insurance company and the top 3 private
sector insurers.
Reliance Money is the largest brokerage and
distributor of financial products in India with more
than 2.5 million customers and the largest
distribution network. Reliance Consumer finance has
a loan book of over Rs. 8,000 crores at the end of June
2008. Reliance Capital has a net worth of Rs.6,862
crores (US$ 1.6 billion) and total assets of Rs. 19,940
crores (US$ 4.6 billion) as of June 30, 2008 and over
26,000 employees. Money has increased its market
share among private financial companies to nearly

14
Convenient & effective – Anytime & anywhere
financial transaction capability. Launched in April
2007. It provides the Flat fees system. It has 2.2
million customers in 1 year of official launch. It has
over 5,000 outlets across 700 towns/cities. Average
daily turnover – in excess of Rs 2,000 crores.
Considering the entire life market, including the Rs.
12,890 crores booked by life insurance Corporation,
Reliance life insurance market share works out to
around 6.25% .The life insurance market continuous
to be dominated
By LIC which has about 67% share this only a
marginal dip from its 73% share in end-July. These
comparisons are only for first year or new business
premium.

RELIANC MONEY PRODUCT OFFERING

1. Trading Portal (with almost negligible

brokerage )

• Equity Broking

15
• Commodity Broking

• Derivatives ( Futures & Options )

• Offshore Investments (Contract For Differences)

• D-Mat Account.

2. Financial Products

• Mutual Funds

• Life Insurance

o ULIP plan

o Term Plan

o Money Back Plan

• General Insurance

o Vehicle/Motor Insurance

o Health Insurance

o House insurance

• IPO’s

• NFOs

3. Value-Added Services

• Retirement Planning
16
 • Financial Planning

• Tax Saving

• Children Future Planning

5. Credit Cards

4. Gold coins retailing

17
.“Success is a journey, not a

distination’’

RELIANCE DEMAT ACCOUNTS

Overview of Demat Account

In India, a Demat account the abbreviation for

dematerialized account, is a type of banking account

which dematerializes paper-based physical stock

shares, the dematerialized account is used to avoid

holding physical shares: the shares are bought and

sold through a stock broker. This account is popular

in India. The

Securities and Exchange Board of India (SEBI)

mandates a demat account for share trading above

500 shares. As of April 2006, it became mandatory

18
that any person holding a demat account should

possess a Permanent Account Number (PAN), and the

deadline for submission of PAN details to the

depository lapsed on January 2007.

Procedure

1. Fill demat request form (DRF) (obtained from a

depository participant or DP with whom your

depository account is opened).

2. Deface the share certificate(s) you want to

dematerialize by writing across Surrendered for

dematerialization.

3. Submit the DRF & share certificate(s) to DP. DP

would forward them to the issuer / their R&T Agent.

4. after dematerialization, your depository account

with your DP, would be credited with the

dematerialized securities.

19
Reliance Money Demat Account Services

Reliance Money – Transacting and investing

simplified.

Get ready to change the way you transact and invest

in financial products and services. Whether you wish

to transact in equity, equity & commodity derivatives,

and IPO’s offshore investments or prefer to invest in

mutual

Funds, life & general insurance products or avail

money transfer and money changing services, you can

do it all through reliance money. Simply open a

reliance money account and enjoy the convenience of

handling all your key financial transactions through

this one window.

Benefits of having reliance money account

•It’s cost effective

20
You pay comparatively lower transaction fees. As an

introductory offer, we invite you to pay a flat fee of

just Rs. 500/- and 750/- and transact through reliance

money. This fee is valid for two months or a specified

transaction value

The table below for details.

• Its offers single –

Through reliance money’s associates, you can

transact in equity, equity and commodities

21
derivatives, offshore investments mutual funds, IPO’s

life insurance, general

Insurance, money transfer, money changing and

credit cards, amongst others.

•Its convenient

You can access reliance money’s services through

•The internet

•Transaction kiosks

•The phone (calls & transact)

•Our all – India network of associates on an assisted

trade (through the call centre or our network of

associates) a charge of Rs 12 per executed trade

applicable.

•Its Safe your account is safeguarded with a unique

security number that changes every 32 seconds. This

number works as a dynamics password to keep your

account extra safe.

22
• You get your own demat account with reliance

capital at an annual fee of just Rs. 50/-.

• Its provides you a demat account provides you a 3-

in-1 facility

• You can access your banking, trading and demat

account through a single window and transfer funds

across accounts seamlessly.

• It provide you value- added services at

www.reliancemoney.com, you get.

• Reliable research, including views of external

experts with an enviable track record.

23
• Live news updates from Reuters and Dow Jones.

• CEO’s / expert views on the economy and financial

markets.

• Tools that help you plan your investments, tax,

retirement, etc. in the personal finance section.

• Risk Analyzer for analysis of your risk profile.

• Asset allocators to build an appropriate investment

portfolio

• Innovative use of technology for facilitating

Convenient trading/investments –

kiosks (similar to ATM’s)

24
Reliance Money Provide the kiosks (similar to

ATM’s) Facilities, to their customer through which

the customers can trade on available kiosks at the

particular Branch of Reliance Money. The company

is going to open these kiosks in the market as the

ATM’s of the Banks. Reliance Money provides 3

different trading platforms for equity trading:

25
Insta Trade

Fast Trade

Easy trade

The benefits

• A safe and convenient way to hold securities;

• Immediate transfer of securities;

• No stamp duty on transfer of securities;

• Elimination of risks associated with physical

certificates such as bad delivery, fake securities,

delays, thefts etc;

• Reduction in paperwork involved in transfer of

securities;

• Reduction in transaction cost;

• No odd lot problem, even one share can be sold;

• Nomination facility;

26
• Change in address recorded with DP gets registered

with all companies in which investor holds securities

electronically eliminating the need to correspond with

each of them separately;

• Transmission of securities is done by DP eliminating

correspondence with companies;

• Automatic credit into demat account of shares,

arising out of bonus/split/consolidation/merger etc.

• Holding investments in equity and debt instruments

in a single account.

Required Documents

The extent of documentation required to open a

demat account may vary according to your

relationship with the institution. If you plan to open a

demat account with a bank, a savings, current and, or

other account for which the holder have been issued a

check book, such holder has an edge over the non-

27
account holder. In fact, banks usually offer additional

incentives to customers who open a demat account

with them. Along with the application form, your

photographs (with co-applicants) and proof of

identity/residence/date of birth have to be submitted.

The DPs also ask for a DP-client agreement to be

executed on non-judicial stamp paper. Here is a

broad list:

• A canceled check, preferably MICR

• Proof of Identification

• Proof of Address

• Proof of Pan Card (mandatory)

• Recent photographs, one and, or more for proof of

identification and, or address self-attested facsimile

copies of PAN card, Voter’s ID, Passport, Ration

card, Driver’s license, Photo credit card, Employee ID

card, Bank attestation, latest IT returns and, or latest

28
Electricity/Landline phone bill are sufficient. While

they only ask for photocopies of the documents, they

will need the originals for verification.

29
Points to Remember

1. Only securities admitted by NSDL can be

dematerialized. The list is available with your DP.

2. Only securities registered in the name of the

account holder can be dematerialized.

3. Dematerialization is normally completed within 15

days after the share certificates have reached the

issuer/ their R&T Agent. Thus it may take you a

month from the date you hand over shares, to receive

demat credit.

4. Dematerialization would be done only when the

issuer / their R&T Agent is satisfied of genuineness of

securities & ownership status

5. All the joint holders should sign the DRF.

30
6. The pattern of holding in the DRF should match

the pattern of holding on the share certificate & the

pattern in which account is opened.

7. Demat requests with name(s) not matching exactly

with the name(s) appearing on the certificates merely

on account of initials not being spelt out fully or put

after or prior to the surname, would be processed,

provided the signature(s) of the client(s) on the DRF

tallies with the specimen signature(s) available with

the issuer/ their R & T agent.

8. If the signature in the DRF does not match with

the signature available with the issuer/ their R & T

agent, the issuer/ their R & T agent may at the time of

demat confirmation, ask for additional

documentation (like bank attestation/ notarization,

etc.) to prove that the certificate belongs to the person

who forwarded the DRF.

31
9. In case there is any problem in processing the DRF,

contact you’re DP and if he cannot resolve the

problem you may contact NSDL.

Benefit

Demat account has become a necessity for all

categories of investors for the following reasons/

benefits:

• SEBI has made it compulsory for trades

in almost all scrip’s to be settled in
Demat mode. Although, trades up to 500
shares can be settled in physical form,
physical settlement is virtually not
taking place for the apprehension of bad
delivery on

• Account of mismatch of signatures,

forgery of signatures, fake certificates,
etc.

32
 • It is a safe and convenient way to hold
securities compared to holding securities
in physical form..

• No stamp duty is levied on transfer of

securities held in Demat form.

• Instantaneous transfer of securities

enhances liquidity.

• It eliminates delays, thefts, interceptions

and subsequent misuse of certificates.

• Change of name, address, registration of

power of attorney, deletion of deceased's
name, etc. - can be effected across
companies by one single instruction to
the DP.

• Each share is a market lot for the

purpose of transactions - so no odd lot
problem.

Any number of securities can be

transferred/delivered with one delivery order.
Therefore, paperwork and signing of multiple
33
transfer forms is done away with. It facilitates
taking advances against securities on low
margin/low interest.

34
 NEED OF THE STUDY

The need of the study arises because of the

reason that a trainee must understand the
company, its achievements and tasks, products
and services and also to collect information
about its competitors, its products and services
offered. So that, after understanding and
collecting information about the organization
and its competitors, a trainee will be able to
work well for the organization.
From the study I have learned very
much, about the company as well as the
strategy of the customers, which helps me a lot
at my working days.

35
 COMPETITORS

HDFC BANK is one of the leading Depository

Participant (DP) in the country with over 8 Lac
demat accounts.

HDFC Bank Demat services offers you a secure and

convenient way to keep track of your securities and
investments, over a period of time, without the hassle
of handling physical documents that get mutilated or
lost in transit.
HDFC BANK is Depository participant both with –
National Securities Depositories Limited (NSDL) and
Central Depository Services Limited (CDSL).

36
 Features & Benefits

As opposed to the earlier form of dealing in physical

certificates with delays in transaction, holding and
trading in Demat form has the following benefits:
Settlement of Securities traded on the exchanges as
well as off market transactions.
• Shorter settlements thereby enhancing
liquidity.
• Pledging of Securities.
• Electronic credit in public issue.
• Auto Credit of Rights / Bonus / Public Issues
/Dividend credit through ECS.
• Auto Credit of Public Issue refunds to the
bank account.
• No stamp duty on transfer of securities held
in demat form.
• No concept of Market Lots.
• Change of address, Signature, Dividend
Mandate, registration of power of attorney,
transmission etc. can be effected across
companies held in demat form by a single
37
 instruction to the Depository Participant
(DP).
• Holding / Transaction details through
Internet / email.
Incase you need any more information or have any
queries, feedback & complaints , you may please mail
us at dphelp@hdfcbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called

'SPEED-e' (Internet based transaction) whereby
account holder can submit delivery instructions
electronically through SPEED-e website
(https://speed-e.nsdl.com). SPEED-e offers secured
means of transaction processing eliminating
preparation of instruction slips and submission of the
same across the counter to the depository participant.
The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat
account on Internet on real time basis.

38
Disclaimer:
Whatever have been stated above are in the good
interest of the Investor / Demat Applicants / holders
to provide a brief picture about the depository
system. You are requested go through the guidelines
of the depositories before taking any further action.
For detailed guidelines, you are requested to
approach your nearest HDFC Bank branch. HDFC
Bank will not be responsible for any
misunderstanding / act based on the above. Also
HDFC Bank might ask for additional information /
documentation than what has been stated above to
process your application / instruction.

39
 ICICI DIRECT

ICICIDirect (or ICICIDirect.com) is stock trading

company of ICICI Bank. Along with stock trading
and trading in derivatives in BSE and NSE, it also
provides facility to invest in IPOs, Mutual Funds and
Bonds. Trading is available in BSE and NSE

ICICIDirect offers 3 different online trading platforms to

its customers. Type of Account

1. Share Trading Account

Share Trading Account by ICICIDirect is
primarily for buying and selling of stocks in BSE
and NSE.This account allows Cash Trading,
Margin Trading, Margin PLUS Trading, Spot
Trading, Buy Today Sell Tomorrow and Call
and Trade on phone.

ICICIDirect.com website is the primary trading

platform for this trading account. They also

40
provide installable application terminal based
application for high volume trader.

2. Wise Investment Account

3. Online Mutual funds investment allows
investor to invest on-line in around 19 Mutual
Fund companies. ICICI Direct offers various
options while investing in Mutual Funds like
Purchase Mutual Fund, Redemption and
switch between different schemes, Systematic
Investment plans, Systematic withdrawal plan
and transferring existing Mutual Funds in to
electronic mode. This account also provides
facility to invest in Government of India Bonds
and ICICI Bank Tax Saving Bonds.
2. Active Trader account gives more
personalized investment options to the
investors. It allows investor to use online and
offline stock trading. It also provides with
independent market expertise and support
through a dedicated Relationship Manager
from ICICI.

41
 Active Trader also provides
commodity trading.

Brokerage and fees

Account opening fees: Rs 750/- (One time non-

refundable)

Brokerage : ICICIDirect.com brokerage

varies on volume of trade and
inclusive of demat transaction
charges, service taxes and courier
charges for contract notes. It ranges
from 0.1% to 0.15% for margin
trades, 0.2% to 0.425% for squared
off trades and 0.4% to 0.85% on
delivery based trades.

Disadvantages of ICICIDirect

1. Getting access to ICICIDirect.com website

during market session can be frustrating.

42
 OBJECTIVE

• To find the market potential and market

penetration of Reliance Money product
offerings in Bhopal.
• To collect the real time information about
preference level of customers using Demat
account and their inclination towards
various other brokerage firms e.g.
Indiabulls, Sharekhan, Indiainfoline,
Religare, Alankit , Unicon.
• To expand the market penetration of
Reliance money.
• To provide pricing strategy of competitors
to fight cut throat competition.
• To increase the product awareness of
Reliance money as single window shop for
investment solutions.

43
 RESEARCH METHODOLOGY
Research Methodology refers to search of
knowledge .one can also define research methodology
as a scientific and systematic search for required
information on a specific topic.
The word research methodology comes from the
word “advance learner‘s dictionary” meaning of
research as a careful investigation or inquiry
especially through research for new facts in my
branch of knowledge for example some author have
define research methodology as systematized effort to
gain new knowledge.

44
 TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already

available and analyzes these to make a critical
evaluation of material.

SAMPLE SIZE: Considering the constraints it was

decided to conduct the study based on sample size of
50 people in specific age groups.

45
 METHODS OF DATA COLLECTION

In the project work Primary data secondary data

(both) sources of data has been used.

1. Primary sources of data: In the primary sources

of data used Observation Method &
Questionnaire method.
2. Secondary sources of data: In the secondary
sources of data is used. (Internet , magazines
,books, journals)

TOOLS OF ANALYSIS

In the project work quantitative technique &

percentage method are has been used.

46
 RESEARCH DESIGN

For the proper analysis of data simple

quantitative technique such as percentage were
used. It help in marketing more accurate
generalization From the data available .The
data which was collected from a sample of
population was assumed to be representing
entire population was interested .Demographic
factor like age, income and educational
background was used for the classification
purpose .

47
DATA ANALYSIS AND INTERPRETATION

Q .1 Which bank is easily available every were?

Company Name Percentage of respondent

Reliance Money 25
ICICI 15
HDFC 10

25

20

15

10

0
Reliance ICICI HDFC

INTERPRETATION: 50% have respondent of

Reliance Money, 30% have respondent of HDFC,
20% have respondent of ICICI.

48
Q.2Which banking Demat account offered you a large
no. of services?

Company Name Percentage of respondent

Reliance money 25
HDFC 10
ICICI 15

25

20

15

10

0
RLIANCE HDFC ICICI 4th Qtr

INTERPRETATION: 50% have respondent of

Reliance Money, 20% have respondent of HDFC,
30% have respondent of ICICI.

Q.3 Which bank provides you a better email facility?

49
Company Name Percentage of respondent
Reliance money 23
HDFC 11
ICICI 16

25

20

15

10

0
Reliance HDFC ICICI

INTERPRETATION: 46% have respondent of Reliance

Money, 22% have respondent of HDFC, 32% have
respondent of ICICI.

Q.4 which company provides a less BROKARAGE

rate?

50
Company Name Percentage of respondent
Reliance money 21
HDFC 15
ICICI 14

25

20

15

10

0
Re iance HDFC ICICI 4th Qtr

INTERPRTETATION: 42% have respondent of

Reliance Money, 30% have respondent of HDFC,
28% have respondent of ICICI.

Q. 5 which company provide you a large number of

product and services?

Company Name Percentage of respondent

51
Reliance money 21
HDFC 15
ICICI 14

25

20

15

10

0
Reliance HDFC ICICI

INTERPRETATION: - 42%have respondent of

Reliance Money, 30% have respondent of HDFC,
28% have respondent of ICICI.

Represent a pie chart

52
 ICICI
27%

Reliance
45%

HDFC
28%

OBSERVATION

To study the sales and distribution management

and improve the Customer Acquisition Process
by analyzing the consumer behavior, response
53
and mindset towards the product and services
the company offers.
• 50% have respondent of Reliance Money,
30% have respondent of HDFC, 20% have
respondent of ICICI.
• 50% have respondent of Reliance Money,
20% have respondent of HDFC, 30% have
respondent of ICICI.
• 46% have respondent of Reliance Money,
22% have respondent of HDFC, 32% have
respondent of ICICI.

• 42% have respondent of Reliance Money,

30% have respondent of HDFC, 28% have
respondent of ICICI.
• 42% have respondent of Reliance Money,
30% have respondent of HDFC, 28% have
respondent of ICICI.

SUGGESTION

54
The Brand image of Reliance Money is good in
market but according to customer satisfaction
the company has to provide the better service.
And also change the Market strategy

Limitations
• The time constraint was one of the major problems.
• The study is limited to the different schemes
available under the Demat account selected.
• The lack of information sources for the analysis
part.

CONCLUSION

Reliance Demat Account is better than other Demat

account. Reliance Money has good return of

55
investment. A good brand is always welcomed over
here people are aware of quality so they go for
ready to spend bucks of money.
At last all con be concluded by that Reliance
Money is still growing industry in India
Reliance Demat account have less brokerage rate.
It provides a security with the use of special type of
key.

QUESTIONNAIRE

Q .1 Which financial bank is easily available every

were?
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  Reliance Money
 HDFC
 ICICI

Q.2Which banking Demat account offered you a large

no. of services?
 Reliance Money
 HDFC
 ICICI

Q.3 Which bank provides you a better email facility?

 Reliance Money
 HDFC
 ICICI

Q.4 which company provides a less BROKARAGE

rate?
 Reliance Money
 HDFC
 ICICI

Q. 5 which company provide you a large number of

product and services?
 Reliance Money
 HDFC
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  ICICI

BIBLIOGRAPHY

Websites:
www.reliancemoney.com
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www.hdfc.com
www.icicidirect.com

Reference books:
1. FINANCIAL INSTITUTIONS AND MARKETS -
L.M.BHOLE
2.INVESTMENT MANAGEMENT - V.K.BHALL
3. Research methodology: KOTHARI

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